Ello is a new social network that has gained popularity for being ad-free and not selling users' data. It was created in 2014 by entrepreneurs who believe social networks should not treat users as the product by selling their data to advertisers. Ello sees over 1 million users within 6 months of launching and has a waitlist of 3 million more. Unlike networks like Facebook that use behavioral targeting to show ads, Ello's manifesto focuses on transparency and user privacy.

1. Ello – The New Kid on the Block
By – Vibhas Patil

2. Social Network? What’s that?

3. Image source: https://www.apsense.com/v50_images/network.jpg
Social Networking
Friends, Family, Like Minded People
Build Relationships Online

5. How Social Networks Make Money

6. A New Social Network is Born
Organic Growth
Increase in Prospects of SMA
Users see more Ads
Growth in Revenue
Inorganic Growth
In a nutshell, that’s how most social networks work. See what a big component ads are?

7. Social Network Ad Revenues - Worldwide

8. There’s just one problem with that, people don’t like ads!

9. Consider Facebook…

10. Behavioral Targeting + Others E.g., Web Browser History
Ads!!
Ads!!
Geo-Targeting
Here’s how Facebook decides which ads to show you

11. How do People Want to Receive Ads/Communication

12. Source: http://pages.exacttarget.com/resources/sff22-us?ls=Website&lssm=Corporate&lss=SubscribersFansFollowers.AudienceGrowth&camp=701A0000000g0g5IAA
Medium of Communication Users Have Consented to
This is what we actually want!! See, no ads on Social Networks!!!

13. There’s gotta be a better way…
Source: http://img.gawkerassets.com/img/17zls92f5eng3jpg/original.jpg

14. What if I told you… there’s a social network without any ads!!

15. Enter – Ello!

16. Ohh…what’s this?
Source:http://www.chelseadogs.com/blog/wp-content/uploads/2014/01/1306481.jpg

17. Hey, even it’s logo looks nice and friendly! 

18. Paul Budnitz
Lucian Fohr
Todd Berger
These guys started Ello in March ‘14
Paul Budnitz
Todd Berger
Joe Ledbetter

19. Your social network is owned by advertisers.
Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.
We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in.
Ello Manifesto

20. Ad-Free Social Networks – Yes, it’s Real!

21. Genesis
•Facebook sells your data to advertisers.
•This data is then sold to advertisers who hope to entice us with ads in our feeds.
User Data
•Doesn’t include any ads.
•In fact, those behind Ello “dislike ads more than almost anyone else out there.”
Ello’s Policy
• Not only does it not sell user data to third parties, you can decide whether or not you want to let it gather information about your own Ello activity to improve the site.
Freedom

22. No Ads!
An Anti-Facebook Approach to privacy & data sharing
Doesn’t sell your data to third parties
Doesn’t track your location

24. Highlights

25. This is what it looks like!

26. What you see above is called the Omnibar.
Post Links
Reply to Posts
Photos, Videos
Messages

27. Friends
•Similar to Facebook
•Detailed news feed
Noise
•General Users, Mutual Friends, etc
•Snapshot of multiple users
Feed
•Fluid design – similar to Twitter without a text limit
•No ads!

28. Friends – As you can see, detailed posts that can contain text, images, links, etc.

29. Noise – This is what my feed looks like. You can see snippets from various users.

30. Why is it Popular?

31. Ello doesn’t sell your ads and they don’t sell your information to anyone. Winning!!

32. Ello took just 6 months to reach a user base of 1 Million. And there’s another 3 million on the waitlist. Yeah, it’s really popular
Time Taken by Social Networks to hit 1 Million Users

33. Social Media Marketing – A Key Takeaway from Ello

34. Trust - Reinforce trust amongst users that their data is secure.

35. The model of “you get free social networking, we get your data and eyeballs,” needs to change.
Maybe we need to rethink the core approach to social media itself.

36. Re-evaluate idea of acquiring new followers or ‘Likes’ as quantifiable metrics of Social Media success.

37. Reach out to top consumers in ways that is non-intrusive.

38. Social media needs to reach a point where customers feel that social networks are treating both their data, and their attention with the greatest respect.

39. The Future of Ello

40. Raised $345,000 in seed funding
Raised a further $5.5m in Oct ‘14
Start a paid model which is optional for users
By purchasing a feature on Ello from time to time, you will be able to customize your Ello experience — while supporting an awesome ad-free social network.

41. Repost another User’s Posts
Private Messaging
Videos/Audio Links on Omnibar

42. Thank You