WeChat is the largest social media platform in China with over 938 million monthly active users. It combines multiple functions like Facebook, Instagram, WhatsApp, etc into one app that is integral to daily life in Chinese cities. Official accounts must create high-quality image-heavy content that is useful and shareable to stand out among the 10 million+ accounts due to decreased views. Effective content types include articles, infographics, videos and slides. Menus and different types of posts can link to other pages and features within WeChat's ecosystem. Paid advertising options include moments ads, banners, and working with influencers, but the latter is generally most effective for customer targeting and building trust.
This document provides guidance on effective B2B social media marketing on WeChat in China. It emphasizes the importance of having realistic expectations and creating purposeful, niche content focused on target companies and audiences rather than mass sharing. It recommends strategies like account-based marketing to identify and build relationships with key clients, developing customer personas, understanding the customer journey, and using automation tools like chatbots and mini-programs to engage audiences. Specific content types that can work well for B2B on WeChat include trade fair invites, micro-incentives, employee stories, and content to empower sales teams. The document also stresses the importance of quality over quantity and categorizing content by topic.
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
This document summarizes a webinar about getting started with WeChat marketing. It discusses Jeff Fish, co-founder of TMG Worldwide, who helps customers launch successful China marketing campaigns on WeChat. The webinar covers why WeChat is important, how it can help with branding, engagement, conversions, and tourism experiences. It also reviews understanding WeChat accounts, creating an official account, and using WeChatify for content creation, targeting, chatbots, and more.
This document provides a summary of the Advertising Age website. It analyzes the site's content, design, target audience, and ownership. Some key points:
1) Advertising Age is owned by Crain Communications, a family-run company founded in 1916 that owns over 50 brands.
2) The site provides up-to-date news and data on the advertising/marketing industries, targeting professionals as well as consumers interested in ads.
3) It uses visual elements like photos effectively and maintains a clean, easy-to-read design with frequent updates to engage users.
4) While the site could improve user interaction, it takes steps to attract a diverse audience including students through discounted
The document provides an overview of 10 methods for making money online, including list building, social media, article writing, blogging, mobile marketing, apps, YouTube, paid traffic, affiliate marketing, and selling products online. It summarizes each method in 1-3 paragraphs and provides tips on how to implement each strategy effectively to generate income. List building, social media, article writing, and blogging are described as some of the most popular and lucrative online money-making methods.
This document provides information about using the professional social media platform LinkedIn for business purposes. It discusses what LinkedIn is, the value it provides for professionals, its demographics, and how organizations can use it for tasks like recruiting, branding, and product launches. The document also outlines best practices for using LinkedIn, such as optimal posting times, available analytical tools, and costs associated with upgraded accounts. Overall, it presents LinkedIn as a valuable professional networking and marketing tool.
WeChat 101 - Getting Started with WeChatTMG Worldwide
The document provides an overview of a webinar on getting started with WeChat marketing. It discusses why WeChat is important for reaching Chinese tourists given the growth in outbound travel from China. It then outlines how WeChat can help with brand awareness, engagement, conversions, and improving the tourist experience. It reviews account types on WeChat including official accounts and mini programs. Finally, it discusses WeChatify, a platform for end-to-end WeChat management including account setup, content marketing, engagement tracking, campaigns, and customer support.
WeChat is the largest social media platform in China with over 938 million monthly active users. It combines multiple functions like Facebook, Instagram, WhatsApp, etc into one app that is integral to daily life in Chinese cities. Official accounts must create high-quality image-heavy content that is useful and shareable to stand out among the 10 million+ accounts due to decreased views. Effective content types include articles, infographics, videos and slides. Menus and different types of posts can link to other pages and features within WeChat's ecosystem. Paid advertising options include moments ads, banners, and working with influencers, but the latter is generally most effective for customer targeting and building trust.
This document provides guidance on effective B2B social media marketing on WeChat in China. It emphasizes the importance of having realistic expectations and creating purposeful, niche content focused on target companies and audiences rather than mass sharing. It recommends strategies like account-based marketing to identify and build relationships with key clients, developing customer personas, understanding the customer journey, and using automation tools like chatbots and mini-programs to engage audiences. Specific content types that can work well for B2B on WeChat include trade fair invites, micro-incentives, employee stories, and content to empower sales teams. The document also stresses the importance of quality over quantity and categorizing content by topic.
