This document provides an overview of a print-based advertising campaign for the Glastonbury music festival in 2013. It discusses the aims and objectives of promoting the festival and increasing ticket sales. It also covers the target audience for the campaign, how different representations are used, the artists scheduled to perform, the key messages conveyed, and the legal and ethical considerations for advertising regulations.
The document outlines a plan for an advertising campaign featuring print advertisements to promote a new music festival sponsored by Klashed magazine. The campaign aims to make the target audience, identified as safety-oriented explorers aged 16-25 from middle-class white families, aware of the festival. The advertisements will feature the date, artists, sponsors, and ticket availability using the magazine's colors of black, yellow and white. One ad will include a photo of a field to convey open space at the festival, which will host a variety of rock, EDM, pop, and other genres of music during the summer.
Thomas created a campaign to advertise a music festival sponsored by Klashed magazine. He planned two print advertisements - a poster and magazine ad. For each, he conducted pre-production such as a proposal, mind map, mood boards, and budget plans to guide the creation of the ads. The campaign aimed to attract 16-25 year olds and launch on January 29th through print, social media, and other locations. Thomas considered legal and ethical standards throughout.
Thomas Hibbert created advertisements for the Klashed music festival through a multi-step process. He began with proposal, mood boards, and layout plans. Photographs were taken and graphic designs were made in line with the festival's house style. Proofs were edited and a production schedule was made. A budget addressed costs of printing, advertising, staff, and office space. Risk assessments were performed before final posters and advertisements were created meeting branding guidelines. Trademark registration and safe working practices were also considered to complete the campaign.
This document outlines Thomas Hibbert's plans for an advertising campaign to promote a music festival. It includes mood boards, information on the campaign message, considerations around copyright and royalties, regulations from the Advertising Standards Authority, plans for a photoshoot and locations recce, risk assessments, and a production schedule. It also describes the environment and equipment used for presenting the pitch to the client and receiving their feedback.
- The document outlines Thomas Hibbert's campaign for advertising a music festival called Klashed Festival, including a target audience analysis, slogan, color scheme, marketing plan, poster content, locations for advertising, and production schedule.
- Key aspects of the campaign include targeting 16-25 year olds, releasing posters monthly leading up to the July festival, and advertising through print posters around local towns and a magazine advertisement.
- The document includes mood boards, logo designs, poster drafts and layouts, and budget plans for printing, advertising, staff, and office space.
This document provides an overview of a print advertising campaign for the Glastonbury music festival. It discusses the aims of increasing ticket sales and drawing more people to the festival. The target audience is described using demographic and psychographic factors. Representation in the advertisements aims to appeal to all ages, genders, and ethnicities. Legal and ethical considerations for the campaign include copyright and following advertising codes of practice. Regulatory bodies that oversee advertising are also mentioned.
This document provides details of a student's print-based advertising project for a music festival called Klashed. It includes hand-drawn drafts, witness statements, survey feedback, the client's likes and dislikes, a production plan, budget plan, discussion of safe working practices, photos used, comparisons to inspiration pieces, legal/ethical requirements, the final poster and advert, and changes made based on feedback. The student created advertisements for the Klashed festival using Photoshop and received positive feedback that the work was of a high technical standard and looked very professional. Minor changes were requested, which the student then made to the final versions.
1. The document outlines a plan for an advertising campaign for a new music festival called "Sunset Fest" taking place in the summer of 2016 near a beach.
2. The campaign aims to promote new artists and provide entertainment through music and attractions. The target audience is 14-24 year olds of varying economic classes who seek new experiences.
3. The key message is that the festival will feature new music in a fun environment to create new memories, with one well-known artist, Ed Sheeran, to attract audiences. Print ads will feature sunset beach imagery and promote the music, location, and timing.
The document outlines a plan for an advertising campaign featuring print advertisements to promote a new music festival sponsored by Klashed magazine. The campaign aims to make the target audience, identified as safety-oriented explorers aged 16-25 from middle-class white families, aware of the festival. The advertisements will feature the date, artists, sponsors, and ticket availability using the magazine's colors of black, yellow and white. One ad will include a photo of a field to convey open space at the festival, which will host a variety of rock, EDM, pop, and other genres of music during the summer.
Thomas created a campaign to advertise a music festival sponsored by Klashed magazine. He planned two print advertisements - a poster and magazine ad. For each, he conducted pre-production such as a proposal, mind map, mood boards, and budget plans to guide the creation of the ads. The campaign aimed to attract 16-25 year olds and launch on January 29th through print, social media, and other locations. Thomas considered legal and ethical standards throughout.
Thomas Hibbert created advertisements for the Klashed music festival through a multi-step process. He began with proposal, mood boards, and layout plans. Photographs were taken and graphic designs were made in line with the festival's house style. Proofs were edited and a production schedule was made. A budget addressed costs of printing, advertising, staff, and office space. Risk assessments were performed before final posters and advertisements were created meeting branding guidelines. Trademark registration and safe working practices were also considered to complete the campaign.
This document outlines Thomas Hibbert's plans for an advertising campaign to promote a music festival. It includes mood boards, information on the campaign message, considerations around copyright and royalties, regulations from the Advertising Standards Authority, plans for a photoshoot and locations recce, risk assessments, and a production schedule. It also describes the environment and equipment used for presenting the pitch to the client and receiving their feedback.
- The document outlines Thomas Hibbert's campaign for advertising a music festival called Klashed Festival, including a target audience analysis, slogan, color scheme, marketing plan, poster content, locations for advertising, and production schedule.
- Key aspects of the campaign include targeting 16-25 year olds, releasing posters monthly leading up to the July festival, and advertising through print posters around local towns and a magazine advertisement.
- The document includes mood boards, logo designs, poster drafts and layouts, and budget plans for printing, advertising, staff, and office space.
This document provides an overview of a print advertising campaign for the Glastonbury music festival. It discusses the aims of increasing ticket sales and drawing more people to the festival. The target audience is described using demographic and psychographic factors. Representation in the advertisements aims to appeal to all ages, genders, and ethnicities. Legal and ethical considerations for the campaign include copyright and following advertising codes of practice. Regulatory bodies that oversee advertising are also mentioned.
This document provides details of a student's print-based advertising project for a music festival called Klashed. It includes hand-drawn drafts, witness statements, survey feedback, the client's likes and dislikes, a production plan, budget plan, discussion of safe working practices, photos used, comparisons to inspiration pieces, legal/ethical requirements, the final poster and advert, and changes made based on feedback. The student created advertisements for the Klashed festival using Photoshop and received positive feedback that the work was of a high technical standard and looked very professional. Minor changes were requested, which the student then made to the final versions.
1. The document outlines a plan for an advertising campaign for a new music festival called "Sunset Fest" taking place in the summer of 2016 near a beach.
2. The campaign aims to promote new artists and provide entertainment through music and attractions. The target audience is 14-24 year olds of varying economic classes who seek new experiences.
3. The key message is that the festival will feature new music in a fun environment to create new memories, with one well-known artist, Ed Sheeran, to attract audiences. Print ads will feature sunset beach imagery and promote the music, location, and timing.
This document contains information about Sophie Angus's Level 3 Cambridge Introductory Diploma in Media unit on print-based advertising, including a mind map, house style, proposal, discussion of legal and ethical issues, and details on registering a trademark. It includes slides on developing a logo, slogan, color scheme, and release frequency for a music festival advertisement. Legal and ethical considerations discussed are avoiding misleading information, offensive or harmful content, and following copyright and children's advertising guidelines. The trademark registration process involves checking design uniqueness, applying online, and allowing time for examination and potential opposition before final approval.
This document provides an overview of a Level 3 Cambridge Introductory Diploma in Media unit on print-based advertising. It includes sections on aims and objectives, target audiences, representation, campaign messages, relevant legal and ethical issues, regulatory bodies, and methods. Specifically, it analyzes a print advertisement campaign for the V Festival, a popular UK music festival, discussing the aims of increasing brand awareness and ticket sales through sponsorship and social media hashtags. It also examines the target demographic of 14-22 year olds and considers various audience analysis theories in its segmentation approach.
