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Usability vs. User Experience
Usability vs. User Experience

Usability

vs 

User Experience
Usability vs. User Experience: What's the difference?
Usability vs. User Experience

Usability + User Experience
=
both essential to the
success of a website or
application
Usability vs. User Experience
Client Name Here

But Usability ≠ User Experience

Strategy
Usability vs. User Experience
Client Name Here

Mistake #1
Thinking that because
something is easy to use,
it’s a good user experience
!
Usability vs. User Experience
Client Name Here

Mistake #2
Thinking a beautiful
design will be magically
easy or intuitive to use
Usability vs. User Experience
Client Name Here

Usability is
About task-based interactions
The ability to do something
intuitively and easily
Removing roadblocks
Usability vs. User Experience
Client Name Here

User Experience is
How a person feels when
they interact with:
•
•
•
•

your products
your website
your application
your business

Their emotional
connection to the task
Usability vs. User Experience
Client Name Here

Usability
Making a task easy and
intuitive
Minimizing steps &
removing roadblocks
What users do / 

How they do it

UX
Making a task
meaningful and valuable
Creating emotional
connection
What users feel
Usability vs. User Experience
Client Name Here

Usability is just one of the many
layers that influence the overall
Strategy
User Experience.
Usability vs. User Experience
Client Name Here

Other UX Components
user interviews
experience/journey mapping
visual design
interaction design
information architecture
content strategy
user testing
Usability vs. User Experience
Client Name Here

User Experience is the sum
of all those layers,
gauged by a person’s
emotional response.
Usability vs. User Experience
Client Name Here

A great user experience
takes far more effort to do
than good usability…

but the results of that
planning and thought 

have huge impact.
Usability vs. User Experience
Client Name Here

User Experience bleeds over
into the physical world.
!

A person can have a great
experience researching a
product on your website…
Usability vs. User Experience
Client Name Here

…BUT that experience
may not carry through
when they interact with the 

people at your company.
!
Usability vs. User Experience

Successful UX means
understanding:
• Who really are our users?
• What makes them tick?
• What are they hoping to
accomplish?
Usability vs. User Experience
Client Name Here

the ONLY way to
understand is to ASK
users...
Usability vs. User Experience
Client Name Here

Get out of the office.
Interact with real people.
See the world from their
perspective.
Usability vs. User Experience
Client Name Here

The motivations and
rationale of your users
should influence every
aspect of your product.
Usability vs. User Experience

REMEMBER
Accomplishing a task in 

as few steps as possible
isn't synonymous with 

a good user experience.
Usability vs. User Experience
Client Name Here

After all, there is an
emotional appeal that
comes with the 

process of discovery…
Usability vs. User Experience
Client Name Here

There’s a sense of 

accomplishment & satisfaction 

when a person uncovers 

a hidden gem of information 

they weren’t expecting.
Usability vs. User Experience
Client Name Here

The best web means 

a thoughtful approach to 

both usability 

and user experience.
Usability vs. User Experience

In the end, considering 

real human needs will 

be what brings us closer 

to humanizing the web
Usability vs. User Experience: What's the difference?
Usability vs. User Experience
Client Name Here

16

years of web

3 offices

1 team

50

person team

award winning

Strategy
Design
Tech
Support

human-web evangelists
Usability vs. User Experience
Client Name Here

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Usability vs. User Experience: What's the difference?

  • 1. Usability vs. User Experience Usability vs. User Experience Usability
 vs 
 User Experience
  • 3. Usability vs. User Experience Usability + User Experience = both essential to the success of a website or application
  • 4. Usability vs. User Experience Client Name Here But Usability ≠ User Experience Strategy
  • 5. Usability vs. User Experience Client Name Here Mistake #1 Thinking that because something is easy to use, it’s a good user experience !
  • 6. Usability vs. User Experience Client Name Here Mistake #2 Thinking a beautiful design will be magically easy or intuitive to use
  • 7. Usability vs. User Experience Client Name Here Usability is About task-based interactions The ability to do something intuitively and easily Removing roadblocks
  • 8. Usability vs. User Experience Client Name Here User Experience is How a person feels when they interact with: • • • • your products your website your application your business Their emotional connection to the task
  • 9. Usability vs. User Experience Client Name Here Usability Making a task easy and intuitive Minimizing steps & removing roadblocks What users do / 
 How they do it UX Making a task meaningful and valuable Creating emotional connection What users feel
  • 10. Usability vs. User Experience Client Name Here Usability is just one of the many layers that influence the overall Strategy User Experience.
  • 11. Usability vs. User Experience Client Name Here Other UX Components user interviews experience/journey mapping visual design interaction design information architecture content strategy user testing
  • 12. Usability vs. User Experience Client Name Here User Experience is the sum of all those layers, gauged by a person’s emotional response.
  • 13. Usability vs. User Experience Client Name Here A great user experience takes far more effort to do than good usability…
 but the results of that planning and thought 
 have huge impact.
  • 14. Usability vs. User Experience Client Name Here User Experience bleeds over into the physical world. ! A person can have a great experience researching a product on your website…
  • 15. Usability vs. User Experience Client Name Here …BUT that experience may not carry through when they interact with the 
 people at your company. !
  • 16. Usability vs. User Experience Successful UX means understanding: • Who really are our users? • What makes them tick? • What are they hoping to accomplish?
  • 17. Usability vs. User Experience Client Name Here the ONLY way to understand is to ASK users...
  • 18. Usability vs. User Experience Client Name Here Get out of the office. Interact with real people. See the world from their perspective.
  • 19. Usability vs. User Experience Client Name Here The motivations and rationale of your users should influence every aspect of your product.
  • 20. Usability vs. User Experience REMEMBER Accomplishing a task in 
 as few steps as possible isn't synonymous with 
 a good user experience.
  • 21. Usability vs. User Experience Client Name Here After all, there is an emotional appeal that comes with the 
 process of discovery…
  • 22. Usability vs. User Experience Client Name Here There’s a sense of 
 accomplishment & satisfaction 
 when a person uncovers 
 a hidden gem of information 
 they weren’t expecting.
  • 23. Usability vs. User Experience Client Name Here The best web means 
 a thoughtful approach to 
 both usability 
 and user experience.
  • 24. Usability vs. User Experience In the end, considering 
 real human needs will 
 be what brings us closer 
 to humanizing the web
  • 26. Usability vs. User Experience Client Name Here 16 years of web 3 offices 1 team 50 person team award winning Strategy Design Tech Support human-web evangelists
  • 27. Usability vs. User Experience Client Name Here