This document discusses social media products and their key features. It outlines popular social media websites like Facebook, Twitter, Instagram and their typical functions of sharing information, communicating, and meeting people. It describes different types of social media like personal blogs, photo sharing, and video sites. It also covers advertising methods like pay per click and banner ads. Legal and ethical issues with social media like libel, copyright and data protection are examined. The task is to research and describe three social networking websites, covering their purpose, content, typical users, revenue sources, and relevant legal issues.

1. ANALYSE EXISTING SOCIAL
MEDIA PRODUCTS
Unit 35 Social Media Products

3. Social media websites
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Facebook
Twitter
Tumblr
Instagram
Bebo
Habbo
LinkedIn
Flickr

4. Typical features
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Sharing information
Communicating with friends
Meeting new people
Advertisements

5. Types of social media
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Personal blog - Blogger
Photo sharing - Flickr
Audio visual - You tube
Advertising – promotional tweets

6. Particular Audience
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Professional
Photographers
Particular Interests

7. Types of Advertising
Pay per click
The website owner is paid by the advertiser each
time the ad is clicked
 Banners
Paid when advertisers website is visited by clicking
on a banner
 Impression advertising
Paid for each time a page is accessed containing an
ad
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8. Legal and ethical issues
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Libel
Copyright
Intellectual property rights
Protection of personal data
Bullying
Stalking
Impersonating others
Misrepresentation

9. Your Task
Research and describe three different social networking
websites.
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Purpose - what is the aim of the site
Content - write about the types of pages that are
included
Target user/membership – Who is the typical user
Source of revenue – what advertising is used and how
does it generate revenue for the site
Legal and ethical issues relevant to the site