Unit 1: Audience and Purposes

Name: Keira Hibbert
Candidate Number: 2062
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 01:
Analyzing Media Products and Audiences
Evidence
st-andrews.surrey.sch.uk

Contents
1. Products
2.Ownership structure
Operating model
3. Ethos and ideology
4.Slogan
6.Technical convergence
7.Assosicated products
8.Market position
9.Market position
10.Competitors
LO2
1. Front cover
2. Contents page
3. Codes and conventions
4. Production process
5. Target audience
6. NME vs KERRANG!
LO3
1. Product Target Audience
2. Audience Theory's
3. Product Target Audience –
Primary Research
4. Result Analysis
5. Product Target Audience –
Secondary Research
6. Product Advertising & Marketing
7. Distribution
8. Advertising
LO4
1. Ethical and Legal and Regulatory
2. Copy Right Laws
3. Stereotypes and Representation

Focus Publisher and Product
MEDIA
GROUP
Publisher
• Founded:1968
• Country of origin: United Kingdom
• Headquarters location: London
• 130 million consumers each month across
multiple platforms through influential brands
including NME.
• Founders: Henry Luce, Briton Hadden.
• Time Inc. is one of the largest branded media
companies in the world reaching more than
130 million people each month across multiple
platforms.
Product
• Founder: Theodore Ingham
• First issue: 7 March 1952
• It is largely associated with rock,
alternative and indie music.
• It started as a music newspaper, and
gradually moved toward a magazine
format during the 1980s and 90s,
changing from newsprint in 1998.
• It was the first British paper to
include a singles chart
• In the 1970s it became the best-
selling British music newspaper
• An online version of NME,
NME.com, was launched in 1996. It
is now the world's biggest
standalone music site, with over 7
million users per month.https://en.wikipedia.org/wiki/NME

Ownership structure
• Timeinc.uk is a local media institution founded by Henry Luce and
Briton Hadden in 1968. In 1998, IPC Magazines Ltd was subject to a
management buyout financed by Cinven, a venture capital group,
and the company was renamed IPC Media. Cinven then sold the
company to Time Inc.
• the company's chief executive became Evelyn Webster, replacing
Sylvia Auton who had run it since 2001.IPC Media formally became
Time Inc.
• UK in September 2014, creating a single Time Inc. brand in both the
US and UK.
• Global
• No sister companies

Operating Model
http://www.timeinc.com/

Ethos / Ideology
• Values: The value of our reach and the passion of our
people—and we don’t take them for granted. We support
programs that benefit the communities in which we operate in
the U.S. and around the world.
• The word ‘time’ connotes a clock or that everything changes.
because they cover so many topics and choice which
time.inc is always following and up to date with, also time is
changing constantly. It also represents the present as being
between the past and the future. It lastly could also show that
because they are linked to so may different time zones and
countries that time is never the same and that things are also
happening and that there's always something going on
somewhere in the world.
Website map of
where
timeinc.uk have
bases and
publish.

Technological Convergence
NME traditionally produce
magazine to purchase in store, they
also have an online website which
allows you to subscribe for £20.49
and to get the magazine delivered to
you or printed. The other option
they offer to subscribe to is for NME
to be weekly sent to iPhones or
iPads for £59.99.
NME also uses
YouTube to do
broadcasting of
interviews and music
videoswww.nme.com/

Associated Products

Associated Products
NME-http://www.slideshare.net/05lewis/music-magazine-nme
• On average NME have around 369,000 readers and sell about 38,486 units per
year making around £96,215 through magazines sales (magazine prices are
£2.50 on average).
All of the below are very different to the NME music magazine, Even though they
are published by the same publishers.

Market position
I found in this pie chart
that around 20% of
popular genre of music
was indie and extra 20%
for rock music making
40% out of 10 different
types of music. this
research shows that there
is a keen interest in these
genres which my
specified magazine,
NME, covers.
Circulation: An average weekly
print sale of just 18,184 in the
second half of 2013.
The magazine's average
circulation at the end of June
2014 stood at 14,312 compared
to 20,011 at the same point in
2013
Readership: An average of 1,307
people a week.