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
This document summarizes a webinar about getting started with WeChat marketing. It discusses Jeff Fish, co-founder of TMG Worldwide, who helps customers launch successful China marketing campaigns on WeChat. The webinar covers why WeChat is important, how it can help with branding, engagement, conversions, and tourism experiences. It also reviews understanding WeChat accounts, creating an official account, and using WeChatify for content creation, targeting, chatbots, and more.
This document provides a summary of the Advertising Age website. It analyzes the site's content, design, target audience, and ownership. Some key points:
1) Advertising Age is owned by Crain Communications, a family-run company founded in 1916 that owns over 50 brands.
2) The site provides up-to-date news and data on the advertising/marketing industries, targeting professionals as well as consumers interested in ads.
3) It uses visual elements like photos effectively and maintains a clean, easy-to-read design with frequent updates to engage users.
4) While the site could improve user interaction, it takes steps to attract a diverse audience including students through discounted
The document provides an overview of 10 methods for making money online, including list building, social media, article writing, blogging, mobile marketing, apps, YouTube, paid traffic, affiliate marketing, and selling products online. It summarizes each method in 1-3 paragraphs and provides tips on how to implement each strategy effectively to generate income. List building, social media, article writing, and blogging are described as some of the most popular and lucrative online money-making methods.
This document provides information about using the professional social media platform LinkedIn for business purposes. It discusses what LinkedIn is, the value it provides for professionals, its demographics, and how organizations can use it for tasks like recruiting, branding, and product launches. The document also outlines best practices for using LinkedIn, such as optimal posting times, available analytical tools, and costs associated with upgraded accounts. Overall, it presents LinkedIn as a valuable professional networking and marketing tool.
WeChat 101 - Getting Started with WeChatTMG Worldwide
The document provides an overview of a webinar on getting started with WeChat marketing. It discusses why WeChat is important for reaching Chinese tourists given the growth in outbound travel from China. It then outlines how WeChat can help with brand awareness, engagement, conversions, and improving the tourist experience. It reviews account types on WeChat including official accounts and mini programs. Finally, it discusses WeChatify, a platform for end-to-end WeChat management including account setup, content marketing, engagement tracking, campaigns, and customer support.
Marketing of any e-commerce website is a great view with the social media because of having different ways and people find importance to those websites.
1) The document outlines strategies for acquiring followers and promoting content on WeChat, including getting an account ready, creating shareable content, using viral marketing techniques, paid promotions, and offline promotions.
2) Examples are provided of campaigns run by brands like Tiffany & Co, Kate Spade, IHG, The Venetian, Starbucks, and Burdigala that successfully used WeChat for promotions around holidays and travel seasons.
3) The presentation was given by Jeff Fish, Co-Founder and Global Head of Client Strategy at TMG Worldwide, to explain how to grow a following and launch successful marketing campaigns on WeChat.
Social Media Marketing implementation in HPCL- A SuggestionPrateek Singh
IMPORTANT: DOWNLOAD AND VIEW
A suggestion on how to go about crafting and implementing the social media marketing strategy for HPCL, done by me as an intern there.
The document provides an agenda for a social network course, listing topics to be covered such as major social networks like Facebook, LinkedIn, and Twitter, creating a publishing plan, types of posts and rules, tools for managing multiple networks, and crisis management in real time. It also includes the speaker's background and contact information. Two simulations are planned to demonstrate publishing plans and managing crises on social media. Future sessions will dive deeper into promotion techniques on specific networks like Facebook ads and LinkedIn.
This document discusses 10 methods for making money online: list building, social media, article writing, blogging, mobile marketing, apps, YouTube, paid traffic, affiliate marketing, and selling products online. It provides details on each method, including how they work and their benefits. List building involves building an email list of subscribers that can be marketed to. Social media marketing utilizes platforms like Facebook, Twitter, blogs, and Instagram to generate awareness and sales. Article writing can involve freelance writing, paid reviews, or article marketing. Blogging makes money through ads, sponsorships, and paid writing for other blogs. Mobile marketing capitalizes on mobile use through SMS, MMS, mobile apps, and mobile web.
