This document outlines the features and content of pages for a proposed social media site called LifeFollower. It describes pages for the homepage, sign up, profile, about us, terms and conditions. It also discusses adhering to accessibility guidelines from the W3C and how the Web Standards Project could assist with development. The goal of LifeFollower is to allow users to share their lives and connect with friends by following one another and interacting on posts.

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 35: LO4
Social Media Products
Candidate Name: Thomas Hibbert
Candidate Number: 2063
Centre Number: 64135

2. Contents Page
1. WSP – Slide 4
2. W3C - Slide 5
3. Terms and Conditions - Slide 6
4. Purpose - Slide 7
5. Homepage - Slide 8
6. Sign Up Page - Slide 9
7. Profile Page - Slide 10
8. About Us Page - Slide 11
9. About Us Content - Slide 12
10. Pop Ups - Slide 13
11. Web Address - Slide 14
12. Terms and Conditions - Slide 15
13. Conclusion - Slide 16

4. WSP
The WSP is the Web Standards Project.
The WSP battles for standards to
decrease cost and complexity of
development.
How does this apply to LifeFollower
The WSP applies to my social media
product because they are a “Leading
technical professional services firm” that
can help the development of my product.
This applies to my social media product
because LifeFollower is a start up
business and may need help from the
WSP to develop and decrease the cost of
LifeFollower further especially once
LifeFollower is past the first year and is
looking to develop as a business and a
product.
The WSP will help various businesses and
products develop.

5. W3C
My social media product has to adhere to
the accessibility guidelines made by the
W3C. The guidelines state that although
some people with disabilities cannot
access some media there may still use
pages with “equivalent” information for
the user to use or listen to.
Said information is required to serve the
same purpose as the content that cannot
be accessed by the user.
On my social media page I will have an
accessibility preferences on the settings
page with a range of different settings for
the user to use if they are struggling with
accessing the website to its full capacity.
http://www.w3.org/TR/WCAG10/#Guidelines

6. Terms and Conditions
LifeFollower will have to include a terms and conditions page for the
user to read and browse through if they have any concerns about the
site.
The terms and conditions will include rules and conditions that the
user will have to abide by in order to use LifeFollower. The terms and
conditions ill also outline that failure to accept these conditions and
especially failure to meet these conditions will result in denied access
for that person to interact with the site.
The site’s terms and conditions will explain that:
• If a LifeFollower user breaks the rules or ignores the behaviour
standards that are expected by LifeFollower, their account will be
dismissed or suspended
• Copyright is not acceptable
• Disrupting or ‘trolling’ other users will be met with consequences

7. Purpose
The purpose of LifeFollower is to share their lives and the great moments they
have with friends online. Those using the site will be able to follow one
another and post things to their posting wall and others’. Every user can
customise their profile e.g. colours, profile picture and personal message for
others to see.
A typical user for LifeFollower should be on average 15 years or older, this is
because of the adverts and the age group they are aimed at may deem
inappropriate for users under this age.
The main function of LifeFollower is to connect people with each other’s lives.
Users can do this by using the follow feature and the messaging service within
the site itself.

8. Homepage
Ident
The logo of my social media site is in the top corner of
the site. The logo is at the top of the site because this
way the user will see the logo as soon as they log onto
the page and straight away know the site is LifeFollower.
Log in
On the right
hand side of the
banner at the top
of the page there
is a log in form.
This means that
users will be able
to log into
LifeFollower very
easily as it is
positioned at the
top of the page.
Navigation Menu
Sign In Icon
Email address and password
tab
About/Privacy/Terms
At the bottom of each page there is a list of terms and conditions which are interactive to click on for
the user to read through before clicking create account, this means that the user is agreeing to the
LifeFollower policies.
Create Account
The text at the
bottom of the
page is a
hyperlink and by
clicking create an
account you will
be re-directed to
the sign up page,
this lets the user
access the page
quickly and with
ease.
Banner
The banner contains the
following: indent, Slogan,
Masthead and sign in form
Sign out
This gives the user
the option to sign
out easily when
they are finished
using the website.

9. Sign-Up
Ident
The logo of my social media site is remaining on the top
corner of the banner to keep the brand identity across
the whole website.
Navigation Menu
Banner
The banner contains the
following: indent, Slogan,
Masthead and sign in form Sign In Icon
Email address and password
tab
About/Privacy/Terms
At the bottom of each page there is a list of terms and conditions which are interactive to click on for
the user to read through before clicking create account, this means that the user is agreeing to the
LifeFollower policies.
Create an
account
The form that
the user has to
fill in is easy
and simple to
use. All they
have to do us
enter their First
Name, Last
Name, Email
Address and
Password.
Advert
An advert
that is
aimed at
the age
group of my
target
audience to
interest
them.
Synergy
You can
sign in
with
Facebook

10. Profile Page
Friends Online
The tab to the
right shows all of
the friends that
the user has
online.
The user will be
able to see if
someone is online
because there will
be a green (online
or red (offline)
LifeFollower icon
under the friend’s
name.
Like/Comment
There are Like and
Comment buttons
which allow other
people to interact
with an activity or
something the
user has posted.Touch Base
Touch base is a chat feature which will notify you when you haven't
spoken to a particular friend for a certain amount of time and will
prompt you to message them. This keeps people in touch as the slogan
for LifeFollower promises.
Navigation Menu
Ident
The logo of my social media site is remaining on the top
corner of the banner to keep the brand identity across
the whole website.
Bio
This is a
description of
the person
written by
them.
Status
The user can
choose or write
their own
status to tell
people how
they feel or
what they are
doing.

11. About Us
On the about us page there will be a
description of LifeFollower’s history
and a summary of the aims, objectives
and mission.
The about us page should give the
user information on the reasoning
behind the website and what the
website is aiming to accomplish as
well with various policies that the user
has to follow.
The relevant information is on the
About Us page draft which introduces
the new social media site to its users
and has information on the CEO.

12. About Us Content
I have created an About Us page
for the users to navigate to if they
would like more information on
the CEO of LifeFollower and a
welcome message for the
community.
By having an About Us page the
user will have a personal message
from the founder of LifeFollower
which may persuade them to use
the site.

13. Pop Ups
A pop up is a third party
advert that can spawn when
prompted by a website that
the user has open.
There will be no pop up
advertisements that
LifeFollower will use but if the
user has LifeFollower open
and another website which
uses pop up advertising then
the user must be aware that
LifeFollower was not the
reason behind this
advertisement.

14. Web Address
The web address for LifeFollower will be
www.LifeFollower.co.uk , this is simple and easy such
as www.Facebook.co.uk so that people can find the
site easily and access it without struggle finding the
site.

15. Terms and Conditions
The terms and conditions are the policies and rules that
the user has to abide by in order to ensure their
membership at LifeFollower stays permanent.
The site’s terms and conditions will explain that:
• If a LifeFollower user breaks the rules or ignores the
behaviour standards that are expected by LifeFollower,
their account will be dismissed or suspended
• Copyright is not acceptable
• Disrupting or ‘trolling’ other users will be met with
consequences

16. Conclusion
To conclude, the LifeFollower pages have been
created and will use pop up advertising to make
its money as the site is free memebership.
From this LO I have also defined what is going to
go on my terms and conditions for the user to
look at and agree to in order to use the site.