LO4 Pitch
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This document appears to be a student assignment for a Cambridge Introductory Diploma in Media program. It focuses on print-based advertising and was completed by a student named Thomas Hibbert with candidate number 2063. The assignment covers Unit 15 of the program.
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The document provides an analysis of print and audio-visual advertisements for the Glastonbury music festival from 2013-2014. It examines the aims, target audiences, representations, techniques, and regulatory considerations of the campaigns. Key points included that the video trailer aimed to showcase performances and the festival experience to attract more attendees, while the poster focused on listing artists. Both highlighted BBC sponsorship of the event through logos.
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The document provides information about a social media product called LifeFollower. It discusses the purpose of LifeFollower, which is to allow users to share their lives and connect with friends online. It describes some key features, such as allowing users to follow one another, post updates, and message friends. It also discusses setting up profiles, pages on the site, competitors like Facebook and Twitter, targeting audiences, and considerations around legal and ethical issues. The overall aim is to create a social media site that facilitates interactions and connections between users.
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- The document outlines Thomas Hibbert's campaign for advertising a music festival called Klashed Festival, including a target audience analysis, slogan, color scheme, marketing plan, poster content, locations for advertising, and production schedule.
- Key aspects of the campaign include targeting 16-25 year olds, releasing posters monthly leading up to the July festival, and advertising through print posters around local towns and a magazine advertisement.
- The document includes mood boards, logo designs, poster drafts and layouts, and budget plans for printing, advertising, staff, and office space.
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This document outlines the features and content of pages for a proposed social media site called LifeFollower. It describes pages for the homepage, sign up, profile, about us, terms and conditions. It also discusses adhering to accessibility guidelines from the W3C and how the Web Standards Project could assist with development. The goal of LifeFollower is to allow users to share their lives and connect with friends by following one another and interacting on posts.
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The document provides information about a print-based poster advertising the 2013 Glastonbury music festival. It discusses the aims of increasing ticket sales and drawing more people to the festival. The poster uses bright colors and minimal text to advertise the date and lineup of artists. It also covers the target audience, which aims to appeal to people seeking entertainment and social experiences. Regulations and ethical considerations for advertising are also mentioned.
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This document provides feedback and details on the creation of print-based advertisements for a summer music festival called Klashed. It discusses the software and tools used, photos incorporated, and legal/ethical considerations. Feedback indicated the candidate presented professionally and created high quality Photoshop work. Requirements for the final advertisements included making the website address larger and correcting the date on one poster based on witness feedback.
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This document outlines the planning and production process for print-based advertising for a music festival called Klashed. It includes hand-drawn drafts, mood boards, plans for photography, branding, budgets, and risk assessments. The key pieces are the final poster and magazine advertisement, which follow the planned layouts and color schemes. The process involved extensive pre-production work to create successful promotional materials on time and on budget.
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This document provides information about various social media products, including Skype, Twitter, and WhatsApp. It discusses the purpose, features, interfaces, revenue sources, target audiences, and advertising approaches for each platform. For Skype specifically, it notes that Skype allows video and voice calling between users for free in exchange for offering advertising. Skype generates most of its revenue from subscriptions and premium upgrades that unlock additional features like group video calls and calling mobile phones internationally. It uses approaches like pay-per-click advertising and sponsored ads on the interface and in the news feed to promote other businesses to users.
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The document provides an analysis of print and audio-visual advertisements for the Glastonbury music festival from 2013-2014. It examines the aims, target audiences, representations, techniques, and regulatory considerations of the campaigns. Key points included that the video trailer aimed to showcase performances and the festival experience to attract more attendees, while the poster focused on listing artists. Both highlighted BBC sponsorship of the event through logos.
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The document provides information about a social media product called LifeFollower. It discusses the purpose of LifeFollower, which is to allow users to share their lives and connect with friends online. It describes some key features, such as allowing users to follow one another, post updates, and message friends. It also discusses setting up profiles, pages on the site, competitors like Facebook and Twitter, targeting audiences, and considerations around legal and ethical issues. The overall aim is to create a social media site that facilitates interactions and connections between users.
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- The document outlines Thomas Hibbert's campaign for advertising a music festival called Klashed Festival, including a target audience analysis, slogan, color scheme, marketing plan, poster content, locations for advertising, and production schedule.
- Key aspects of the campaign include targeting 16-25 year olds, releasing posters monthly leading up to the July festival, and advertising through print posters around local towns and a magazine advertisement.
- The document includes mood boards, logo designs, poster drafts and layouts, and budget plans for printing, advertising, staff, and office space.