This witness statement summarizes Tom Hibbert's presentation of print-based advertisement ideas for a music festival or tour to a publisher client. The statement describes how Tom provided an overview of the proposal, pre-production materials, target audience, and budgets. He presented for 10 minutes. The witness, Tom's teacher Miss Oliver, confirms he discussed the key elements of the proposal and provided high quality sample advertisements, production plans, and opportunity for feedback. Areas for improvement included clarifying the campaign message and considering trademark steps. The teacher concluded Tom's pitch covered most expected areas sufficiently and his pre-production materials were creative.
This document provides details about planning and designing an advertising campaign for a proposed music festival called "Sunset Fest". It includes information about the target audience, branding elements like the logo and color scheme, draft poster and advertisement designs, a marketing plan, budget, and consideration of legal issues. Production elements like printing costs, staffing needs, and intellectual property protections are outlined. Location scouting and a risk assessment are also mentioned. The goal is to launch an effective advertising campaign to promote the new music festival.
The document analyzes print and audiovisual advertising for the Reading and Leeds music festival. It discusses the festival's history and aims to announce artists over time to build hype and increase ticket sales. Print advertisements are released starting in February and feature artists' names in bold with performance dates. The target audience is primarily 16-25 year olds of various demographics who enjoy social interaction and experiencing different music genres. Audiovisual ads on YouTube showcase live performances to promote awareness and encourage ticket purchases.
This document outlines Sophie Angus's plans for creating promotional materials for a music festival, including a poster, flyer, and audiovisual advertisement. It includes inspiration pieces, target audiences, logos, color schemes, layout designs, production schedules, and plans. The poster and flyer will feature main headliners like Adele and Coldplay to attract audiences. They will be designed over one week in February/March and launched 11 March. An audiovisual ad will then be filmed and edited over two weeks in March to promote the festival starting in June. The materials aim to inform audiences 7 months in advance and appeal to a wide age range through bright colors and well-known artists.
The document outlines a plan for an advertising campaign featuring print-based advertisements to promote a music festival. The festival will be sponsored by EXCLUSIVE magazine and feature good music, opportunities to meet people and have a good experience. The aims are to create a poster and flyer informing people of the date, location and lineup. The target audience is people seeking to explore new music and escape their daily lives between ages 17-54 of all genders from socioeconomic classes that can afford it. The campaign message is "Live for the Music" to appeal to people's love of music and encourage loyalty. The advertisements will use bright colors reflecting the positive mood and feature a mix of genres to appeal to more people.
The document provides a production plan for advertising an exclusive music festival over 4 weeks. It includes designing posters and flyers, printing and distributing them, and creating an audiovisual advertisement. The plan schedules tasks such as choosing headliners, designing layouts, sending materials to print, filming footage, and editing the advertisement together. The goal is to reveal information about performers and release promotional materials to publicize the festival.
This document provides information about a print-based advertising campaign for the Glastonbury music festival. It includes a mood board, aims and objectives, analysis of the target audience using several theories, representation considerations, and details about ticket pricing and attendance numbers. The target audience is identified as being ages 18-54, from socioeconomic classes C2, C1, and B, who want to explore new music genres and experience the festival lifestyle. Over 45,000 people aged over 45 attend, spending over £6 million on tickets.
Q Magazine produces print and digital editions of their music magazine. They have a monthly print circulation of around 50,000 copies. The production process involves setting a release date, developing a schedule, budgeting, selecting content, editing, page layout, proofreading, sending files to the printer, and distributing the magazines. Q targets readers aged 25 and older interested in genres like rock and indie music. While print circulation has declined in recent years, Q has over 120,000 Facebook fans and 127,000 Twitter followers, showing their success in engaging audiences across social media platforms through content sharing and convergence.
This proposal is for a print advertisement promoting a new 2016/2017 rock tour sponsored by Rock Dance magazine. The advertisement will feature on posters listing the tour dates and locations. It aims to promote the tour and sell tickets, as well as promote the artist's new album. The target audience is people aged 15 and over who are seeking socialization and stress relief through the energy and excitement of live music. The advertisement will use a sky blue and white color scheme reflecting the indie rock genre, and feature the artist's photo to draw attention along with the tour dates and social media links.
This proposal is for a print advertisement promoting a new 2016/2017 rock tour sponsored by Rock Dance magazine. The advertisement will feature a poster highlighting the tour dates and locations. It aims to promote the tour and sell tickets, as well as promote the artist's new album. The target audience is people aged 15 and over who are seeking socialization and stress relief through the energy and excitement of live music. The advertisement will use a sky blue and white color scheme reflecting the indie rock genre and feature the artist's photo to catch viewers' attention. It will include tour dates, locations and social media links.
The document is a pitch by a student for print advertisements for a music festival sponsored by EP magazine. The student created mood boards and a mind map of ideas for the festival name, slogan, target audience and marketing plan. Proposals were made for a poster and magazine advertisement targeting 17-30 year olds. Hand-drawn drafts were created for both, keeping the designs simple. The student settled on orange as the color scheme and selected headline bands. A photo shoot plan and production processes were created for the poster and magazine advertisements, with posters to be released first to promote the festival three weeks earlier.
The document discusses plans for advertising a music festival. It will feature top artists and have sponsors like Foot Asylum, Monster Energy, and Burger King. The advertisement aims to make people aware of the event and want to attend with friends. The target audience is ages 16-27 as the music genres appeal most to younger adults. The campaign message is that "the party never stops." Colors used will be bright and vibrant. When people attend, they will enjoy performances from well-known artists.
The document provides details about planning and producing a poster and audio-visual advertisement for a music festival called "Sound Wave". Key information includes:
- The poster and advertisement will use bright colors like blue, pink, purple and green to target 16-25 year olds.
- A production schedule is outlined over 4 weeks that includes tasks like research, design, production, and launch.
- Budget details and costs are provided for staff, equipment, and marketing the festival through social media.
- Important dates include releasing the advertisements on April 28th, 3 months before the festival from July 8th-10th.
- Location recces and permission forms are discussed for photographing models to appear
This document provides information about a student's coursework on print-based advertising. It includes sections analyzing a print advertisement campaign for the Glastonbury Festival, including aims and objectives, target audiences, representation, campaign messages, legal and ethical considerations, and regulatory bodies. It also covers an audiovisual advertisement for the festival and compares the two advertising methods.
The document provides information about planning and advertising a music festival. It discusses the target audience, which is people aged 16-27, as the genres of music will primarily appeal to younger adults. It outlines objectives to make people aware of the event and encourage ticket purchases. Advertising plans include print ads in magazines and posters around bus stops. A production schedule is provided to design ads, print posters, and place ads in the months leading up to the festival. Location is planned for Hyde Park in London. Risk assessments and regulatory considerations for the advertising campaign are also discussed.
This document provides an overview and analysis of advertising campaigns for the V Festival music event. The aims are to promote and create awareness of the upcoming festival in August. The target audience is 16-35 year olds, appealing to both females and males with its variety of music genres. The branding incorporates the "V" logo representing the Virgin group sponsorship. Regulatory bodies like the ASA and Ofcom oversee the campaigns to ensure no misleading advertising. Analysis discusses representation of the audience, application of gaze theory, and legal/ethical considerations in print and audiovisual advertisements.
The photographer will take photos for a Jump Festival advertisement, including close-ups of hands, extreme long shots of the sunset, and full-body shots of someone jumping from an eye-level angle. The sunset and jumping photos will be heavily edited to be black shadows. A female model between 16-25 years old with long hair will be used to appeal to younger people and females. Wardrobe will be casual shorts and shirt to portray a normal festival attendee. Makeup is unnecessary as the face won't be visible. The photoshoot will take place on April 20th at the photographer's house.
The document provides a plan for an advertising campaign for the Wireless Festival. The objectives are to introduce people to the festival, list the performing acts, and include appealing visuals. The target audience is 16-25 year olds as the advertisements will use bright colors and bold fonts. The campaign message is to encourage people to enjoy the music and relax at the festival over the summer. Print advertisements will be used featuring the festival dates, artist names in bold fonts, and pictures from past years.
This document appears to be a student assignment for a Cambridge Introductory Diploma in Media course. It focuses on print-based advertising and was completed by a student named Thomas Hibbert with candidate number 2063. The assignment covers Unit 15 of the course.
