What is the Impact of Social Media on Your Marketing. The relationship between a brand and consumer has changed dramatically thanks to the impact of social media. ... By using social media, companies now can create strategies after they analyze the analytics to understand the target consumer's demands and likes/dislikes

1. IMPACT OF SOCIAL MEDIA ON MARKETING
Dr. Kamal Gulati

2. Social media

3. SOCIAL MEDIA
Social media has offered people a voice which includes web-based and
mobile technologies used to turn communication into interactive dialogue.
Social media connects us with like-minded by allowing them to become our
"friends," which means that a link to their profile shows up on our profile
and vice versa. Thus, name and organization’s image will appear on pages
throughout the site if we build up enough friends.
Often, people find new via tags or special interest groups or they invite their
existing contacts who are members of the social networking site.
It has helped us reunite with old grade school and high school classmates,
stay connected with friends and family throughout all parts of the world.

4.  With over 800 million active members, Facebook is the most widely
used social network worldwide
 As a business . . .how do you get “on” Facebook?
http://www.facebook.com/pages/create.php
Create a Brand Page:
Keep your Brand Page public and
allow people to comment. Why?
Customers like being able to
interact with you on Facebook.
Facebook Brand Page will allow you
to incorporate video, photos, and

5.  LinkedIn reports more than 120 million registered users in more
than 200 countries and territories. . . .44 million in U.S.
 LinkedIn is a social networking service that is focused on building
and reflecting “social relations” among people who, for example,
share interests and/or activities.
 LinkedIn lets you connect with people you don’t know through the
people you do know.
You can see your personal network, but also the
networks of your friends and colleagues.
You can discover connections, request
introductions, and learn about anyone’s
professional career.

6.  Start by creating a LinkedIn Profile:
https://www.linkedin.com/reg/join
 Your profile serves as your online business card:
It tells people why they should connect with you and
what types of content you might be sharing.
It makes it easy for friends, colleagues, and potential
customers or donors to find you online because
your public profile is searchable.
 Join a “Group” (there are over 850,000!) and/or create a
group that demonstrates you're a leader in your
industry.

8.  YouTube is a video-sharing website on which users can upload,
share and view videos . . .it is currently the 2nd largest
search engine in the world after Google.
 Unregistered users may watch videos . . . registered users may upload an
unlimited number of videos.
 Video is currently the fastest growing website feature for small businesses.
 The most popular videos are simple, straightforward, and shot by
amateurs. . . they are short - less than 3 minutes.
 Videos uploaded to YouTube by standard account holders are limited to
15 minutes in duration.

9.  A key feature of YouTube is the ability of users to view its videos on web
pages outside the site.
Each YouTube video is accompanied by a piece of
Hypertext Language (HTML) which is embedded on
a page outside the YouTube website.
This functionality is often used to embed YouTube
videos in social networking pages and blogs.
Embedding, as well as ranking and commenting, can
be disabled by the video owner.
Other video choices:
Vimeo is ideal for high-end videos like
documentaries,

10.  Twitter is an online social networking
and microblogging service that enables
its users to send and read text-based
posts of up to 140 characters,
informally known as "tweets".
 Twitter has 200 million users as of
2011, generating over 200 million
tweets and handling over 1.6 billion
search queries per day.
 Getting started . . . Go to http://twitter.com
and set up your profile.

11.  Twitter Search . . . http://twitter.com/#!/search-home/
 With Twitter Search you can:
Monitor what people are saying about your business and
industry.
Keep track of things that are interesting to you and find
new and interesting people to follow.
Research and monitor your competition.
 Find and follow interesting people based on your search criteria.
 Interact with people already talking about your search topic by sending
them an “@” message.
 Use the info as market research to find out what others are saying about a

12.  A blog gives your company a way to showcase its personality and culture
in a sort of online headquarters.
 There are a lot of software platforms
available for blogging, including Blogger,
Posterous, Tumblr, Movable Type, and
TypePad.
 One of the most popular blog platform choices is WordPress.
 According to a study by Hubspot, the average company that blogs has
55% more website visitors, 97% more inbound links, and 434% more
indexed pages than those that don't.