UNIT 35 - LO4
This document outlines the features and content of pages for a proposed social media site called LifeFollower. It describes pages for the homepage, sign up, profile, about us, terms and conditions. It also discusses adhering to accessibility guidelines from the W3C and how the Web Standards Project could assist with development. The goal of LifeFollower is to allow users to share their lives and connect with friends by following one another and interacting on posts.
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The document provides information about a print-based poster advertising the 2013 Glastonbury music festival. It discusses the aims of increasing ticket sales and drawing more people to the festival. The poster uses bright colors and minimal text to advertise the date and lineup of artists. It also covers the target audience, which aims to appeal to people seeking entertainment and social experiences. Regulations and ethical considerations for advertising are also mentioned.
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This document provides feedback and details on the creation of print-based advertisements for a summer music festival called Klashed. It discusses the software and tools used, photos incorporated, and legal/ethical considerations. Feedback indicated the candidate presented professionally and created high quality Photoshop work. Requirements for the final advertisements included making the website address larger and correcting the date on one poster based on witness feedback.
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This document outlines the planning and production process for print-based advertising for a music festival called Klashed. It includes hand-drawn drafts, mood boards, plans for photography, branding, budgets, and risk assessments. The key pieces are the final poster and magazine advertisement, which follow the planned layouts and color schemes. The process involved extensive pre-production work to create successful promotional materials on time and on budget.
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LO3 Unit 15
Thomas Hibbert created advertisements for the Klashed music festival. He conducted extensive pre-production planning which included hand-drawn drafts, mood boards, and production schedules. Final advertisements were created in Photoshop and included a poster and magazine advert. Throughout the process, Hibbert considered branding, budgets, and legal requirements like trademark registration to help promote the festival.
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This document appears to be a student assignment for a Cambridge Introductory Diploma in Media course. It focuses on print-based advertising and was completed by a student named Thomas Hibbert with candidate number 2063. The assignment covers Unit 15 of the course.
Lo2
Thomas created a campaign to advertise a music festival sponsored by Klashed magazine. He planned two print advertisements - a poster and magazine ad. For each, he conducted pre-production such as a proposal, mind map, mood boards, and budget plans to guide the creation of the ads. The campaign aimed to attract 16-25 year olds and launch on January 29th through print, social media, and other locations. Thomas considered legal and ethical standards throughout.
LO5
This document provides details of a student's print-based advertising project for a music festival called Klashed. It includes hand-drawn drafts, witness statements, survey feedback, the client's likes and dislikes, a production plan, budget plan, discussion of safe working practices, photos used, comparisons to inspiration pieces, legal/ethical requirements, the final poster and advert, and changes made based on feedback. The student created advertisements for the Klashed festival using Photoshop and received positive feedback that the work was of a high technical standard and looked very professional. Minor changes were requested, which the student then made to the final versions.
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This document provides an overview of a print-based advertising campaign for the Glastonbury music festival in 2013. It discusses the aims and objectives of promoting the festival and increasing ticket sales. It also covers the target audience for the campaign, how different representations are used, the artists scheduled to perform, the key messages conveyed, and the legal and ethical considerations for advertising regulations.
Lo3
Thomas Hibbert created advertisements for the Klashed music festival through a multi-step process. He began with proposal, mood boards, and layout plans. Photographs were taken and graphic designs were made in line with the festival's house style. Proofs were edited and a production schedule was made. A budget addressed costs of printing, advertising, staff, and office space. Risk assessments were performed before final posters and advertisements were created meeting branding guidelines. Trademark registration and safe working practices were also considered to complete the campaign.
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This document provides an overview of a print-based advertising campaign for the Glastonbury music festival. It discusses the aims and objectives of promoting the 2013 festival, which were to increase ticket sales and draw more people to the event. The target audience is analyzed using several frameworks, including Maslow's hierarchy of needs and Hartley's demographic profiles. Representation in the advertisements is examined in terms of ethnicity, gender and age. Details are provided about the artists scheduled to perform, the campaign's message to promote the wide variety of music, and the legal and ethical considerations around advertising the festival. Regulatory bodies for advertising like the ASA and Ofcom are also mentioned.
Pitch LO4
This document outlines Thomas Hibbert's plans for an advertising campaign to promote a music festival. It includes mood boards, information on the campaign message, considerations around copyright and royalties, regulations from the Advertising Standards Authority, plans for a photoshoot and locations recce, risk assessments, and a production schedule. It also describes the environment and equipment used for presenting the pitch to the client and receiving their feedback.
LO3
Thomas created advertisements for a music festival called "Klashed Festival" through a multi-step process including:
1) Developing proposals, mood boards, messages and production plans.
2) Creating hand-drawn drafts, photographs, and digital designs for a poster and magazine advertisement.
3) Considering budgets, risks, locations and safe working practices.
4) Producing final poster and advert layouts and planning trademark registration for the "Klashed" name and logo.