According to today's
magazine Audit Bureau of
Circulations (ABC) figures,
NME reported a year-on-
year circulation fall of 17.6%
to record an average
circulation of 23,924 - a
continuation of a
longstanding decline at the
title.
Just four years ago, in 2008,
the printed issue of NME
reported a circulation of
56,284 – easily more than
double its current numbers.
NME isn't even in the top
6 magazines
http://www.mediaweek.co.uk/article/1145894/magazine-abcs-nme-q-suffer-major-circulation-falls

Competitors
• Q magazines is published by Bauer Media Group with a of Circulation:
52,781.
• Q was First issued in October 1986.
• It is in the top 6 best selling magazines.
• net circulation of 38,556 at the end of December 2012
• In the top 6 best selling magazines.
• It was first published on 6 June 1981 as a one-off supplement in the
Sounds newspaper.
• published by Bauer Media Group
Europe’s largest privately owned publishing Group. The
Group is a worldwide media empire offering over 300
magazines in 15 countries, as well as online, TV and radio
stations.
Bauer Media is a sister company of H Bauer Publishing,
publisher of the UK's biggest TV listings, Take a Break
and Bella.
BAUER MEDIA

The socio economic
groups are between A,
B and C1 as they all
have jobs so can spend
their spare income on
the magazine.
The language of NME
magazine is aimed at
the younger
generation. The text is
quite formal and the
use of words is
suitable for older
teenagers and young
adults but not too
formal but can be
understood by the
audience.
Buzz line-
promoting
something like a
win or a free
poster, to entice
the audience.
Front cover

Contents Page Masthead-
Contents title takes centre role on
the page clearly stating ‘contents’
having the NME logo in its usual
red and white font- which remind
the reader what magazine they are
reading, giving the magazine
promotion.
Categories-
Purpose to give the reader a bit of
information on what's inside and
where to find it.
The magazine has kept usual codes
and conventions by using grids on
their contents page, dividing the
separate subjects and the page look
more interesting. Its in dark black
colouring in contrast to the red
numbers.
Sub-lines-
Gives the readers more
specific detail on the
individual features and
articles within the
magazine.
Main image-
Main image relates to the
featured article on the
cover, shows importance of
the article by making it the
main image.
Colour scheme-
The colour scheme stays
consistent with the front cover
page, the white background is
successfully portrayed as it does
not distract the readers and to
keep the attention on the articles
and features.

Purpose- the purpose of the magazine is to entertain the targeted audiences needs of
there love and interest in music. This is done by having interviews of the featured band,
general gossip of music and stars, gig/concert dates and information, album launches etc..
genre- indie/rock/alternative
meaning-

production process
1. Date of publication
2. Managing the schedule
3. Editorial and budgetary decision
4. Content Acquisition
5. Sub-editing
6. Page Layout
7. Proofreading
8. File emailed to printer
9. Distribution

Target Audience
• Genre: NME is a music magazine which targets mainly men aged
between17-30. It also appeals to people with an interest in new
music and artist and/or people in a band.
• Katz- in NME magazine the audience learns information about the bands involved
and written about inside that they may not know in every day to day business. They also
learn what sort of people the band members can be and whop they really and their
values, they may even get to ‘know’ them on a different and personal level because
they may have the same issues as one another or the audience may look up to the
people featured out of admiration.
• Maslow- NME magazine would come under the survivors and explores hierarchy.
This is because when you buy an NME magazine you know full well that they will cover
everything you need to know about the subject of the interview and who are featured in
the magazine. I know this because in my addition of September the 6th 2014 ‘Interpol’
there is a whole double page spread on them and the quote ‘there was never a
conversation about quitting’. NME magazine also comes under explorers because they
are influenced by social change and this could attract explorers because they cover
past, present and future music, allowing the audience of explorers to find out everything
the need on specific bands and occasions upcoming.
• Hartley- the genre of NME magazine NME is indie/ rock/ alternative. the age range
of the magazine is men around 17-30 and girls of an interest in the band members and
alternative music.