1) The document discusses marketing strategies on WeChat, China's largest social media platform with over 500 million users.
2) It outlines the basic and personalized marketing services available through WeChat public accounts, including establishing accounts, creating interactive menus and messages, event planning, customer relationship management, and more.
3) Examples of successful marketing campaigns through WeChat public accounts are provided, such as gaining over 10,000 new WeChat fans through a promotional activity on Weibo that generated over 200,000 shares.
The document outlines the four steps to creating an effective social media campaign for a business: 1) Monitoring what is being said about the brand and competitors online, 2) Planning the strategy, tools, and goals of the campaign, 3) Implementing the campaign through various social media platforms, and 4) Evaluating the results and monitoring achievement of goals to make adjustments as needed. It emphasizes the importance of monitoring social conversations and provides examples of social media disasters that resulted from a lack of monitoring.
Social Media Learning Lunch Part 4 Business BloggingWeb.com
This document provides guidance on business blogging, including what constitutes a blog, reasons for businesses to blog, content guidelines, promotion strategies, and examples of large companies with successful blogs. The key points covered are what makes up a blog (easy publishing, RSS, comments, links), why companies blog (thought leadership, SEO, PR), content best practices (tone, structure, research, links), promotion tactics, blogging frequency, and examples of Dell, Ford and IBM and their diverse blogging approaches.
Social media and digital marketing have changed how businesses promote their products and interact with customers. They allow businesses to engage customers through exciting content on multiple platforms anywhere in the world. Customers can research products online through videos and reviews from other customers before purchasing. This new digital landscape requires businesses to listen to customer feedback online, analyze engagement metrics, and implement strategies to build an online community around their brand.
Paid media
Search engine marketing
Display advertisement
Social media advertisement
Campaign planning
Cookies
Display banner
Video display ad
Text link advertisement
Mobile advertisement
Gamification
Video games
Native advertising
Instagram
Ephemeral content
How to use hashtags
Run contests
Shoppable tags
Influencers
How to find influencers
The use of emojis
Lead magnet
Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities? In this presentation, we will help you understand how to use social media to support your business and sales growth today and in the future.
Marketers have really latched onto Pinterest and Instagram as a way to propel “social shopping” and encourage customers to “pin” and share images and videos of the products they use and like.
Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy.
http://abf.events/
ABOUT THE PRESENTATION
Presented at the China Digital Conference Melbourne, 2015 by Joseph Zhang, WeChat General Agency and Partner and Founder of Interactive Media Pty Ltd
In the beginning, Joseph's team promoted WeChat to overseas users and popularised it in Australia and New Zealand.
Today his team endeavour to help Australian brands and companies effectively apply WeChat as an essential marketing solution.
The document provides an update on media relations and social media efforts for [CLIENT]. It summarizes key 2016 performance metrics and coverage secured. It also outlines social media tactics, platform overviews and top performing content. It proposes changes like developing timely posts, custom images and paid content to increase engagement. The changes are expected to boost key metrics like reach, engagement and growth over the next quarter within the current retainer plus additional hours and budget for images and promoted posts.
Visual Brand Guidelines to Manage Social Media AccountsOrigzo
Learn about social media design, content guideline, brand streamline in this visual based PPT. Creating coherent social media guidelines that make top quality content is important. It also lays emphasis on creating uniformity in all of your social media posts so that your brand impression is maintained throughout the web.
Furthermore, various social media branding guidelines are discussed that give valuable information for maintaining consistency in the social media posts.
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
WeChat 101 - A Guide to WeChat Official AccountCMRS Group
This document provides information about different types of WeChat accounts and how to set them up. It discusses the differences between service accounts and subscription accounts, including allowed functions and message limits. It also describes the verification process for WeChat accounts, including required documents like business licenses and operator ID. Finally, it explains how to set up features like menus, keywords responses, and rich media messages within WeChat accounts.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media to research companies and make purchasing decisions. The document recommends that businesses establish a presence on major social media sites like LinkedIn, YouTube, and SlideShare to share relevant content with prospects before soliciting their contact information. It also advises setting up alerts to monitor what is being said about the company online in order to both capitalize on positive mentions and address any negative comments. The overall message is that social media has become essential for businesses to build their brand, generate awareness, and develop leads through engaging with prospects across online channels.
