Serena Keogh is proposing a music magazine called "Sound Key" targeting 13-16 year olds. It will focus on pop, R&B, and hip-hop music featuring popular artists. The magazine will include pictures, album reviews, song lyrics, and interviews. It will be designed to appeal to both girls and boys using Adobe Photoshop. The target audience is 13-16 year olds of both genders fitting the aspirational psychographic profile. The monthly magazine will be 60-70 pages and cost £2 to be affordable for its young readers.

1. Unit 13 – Planning and Pitching a Print based Media Product - Proposal
Magazine Logo SK-‘Sound Key’)
Name: Serena Keogh
Format-
The type of magazine that I am creating is a music magazine, which will appeal to my young
target audience 13-16+
Working Title-
My main logo of my magazine is SK this stand for ‘Sound Key’ the reason for picking this
particular name is because, sound is key for you to hear music.. music creates sound.
Genre-
The main genre of my music magazine is going to be pop, as well as a music of R&B and hip-
hop, I have chosen these particular music genres as they are very popular in today’s music
industry.
Content-
The name of sub-genre of my magazine is ‘Sound Key’ my magazine will be full of pictures as
well as information, I , choosing to include more images than some magazines as my target
audience is around 13-16+ therefore they would be more interested in pictures than words, as
well as album reviews, song lyrics, interviews with popular artists.
My magazine will feature popular artists that my target audience would of heard before
therefore this means that they are more likely to buy my magazine if it includes some of their
favourite artists. Such as Krept and Konan.
Style or Approach-
My magazine will be presented in a way which appeal to both target audiences girls and boys, I
am doing this so that when it comes to the statistics of people buying my magazine I want
there to be an equal amount of girls and boys buying my magazine, therefore this will make my
magazine more popular to readers if they see that both genders are buying my magazine.
The type of software that I will be using to produce my magazine is ‘Adobe Photoshop’.
Some of the tools in Photoshop that I will be particularly beneficial in constructing will be quick
selection tool, as well as the eraser tool, cropping tool, blending options.
Audience-
The age of my target audience are 13-16+ and my magazine will be aimed at both girls and
boys.
When it comes to the demographics my target audience would fit into category E and when it
comes to their psychographics they would fit into Aspirers because they are SEEK STATUS.
Materialistic, acquisitive orientated to image and appearance persona and fashion. Attractive
packaging more important than contents. Typically younger people, clerical and sales jobs.
When it comes to my theory my magazine best fits into Hartley as I am basing my magazine on
around age, gender, and ethnicity.
Length-
The length of my magazine will be 60-70 pages this is because my magazine is getting released
on a monthly basis, therefore there needs to be more content within my magazine as it is
coming out monthly it needs to keep up to date with everything that has happened in the
month and previously.
Frequency- My magazine will be released on a monthly basis, this is because I want to make
sure that my readers are up to date with everything in the music industry and keep up to date
with up-coming artists and music.
Cost- the Cost of my magazine is going to be £2- this magazine will be cheaper compared to my
other idea, as I want to ensure that younger people can afford it as, they wouldn’t have a job
and that they would only get small amounts of pocket money.

2. Unit 13 – Planning and Pitching a Print based Media Product - Proposal
Candidate Number:
Centre Number: 64315

3. Unit 13 – Planning and Pitching a Print based Media Product - Proposal