This document provides details of a student's print-based advertising project for a music festival called Klashed. It includes hand-drawn drafts, witness statements, survey feedback, the client's likes and dislikes, a production plan, budget plan, discussion of safe working practices, photos used, comparisons to inspiration pieces, legal/ethical requirements, the final poster and advert, and changes made based on feedback. The student created advertisements for the Klashed festival using Photoshop and received positive feedback that the work was of a high technical standard and looked very professional. Minor changes were requested, which the student then made to the final versions.

1. –
Level 3 Cambridge Introductory Diploma in Media
Unit 15: LO5
Print Based Advertising
St. Andrew’s Catholic School –
Candidate Name: Thomas Hibbert
Candidate Number: 2063
Unit 15 Overview

2. Contents Page
• Hand Drawn Drafts – Slide 4 – Slide 5
• Witness Statement – Slide 6
• Survey Monkey – Slide 7
• Client’s Likes and Dislikes – Slide 8
• Production Plan – Slide 9 – Slide 12
• Budget Plan- Slide 13
• Safe Working Practices – Slide 14
• Photos Used – Slide 15
• Comparisons – Slide 16 – Slide 17
• Legal and Ethical – Slide 18
• Final Poster and Advert – Slide 19 – Slide 20
• Changes Made – Slide 21 – Slide 22
• Conclusion – Slide 23

4. Poster - Hand Drawn Draft
This is my hand drawn draft for my
first advert in my campaign.
I created the hand drawn draft to
plan for what I was going to make for
my advert, this meant that I had an
idea of what to create when I was
later in photoshop because pre
production planning had taken place.
I included the colours and allocated
sections of the draft for where which
information would go, this helped me
to know what to do when I was using
photoshop to create the actual
adverts.

5. Advert inside a magazine – Hand
Drawn Draft
This is my hand drawn draft for my second
advert for my Klashed campaign.

6. Feedback from Pitch – Witness
Statement
These are my witness
statements.

7. Feedback – Survey Monkey
I learned from my
feedback that I
appeared extremely
professional when
presenting my pitch
and that my
Photoshop work was
‘fantastic’ and was of
a high standard.

8. Feedback – Client’s likes and dislikes
After my pitch I was given feedback on what the client liked and disliked.
Here are some of the Client’s likes and dislikes.
Likes
Advertisements are of high technical
standard and look very professional and
the student has clearly used his
advertisements of inspiration very well.
The logo design is excellent and looks very
appealing.
The student has identified the target
audience very clearly relating to all
theory.
The student looked very presentable and
gave a clear verbal introduction to their
campaign and also provided feedback at
the end.
Location and risk assessment was covered
in detail identifying what risk and hazards
are involved and how they would
overcome them.
Dislikes
Photoshop Advert corrections –
Change the date as it does not match up
with work in LO2 – needs to be changed.
Web address could be made bigger.
Photoshop work Poster –
KLASHED could be in the same font and
colours as the Advert so it keeps up with
the house style.
2016 writing is not in line
The candidate could highlight the slogan
and the connotations behind the slogan in
more detail.
Trademarking steps need to be
considered and applied

9. Production Plan

12. To conclude, the production plan shows the four week schedule in
which the advertisements will be created and released on the 29th of
January for the festival which is on the 7th July.

13. Budget Plan – Office Space and
Equipment
As the festival will be a product of
Klashed Magazine, the festival advert
production and organising of the
festival will take place in the Klashed
Magazine office. Which I planned for
purchase in Unit 13.
For recap purposes, the pricing
summary for the office is shown in
the images to the right.
The equipment that the office space
already has will also be used, money
is being saved because the office
space and resources are already
available for use.

14. Safe working practices
When I made my final adverts, I used
Photoshop CS5. I chose to use this
because I was already familiar with
the program and it would allow me to
create the posters to the standard
required and of good quality.
I edited my background photo only to
brighten the image so that the field
and sky were visible to the reader.
The tools I used were the text tool, the
paint bucket, the line tool and the
colour swatches. I used colour
swatches because this way I knew I
would keep the brand identity across
the adverts.

15. Photos Used
I only used one photo for
my poster which was the
image on the field. I only
used this image on the
poster that would be in
the public because I
wanted people to get the
idea of summer when they
saw it as to get exited
about the summer festival.

16. Comparison
Pattern in masthead
Sponsors
Date
Web address

17. Comparison
Artists listed
Continuous
colour scheme
Date
Title of festival

18. Legal and Ethical requirements
Copyright ©
Copyright applies to my poster because I own the rights
to the material. Copyright protects my work because it
stops anybody else using my work and claiming it as their
own.
Royalities
Royalties apply to my adverts because if I will be using
people to market the product I create, this means they
will have to be given ‘royalties’ and I will have to create a
royalty agreement with the marketer.

19. Final Poster

20. Final Advert

21. Changes Made
When I was making my final
advertisements I was given changes to be
made. The changes that I was assigned
were given to me in the witness statement.
Advert
The poster’s wed address was
instructed to be bigger.
The date was incorrect as stated in
the witness statement

22. Changes Made
Poster
Klashed needs to be in the same
font as the Klashed text.

23. Conclusion
To conclude, in LO5 I received and analysed feedback for my
pitch and made the corrections I was assigned. There were a lot
of similarities with my adverts and the Glastonbury posters of
inspiration, I pointed these similarities out and the posters do
look like the inspirational posters which tells me that the drafts I
made were a success after I made the required changes.
I also had to address the safe working practices in LO5 to show
how and what I did to create my photoshop documents and to
make them to the required standard.