The document provides guidance for small businesses on using Instagram to promote their business. It discusses setting up an Instagram business profile, tools like insights and promotions, using hashtags and contests, and new features like stories. It also covers three types of Instagram ads: photo, video, and carousel ads. Costs for ads are determined through bidding and factors like the targeted audience and ad quality. The case studies highlight campaigns by Qantas and McDonald's Australia that used Instagram ads successfully.
Ekene Patience Nesiagho and her group members from Rotterdam University of Applied Sciences wrote this business plan for Mobbr, a unique crowdpayment system in The Netherlands. The report was written in our final year study of Digital Marketing!
Marketing of any e-commerce website is a great view with the social media because of having different ways and people find importance to those websites.
1) The document outlines strategies for acquiring followers and promoting content on WeChat, including getting an account ready, creating shareable content, using viral marketing techniques, paid promotions, and offline promotions.
2) Examples are provided of campaigns run by brands like Tiffany & Co, Kate Spade, IHG, The Venetian, Starbucks, and Burdigala that successfully used WeChat for promotions around holidays and travel seasons.
3) The presentation was given by Jeff Fish, Co-Founder and Global Head of Client Strategy at TMG Worldwide, to explain how to grow a following and launch successful marketing campaigns on WeChat.
Social Media Marketing implementation in HPCL- A SuggestionPrateek Singh
IMPORTANT: DOWNLOAD AND VIEW
A suggestion on how to go about crafting and implementing the social media marketing strategy for HPCL, done by me as an intern there.
The document provides an agenda for a social network course, listing topics to be covered such as major social networks like Facebook, LinkedIn, and Twitter, creating a publishing plan, types of posts and rules, tools for managing multiple networks, and crisis management in real time. It also includes the speaker's background and contact information. Two simulations are planned to demonstrate publishing plans and managing crises on social media. Future sessions will dive deeper into promotion techniques on specific networks like Facebook ads and LinkedIn.
This document discusses 10 methods for making money online: list building, social media, article writing, blogging, mobile marketing, apps, YouTube, paid traffic, affiliate marketing, and selling products online. It provides details on each method, including how they work and their benefits. List building involves building an email list of subscribers that can be marketed to. Social media marketing utilizes platforms like Facebook, Twitter, blogs, and Instagram to generate awareness and sales. Article writing can involve freelance writing, paid reviews, or article marketing. Blogging makes money through ads, sponsorships, and paid writing for other blogs. Mobile marketing capitalizes on mobile use through SMS, MMS, mobile apps, and mobile web.
1) The document discusses marketing strategies on WeChat, China's largest social media platform with over 500 million users.
2) It outlines the basic and personalized marketing services available through WeChat public accounts, including establishing accounts, creating interactive menus and messages, event planning, customer relationship management, and more.
3) Examples of successful marketing campaigns through WeChat public accounts are provided, such as gaining over 10,000 new WeChat fans through a promotional activity on Weibo that generated over 200,000 shares.
The document outlines the four steps to creating an effective social media campaign for a business: 1) Monitoring what is being said about the brand and competitors online, 2) Planning the strategy, tools, and goals of the campaign, 3) Implementing the campaign through various social media platforms, and 4) Evaluating the results and monitoring achievement of goals to make adjustments as needed. It emphasizes the importance of monitoring social conversations and provides examples of social media disasters that resulted from a lack of monitoring.
Social Media Learning Lunch Part 4 Business BloggingWeb.com
This document provides guidance on business blogging, including what constitutes a blog, reasons for businesses to blog, content guidelines, promotion strategies, and examples of large companies with successful blogs. The key points covered are what makes up a blog (easy publishing, RSS, comments, links), why companies blog (thought leadership, SEO, PR), content best practices (tone, structure, research, links), promotion tactics, blogging frequency, and examples of Dell, Ford and IBM and their diverse blogging approaches.