This proposal suggests a guerrilla marketing campaign for Valentine's Day that promotes New Orleans' unique culture by creating "Whodoo You Love" voodoo dolls and accessories. The goals are to recapture feelings of giving/receiving Valentines, affirm goodwill between citizens, introduce non-residents to NOLA's romantic side, and show the city addressing crime head-on. Elements would include a logo, website, social media integration, profile pictures, dolls, accessories, and a life-size installation to spark interest and create an interactive viral movement around Mardi Gras season.
This document contains information about Sophie Angus's Level 3 Cambridge Introductory Diploma in Media unit on print-based advertising, including a mind map, house style, proposal, discussion of legal and ethical issues, and details on registering a trademark. It includes slides on developing a logo, slogan, color scheme, and release frequency for a music festival advertisement. Legal and ethical considerations discussed are avoiding misleading information, offensive or harmful content, and following copyright and children's advertising guidelines. The trademark registration process involves checking design uniqueness, applying online, and allowing time for examination and potential opposition before final approval.
This document provides an overview of a Level 3 Cambridge Introductory Diploma in Media unit on print-based advertising. It includes sections on aims and objectives, target audiences, representation, campaign messages, relevant legal and ethical issues, regulatory bodies, and methods. Specifically, it analyzes a print advertisement campaign for the V Festival, a popular UK music festival, discussing the aims of increasing brand awareness and ticket sales through sponsorship and social media hashtags. It also examines the target demographic of 14-22 year olds and considers various audience analysis theories in its segmentation approach.
This witness statement summarizes Tom Hibbert's presentation of print-based advertisement ideas for a music festival or tour to a publisher client. The statement describes how Tom provided an overview of the proposal, pre-production materials, target audience, and budgets. He presented for 10 minutes. The witness, Tom's teacher Miss Oliver, confirms he discussed the key elements of the proposal and provided high quality sample advertisements, production plans, and opportunity for feedback. Areas for improvement included clarifying the campaign message and considering trademark steps. The teacher concluded Tom's pitch covered most expected areas sufficiently and his pre-production materials were creative.
This document provides details about planning and designing an advertising campaign for a proposed music festival called "Sunset Fest". It includes information about the target audience, branding elements like the logo and color scheme, draft poster and advertisement designs, a marketing plan, budget, and consideration of legal issues. Production elements like printing costs, staffing needs, and intellectual property protections are outlined. Location scouting and a risk assessment are also mentioned. The goal is to launch an effective advertising campaign to promote the new music festival.
The document analyzes print and audiovisual advertising for the Reading and Leeds music festival. It discusses the festival's history and aims to announce artists over time to build hype and increase ticket sales. Print advertisements are released starting in February and feature artists' names in bold with performance dates. The target audience is primarily 16-25 year olds of various demographics who enjoy social interaction and experiencing different music genres. Audiovisual ads on YouTube showcase live performances to promote awareness and encourage ticket purchases.
This document outlines Sophie Angus's plans for creating promotional materials for a music festival, including a poster, flyer, and audiovisual advertisement. It includes inspiration pieces, target audiences, logos, color schemes, layout designs, production schedules, and plans. The poster and flyer will feature main headliners like Adele and Coldplay to attract audiences. They will be designed over one week in February/March and launched 11 March. An audiovisual ad will then be filmed and edited over two weeks in March to promote the festival starting in June. The materials aim to inform audiences 7 months in advance and appeal to a wide age range through bright colors and well-known artists.
The document outlines a plan for an advertising campaign featuring print-based advertisements to promote a music festival. The festival will be sponsored by EXCLUSIVE magazine and feature good music, opportunities to meet people and have a good experience. The aims are to create a poster and flyer informing people of the date, location and lineup. The target audience is people seeking to explore new music and escape their daily lives between ages 17-54 of all genders from socioeconomic classes that can afford it. The campaign message is "Live for the Music" to appeal to people's love of music and encourage loyalty. The advertisements will use bright colors reflecting the positive mood and feature a mix of genres to appeal to more people.
The document provides a production plan for advertising an exclusive music festival over 4 weeks. It includes designing posters and flyers, printing and distributing them, and creating an audiovisual advertisement. The plan schedules tasks such as choosing headliners, designing layouts, sending materials to print, filming footage, and editing the advertisement together. The goal is to reveal information about performers and release promotional materials to publicize the festival.
This document provides information about a print-based advertising campaign for the Glastonbury music festival. It includes a mood board, aims and objectives, analysis of the target audience using several theories, representation considerations, and details about ticket pricing and attendance numbers. The target audience is identified as being ages 18-54, from socioeconomic classes C2, C1, and B, who want to explore new music genres and experience the festival lifestyle. Over 45,000 people aged over 45 attend, spending over £6 million on tickets.
Q Magazine produces print and digital editions of their music magazine. They have a monthly print circulation of around 50,000 copies. The production process involves setting a release date, developing a schedule, budgeting, selecting content, editing, page layout, proofreading, sending files to the printer, and distributing the magazines. Q targets readers aged 25 and older interested in genres like rock and indie music. While print circulation has declined in recent years, Q has over 120,000 Facebook fans and 127,000 Twitter followers, showing their success in engaging audiences across social media platforms through content sharing and convergence.
This proposal is for a print advertisement promoting a new 2016/2017 rock tour sponsored by Rock Dance magazine. The advertisement will feature on posters listing the tour dates and locations. It aims to promote the tour and sell tickets, as well as promote the artist's new album. The target audience is people aged 15 and over who are seeking socialization and stress relief through the energy and excitement of live music. The advertisement will use a sky blue and white color scheme reflecting the indie rock genre, and feature the artist's photo to draw attention along with the tour dates and social media links.
This proposal is for a print advertisement promoting a new 2016/2017 rock tour sponsored by Rock Dance magazine. The advertisement will feature a poster highlighting the tour dates and locations. It aims to promote the tour and sell tickets, as well as promote the artist's new album. The target audience is people aged 15 and over who are seeking socialization and stress relief through the energy and excitement of live music. The advertisement will use a sky blue and white color scheme reflecting the indie rock genre and feature the artist's photo to catch viewers' attention. It will include tour dates, locations and social media links.
The document is a pitch by a student for print advertisements for a music festival sponsored by EP magazine. The student created mood boards and a mind map of ideas for the festival name, slogan, target audience and marketing plan. Proposals were made for a poster and magazine advertisement targeting 17-30 year olds. Hand-drawn drafts were created for both, keeping the designs simple. The student settled on orange as the color scheme and selected headline bands. A photo shoot plan and production processes were created for the poster and magazine advertisements, with posters to be released first to promote the festival three weeks earlier.
The document discusses plans for advertising a music festival. It will feature top artists and have sponsors like Foot Asylum, Monster Energy, and Burger King. The advertisement aims to make people aware of the event and want to attend with friends. The target audience is ages 16-27 as the music genres appeal most to younger adults. The campaign message is that "the party never stops." Colors used will be bright and vibrant. When people attend, they will enjoy performances from well-known artists.
The document provides details about planning and producing a poster and audio-visual advertisement for a music festival called "Sound Wave". Key information includes:
- The poster and advertisement will use bright colors like blue, pink, purple and green to target 16-25 year olds.
- A production schedule is outlined over 4 weeks that includes tasks like research, design, production, and launch.
- Budget details and costs are provided for staff, equipment, and marketing the festival through social media.
- Important dates include releasing the advertisements on April 28th, 3 months before the festival from July 8th-10th.
- Location recces and permission forms are discussed for photographing models to appear
This document provides information about a student's coursework on print-based advertising. It includes sections analyzing a print advertisement campaign for the Glastonbury Festival, including aims and objectives, target audiences, representation, campaign messages, legal and ethical considerations, and regulatory bodies. It also covers an audiovisual advertisement for the festival and compares the two advertising methods.
The document provides information about planning and advertising a music festival. It discusses the target audience, which is people aged 16-27, as the genres of music will primarily appeal to younger adults. It outlines objectives to make people aware of the event and encourage ticket purchases. Advertising plans include print ads in magazines and posters around bus stops. A production schedule is provided to design ads, print posters, and place ads in the months leading up to the festival. Location is planned for Hyde Park in London. Risk assessments and regulatory considerations for the advertising campaign are also discussed.
This document provides an overview and analysis of advertising campaigns for the V Festival music event. The aims are to promote and create awareness of the upcoming festival in August. The target audience is 16-35 year olds, appealing to both females and males with its variety of music genres. The branding incorporates the "V" logo representing the Virgin group sponsorship. Regulatory bodies like the ASA and Ofcom oversee the campaigns to ensure no misleading advertising. Analysis discusses representation of the audience, application of gaze theory, and legal/ethical considerations in print and audiovisual advertisements.
