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Unit 15 – Print Based Advertising
Project title: Klashed Festival
Project:
Project Description: The project is to create a poster for a festival created by
me.
Photographer:
I’m going to take the picture myself.
I will need to take a vertical image because the poster will be vertical and I do
not want the image to be stretched or distorted, as this will decrease the quality
of the poster.
The picture will be darkened in post-production on Photoshop at the base of the
image so that the field is fading out from top to bottom.
Reference images and ideas:
This is an image of
inspiration because I want
to have an open image
like this one where you
can see the grass and sky
dividing the picture
equally.
This is an image of
inspiration because I want
to have the sun in the
image shining light on the
rest of the image. This
increases the details to the
image which I will need as
the picture is going to be
the poster’s background.
Unit 15 – Print Based Advertising
This is an image of
inspiration because
the clouds are very
visible and detailed
which is something
I would like to
include in my image
that I need for the
poster background.
Where:
The photo-shoot will take place at Epsom Downs because it is an open field and I
can take the landscape photo that I need for this image.
When:
The photo will need to be taken around 17:00 when it is sunny. This is because it
need the sun in the photo and I need the landscape image to be bright and not
dark and dull with rain.

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Photoshoot Plan

  • 1. Unit 15 – Print Based Advertising Project title: Klashed Festival Project: Project Description: The project is to create a poster for a festival created by me. Photographer: I’m going to take the picture myself. I will need to take a vertical image because the poster will be vertical and I do not want the image to be stretched or distorted, as this will decrease the quality of the poster. The picture will be darkened in post-production on Photoshop at the base of the image so that the field is fading out from top to bottom. Reference images and ideas: This is an image of inspiration because I want to have an open image like this one where you can see the grass and sky dividing the picture equally. This is an image of inspiration because I want to have the sun in the image shining light on the rest of the image. This increases the details to the image which I will need as the picture is going to be the poster’s background.
  • 2. Unit 15 – Print Based Advertising This is an image of inspiration because the clouds are very visible and detailed which is something I would like to include in my image that I need for the poster background. Where: The photo-shoot will take place at Epsom Downs because it is an open field and I can take the landscape photo that I need for this image. When: The photo will need to be taken around 17:00 when it is sunny. This is because it need the sun in the photo and I need the landscape image to be bright and not dark and dull with rain.