13.  Getting started . . . http://www.wordpress.com/
 The Benefits of Blogging:
Demonstrate “Thought Leadership”
Improve SEO: Or “Search Engine Optimization”
Build Brand Awareness
Build Relationships
Provide Customer Support
Build Community

14. BUSINESS PROMOTION
WITH SOCIAL MEDIA
• Set up a Website
• Link building Reputation
• Advertising & Social Networking
• Blogging & Updation
• Content Optimization
• Target Area & Age Groups
• Business Integration

16. SOCIAL MEDIA OUTLETS
Social networking websites and blogs: allow individuals to interact with one another
and build relationships. When products or companies join those sites, people can
interact with the product or company. That interaction feels personal to users because
of their previous experiences with social networking site interactions. This allows
individual followers to “retweet” or “repost” comments made by the product being
promoted. By repeating the message, all of the users connections are able to see the
message, therefore reaching more people.
Cell phones: usage has also become a benefit for social media marketing. Today,
many cell phones have social networking capabilities: individuals are notified of any
happenings on social networking sites through their cell phones, in real-time. This
constant connection to social networking sites means products and companies can
constantly remind and update followers about their capabilities, uses, importance, etc.
Because cell phones are connected to social networking sites, advertisements are
always in sight.

17. Linked In: If you’re a professional, you absolutely must have an up-to-date
profile on LinkedIn. It’s the number one professional networking website in the world, and
can display your resume, work experience, special skills and licenses, as well as
recommendations from people you’ve worked with in the past.
Facebook: Once the realm of sex-driven college students, Facebook has quickly become as
much a business tool as a social networking site. It has almost one billion users and is one of
the top two largest platforms for promoting yourself or your business.
Twitter: Twitter can be a great asset, especially for marketing, public relations and
freelance professionals. Many employers want to see that you are familiar with Twitter so you
can use it to help them promote their business.
YouTube: If you want to get a message out, there are few ways better than using a
YouTube video to do it. If you can upload and market a video that gets a hundred thousand
views in three months, any marketing, pr or ad agency would be lucky to hire you.
Blogging: Maintaining a blog is one of the best possible ways to label yourself as a subject
matter expert. It serves as a portfolio of your industry knowledge and learnings as well as
showcasing your writing skills.
HOW IT HELPS US

18. Dr. Kamal Gulati
Associate Professor |
University Quality Support Head |
Mentoring Programme Coordinator
[Ph. D., M.Sc. (Computer Science), M.C.A., M.B.A]
Professional Certifications:
• Certified Microsoft Innovative Educator
• Data Science 101 Certification from Big Data University
• R Language 101 Certification from Big Data University
• SQL Certification from SOLOLEARN.com
• Certified IBM Big Data 101 from Big Data University
• R Program & Python Certified from DataCamp
• Wiley Certified Big Data Analyst [WCBDA]
• Certification on DBMS from IIT Mumbai
• Certified Cisco Certified Network Associate [CCNA]
• Certified Microsoft Certified Professional [MCP]
• Certified Brainbench in Computer Fundamentals, Microsoft Access, MySQL 5.7 Administration
& Microsoft Project

19. • Worked as Visiting Professor with Stratford University, USA for six months from
Jan’2016 to June’2016.
• Also worked at Bahrain University in Kingdom of Bahrain Sr. I.T. Faculty
(Computer Science Department) for Period of 2 Years.
• Have rich experience in the field of teaching and research in Computer Science
and Information Technology for almost 15+ years in Academia.
• Having experience of working with both private and public institutions and
universities as the lecturer and self-instruction material writer for Information
Technology courses.
• Had number of research papers published in national and international journals
and conference proceedings in IEEE and Scopus Index.
• Also chaired various National and International Conferences of repute and
associated with various International Journals as Editorial Board Member for
International and National, Academic Adviser and Research Paper Reviewer.
• My current area of interest: Big Data Analytics, R Software, Management
Information System, IT Project Management, Decision Support System,
Business Analytics, Database Management System, Data Networking and
Advanced Excel with Visual Basic Macros.
• Country Visited: USA, Canada, UK, UAE, Bahrain, Oman (Mostly for Teaching
and Research Purpose)
Profile of Dr. Kamal Gulati