The photographer will take photos for a Jump Festival advertisement, including close-ups of hands, extreme long shots of the sunset, and full-body shots of someone jumping from an eye-level angle. The sunset and jumping photos will be heavily edited to be black shadows. A female model between 16-25 years old with long hair will be used to appeal to younger people and females. Wardrobe will be casual shorts and shirt to portray a normal festival attendee. Makeup is unnecessary as the face won't be visible. The photoshoot will take place on April 20th at the photographer's house.
The document provides a plan for an advertising campaign for the Wireless Festival. The objectives are to introduce people to the festival, list the performing acts, and include appealing visuals. The target audience is 16-25 year olds as the advertisements will use bright colors and bold fonts. The campaign message is to encourage people to enjoy the music and relax at the festival over the summer. Print advertisements will be used featuring the festival dates, artist names in bold fonts, and pictures from past years.
This document appears to be a student assignment for a Cambridge Introductory Diploma in Media course. It focuses on print-based advertising and was completed by a student named Thomas Hibbert with candidate number 2063. The assignment covers Unit 15 of the course.
This proposal suggests a guerrilla marketing campaign for Valentine's Day that promotes New Orleans' unique culture by creating "Whodoo You Love" voodoo dolls and accessories. The goals are to recapture feelings of giving/receiving Valentines, affirm goodwill between citizens, introduce non-residents to NOLA's romantic side, and show the city addressing crime head-on. Elements would include a logo, website, social media integration, profile pictures, dolls, accessories, and a life-size installation to spark interest and create an interactive viral movement around Mardi Gras season.
The story is set in 2050 and describes a typical suburban neighborhood that is struggling with the impacts of climate change. Homes have white picket fences but lawns are dry and brown due to drought. Residents try to cope with extreme heat through air conditioning but face rolling blackouts as energy demand strains the electric grid.
Este documento describe los alimentos transgénicos, los cuales han estado en las mesas de los consumidores por más de 15 años. Se definen como alimentos obtenidos de organismos a los que se les han incorporado genes de otros organismos para producir características deseadas. Aunque existen debates sobre su seguridad, también se destacan sus beneficios potenciales como la resistencia a insectos y tolerancia a herbicidas.
The document provides an overview of a unit on print-based advertising for a Level 3 Cambridge Introductory Diploma in Media course. It covers topics such as aims and objectives, target audiences, representation, campaign messages, relevant legal and ethical issues, and methods. Specifically, it analyzes an advertisement for the V Festival, discussing the festival's sponsorship by Virgin Media, its target demographics, and how theories like the male gaze are not applicable given the nature of the pop music festival. It also examines intellectual property rights, copyright, slander and libel laws, model releases, royalties, and violence prevention in relation to advertising the festival.
Roy Lichtenstein fue un pintor estadounidense conocido por experimentar con imágenes tomadas de cómics. En la década de 1960 presentó una serie de piezas grandes basadas en imágenes de cómics con una trama de puntos y colores planos. Dos de sus pinturas más destacadas fueron "Takka Takka" de 1962 y "Nos elevamos lentamente" de 1964. También creó esculturas a partir de 1979, incluyendo "Barcelona's Head" de 1991-1992, una escultura de 15 metros situada en el Paseo Colón de Barcelona
This document summarizes a study on optimizing the adsorption of methylene blue dye onto sugarcane bagasse using a two-level factorial design. The researchers investigated the effects of contact time, initial dye concentration, shaking rate, and adsorbent dosage on the adsorption capacity of sugarcane bagasse. Their results showed the optimal conditions were 58 minutes contact time, 150 mg/L initial dye concentration, 250 rpm shaking rate, and 0.1 g adsorbent dosage. Under these conditions, the theoretical maximum adsorption capacity closely matched the experimental value. Statistical analysis confirmed the significance of these factors and optimal conditions in maximizing dye removal by sugarcane bagasse.
El documento presenta información sobre David Ausubel, un psicólogo y pedagogo estadounidense que desarrolló la teoría del aprendizaje significativo. Según Ausubel, el aprendizaje significativo ocurre cuando la nueva información se conecta con conceptos relevantes ya existentes en la estructura cognitiva de una persona. El aprendizaje significativo produce una retención más duradera que el aprendizaje mecánico o memorístico. El documento también describe características de un profesor constructivista y del aprendizaje constructiv
Este documento resume tres obras de arte: La Gioconda de Leonardo da Vinci, que representa a Lisa Gherardini usando la técnica del sfumato para difuminar los contornos; Muchacha en la ventana de Salvador Dalí que muestra a su hermana asomada a la ventana de su casa de vacaciones; y La habitación en Arlés de Vincent van Gogh que representa la habitación del artista en Arlés usando tonos azules y verdes para sugerir descanso y sueño.
Surat is known as the Diamond City of the World and is famous for its clothes and textiles. Diamonds are very costly gems that can be sold for trillions. Surat was previously known as Suryapur.
This document discusses three potential filming locations for a school media project trailer:
1) Lizzie's House, where most of the trailer will be filmed due to its variety of rooms and proximity to other locations. Potential hazards include traffic and cable clutter.
2) The Leg of Mutton pub, chosen to portray a stereotypical soap opera setting. Permission must be obtained from the pub management.
3) Ashtead Common, where a murder scene will be filmed. Potential hazards include traffic when traveling to the location and public interference. Permission from the public will be required.
Mr. Crafts, Head of Media, Film and IT at St. Andrew's Catholic School, wrote a letter confirming permission for a student to film external shots for a soap opera trailer on the school fields for an A2 Media Studies project. As the supervising department head, Mr. Crafts will ensure the filming is done safely and in accordance with the school's health and safety policies.
This document provides an overview of a print-based advertising campaign for the Glastonbury music festival. It discusses the aims and objectives of promoting the 2013 festival, which were to increase ticket sales and draw more people to the event. The target audience is analyzed using several frameworks, including Maslow's hierarchy of needs and Hartley's demographic profiles. Representation in the advertisements is examined in terms of ethnicity, gender and age. Details are provided about the artists scheduled to perform, the campaign's message to promote the wide variety of music, and the legal and ethical considerations around advertising the festival. Regulatory bodies for advertising like the ASA and Ofcom are also mentioned.
The document provides information about a print-based poster advertising the 2013 Glastonbury music festival. It discusses the aims of increasing ticket sales and drawing more people to the festival. The poster uses bright colors and minimal text to advertise the date and lineup of artists. It also covers the target audience, which aims to appeal to people seeking entertainment and social experiences. Regulations and ethical considerations for advertising are also mentioned.
This document provides an analysis of a poster advertising the Sasquatch Music Festival 2017. It discusses the aims and objectives of promoting the festival dates and lineup. It analyzes the target audience in terms of socioeconomic class, uses and gratifications theory, subjectivities, Maslow's hierarchy of needs, spending power, and stereotypes. It also covers the campaign message, methods of advertisement used, legal and ethical considerations, and regulatory bodies. Overall, the document conducts a thorough examination of how the poster was designed to effectively promote the festival to its target demographic.
This document contains a proposal for an advertising campaign for a new music festival sponsored by Redbull. The festival will feature various artists and take place in the summer of 2016. The goals are to encourage festival attendance and make it an annual event through promotional print advertisements. The target audience is 18+ year old social climbers and students who want to escape reality and bond with friends over music. The campaign message is that the festival will be an unforgettable and affordable summer experience. Advertisements will take the form of posters and magazine ads using gender-neutral colors to appeal to both male and female attendees.
The document provides an analysis of advertising materials for the Wireless music festival in 2016. It analyzes a poster, audiovisual, and website for the festival. The analysis looks at these materials through various theoretical lenses such as Maslow's hierarchy of needs, Katz's uses and gratifications theory, and Hartley's 7 subjectivities. It also examines representation, socio-economic factors, psychographics, and other aspects. The document provides a detailed breakdown and summary of each advertising medium and how it relates to marketing and communications theory.