• Time.inc have the same interest in genre of rock, indie and alterative
music as Kerrang magazine, published by Bauer, and are competing
against each other to have the best selling magazine.
• Kerrang magazines Circulation in January - June 2014 was peaking
33, 024 and their Readership just before the Christmas of 2013 was
293,000.
• Kerrang is currently in a higher position of being the best selling
magazine from NME due to the data of circulation and readership
on them both. NMEs Circulation was on An average weekly print sale
of just 18,184 in the second half of 2013. NMEs Readership was An
average of 1,307 people a week. Compared to Kerrang, NME is quite
a way behind.
vs

Audience Theories
Katz- in NME magazine the audience learns information about the bands involved
and written about inside that they may not know in every day to day business. They
also learn what sort of people the band members can be and who they really are and
their values, they may even get to ‘know’ them on a different and personal level
because they may have the same issues as one another or the audience may look up
to the people featured out of admiration. Even though the audience gains their own
individual knowledge on what they are interested in, they would mostly use NME as an
escape from everyday business and madness to read what they love and what they
are interested in.
• My readers objectives would be to get what they pay for, by this I mean
making sure my magazine pays a lot of attention to detail in what it looks
like, presentation of the information, images and text and also that it looks
professional and not scruffy or budget.
• Secondly my reader will be buying my magazine for the genre and what's
involved. My magazine will cover everything they need to know and
sticking to the genre specified. (Alternative/Indie/Rock).

Audience Theories
NME socio-
economic groups.
Hartley- the genre of NME magazine NME is indie/ rock/ alternative. The age
range of the magazine is men around 17-30 and girls of an interest in the
band members and alternative music.
Demographics is the study of or relating to the study of changes that occur in
large groups of people over a period of time. The demographic of NME is quite
wide and varied but mainly sits within the C1 C2 categories. This is evidenced
from the primary research conducted for this unit.

Psychographics- NME magazine would come under the survivors and explores
hierarchy. This is because when you buy an NME magazine you know full well that
they will cover everything you need to know about the subject of the interview and
who are featured in the magazine. I know this because in my addition of September
the 6th 2014 ‘Interpol’ there is a whole double page spread on them and the quote
‘there was never a conversation about quitting’. NME magazine also comes under
explorers because they are influenced by social change and this could attract
explorers because they cover past, present and future music, allowing the audience of
explorers to find out everything the need on specific bands and occasions upcoming.
Audience Theories
https://s3-eu-west-1.amazonaws.com/infogram-particles-700/apraag_1381081731.jpg

Product Target Audience –
Primary Research

Result Analysis
Looking at my results fro my survey It
seems the majority of people who
answered my survey were female at
60%. This could be unfair resulting
because I could of asked more females
than males. This also shows that
females could en dup being the
dominant target audience for NME
due to the band members and fan
girling.
My second questions results show at tie
popularity of 40% for both between Q
Magazine and other magazines not
specified, closely running up with 20% of
the audience reading XXL. Resulting in
NME and Kerrang having no percentage of
readers to record. This shows me that
because Q, Kerrang and NME are within
the same genre type, that people only buy
one because they are so similar.

For my third question the
majority of the people I asked
said the listen to pop music
leading at 60%. With a 20% tie
between charts and indie, rock
and alternative. This shows
that because pop and charts
music is popular at the
moment doesn’t mean that it
will within the next few years.
For my fourth question I asked ‘would
you rather listen to music or watch TV?
Surprisingly 60% of the people I asked
said they would rather watch TV that
listen to music, with 40 % of people
listening to music more that they watch
TV shows that they are passionate about
their taste in music and have a genuine
interest in the genre, maybe to help
them escape day to day issues or to just
relax.