Social media and digital marketing have changed how businesses promote their products and interact with customers. They allow businesses to engage customers through exciting content on multiple platforms anywhere in the world. Customers can research products online through videos and reviews from other customers before purchasing. This new digital landscape requires businesses to listen to customer feedback online, analyze engagement metrics, and implement strategies to build an online community around their brand.
Paid media
Search engine marketing
Display advertisement
Social media advertisement
Campaign planning
Cookies
Display banner
Video display ad
Text link advertisement
Mobile advertisement
Gamification
Video games
Native advertising
Instagram
Ephemeral content
How to use hashtags
Run contests
Shoppable tags
Influencers
How to find influencers
The use of emojis
Lead magnet
Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities? In this presentation, we will help you understand how to use social media to support your business and sales growth today and in the future.
Marketers have really latched onto Pinterest and Instagram as a way to propel “social shopping” and encourage customers to “pin” and share images and videos of the products they use and like.
Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy.
http://abf.events/
ABOUT THE PRESENTATION
Presented at the China Digital Conference Melbourne, 2015 by Joseph Zhang, WeChat General Agency and Partner and Founder of Interactive Media Pty Ltd
In the beginning, Joseph's team promoted WeChat to overseas users and popularised it in Australia and New Zealand.
Today his team endeavour to help Australian brands and companies effectively apply WeChat as an essential marketing solution.
The document provides an update on media relations and social media efforts for [CLIENT]. It summarizes key 2016 performance metrics and coverage secured. It also outlines social media tactics, platform overviews and top performing content. It proposes changes like developing timely posts, custom images and paid content to increase engagement. The changes are expected to boost key metrics like reach, engagement and growth over the next quarter within the current retainer plus additional hours and budget for images and promoted posts.
Visual Brand Guidelines to Manage Social Media AccountsOrigzo
Learn about social media design, content guideline, brand streamline in this visual based PPT. Creating coherent social media guidelines that make top quality content is important. It also lays emphasis on creating uniformity in all of your social media posts so that your brand impression is maintained throughout the web.
Furthermore, various social media branding guidelines are discussed that give valuable information for maintaining consistency in the social media posts.
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
WeChat 101 - A Guide to WeChat Official AccountCMRS Group
This document provides information about different types of WeChat accounts and how to set them up. It discusses the differences between service accounts and subscription accounts, including allowed functions and message limits. It also describes the verification process for WeChat accounts, including required documents like business licenses and operator ID. Finally, it explains how to set up features like menus, keywords responses, and rich media messages within WeChat accounts.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media to research companies and make purchasing decisions. The document recommends that businesses establish a presence on major social media sites like LinkedIn, YouTube, and SlideShare to share relevant content with prospects before soliciting their contact information. It also advises setting up alerts to monitor what is being said about the company online in order to both capitalize on positive mentions and address any negative comments. The overall message is that social media has become essential for businesses to build their brand, generate awareness, and develop leads through engaging with prospects across online channels.
The document provides guidance for small businesses on using Instagram to promote their business. It discusses setting up an Instagram business profile, tools like insights and promotions, using hashtags and contests, and new features like stories. It also covers three types of Instagram ads: photo, video, and carousel ads. Costs for ads are determined through bidding and factors like the targeted audience and ad quality. The case studies highlight campaigns by Qantas and McDonald's Australia that used Instagram ads successfully.
Ekene Patience Nesiagho and her group members from Rotterdam University of Applied Sciences wrote this business plan for Mobbr, a unique crowdpayment system in The Netherlands. The report was written in our final year study of Digital Marketing!
The document discusses how publishing has changed significantly over the past 100+ years. In the past, publishing required large capital investments, long print runs, and careful forecasting. Books were printed on paper made by hand and distributed through stores. Technology like ebooks and online resources did not exist, and it took 9-18 months to publish a book. Copyright laws also developed during this time. Book clubs were also popular, allowing members to purchase books at lower prices. Overall, the publishing industry has been transformed by new technologies and digital distribution.