This document provides an analysis of print and audiovisual advertising for the Glastonbury Festival. It examines the aims, target audiences, messaging, legal/ethical considerations, and regulatory bodies for each type of advertising. Print advertising aims to promote the festival dates and lineup one month in advance, while audiovisual ads showcase the experience through footage of performances and attendees. Both seek to attract music fans aged 16-30 and spread awareness on social media. Legal issues include copyright and permissions when using artists' media. Regulators like ASA and Ofcom provide oversight of advertising standards. In conclusion, print and audiovisual work together to excite people for the annual music event.
This document provides information about print and audiovisual advertising for the Glastonbury Festival. It discusses the aims, target audiences, campaign messages, legal/ethical considerations, and regulatory bodies for both print and audiovisual advertisements. Print advertisements are used to promote the festival dates and lineup one month in advance, while audiovisual ads on social media showcase the experience of attending to encourage ticket sales. Both must comply with advertising standards and copyright law to effectively promote the festival while protecting intellectual property.
The document provides an analysis of print and audio-visual advertisements for the Glastonbury music festival from 2013-2014. It examines the aims, target audiences, representations, techniques, and regulatory considerations of the campaigns. Key points included that the video trailer aimed to showcase performances and the festival experience to attract more attendees, while the poster focused on listing artists. Both highlighted BBC sponsorship of the event through logos.
The campaign is for an upcoming music festival called VisiOn, which will be sponsored by Golden Era magazine. The aims are to make the festival profitable and a huge success, increase the brand awareness of the festival, and increase attendance by 30% the following year. The target audience is males aged 16-24 from classes C1-E who seek adventure and would document their experience on social media. The campaign message will include the festival dates, performing artists, and sponsors. The slogan is "VisiOn it and listen to that VisiOn". The advertisements will feature the festival date, sponsors, headlining artists, festival name, and location.
The document provides information about advertising for the Wireless music festival. It includes a poster advertisement and an audio-visual advertisement.
The poster advertisement aims to promote and create awareness of the festival by listing famous artists performing. It targets fans of these artists and those seeking diversion through music. The audio-visual advertisement similarly aims to show prospective attendees having fun at past festivals to convey the experience. Both advertisements keep content minimal to appeal broadly across age groups and socioeconomic classes. Legal and ethical standards are followed with no offensive content.
The document outlines a plan for an advertising campaign featuring print advertisements to promote a new music festival in London called SW4. It will include a poster and flyer. The aims are to advertise and promote the festival to attract people to attend. The target audience is 18-30 year olds, who enjoy music and socializing. The message is that the festival will allow people to see their favorite artists and bands and enjoy the social experience. The slogan is "and if the music is good you dance." It will be located in Hyde Park in mid-July when the weather is warm. The poster style will use bold colors and images to catch attention. The content will include headliners, location, and dates.
The document outlines a plan for an advertising campaign featuring print advertisements to promote a new music festival in London called SW4. It will include a poster and flyer. The aims are to advertise and promote the festival to attract people to attend. The target audience is 18-30 year olds, who enjoy music and socializing. The message is that the festival will allow people to see their favorite artists and bands and enjoy the social experience. The slogan is "And if the music is good you dance". The poster will use bold colors and images to catch attention. It will provide details on artists, location, and dates.
The document provides an analysis of print advertising for the Boardmasters 2015 music festival. It discusses the aims of the festival's advertising campaign, which is to promote a summer theme by featuring images from the previous year's event. The target audience is 16-25 year olds, as evidenced by the poster's beach sunset background image which would appeal to young festivalgoers. Audience analysis theories by Hartley and Katz are discussed in terms of how they apply to understanding the festival's target demographic. Print advertisements like posters and merchandise are also examined.
- The document discusses print-based advertising for the Wireless music festival held annually in London. It analyzes a festival poster from 2016 that promotes the event.
- The poster uses bright colors, bold fonts and lists performing artists to attract the target 16-25 year old audience and increase awareness of the festival brand.
- Legal considerations for the poster include obtaining permission to use artist names and protecting intellectual property. Wireless also advertises through its website, social media and partnerships.
The document analyzes a print advertisement for the Wireless Festival held in London. It discusses the aims of promoting the festival through a colorful poster listing performing artists. The summary analyzes the target audience as 16-25 year olds and discusses regulatory bodies like the Advertising Standards Authority that wireless must follow. It also provides a link to an audiovisual advertisement for the festival on YouTube to further promote and attract attendees.
The document discusses print and audiovisual advertisements for the Glastonbury Festival. It covers the aims, target audiences, messaging, legal/ethical considerations, and regulatory bodies for each type of advertisement. Both print and audiovisual ads aim to promote the festival and drive ticket sales by increasing awareness of the musical acts. The target audience is generally ages 16-30 who enjoy various music genres. Both types of ads must consider copyright and intellectual property law. Regulatory bodies like ASA and Ofcom provide oversight of advertising practices.
The document outlines a plan for an advertising campaign featuring print advertisements to promote a music festival called "Connect". The campaign aims to inform young adults and teenagers about the festival's location, lineup of artists, and date. The advertisements will use images of artists and past festival attendees having fun to entice people to attend. The style will be urban to match the genres of rap and grime being performed, and the color scheme will be blue and yellow to appeal to both male and female audiences. The overall message is to get people connected and invite them to enjoy the festival with others.
The document contains a proposal for an advertising campaign featuring print advertisements to promote a music festival called "Connect". The proposal outlines that the advertisements will promote the festival by informing people about where it will take place, who will perform, and when. The target audience is identified as young adults and teenagers who seek diversion and a sense of belonging through music festivals. The campaign message is to invite this audience to "get connected" and enjoy the festival with others. The advertisements will feature images of artists and festival attendees having fun, using an urban street style and blue/yellow color scheme.
The document provides information about an advertising campaign for the Reading and Leeds music festival. It discusses the aims of promoting the festival and artists, the target 16-35 year old audience. It covers the print posters and online advertising methods used, and legal and ethical considerations around copyright and permissions. Regulatory bodies like the ASA ensure ads meet standards for truthfulness and avoiding harm.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like target audiences, representation, campaign messages, legal and ethical issues, and regulatory bodies. Specifically, it analyzes an advertising campaign for the Ultra Music Festival including posters, audio-visual ads, and how they address topics such as representation, unique selling points, and consideration of intellectual property laws.
Thomas Hibbert created advertisements for the Klashed music festival. He conducted extensive pre-production planning which included hand-drawn drafts, mood boards, and production schedules. Final advertisements were created in Photoshop and included a poster and magazine advert. Throughout the process, Hibbert considered branding, budgets, and legal requirements like trademark registration to help promote the festival.
Thomas created advertisements for a music festival called "Klashed Festival" through a multi-step process including:
1) Developing proposals, mood boards, messages and production plans.
2) Creating hand-drawn drafts, photographs, and digital designs for a poster and magazine advertisement.
3) Considering budgets, risks, locations and safe working practices.
4) Producing final poster and advert layouts and planning trademark registration for the "Klashed" name and logo.
This document appears to be a student assignment for a Cambridge Introductory Diploma in Media program. It focuses on print-based advertising and was completed by a student named Thomas Hibbert with candidate number 2063. The assignment covers Unit 15 of the program.
The document provides details for a photography project to create a poster for a music festival. It will include a vertical landscape photo taken by the student at Epsom Downs around 5 pm when the sun is out. The photo will be darkened at the bottom to fade out from top to bottom. Reference images show inspiration for including open sky and grass, visible sun, and detailed clouds.
Thomas Hibbert outlines the details for an image he needs to take for a print advertisement campaign. He will take a long shot of a field at 4pm on April 7th to capture the sun and create a summer atmosphere. He only needs his phone and will take the photo alone as it is a landscape shot. The location of Epsom Downs is publicly accessible so no permission is required. Potential risks like slippery ground or traffic will be avoided by taking the photo away from the road.
This document provides feedback and details on the creation of print-based advertisements for a summer music festival called Klashed. It discusses the software and tools used, photos incorporated, and legal/ethical considerations. Feedback indicated the candidate presented professionally and created high quality Photoshop work. Requirements for the final advertisements included making the website address larger and correcting the date on one poster based on witness feedback.
This document outlines the planning and production process for print-based advertising for a music festival called Klashed. It includes hand-drawn drafts, mood boards, plans for photography, branding, budgets, and risk assessments. The key pieces are the final poster and magazine advertisement, which follow the planned layouts and color schemes. The process involved extensive pre-production work to create successful promotional materials on time and on budget.