20. • Technical Program Committee for International Conference on Data, Engineering and Applications
2017 (IDEA-2k17) which would be on October 28-29, 2017 at Bhopal.
http://www.ideaconference.in
• Advisory Board Committee Member for International Conference on Energy, Communication, Data
Analytics and Soft Computing (ICECDS) which would be on 1-2 August 2017 at SKR Engineering
College, Poonamallee, Tamil Nadu, India. http://ecds.org.in
• Advisory Committee Member for International Conference on Innovative Research in Engineering
and Science which would be on 16-17 June 2017 at Asian Institute of Technology Conference
Center Thailand. http://www.iresconf.org
• Advisory Committee Member for International Conference on Cloud Computing and Internet of
everything which held on 10-11 Feb’2016 at Delhi-NCR. http://www.ccioet.org
• Technical Committee member for InCITe-2016 (International Conference on Information
Technology) Theme - Internet of Things: Connect Your Worlds, IT Summit, Amity University 2016
which held on 06-07 Oct, 2016. http://www.amity.edu/incite2016
• Technical Speaker for Global perspective on IT business “The Changing Scenario” – Big Data on
International Students Conference New Delhi (ISCND) which held on 14-15 Oct, 2016
http://iscnd.com
• Advisory Committee Member for International Conference on Sustainable Computing Techniques
in Engineering, Science and Management which has held on 09-10 Sep’2016 at Delhi-NCR.
http://www.scesm.org
• Technical Program Committee Member for Program Committee Member for International
Conference on Recent Trends IN ICT, Jaipur, India, Aug 18-19, 2017 http://rtict.org
• Program Committee Member for International Conference on Recent Advancement in Computer
and Communication Bhopal, India, (IC-RAC-2017) May 26-27, 2017 http://www.icrac.co.in
Profile Contd….

21. • Editorial Board member for the following International
Journals:
– International Journal of Computer Science and Innovation
http://www.infinitysciences.org
– International Journal of Latest Research in Engineering and Technology
http://www.ijlret.com
– International Journal of Latest Trends in Engineering and Technology
http://www.ijltet.org
– International Journal of Application or Innovation
in Engineering & Management http://www.ijaiem.org
– International Journal for Management http://www.ijm-apm.com
– ITM International Journal of Innovations in Science, Engineering &
Management www.iijisem.org
– The International Journal of Emerging Engineering and Embedded
Systems http://www.ijeees.org
– Conference Info http://conferenceinfo.org/tpc.php
– International Journal of Computer Engineering in Research Trends
(IJCERT) http://www.ijcert.org
• Expert Speaker for Program “Insurance Beyond Doubt” Presented by Oriental Insurance Co
Ltd. https://www.youtube.com/watch?v=GrvJkN_Zn3Q
Profile Contd….

22. BOOK, CHAPTER, and CASE STUDY Published
• Published Book on “A Study of Changing Trends in E-CRM of
Indian Insurance Industry” Published by LAP Lambert Academic
Publishing, one of the top researchers and renowned scientists of
Germany with ISBN: 3330009543, 9783330009547. The Book
available at Amazon.com.
• Published Real Case Study on “IoT Security Considerations for
Higher Education” published on Business Cases - RENVOI 2017
BOOK (The Case Centre, UK) with ISBN: 978-1-4828-8840-9,
Page 63-70. The Book available at the various online website:
Amazon, AbeBooks, Chegg, Barnes & Noble.
• Published Chapter on "Role of eWorld in Insurance Innovation"
Published by Insurance Institute of India (III), 60 Years Diamond
Jubilee, Compendium, Nov 2016 – (Magazine) – One of the
premium Insurance Institute of India.

23. Contact Details
• Email : drkamalgulati@gmail.com
• Website : http://mybigdataanalytics.in
• LinkedIn : https://in.linkedin.com/in/drkamalgulati