For my fifth question it shows that the
people I asked don’t generally buy
magazines and if they do its rarely or
never. This shows that the previous data
I have collected from the other questions
are based on if they did buy magazines
that’s the genre and topic they would
look for.
For my six question it shows that the
people I asked aren’t necessarily interested
in the actual genre and the people and
information involved and specified. I know
this because with a tie of 40% between
how interesting the magazine is and
getting free stuff shows that the people I
asked are only interested in whether it
looks interesting or whether they get a free
toy or poster. But 20% of the people I asked
said that they buy a magazine because it
features their favourite band/ music type.

Judging by these results, it shows that
everyone asked is interested in some way
with the media, with 60% of the people I
asked saying ‘yes’ and 40% of the people
being indecisive.
In this last question I asked the
audience whether they go to concerts
or not to determine if they peruse their
interest in music and their chosen
genre. My results show that 40% of
people saying they do go to concerts
and 60% of the people I asked don’t.

Product Target Audience –
Secondary Research
Mixed views on NME magazine. Positive and negative
feedback presented.
Positive feed back on twitter from
an NME reader. This shows that
NME successfully portrayed an
article which amused and
satisfied its audience.
More positive feedback from a
reader because NME wrote about
a band they like. This is good
because it shows NME are open
to new band that aren't really in
the public eye- satisfying the
targeted audience.
Negative feedback from artist ‘Tom Odell’
and his father for NME slating him in an
interview and poorly reviewing his debut
album. This is a good example of NME
because it shows that they aren't always
so kind towards artists and don’t mind an
argument.

Product Advertising &
Marketing
• Advertising with NME
• NME Radio is the radio station from NME magazine, that
broadcasts in a new commercially oriented alternative music
format. It first began broadcasting on 24 June 2008.
• NMEs publisher, Time.inc, advertise NME on their website.
• NMEs advertisement marketing is below the line, this means
that it isn't on bill boards or had much expense on it, its just
advertised on the internet and partially the radio.

Distribution
• How many magazines are circulated in the UK or globally? An average
weekly print sale of just 18,184 in the second half of 2013. The magazine's
average circulation at the end of June 2014 stood at 14,312 compared to
20,011 at the same point in 2013.
• Is the magazine available online? Yes, NME have an online website that has
everything the target audience needs to know in general and in the genre of
music specified (Alternative/Indie/Rock). The NME website allows the
audience and customers to subscribe for £20.49 and to get the magazine
delivered to you or printed. The other option they offer to subscribe to is for
NME to be weekly sent to iPhones or iPads for £59.99. NME also uses YouTube
which is connected through twitter and Facebook to keep the audience up
to date and also to do broadcasting of interviews and music videos.

Advertising
• timeinc publishing doesn’t actually do much of its own advertising within
products. The only brand timeinc seemed to of advertised in NME was
‘UNCUT’. This could be because its the only brand they publish that is along
the same genre type.
•Uncut readers spend over twice the amount on music a year than the average
adult.
•Uncut has been twice voted the PPA (Professional Publishers Association)
Magazine of the Year and the PPA International Magazine of the Year.
• UNCUT is promoted in NME because they are along the same genres of
rock, indie and alternative. Its also a really popular, professional brand so
would get noticed more when being advertised. Also it might help NME in
the long run because they might advertise NME and there readers would
then be interested in NME making them more popular and getting more
readership and marketing.

Marketing
Above-the-line
• There are a number of approaches to promotion that are
open to organisations. Above-the-line promotions use mass
media methods. This type of promotion focuses on advertising
to a large audience. It includes print, online media, bill boards,
television and cinema advertising. This is very expensive and
new businesses do not tend to use this type of promotion due
to expenses.
Below-the-line
• Below-the-line methods are very specific, memorable
activities focused on targeted groups of consumers. They are
under the control of the organisations. The purpose of these
activities has been to develop the brand by creating
awareness and building a brand profile. Below-the-line
methods include: sponsorships, sales promotions, public
relations, personal selling And direct marketing.

