Downloaded 147 times
More Related Content
Good UX Bad UX
- 1. GOOD UX BAD UX MichałAleksander UX and Design Manager
- 2. AGENDA 1. UX, USABILITY,AND THE WORK OF A UX DESIGNER 2. WHAT’S WORTH KNOWING 3. HOW CAN WE REVIEW UX?
- 3. UX, USABILITY, ANDTHE WORK OF A UX DESIGNER
- 4.
- 5. THINKING IS COSTLY During atypical day, the brain accounts for about 20% of our daily energy consumption. Whenever our energy is depleting, the natural reaction is to seek some rest.
- 6. MEMORY IS LIKE ASIEVE It’s like decoding gathered data that we forget with the passing of time. Within a month since experiencing a set of information, without repetition, we lose 80% of what we’ve learnt.
- 7. PERCEPTION IS SELECTIVE Six blindpeople meet an elephant. Each of them touches a different part of it and is sure what animal they’ve encountered based on selective information.
- 8.
- 9.
- 10. HOW IS OUREXPERIENCE CREATED? PERCEPTION (SENSES) MEMORY Processing information Emotions, attention, motivation
- 11. STEVE KRUG His book“Don’t make me think” describes the rules for creating an interface that does not make the users think (more than necessary).
- 12. WHAT IS UX? InterfacedesignVisual design Field research Face to face interviewing Creation of user tests Gathering and organizing data Creating personas Product design Feature writing Requirement writing Graphic arts Interaction design Information architecture Usability Prototyping Interface layout Taxonomy creation Terminology creation Copywriting Presenting and speaking Working tightly with programmers Brainstorm coordination Design culture evangelism
- 13. WHAT DOES THEPRODUCT CONSIST OF SURFACE SKELETON STRUCTURE SCOPE STRATEGY USABILITY USER EXPERIENCE VISUAL
- 14. JAKOB NIELSEN “User experience” coversall the aspects of the end user’s interaction with the company, its services, and its products.
- 15. WHO IS AUX DESIGNER? Can define the problem to solve Shares the knowledge about the users Finds, analyzes and processes data Looks after the quality of processes Understands the technology and the busines Designs and looks after the consistency of the product
- 16. DESIGN PROCESS Gathering informationabout the product (I know why the product is being created)1 Benchmarking competitive solutions (I know how others did it)3 Technical background (I know the technical limitations affecting my work)4 Designing (I know how to design it)5 Testing (I am sure my design is good)6 Supervising and supporting the implementation (I am sure my design is being implemented correctly) 7 Gathering data about the end user (I know who the product is being created for)2
- 17.
- 18. They act routinelyand rely on habits1 They treat the product like their property3 They don’t always say what they think, and sometimes they lie (also unconsciously) 4 5 We are not the users of the product we’re making Changes annoy them2 A FEW TRUTHS ABOUT THE USERS
- 19. CHARLES DUHIGG In his book“The Power of Habit”, he describes our life as something consisting of thousands of automated habits that simplify our everyday lives. Technology is a part of this life.
- 20. KELLY GOTO The startingpoint of designing a mobile app should be to understand the future users’ need that we want to satisfy.
- 21. INTERACTION WITH ADIGITAL PRODUCT Źródło: http://blog.cloudfour.com/responsive-design-for-apps-part-1/ Touch Mouse Keyboard Touchpad 77% 12% 8% 3%
- 22.
- 23.
- 24.
- 25.
- 26.
- 27.
- 28.
- 29. HOW CAN WEREVIEW UX?
- 30. Find a UXerror on this page
- 31. GOTCHA! 1. It’s justa picture, so we can only review the visual layer and the placement of the elements (usability) 3. We also don’t know whether the users stumble upon any problems on this page 2. We don’t know who uses this page and what their expectations are
- 33. Snapchat - First-timeexperience Test participants aged above 40 were frustrated with the lack of instructions for beginner users Test participants aged below 25 were self-confident and wanted to discover the hidden features of the app and the meaning behind the icons Źródło: https://www.usertesting.com/blog/2015/04/21/snapchat/
- 34. Snapchat - Additionalfeatures The members of the youngest group were interested in the additional features (Stories / Discover) and devoted the most time to them The members of the oldest group were disoriented and couldn’t focus on the entertainment. They were still trying to figure out the main function of the app Źródło: https://www.usertesting.com/blog/2015/04/21/snapchat/
- 35. „“I’m really notsure about this whole Discover thing. It seems to bug me a bit. I’m not sure what it’s about.” - Male test participant, 37, United States
- 36. Snapchat - Overallappeal In both groups, there were people who weren’t convinced to using the app and to the app itself in general Many members of the youngest group said they did not see any particular advantage of the app over the other ones, but they still felt like “someone had designed it for them” Źródło: https://www.usertesting.com/blog/2015/04/21/snapchat/ The members of the oldest group indicated “a generation gap”
- 37. Younger users, whostuck to the app, had fun using it. Their tolerance “for fun” was much higher than in the oldest group, whose members focused on possibilities and functions.
- 38.
- 41. 60 million users 50billion views 80 million ads
- 42. SUMMARY 1. UX ISKNOWLEDGE ABOUT THE USERS AND THEIR PROBLEMS 2. WITHOUT CONTEXT, WE CAN’T REVIEW THE VALUE OF THE SOLUTIONS 3. WE ARE NOT THE USERS OF OUR PRODUCTS. EVEN, IF WE’RE USING THEM
- 43.
- 44.