The document provides guidance for generating ideas for a new social media product, including considering its purpose, available content and facilities, target users, production plan and launch date, potential revenue streams, and creating a moodboard. Key aspects to be documented are the purpose of the site, types of content and features, intended audience, stages for development and launch, and possible monetization methods through advertising.

1. IDEAS FOR A NEW SOCIAL
MEDIA PRODUCTS
Unit 35 Social Media Products

2. Lesson Goals


Be able to generate ideas for a new social media
product
Use planning documents for a website

3. Purpose
Be able to generate ideas for a new
social media product
Use planning documents for a website
What is the purpose of the proposed social media
product?

e.g. share information, communicate with friends,
meet new people, blogging....
#moodboard #users
#planning

4. Content
Be able to generate ideas for a new
social media product
Use planning documents for a website
What facilities will be available on the site?

facilities for blogging, uploading user-created
content (e.g. photos, audio-visual), instant
messaging, user profile page....
#moodboard #users
#planning

5. Users
Be able to generate ideas for a new
social media product
Use planning documents for a website
Who is the target user or membership of the site?

general public, audience targeted by age, gender,
interests, niche market
#moodboard #users
#planning

6. Plan
Be able to generate ideas for a new
social media product
Use planning documents for a website
What stages will have to be undertaken to product
the product?
 Preproduction, production and postproduction
What is the proposed launch date?
#moodboard #users
#planning

7. Advertising
Be able to generate ideas for a new
social media product
Use planning documents for a website
What are the possible revenue streams you could
use?
 Pay per click, banners, pay per instance
#moodboard #users
#planning

8. Moodboard
Be able to generate ideas for a new
social media product
Use planning documents for a website
Create a moodboard –
colours, logo, images, fonts, links
#moodboard #users
#planning

9. Your task
Be able to generate ideas for a new
social media product
Use planning documents for a website
Make initial plans for the new social media site
including:
 purpose
 content
 target user/membership
 production plan with launch date
 possible revenue streams
 moodboard
#moodboard #users
#planning