• My chosen music magazine- NME uses above the line promotion. This is because
it’s a well known brand and makes a lot of money so can afford the costs to
promote this way.
• Above the line is a much more efficient way of promotion for NME because they
have more of a chance or getting noticed and getting more readers and it also
makes them seem more professional and of a higher standard.
• I personally prefer above the line promotion and will use it for my magazine
because its more trustworthy and efficient due to everyone seeing it because its on
bill boards, being advertised on TV and broadcasted on the radio. I wouldn’t like to
chose below the line promotion unless completely necessary because I would
have less of a chance of getting the targeted readership numbers and wouldn’t
allow the magazine to have its best potential or target audience buying or seeing
it.
Bill boards
For my magazine I would be using- 96 sheets.
This type of billboard is the most popular of large format billboard advertising, allows
you to reach your audience on a local, regional or national level.

Distribution
• NME is distributed through hard copy sales and online subscriptions- which
allows you to read the magazine online for a certain price per month .
• In the future, judging by the statistics of NMEs readership and popularity
compared to other big names such a KERRANG! And also taking into
consideration that NME isn't even in the top magazines and that technology is
taking over, I think that gradually over the years NME hard copies will start to
slow down and eventually stop, solei relying on the online subscriptions, digital
sales and the website to distribute their media.

Ethical and Legal and
Regulatory
https://www.ipso.co.uk/IPSO/
http://www.timeincuk.com/terms-and-conditions/
IPSO used to be Press
Complaints Commission

Procedure:
• 1. Our remit
• 2. Who can complain?
• 3. Delayed complaints
• 4. Submitting a complaint
Our remit- Most of the complaints IPSO receives relate to editorial material published by member
publications, whether in print or on their websites. This includes:
•Articles;
•Images (including video);
•Audio material on newspaper and magazine websites;
•Readers' letters;
•Edited or moderated reader comments on newspaper and magazine websites.
Who can complain- IPSO will take forward complaints from any individual or organisation that an inaccuracy
has been published on a general point of fact. Where an inaccuracy relates to a specific individual or
organisation, we may be able to take forward a complaint from a third party, but will need to consider the
position of the directly affected party in deciding whether it is appropriate to do so.
Delayed complaints-IPSO is able to consider complaints within four months from the date of the conduct
complained about, or publication of the article. IPSO is not able to investigate complaints about material
published over 12 months before the date of the complaint, even where it remains published on the
publication's website.
Submitting a complaint- note that if IPSO believes that your complaint raises a potential breach of the
Editors' Code, we will send the detail of your complaint to the publication, which will then have the
opportunity to resolve the matter directly. This is to ensure the swift resolution of substantive complaints
wherever possible.