This document outlines the timeline and key steps for developing a website called Life Follower. It includes the following stages:
1. Pre-production from January to February involves creating a business plan, finding a domain name, pitching the idea to investors, and gaining funding.
2. Production from March to May focuses on designing and building the website, hiring additional designers, developers, and a project manager.
3. Post-production from June to August includes marketing and promoting the site to other social media platforms and publications, thorough testing for security and user experience, getting user feedback from a focus group, and officially launching the Life Follower website.
This document outlines the features and content of pages for a proposed social media site called LifeFollower. It describes pages for the homepage, sign up, profile, about us, terms and conditions. It also discusses adhering to accessibility guidelines from the W3C and how the Web Standards Project could assist with development. The goal of LifeFollower is to allow users to share their lives and connect with friends by following one another and interacting on posts.
The document provides information about a social media product called LifeFollower. It discusses the purpose of LifeFollower, which is to allow users to share their lives and connect with friends online. It describes some key features, such as allowing users to follow one another, post updates, and message friends. It also discusses setting up profiles, pages on the site, competitors like Facebook and Twitter, targeting audiences, and considerations around legal and ethical issues. The overall aim is to create a social media site that facilitates interactions and connections between users.
The document outlines two potential social media product ideas - LifeFollower, a site for users to follow friends and share photos/media, and GameFame, a site for gamers to follow game studios, developers, and purchase games. Details provided include target audiences, color schemes, font styles, copyright information, competitors, synergies with other platforms, and page formats for each idea. The document seeks to comprehensively plan out the key aspects of developing these two social media products.
This document provides information about various social media products, including Skype, Twitter, and WhatsApp. It discusses the purpose, features, interfaces, revenue sources, target audiences, and advertising approaches for each platform. For Skype specifically, it notes that Skype allows video and voice calling between users for free in exchange for offering advertising. Skype generates most of its revenue from subscriptions and premium upgrades that unlock additional features like group video calls and calling mobile phones internationally. It uses approaches like pay-per-click advertising and sponsored ads on the interface and in the news feed to promote other businesses to users.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
1. –
Level 3 Cambridge Introductory Diploma in Media
Unit 15: LO1
Print Based Advertising
St. Andrew’s Catholic School –
Thomas Hibbert
Candidate Number : 2063
Unit 15 Overview
2. Contents
1. Introduction – Slide 5
2. Aims and Objectives – Slide 6 – Slide 7
3. Target Audience – Slide 8
4. Representation – Slide 9 – Slide 10
5. Artists who have been at Glastonbury – Slide 11
6. Campaign Message – Slide 12 – Slide 13
7. Advertisements used in the campaign – Slide 14
8. Advertising codes of practice – Slide 15
9. Relevant Legal and Ethical – Slide 16 – Slide 17
10. Legal and Ethical Considerations – Slide 18
11. Regulatory Bodies – Slide 19 – Slide 21
12. Method – Slide 22
13. Aims and Objectives – Slide 24 – Slide 25
14. Target Audience – Slide 26
15. Representation – Slide 27 – Slide 28
16. Advertisements used in the campaign – Slide 29
17. Campaign Message – Slide 30
18. Legal and Ethical Considerations – Slide 31
19. Regulatory Bodies – Slide 32 – Slide 33
20. Method – Slide 34 – Slide 35
21. How does the audio visual and the poster compare – Slide 36
22. Conclusion – Slide 37
5. Introduction
LO1 will focus on a print based poster for
Glastonbury in 2013 and an audio visual
advertisement for Glastonbury 2014 because
Glastonbury did not use audio visual adverts for
the past years.
6. Aims of the campaign
The aim of the campaign is to promote the Glastonbury festival for June
2013. The aim of the poster is to advertise a new festival for the already
existent Glastonbury festival and to increase ticket sales for this event.
Advertising campaign’s objectives
The objectives for the Glastonbury poster are to increase sales of tickets
and to try and draw more people to the festival itself.
Techniques the campaign uses
The poster uses a bright and bold colour scheme embedded in the text
that reads “GLASTONBURY”. This straight away makes the reader aware
that it is a poster for Glastonbury and draws them in to read more about
the festival.
The poster also uses little written language for the poster. The only writing
in large amounts on the poster are the list of acts and artists performing at
the festival. The other text is the date ( June 26 – 28 2013 ) and where you
can buy tickets and enquire further about the festival.
How do the different products achieve the different objectives
Glastonbury have different posters for example the poster on the right is a
list of all the acts and what stages they are performing at. The objective to
this poster is different to the other poster for the festival because in the
first poster the objective is to inform (Katz) the audience that the festival is
there and when it is on with some of the acts performing, where as the
objective of the second poster is to persuade readers to actually attend
the festival because of all the artists that will be there and where they will
be at the festival.
Aims and Objectives
7. Aims and Objectives
Who sponsors the festival?
Glastonbury is official media partners with BBC, Q magazine,
The Guardian and recently EE have started a sponsorship for
the festival.
BBC
The BBC have a website that provides a lot of information on
the Glastonbury festival and broadcasts the event from their
site.
Q Magazine
Q magazine and other magazines from Bauer media give
coverage of Glastonbury on their website and in the magazine
themselves.
The Guardian
The Guardian has a webpage all about the Glastonbury festival
including interview, news, reviews and other forms of media
from the festival itself.
EE
After the sponsorship begun, EE supplied EE trucks that
provided an internet connection for those within 10 meters of
the vehicle.
8. Target AudienceMaslow
Using Maslow’s hierarchy of needs I think that the audience for Glastonbury have Love/Belonging needs because it is
a very family and friend oriented event. People go to Glastonbury with their friends and family and share the music
experience together.
Hartley
Age: Children under 12 are allowed to attend Glastonbury as there are amusements for children at the festival but
anyone under 16 that wants to actually go to the festival must be accompanied by someone of 18 and over.
Gender: Not gender specific
Ethnicity: The audience stereotypically would be of a white ethnicity.
Class: The class of the audience would be social class as the audience at Glastonbury are all interacting in a social
event with their friends and family.
Nationality: The festival is British so the nationality would typically be British.
Self-Image: The audience at Glastonbury would have a positive self image.
Family: The people at Glastonbury have family’s as it is a very friendship and family based festival where people and
their families can go and have fun as well as people of a young age just go with their friends.
Katz
In terms of the uses and gratifications theory the audience for Glastonbury try to entertain and escape from their
lives to forget their worries and troubles for the time being.
Socio-economic needs
The audience for Glastonbury are in the C1 – C2 because it is not a formal and high end festival and you would find
people of a similar profession for how the festival appears aesthetically.
Psychographics
Glastonbury’s audience are STRUGGLERS because of the formality in the festival and they buy alcohol and junk food
which is typically found at a festival.
Spending Power
The festival’s audience’s spending power is not high or low but in between as the demographic is C1 and C2.
9. Representation
Representation: Representation is the portraying or appearance
of someone or something in a specific way.
Laura Mulvey “Male Gaze”
“Male Gaze” is the theory of how men look at women, how
women look at themselves and how women look at other women
and that film audiences view characters from the perspective of a
heterosexual male being.
If Glastonbury were to use the “Male Gaze” to persuade people
to come to the festival then they could have a woman on their
festival poster posing in a suggestive way.
Diana Saco “Female Gaze”
“Female Gaze” is the theory of the way work is presented from a
female perspective because the creator is female or because the
gender that it is aimed at is female.
If Glastonbury wanted to use the “Female Gaze” to draw more
members of the audience in to the festival then they could make
the poster more female orientated by using stereotypical female
colour schemes (Pink).
John Berger “Ways of Seeing”
“Ways of Seeing” theory is that women are depicted in a different
way to men because the ideal viewer is a male where as the
audience sees women designed to flatter the male spectator.
Stereotypes
Stereotypes are a group of people who are held to a certain
image or way that the person should be or perform in.
10. Representation
How are people being represented within the
advertisements?
The advertisement appeals to everyone and this is
represented through the different and vast range of music
artists as well as a bright colour scheme.
Presentation of:
Ethnicity
The Glastonbury poster presents the ethnicity of white and
black people through their mixed race artists, this shows the
diversity of the music world.