Unit 15 - LO1 Poster
This document provides an overview of a print advertising campaign for the Glastonbury music festival. It discusses the aims of increasing ticket sales and drawing more people to the festival. The target audience is described using demographic and psychographic factors. Representation in the advertisements aims to appeal to all ages, genders, and ethnicities. Legal and ethical considerations for the campaign include copyright and following advertising codes of practice. Regulatory bodies that oversee advertising are also mentioned.
Witness Statement
This witness statement summarizes Tom Hibbert's presentation of print-based advertisement ideas for a music festival or tour to a publisher client. The statement describes how Tom provided an overview of the proposal, pre-production materials, target audience, and budgets. He presented for 10 minutes. The witness, Tom's teacher Miss Oliver, confirms he discussed the key elements of the proposal and provided high quality sample advertisements, production plans, and opportunity for feedback. Areas for improvement included clarifying the campaign message and considering trademark steps. The teacher concluded Tom's pitch covered most expected areas sufficiently and his pre-production materials were creative.
Proposal
The document outlines a plan for an advertising campaign featuring print advertisements to promote a new music festival sponsored by Klashed magazine. The campaign aims to make the target audience, identified as safety-oriented explorers aged 16-25 from middle-class white families, aware of the festival. The advertisements will feature the date, artists, sponsors, and ticket availability using the magazine's colors of black, yellow and white. One ad will include a photo of a field to convey open space at the festival, which will host a variety of rock, EDM, pop, and other genres of music during the summer.
Photoshoot Plan
The document provides details for a photography project to create a poster for a music festival. It will include a vertical landscape photo taken by the student at Epsom Downs around 5 pm when the sun is out. The photo will be darkened at the bottom to fade out from top to bottom. Reference images show inspiration for including open sky and grass, visible sun, and detailed clouds.
Locations Recce
Thomas Hibbert outlines the details for an image he needs to take for a print advertisement campaign. He will take a long shot of a field at 4pm on April 7th to capture the sun and create a summer atmosphere. He only needs his phone and will take the photo alone as it is a landscape shot. The location of Epsom Downs is publicly accessible so no permission is required. Potential risks like slippery ground or traffic will be avoided by taking the photo away from the road.
Production Plan
This document outlines the timeline and key steps for developing a website called Life Follower. It includes the following stages:
1. Pre-production from January to February involves creating a business plan, finding a domain name, pitching the idea to investors, and gaining funding.
2. Production from March to May focuses on designing and building the website, hiring additional designers, developers, and a project manager.
3. Post-production from June to August includes marketing and promoting the site to other social media platforms and publications, thorough testing for security and user experience, getting user feedback from a focus group, and officially launching the Life Follower website.
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Thomas Hibbert created advertisements for the Klashed music festival. He conducted extensive pre-production planning which included hand-drawn drafts, mood boards, and production schedules. Final advertisements were created in Photoshop and included a poster and magazine advert. Throughout the process, Hibbert considered branding, budgets, and legal requirements like trademark registration to help promote the festival.
Pitch Pictures
This document appears to be a student assignment for a Cambridge Introductory Diploma in Media course. It focuses on print-based advertising and was completed by a student named Thomas Hibbert with candidate number 2063. The assignment covers Unit 15 of the course.
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Thomas created a campaign to advertise a music festival sponsored by Klashed magazine. He planned two print advertisements - a poster and magazine ad. For each, he conducted pre-production such as a proposal, mind map, mood boards, and budget plans to guide the creation of the ads. The campaign aimed to attract 16-25 year olds and launch on January 29th through print, social media, and other locations. Thomas considered legal and ethical standards throughout.
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This document provides details of a student's print-based advertising project for a music festival called Klashed. It includes hand-drawn drafts, witness statements, survey feedback, the client's likes and dislikes, a production plan, budget plan, discussion of safe working practices, photos used, comparisons to inspiration pieces, legal/ethical requirements, the final poster and advert, and changes made based on feedback. The student created advertisements for the Klashed festival using Photoshop and received positive feedback that the work was of a high technical standard and looked very professional. Minor changes were requested, which the student then made to the final versions.
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This document provides an overview of a print-based advertising campaign for the Glastonbury music festival in 2013. It discusses the aims and objectives of promoting the festival and increasing ticket sales. It also covers the target audience for the campaign, how different representations are used, the artists scheduled to perform, the key messages conveyed, and the legal and ethical considerations for advertising regulations.
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Thomas Hibbert created advertisements for the Klashed music festival through a multi-step process. He began with proposal, mood boards, and layout plans. Photographs were taken and graphic designs were made in line with the festival's house style. Proofs were edited and a production schedule was made. A budget addressed costs of printing, advertising, staff, and office space. Risk assessments were performed before final posters and advertisements were created meeting branding guidelines. Trademark registration and safe working practices were also considered to complete the campaign.