P. Balasubramanian is seeking a career in e-publishing where he can utilize his 9 years of experience in pagination and technical skills. He has worked as a 3B2 paginator for Elsevier, Taylor & Francis, Emerald, and Maney Publishing. Currently, he works as a senior paginator at OKS Pre-Press Services where he coordinates teams and troubleshoots issues dealing with XML coding and template design using programs like 3B2 and Acrobat. Balasubramanian has a B.Sc. in chemistry and certifications in .NET and various programming languages.
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
The document outlines various renovation and construction projects completed at cottages and facilities including the interior remodeling of the "W" cottages, raising the foundation and renovating the interior of Crocus cottage, floor redone and updated bathroom at Birch cottage, new kitchen and vanity installed at Fir cottage, remodeling of Elim Acres 2-3, new downstairs bathroom installed at Islandview, lighting upgraded and side room painted at the Dining Room, work done to the Rustic Chapel including drainage work at Westview by Drain Bros., installation of new cantilever docks by RJ Machine, renovations to the Rec Hall, addition of low flush toilets to newly renovated accommodations, new computers
El documento presenta la presentación personal de una estudiante de sexto grado. Incluye su nombre completo, el nombre de sus padres y abuelos, la edad que tiene, sus asignaturas y comida favoritas, su mascota y color preferido.
Snuggle is a London-based startup that sells unique flavors of soy-based ice cream. The document outlines Snuggle's mini marketing plan, including their mission to appeal to Generation Y, marketing mix strategies using the 7Ps, and a marketing campaign to name their mascot pug. The campaign will run on social media and offer a prize to increase brand awareness and engage customers. The budget for the introductory campaign is £5,000. Competitors include Ben & Jerry's and Magnum ice cream brands.
Roche Surety and Casualty Company is the most reliable surety bonding company in Tampa. We have Professional Bail Bond Agents and Insurance Bail Bonds.
The document discusses the history and principles of internet marketing. It began in the early 1990s with basic websites and grew significantly in 1995. Internet marketing is now essential and has principles of immediacy, personalization, and relevance. It offers advantages over traditional marketing like lower costs, measurability, and convenience for users. The document then outlines various internet marketing strategies like search engine marketing, advertising, affiliate marketing, social media marketing, content marketing, video marketing, email marketing, and analytics. It emphasizes that internet marketing requires an overall online strategy and time to achieve results.
This document discusses social media marketing and search engine optimization as internet marketing strategies. It defines social media marketing as using social media sites like blogs, wikis and social networks to promote products and services. It also describes search engine optimization as designing websites to improve search engine rankings. The document provides examples of social media marketing techniques like joining online communities and creating business blogs. It recommends using web security solutions to protect against online threats when using social media.
This document discusses how social media can help B2B companies reach more customers online. It notes that over 90% of B2B purchases now have some online component, so companies need more than basic brochure websites. Social media allows for "pull marketing" where customers control when they engage, as opposed to traditional "push marketing". The document provides an overview of social media platforms like LinkedIn, Facebook, and Twitter that B2B companies can use to drive traffic, build relationships, and learn from customers. It stresses developing a social media strategy with measurable goals.
Digital marketing is important for modern businesses to advertise through search, social, and display channels to compete for consumer attention. Marketing involves setting goals, choosing platforms, creating relevant content, and measuring results. The document discusses various digital marketing platforms like search engines, social media, email, and their uses. It also provides case studies on how different companies have utilized digital marketing strategies and analyzed metrics.
This document provides guidance on website marketing strategies. It discusses 10 steps for a successful website marketing strategy: 1) perform a website design review, 2) optimize for SEO, 3) optimize for social media, 4) create a content marketing plan, 5) promote on social media, 6) use paid ads, 7) utilize email marketing, 8) use remarketing, 9) keep content updated, and 10) measure and analyze results. Key recommendations include optimizing the website for users and search engines, developing a content plan, growing social media followers, using paid ads strategically, growing an email list, and remarketing to users. The overall goal is to drive more traffic and engagement through an integrated digital marketing approach.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
The document provides tips and strategies for effective online marketing and social media marketing. It discusses several social media platforms like Digg, StumbleUpon, Facebook and their marketing approaches. It also covers article marketing and reasons for using this strategy. Overall, the document offers guidance on leveraging different online marketing channels like social media, article directories, social bookmarking sites to promote websites and generate traffic.