Gender
The advert appeals to both genders through the artists that
are attending the festival. Artists such as U2 and The Chemical
Brothers which stereotypically appeal to the male gender are
performing at the festival as are Jessie J and Beyoncé which
are stereotypically favored by the female gender. The mix of
artists show that the festival is for both genders.
Age
The bright colour scheme and cartoon like font style for the
masthead on the poster attract a younger audience which
could help bring more people to the festival.
Why are representations used in advertising
Representations are used in advertising to try and appeal to
specific members of the audience and to try and make the the
audience see themselves in that situation where they may
feel like they belong there which will encourage them to go to
the festival or event being advertised.
What appeal do representations have in conveying meaning
to the audience
Representations convey attraction to members of the
audience and help the advertisement appeal directly to that
audience.
12. Campaign Message
Slogan: Glastonbury do not have a Slogan. But on their website they
claim their aims are to “encourage and stimulate youth culture from
around around the world in all its forms”.
Product’s USP
Glastonbury’s USP is its wide range of different artists from different
genres in one festival. This is very unique and provides a type of music
for everyone, if you aren’t into rock music then you go to the stage
where an artist you like is and because there is such a wide array of
artists at the festival, the odds are that there will be someone there that
a member of the festival will enjoy.
How will target audience access message
The audience can access the message by following the link on the poster
which will take them to the website where they can enquire about the
festival and also buy tickets for the festival itself.
Glastonbury also use their posters to inform (Katz) the audience of
information and details to do with the festival so that no one misses out
on the opportunity to go.
Choice of media
Glastonbury use various forms of media to advertise the festival
including video adverts, poster and their website.
13. Campaign Message
What message are they trying to get across to the
audience
The message Glastonbury are trying to get across to the
audience is who will be playing at the festival, where
they can get tickets and when Glastonbury is by using
simple posters and little information the print based
adverts themselves so they are more appealing to look
at, if the poster is full of information and words then no
one will pick them up and look at them if they are going
to have to read lots of different information.
14. Advertisements used in the campaign
For the 2013 campaign
there is merchandise that
was sold to promote the
festival as well as
advertise it. The
merchandise includes t-
shirts, hoodies and tank
tops.
The campaign also used
Facebook to promote the
festival back in 2013 and
advertises the festival as
something really fun and
something that is not to
be missed.
15. Advertising Codes of Practice
Advertising codes of practice
There are 2 advertising codes of practice that describe how businesses should advertise.
They cover all kinds of promotional communications, depending where the advert or promotion will appear.
Non-broadcast media
The CAP non-broadcast code has rules that cover non-broadcast advertising (eg print, online), sales promotion
and direct marketing (eg telesales and email).
The code specifies standards for accuracy and honesty that businesses must stick to, including specific
conditions, eg:
advertising to children
causing offence
political advertising
Broadcast media (eg TV, radio)
You must follow the CAP broadcast code, which covers issues including taste, decency and product placement.
As well as setting standards about accuracy and honesty businesses must stick to, they also have rules about
things like scheduling.
General broadcasting rules
You also need to follow rules about taste, decency, product placement etc that apply to all broadcasting.
These are called ‘broadcast codes’. Find out more about them on the Ofcom website.
Enforcing the rules
The rules are enforced by the Advertising Standards Authority (ASA).
Anyone who thinks advertising rules have been broken can complain to the ASA within 3 months of the advert
appearing.
If an advert breaks the rules, it may be withdrawn. If the product doesn’t match the description or the advert
breaks the law, you could be prosecuted.
16. Relevant Legal and Ethical
Main types of adverts
Legal information
Why is there legal information on the poster if there is any
There is no legal information on the Glastonbury poster but on their website they have a section depicting their
policies for how to treat the field, toilet policies and how to maintain the environment whilst at the festival.
Alcohol
There is other information on drinking, drugs and crime prevention. Glastonbury’s policy on drinking is you must
provide photo ID or you will not be allowed to buy alcohol.
Drugs
Glastonbury members involved in drugs will be evicted from the site and the police around the festival will deal
with said involved people.
Copyright on images
On Glastonbury’s website they have a copyright section that states clearly the text on the website is owned by
“Glastonbury Festivals Limited” unless acknowledged to another party.
Their copyright on images is stated in a paragraph on this copyright section of the website. The paragraph states
that “Glastonbury Festival Limited owns the copyright in all photographs taken by employees and volunteers of the
Glastonbury Festival”.
17. Relevant Legal and Ethical
Copyright
In advertisement there are copyright rules and regulations that companies have to follow for example the ‘Advertising Codes of
Practice’ which can be found on the slide before this one.
Intellectual property right
Intellectual property is property that has been created by someone and is owned by the creator. Any logo or ‘IP’ being used needs
permission from the owner otherwise they are breaching the rules. This is important for when I create my festival because if I use
someone else’s IP then I could be sued or penalised for using it without permission and especially if I claim it as my own.
Model release
A model release is a document presented when someone wants to take a picture.
Royalties
Royalties are a continuing payment based on a percentage of income from the licensed asset. When licensing artwork, the person
retains ownership of that work and will receive ‘Royalties’ for the work when it is used.
This links to Glastonbury because if someone wanted to use a logo from the festival then the royalties would go to the festival and not
the party using the logo.
Violence
The festival has a section on their website dedicated to “crime reduction and personal safety”. The page is full of information and
advice on how to reduce crime at the festival, how to maintain safety at the festival and how crime above all things will not be
tolerated.
Offensive language, behavior and material
Offensive language or behavior is something that is bound to be an issue in this modern society but the main concern around this area
is that children will be affected by the advertising if it includes any rude or age sensitive material.
This applies to festival posters because when I make my own festival poster I will need to take into account that rude or age sensitive
material will limit the age range that my poster targets as well as possible legal repercussions.
Public interest
Public interest is the well-being of the public or a population. Public interest is relevant to advertising because when an advertisement
is created the public’s interest has to be considered. Advertising will always ask the question what effect will this have on the public?
The public’s interest is always at mind when advertisements are created and will have to be when I create my poster for a festival.
http://medialiter
acies21st.blogsp
ot.co.uk/2011/02
/advertising-in-
public-
interest.html
18. Legal and Ethical Considerations
Legal considerations
Glastonbury will have to consider legally if they
have copied or used another company’s property, if
they do this then there would be legally
repercussions for Glastonbury.
Ethical considerations
Ethical considerations are values and principles that
address ‘considerations’ of what are considered
good or bad in terms of public interests or affairs.
http://www.alrc.gov.au/publications/6-ethical-considerations/what-are-ethical-considerations
19. Regulatory Bodies
ASA
ASA is an independent regulator for advertising in all
media for the UK.
Ofcom
Ofcom is the communications regulator for the UK
and they regulate TV, radio and video media.
What can be filmed
At Glastonbury there is a specific policy that you
must abide by for recording and filming the festival.
The policy states that “you are free to record your
own visit” and only use it for personal use at home.
What cannot be filmed
You cannot record any performance areas or the
performers without their consent and this is the law.
People at the festival who attempt to bring tripods
and other professional photography or recording
equipment may be denied entry or have these items
confiscated as well.
http://www.glastonburyfestivals.co
.uk/information/media/public-
video-camera-policy/
20. Regulatory Bodies
ASA stands for
‘Advertising Standards
Authority’. The ASA
regulates advertising
across all media. The ASA
have been around since
1961 up to present date
and try to make adverts
responsible and within
the regulatory standards.
21. Regulatory Bodies
Ofcom is the regulator of communications in the United Kingdom.
Ofcom provide services that ensure the public get the best out of their
communications and are immune to scams and other practices.
http://www.ofcom.org.uk/about/what-is-ofcom/
Ofcom have a website where they explain what they do and their
position in serving the public and acting in their best interest.
22. Method
Where else was the advertisement placed?
The poster for Glastonbury that I am studying can be found on
the internet as well as in physical form.
Is the festival advertised in Kerrang?
On Kerrang’s website they have a Glastonbury page where
they have articles about who is going and which bands that
are associated with Kerrang are attending and performing.
How much does it cost to advertise
It would not have cost anything to put up the posters although
unlikely but people may have been hired to put these posters
up in areas.
When will you advertise your festival
I will advertise my festival near the beginning of the year so
that people have time to buy their tickets and make
arrangements long before the festival kicks off.