• 1. Initial assessment-assess whether it falls within our remit and whether it raises a possible breach of the Code. If not, the Complaints Officer
handling your complaint will write to you to explain the reasons why we are unable to take your concerns forward.
• 2. Referral to the publication-If your complaint raises a possible breach of the Code, and you have not previously exhausted the
publication's own complaints procedure, we will pass on the detail of your complaint to the editor, who should seek to resolve the matter
directly with you. IPSO can take over the handling of your concerns either once the publisher's internal complaints procedures have been
exhausted, or if the matter has not been resolved after 28 days
• 3. The investigation-You will be provided with a copy of the publication's response to your complaint, and given the opportunity to
comment on this. We will also seek to mediate an outcome to your complaint which is satisfactory to you, if appropriate.
• 4. Adjudication by the Complaints Committee-If your complaint remains unresolved, the Complaints Committee will decide whether there
has been a breach of the Editors' Code. In line with our commitment to transparency, the Complaints Committee will take into account
only information which has been seen by both sides to the complaint, and will publish its decision setting out whether the Editors’ Code has
been breached, and why, on our website.
• 5. Remedies-If the Complaints Committee determines that the Code has been breached, it can require the publication of its upheld
adjudication and/or a correction. The nature, extent and placement of corrections and adjudications will be determined by the
Complaints Committee.
• 6. Review of the process-If your complaint proceeds through steps 2 through 5 but you are unhappy with the process by which the decision
of the Complaints Committee was made, you may request a review by the Complaints Reviewer. IPSO will then decide whether to refer the
complaint to the Complaints Reviewer. If the referral is made, the Reviewer will review the process by which the decision was made, and
inform the Complaints Committee within 14 days whether it considers that the process was substantially flawed
• 7. Complaints which are not pursued-IPSO expects both publications and complainants to cooperate with it in the prompt consideration of
complaints. Should we not receive an initial response to correspondence, we will generally contact you with a further request for a reply
within a specified time period. If we do not receive a substantive reply within the specified period, we may close your complaint as not
pursued. Alternatively, the Committee may proceed to consideration of the complaint without the benefit of your comments.
• 8. Unacceptable behaviour by complainants and vexatious complaints-IPSO does not expect its staff to tolerate unacceptable behaviour
by complainants. Unacceptable behaviour may involve vexatious or disproportionate pursuit of a complaint. It also extends to any other
behaviour that, because of its frequency or nature, hinders IPSO’s ability to handle complaints effectively, including:
• i. using abusive, offensive, aggressive, racist or foul language in conversation or correspondence with staff;
• ii. harassing, verbally abusing or seeking to intimidate staff;
• iii. engaging in unreasonably protracted or repetitive communications with staff;
• iv. attending IPSO’s offices and seeking to speak with a member of staff without an appointment;
• v. repeatedly refusing requests by staff to follow IPSO’s procedures, despite having been provided with appropriate information about
these procedures;
• vi. making persistent and/or unreasonable demands of staff and/or the complaints process.
• e)IPSO reserves the right to take appropriate action in cases where complainants are exhibiting unacceptable behaviour, including by
restricting the manner in which complainants may communicate with IPSO’s staff or declining to further consider a complaint.

• How does IPSO apply to your magazine?
As IPSO relates to editorial material published by member publications, whether in print or on their websites. This includes
Articles, Images (including video), Audio material on newspaper and magazine websites, Readers' letters and Edited or
moderated reader comments on newspaper and magazine websites. It means that it applies to my magazine as it is editorial
material that involves all of the above.
All members of the press have a duty to maintain the highest professional standards. The Code, which includes this preamble
and the public interest exceptions below, sets the benchmark for those ethical standards, protecting both the rights of the
individual and the public's right to know. It is the cornerstone of the system of self-regulation to which the industry has made a
binding commitment.
https://www.ipso.co.uk/IPSO/cop.html
Clause 1 Accuracy
• The Press must take care not to publish inaccurate, misleading or distorted information, including pictures. This is so that
you can not over Photoshop someone or something to change their appearance to give a false approach to promotion
or of how something is perceived. For example photo shopping someone to be more thinner than they really are. You
are however allowed to use the spot removal tool as its just touching up the appearance and making it presentable, but
not to the extent of changing the appearance.
• A significant inaccuracy, misleading statement or distortion once recognised must be corrected, promptly and with due
prominence, and - where appropriate - an apology published. In cases involving the Regulator, prominence should be
agreed with the Regulator in advance.
• A publication must report fairly and accurately the outcome of an action for defamation to which it has been a party,
unless an agreed settlement states otherwise, or an agreed statement is published. This is so that people don’t complain
of misleading and untrue facts and stories in the magazine.
Clause 3- privacy
• It is unacceptable to photograph individuals in private places without their consent. Private places are public or private
property where there is a reasonable expectation of privacy. This is because it could be classed as harassment and is an
invasion of privacy which is unfair towards the subject and is very irritating and stressful.
Clause 4 Harassment
• Journalists must not engage in intimidation, harassment or persistent pursuit.
• they must not persist in questioning, telephoning, pursuing or photographing individuals once asked to desist; or remain
on their property when asked to leave and must not follow them. They must not do this because its it unnecessary stress
upon the subject and unfair a they are venerable. If requested, the journalist must identify themselves and who they
represent.