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
The document provides 30 techniques for internet marketing, including using social networks like Facebook to promote businesses, understanding optimal keywords and quality content to attract search engines, and organizing web pages in a crawler-friendly manner so search engines can easily find and index all content. It also discusses using local search platforms like Google Places and Yelp to gain more local leads and clients, and how social media marketing complements search engine marketing by allowing businesses to directly reach potential customers.
This document discusses search engine optimization (SEO) and social media optimization (SMO) as important components of an effective web marketing strategy. It recommends establishing a presence on key social media platforms like LinkedIn, Facebook, Google+, About.me, YouTube, and creating a blog. The concept of a "hub and spoke" approach is introduced, where content is created and distributed across various "spokes" like social media channels, while driving traffic back to the main website or "hub". It emphasizes focusing on building relationships and demonstrating expertise over time rather than expecting immediate results.
Your website must-haves for leads, sales and traffic via @tshegofatsoZATshegofatso Sepeng
The document provides recommendations for improving a company's website to drive traffic, leads, and sales. It discusses four parts: getting found online through search engine optimization; design and usability; creating valuable content; and improving conversions. The goal is to engage visitors and turn them into leads by optimizing calls-to-action, landing pages, and forms. Following these guidelines will generate traffic and qualified leads through an integrated inbound marketing strategy.
Keys to the Online Marketing Kingdom by Informed Web ContentSuzanne Delzio
The document discusses how businesses can get found online through various channels like websites, blogs, social media, local search, etc. It recommends that businesses create helpful content like blog posts, videos, photos and distribute it across channels to maximize reach. The content should focus on solving customer problems. It also suggests using free tools like Google Analytics to track performance and Google Website Optimizer to test changes. The goal is to help businesses establish an online presence and learn to independently manage their online marketing over time.
This document discusses various digital marketing strategies for businesses to explore the power of the internet, including social media advertising, blogs, forums, search engine optimization, e-newsletters, and RSS feeds. It notes that 92% of digital consumers only buy products with positive reviews from peers or social influences. Various strategies are described for businesses to interact with and listen to customers, build brand interactions and buzz, and effectively reach customers online.
This document contains summaries of several promotional microsites for various companies. Some of the microsites discussed include:
- Runbetter, a microsite by Newton Running introducing a new line of running shoes. It focuses on the shoe technology and user testimonials.
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Criteria on creating a attractive website and how to integrate social media
1. Research question
What are the criteria’s that will enable Mobbr to create an attractive social media?
How can Mobbr integrate social media to their website?
What are the criteria’s that will enable Mobbr to create an attractive social
media?
In order for Mobbr to create an attractive website, the company has to know how to
create a website or employ an expert in that field. First Mobbr has to have a mind
map of the exact informations they need to showcase on their website that will be
attractive ad appealing to their customers.
Creating A Website
First and foremost, Mobbr has to use a good website builder .what is a website
builder? They are programs that allow you to design and develop your own website
through an easy interface that takes all the hard work out. You can produce a
beautiful and functional website without having to understand technicalities like code,
even for your online shop.Examples of website builder are web.com, Wix,
Wordpress, one.com and many more.
Know Your Goals
Every website serves a different purpose. For example, Mobbr’s purpose is to enable
payments for Crowd sourcing In short, Mobbr can read, compare and contrast other
crowd sourcing platforms websites to gain knowledge on how to improve their
website.
2. Here is a summary of some criteria’s required for Mobbr to create great
website
Content Richness: Mobbr site has to be rich in content. The most important three
words in website evaluation are “content, content, content”!
User-friendliness: Mobbr site has to be intuitive and easy to use.
Reliability: Mobbr site has to reliable and always available. A wonderful site that is
often unavailable is not great.
Freshness: Mobbr site has to be frequently updated.
Security: Security is very crucial for Mobbr site, hence it is being used for payments,
and Mobbr site has to be free from significant security risks to their users.
Skilful Practices? Does Mobbr site follow “skilful practices”? This is an important
question for Mobbr to answer. The company has to employ skilled web designers
Fun? Is Mobbr site enjoyable? Never underestimate the value of fun!