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This document provides an overview of a print-based advertising campaign for the Glastonbury music festival. It discusses the aims and objectives of promoting the 2013 festival, which were to increase ticket sales and draw more people to the event. The target audience is analyzed using several frameworks, including Maslow's hierarchy of needs and Hartley's demographic profiles. Representation in the advertisements is examined in terms of ethnicity, gender and age. Details are provided about the artists scheduled to perform, the campaign's message to promote the wide variety of music, and the legal and ethical considerations around advertising the festival. Regulatory bodies for advertising like the ASA and Ofcom are also mentioned.
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This document outlines Thomas Hibbert's plans for an advertising campaign to promote a music festival. It includes mood boards, information on the campaign message, considerations around copyright and royalties, regulations from the Advertising Standards Authority, plans for a photoshoot and locations recce, risk assessments, and a production schedule. It also describes the environment and equipment used for presenting the pitch to the client and receiving their feedback.
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Thomas created advertisements for a music festival called "Klashed Festival" through a multi-step process including:
1) Developing proposals, mood boards, messages and production plans.
2) Creating hand-drawn drafts, photographs, and digital designs for a poster and magazine advertisement.
3) Considering budgets, risks, locations and safe working practices.
4) Producing final poster and advert layouts and planning trademark registration for the "Klashed" name and logo.
Unit 15 - LO1 Poster
This document provides an overview of a print advertising campaign for the Glastonbury music festival. It discusses the aims of increasing ticket sales and drawing more people to the festival. The target audience is described using demographic and psychographic factors. Representation in the advertisements aims to appeal to all ages, genders, and ethnicities. Legal and ethical considerations for the campaign include copyright and following advertising codes of practice. Regulatory bodies that oversee advertising are also mentioned.
Witness Statement
This witness statement summarizes Tom Hibbert's presentation of print-based advertisement ideas for a music festival or tour to a publisher client. The statement describes how Tom provided an overview of the proposal, pre-production materials, target audience, and budgets. He presented for 10 minutes. The witness, Tom's teacher Miss Oliver, confirms he discussed the key elements of the proposal and provided high quality sample advertisements, production plans, and opportunity for feedback. Areas for improvement included clarifying the campaign message and considering trademark steps. The teacher concluded Tom's pitch covered most expected areas sufficiently and his pre-production materials were creative.
Proposal
The document outlines a plan for an advertising campaign featuring print advertisements to promote a new music festival sponsored by Klashed magazine. The campaign aims to make the target audience, identified as safety-oriented explorers aged 16-25 from middle-class white families, aware of the festival. The advertisements will feature the date, artists, sponsors, and ticket availability using the magazine's colors of black, yellow and white. One ad will include a photo of a field to convey open space at the festival, which will host a variety of rock, EDM, pop, and other genres of music during the summer.
Photoshoot Plan
The document provides details for a photography project to create a poster for a music festival. It will include a vertical landscape photo taken by the student at Epsom Downs around 5 pm when the sun is out. The photo will be darkened at the bottom to fade out from top to bottom. Reference images show inspiration for including open sky and grass, visible sun, and detailed clouds.
Locations Recce
Thomas Hibbert outlines the details for an image he needs to take for a print advertisement campaign. He will take a long shot of a field at 4pm on April 7th to capture the sun and create a summer atmosphere. He only needs his phone and will take the photo alone as it is a landscape shot. The location of Epsom Downs is publicly accessible so no permission is required. Potential risks like slippery ground or traffic will be avoided by taking the photo away from the road.
Production Plan
This document outlines the timeline and key steps for developing a website called Life Follower. It includes the following stages:
1. Pre-production from January to February involves creating a business plan, finding a domain name, pitching the idea to investors, and gaining funding.
2. Production from March to May focuses on designing and building the website, hiring additional designers, developers, and a project manager.
3. Post-production from June to August includes marketing and promoting the site to other social media platforms and publications, thorough testing for security and user experience, getting user feedback from a focus group, and officially launching the Life Follower website.
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The document outlines two potential social media product ideas - LifeFollower, a site for users to follow friends and share photos/media, and GameFame, a site for gamers to follow game studios, developers, and purchase games. Details provided include target audiences, color schemes, font styles, copyright information, competitors, synergies with other platforms, and page formats for each idea. The document seeks to comprehensively plan out the key aspects of developing these two social media products.
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LO4 Pitch
- 1. – Level 3 Cambridge Introductory Diploma in Media Unit 15: LO4 Print Based Advertising St. Andrew’s Catholic School – Candidate Name: Thomas Hibbert Candidate Number: 2063 Unit 15 Overview