Persuasive techniques used
• Logos
• Bright colours that appeal to my audience
24. Aims of the campaign
The campaign is on YouTube and was shown on BBC
at the time of the festival in 2014. The aim of the
campaign is to bring people to Glastonbury and to
show them a few acts that are there.
Advertising campaign’s objectives
The objectives of the campaign is to highlight that
the festival is a BBC sponsored and supported
event.
Techniques the campaign uses
• BBC ident
• Footage from festival
• Footage of the acts
• Footage of the crowd and how many people are
attending the festival
How do the different products achieve the different
objectives
The video trailer has a more personal touch I feel
because it shows the crowd, the music and the acts
where as the poster advertisement only has text and
shapes with the names of the acts, in the video you
can see the acts as a pose to knowing their
attendance of the festival.
The poster however, conveys bright and bold colours
which draw the target audience in more to read the
poster.
Overall I feel the video is more effective as you can
actually see the festival and what the eperience will
be like.
Aims and Objectives
https://youtu.be/kX-ZUG3Dt1w
25. Aims and Objectives
Who sponsors the festival?
BBC sponsor the festival and in the trailer the
BBC logo is presented at the beginning and end
of the trailer.
26. Target Audience
Maslow
This advertisement using Maslow’s hierarchy of needs would have
‘social needs’, this is because the festival will be full of people and
friends socialising together and enjoying the music with each other.
Hartley
Using Hartley’s even subjectivities, the audience that this advert
targets are male, 12 and over, middle class, white ethnicity, a
medium self image, British and a family person, this is because this
the stereotypical profile of someone who would go to a rock festival
like Glastonbury at that year.
Katz
The audience watching the trailer would need personal identification
as they can see the crowd having fun at the event and can picture
that as themselves if they go to the festival.
Socio-economic needs
The socio economic needs for the audience this trailer is aimed at
would be in the C2/D category. This is because of how the festival
appears in the trailer and what the crowd members look like.
Psychographics
The audience would be strugglers because this category seek escape
for their everyday lives with alcohol and having fun.
27. Representation
Representation:
Laura Mulvey “Male Gaze”
In the trailer, there is a shot of lily allen wearing a pink shirt, the pink connotes
approachability which will convince people to go to Glastonbury.
This relates to male gaze because lily allen is an attractive female artist that male
members watching the advert will focus on.
Diana Saco “Female Gaze”
Female gaze is present in the trailer as most of the artists shown in the trailer are
male.
Glastonbury could be using female gaze more than male gaze because more male
members of the public attend Glastonbury and they are trying to get more of the
female gender interested din the festival.
John Berger
John Berger's theory is “Men act, woman appear”. Male are stereotypically the
more dominating gender at a festival and shown in the trailer as a large part of
the crowd.
This theory relates to the trailer because the men are acting as the main part of
the audience and the women are appearing to persuade men to come to the
festival.
Stereotypes
In the trailer, the stereotypes are the men as the main audience and that more
men are performing . These stereotypes will help attract more of the male
audience as a pose to the female gender because stereotypically the male gender
are into festivals more than females.
28. Representation
How are people being represented within the advertisements?
The people attending the festival are being represented as fun, exited and they appear to be enjoying the
festival. The benefit of representing the crowd and audience this way is to show the spectator watching the
trailer that this could be them having as much fun that is shown in the trailer.
Presentation of:
Ethnicity
The trailer shows multiple performing artists, most of these artists are of white ethnicity. This makes the
festival appear British.
Gender
The crowd and performing artists in the trailer are all of a mixed gender, this makes the spectator see the
festival as a gender equal festival so they can picture themselves going and wanting to go.
Age
The age range shown in the trailer matches Glastonbury’s target audience age range of 16 and over. The trailer
shows young adults and some teenagers which sets the age for the festival within the first few seconds of the
advert.
Why are representations used in advertising
Representations are sued in advertising because it helps to outline who the festival is aimed at and who would
enjoy it. Representations can also help to show the audience if the festival is something that they will find
appealing.
What appeal do representations have in conveying meaning to the audience
Representations appeal to the audience because they convey the festival and what is happening at the festival.
This appeals to the audience because they are more likely to know if they are interested in the festival or not if
they are aware of what the festival is and more about it.
29. Advertisements used in the campaign
Other advertisements used in
their 2014 campaign was
Facebook. Glastonbury posted
a video of Arcadia at
Glastonbury to promote the
act and the festival. This video
gives the people who didn’t
see them live at Glastonbury
the chance to watch them at
Glastonbury online, once the
user sees how good the band
were and what they missed
out on they will be more likely
to go next time so they don’t
miss out again.
30. Campaign Message
Slogan:
“Hello Glastonbury” the slogan reads. At the end of the advert the mist transforms
into the slogan. The slogan “Hello Glastonbury” suggests that this is the advert
reaching out to the audience and addressing them as Glastonbury because they will
want to go to the festival and are already a part of it.
This is effective in persuading people to attend because it makes the audience feel
that they are already a part of Glastonbury before they have attended the festival.
What is the message
The message of the advert is to come to Glastonbury.
Product’s USP
Glastonbury’s USP is the diverse and wide array of genres of music that they present
at the festival. There is no specific genre playing at the festival, there is something for
everyone.
How will target audience access message
The video opens by showing how many people are at Glastonbury and shows some of
the artists that are performing there welcoming the crowd. The audience will access
the message through a want of membership to the Glastonbury festival and
community that is advertised in the trailer.
Choice of media
The Glastonbury advertisement is in the form of a video trailer. This is beneficial to
Glastonbury because with a poster the audience can read about the festival and what
will be there but with a video advertisement the audience can see for themselves
what Glastonbury will be like and this way they will know if it is something they would
like to be a part of.
31. Legal and Ethical Considerations
Legal considerations
There is a code of broadcast advertising that
must be followed.
Ethical considerations
When making an advert for the festival
Glastonbury had to make sure that they did not
exclude any ethnic group or discriminate against
a particular stereotype of people that the
festival’s advert might find offensive.
https://www.cap.org.uk/Advertising-
Codes/Broadcast.aspx
32. Regulatory Bodies
ASA
ASA are the advertising standards authority, the
ASA control and regulate the content in
advertisements. The ASA are relevant to the audio
visual advertisement because the advert for
Glastonbury would not have been allowed to have
anything they wanted in the video. The ASA would
have been referred to for reference on what can
and can not be included in the trailer.
33. Ofcom are the communications regulator in the
UK. Ofcom are relevant to the audio visual
advertisement because they are the
communications regulator which means that
Glastonbury would have to have Ofcom regulate
their communications in order for Glastonbury
to successfully get their advertisements and
message across to their audience.
Regulatory Bodies
34. Method
Main types of adverts
The main type of advert that Glastonbury use is
poster format. Glastonbury have always used
posters and rarely have a video advertisement to
advertise the festival.
Copyright on images
Glastonbury uses patterns and cartoon like images
and they have not been taken conventionally with a
camera and have no copyright claim or icon on
them.
35. Method
Where else was the advertisement placed?
The advert was advertised during an ad break
on BBC and was also on YouTube.
Persuasive techniques
• BBC Logo
• Addresses the audience as Glastonbury
• Previews the acts performing
36. (M1) How does the audio visual and the
poster compare
The poster for Glastonbury and the audio visual
advertisement are for two different years (2013 and
2014) but are both advertising campaigns of
Glastonbury. Both advertisements are bright and outline
concisely that the festival being advertised is
Glastonbury.
The poster and TV advert are similar because the poster
shows the artists that will be at the advert, the TV
advert does this as well.
Although the poster and audio visual advertisement are
from different years at Glastonbury, they convey the
same message throughout each campaign which is to
highlight the variety of things to do at the festival and
the range of artists that are at the festival for the year
being advertised.
At the bottom of the poster there is a list of sponsors, in
the TV advert they show that the festival is sponsored
by the BBC because the BBC logo appears on the screen
at the beginning of the trailer, it is the same logo as the
one used on the poster.
37. Conclusion
I conducted research into two forms of
advertisements for the festival Glastonbury.
From all of this research I have managed to
get a large amount of secondary and primary
research that can help to inspire me to make
my own version of the adverts used for this
festival.
Editor's Notes
Name and candidate number
More detail on psychographics and spending power needed
“encourage and stimulate youth culture from around around the world in all its forms”.
Can you state what this connotes.
Aims and objectives? What is this? What do you mean? Is this suppose to be legal and ethical?