Social media rich? Is the site social media rich and skilful in its use of social media
such as facebook, YouTube, pinterest, blog, twitter and so on.
3. How can Mobbr integrate social media to their website?
Social media is one of the main activities people take part in online. Mobbr Syncing a
social media on their website can drive added value to your audience and paying
customers alike.
Include Visible Social Media Buttons.
Best practises have been suggested that social buttons should be displayed on the
top, bottom or along the side of the home page. Mobbr may want to create the
buttons or links so that their users can easily visit their social media pages. Also,
Mobbr must not feel obligated to link out all social media. Incorporating facebook
reviews on their website can be beneficial to the company
Include Share Button
Mobbr can include share buttons on their website and social media pages to avoid
missing out on a whole host of potential social impressions. Mobbr has to be
proactive and always include up to date social media plug in buttons.
Mobbr should pay attention to the way in which individuals are using social media
buttons by tapping into Google analytics in order to find out how many people are
actually clicking on their outbound social media links
Embed videos when appropriate
Mobbr can embed their quality video online especially if there are more video views,
“Videos also increase a visitor's time on page and improve conversion rates."
Blogging
Sharing blog posts that offer valuable and helpful information builds credibility with
your readers. When you have that trust with customers, there’s a good chance they’ll
stay on your site to check out what else you offer after reading your blog post.
Another piece of content we like to use is customer testimonials. When you put a
new testimonial on your website create a post for Google+ or Facebook that has a
short quote from the testimonial, the customer’s name (or tag them if possible), a link
to your testimonials page and something like “Read what more of our happy
customers are saying”.
Social sign in
Mobbr can it easier for your customers to stay connected with them by allowing
them to log in to their account with social sign in. If Mobbr is not familiar with this
concept, social sign in simply allows someone to log in to an account with already
existing social networking credentials – the most popular being Facebook, Twitter,
and Google+.
4. If you have a site that relies on customers registering and logging in you may be
losing business without social sign in. According to a Blue Research study, three out
of every four Internet users leave a website rather than take the trouble to register a
new account. Social sign in increases opt-in rates and your customers will appreciate
not having to remember another user id and password.
5. References
100bestwebsites.org, (2014). Criteria of Website Excellence - 100bestwebsites.org. [online]
Available at: http://www.100bestwebsites.org/criteria.htm [Accessed 3 Oct. 2014].
Anon, (2014). .
Google+, Y. (2013). 6 Effective Ways to Add Social Media to Your Website. [online] SumAll.
Available at: http://blog.sumall.com/journal/integrate-social-media-e-commerce.
html#ixzz3F4eHfY19 [Accessed 3 Oct. 2014].
Schiff, J. (2014). Jennifer Lonoff Schiff - Features. [online] Digital Arts. Available at:
http://www.digitalartsonline.co.uk/features/interactive-design/how- integrate-social-media-
into-your-website/ [Accessed 3 Oct. 2014].
Staff, W. (2013). Web tip: five ways to integrate your website with social media |
Whereoware. [online] Whereoware.com. Available at:
http://www.whereoware.com/blog/five-ways-to- integrate-your-website-with-social-media/
[Accessed 3 Oct. 2014].
Staff, W. (2013). Web tip: five ways to integrate your website with social media |
Whereoware. [online] Whereoware.com. Available at:
http://www.whereoware.com/blog/five-ways-to- integrate-your-website-with-social-media/
[Accessed 3 Oct. 2014].
Top10bestwebsitebuilders.com, (2014). Website Builders Comparison | Top 10 Website
Builders. [online] Available at:
http://www.top10bestwebsitebuilders.com/WebsiteBuilders-
Comparison?kw=websites%20build&c=42443526997&t=search&p=&m=b&adpos=1t1
&dev=c&devmod=&mobval=0&a=2024&gclid=CjwKEAjwkrmhBRD49Mbm_MvruW
sSJAAEDt131vElYElrXJULPxT6N49tcvcQL9XrK4JqBAaQoPiSYRoCExvw_wcB
[Accessed 3 Oct. 2014].