Make a complaint
Advertisers making a complaint
about another advertiser will be
required to provide evidence
that they have tried to resolve
their complaints with their
competitor before we will agree
to take on the complaint.
If the audience feel and advert
is too over bearing and they
wish to commend a complaint
they can go onto the main
website of the magazine- NME
or publisher- timeinc.uk and
contacting head office either
via phone call or email.
http://www.dailymail.co.uk/news/article-2344971/Tom-
Odells-father-calls-NME-offices-complain-zero-star-
review.html
Negative feedback from artist ‘Tom Odell’
and his father for NME slating him in an
interview and poorly reviewing his debut
album. This is a good example of NME
because it shows that they aren't always
so kind towards artists and don’t mind an
argument.

Copy Right Laws
Copyright is a legal right created by the law of a country, that
grants the creator of an original work exclusive rights to its use
and distribution, usually for a limited time, with the intention of
enabling the creator to receive compensation for their intellectual
effort.
Copyright law originated in the United Kingdom from a concept of common
law; the Statute of Anne 1709. It became statutory with the passing of the
Copyright Act 1911. The current act is the Copyright, Designs and Patents Act
1988.
http://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law
http://www.copyright.com.au/memebers/claim-payments/are-you-entitled-to-claim/staff-
journalists

There are many sites that offer services to magazines and
companies to help them register and protect their trademarks.
http://www.businessknowhow.com/startup/trademark.htm
http://www.trademarkdirect.co.uk/our-services
Registering a Trademark
Rights covered The law gives the creators of literary, dramatic,
musical, artistic works, sound recordings, broadcasts, films and
typographical arrangement of published editions, rights to control the
ways in which their material may be used. The rights cover; broadcast
and public performance, copying, adapting, issuing, renting and
lending copies to the public. In many cases, the creator will also have
the right to be identified as the author and to object to distortions of
his work. International conventions give protection in most countries,
subject to national laws.
Types of work protected
1. Literary song lyrics, manuscripts, manuals, computer
programs, commercial documents, leaflets, newsletters &
articles etc.
2. Artistic photography, painting, sculptures, architecture,
technical drawings/diagrams, maps, logos.
3. Typographical arrangement of published editions
magazines, periodicals, etc.
All magazines will need to adhere to the regulations set out
by copyright law in order to avoid prosecution.
https://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law

Stereotypes and
Representation
NME targets mainly men aged between17-
30. It also appeals to people with an interest
in new music and artist and/or people in a
band. Judging by the targeted audience you
would stereotypically say men are more
interested in the magazine, even though
many girls and read it due to the band and
the members.
Due to the stereotyping to
NME being a ‘male’
magazine, there is nothing
that would instigate to a
girl for them to read it. I
know this because there is
no bright colours or ‘girly’
type characteristics that
would interest the typical
girl.
Teen tribes/
more relevant
to how teens
are categorised
in 2015. The
indie tribe
would be a
substantial
subscriber to
the magazine
http://www.uktribes.com/

Stereotyping to men
because there is no
‘fuss’ made over the
magazine front cover-
such as too much colour
or glamour that you
would see on a typical
girl magazine such as
‘pop’ or a fashion
magazine.
Casual artist posing on
the front cover- doesn’t
make a statement,
stereotyping that men
are laid back like the
magazine.
The use of dark
colourings and ‘male’
colours such as blue, red
and black stereotypically
represent men and
wouldn’t expect to
appeal to girls.
Stereotypes

Vulgar
gestures could
be deemed
offensive.
Encouragement
to children and
teenager- ionic so
will follow what
he does.
Dangerous, dirty
and a health risk.
Aggressive behaviour
may offend the
audience and give off
the wrong impression
or message.
I am complaining to NME about this issue the
magazine with plan B featured on the front cover. This
is appalling, I am disappointed in NMEs judgment to
how they think its appropriate to have vulgar gestures
and encouragement of smoking on the front of an iconic
magazine. My reasons to thinking this is because some
of the public may find it offensive and encouraging
towards their children as the artist is known and
popular. This could also encourage gang/ thug
behaviour because the ‘youths’ will think its aright as
they saw a celebrity do it.

Unit 1: Audience and Purposes

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Unit 1: Audience and Purposes