The document discusses audience theory for different types of films and media. It provides examples of the primary and secondary audiences for The BFG, James Bond films, and Toy Story. The primary audience for The BFG and Toy Story would be children aged toddler to 14, while the primary audience for James Bond would be adult men. The secondary audiences would be adults accompanying the primary audiences. It also defines the hypodermic needle theory and provides examples of uses and gratifications of media, consumer generated content, and psychographic personality types.
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http://sandymillin.wordpress.com/iateflwebinar2024
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
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Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
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The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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2. • Primary Audience - A
film like The BFG would have a
primary audience of children
from toddlers to 14-year-olds
because it’s from a children’s
book.
• Secondary Audience –
The secondary audience of BFG
would be adults who take
children to the cinema. Because
they might have grown up with
the book
Audience Profile
3. Audience Profile
• Primary Audience . A
James Bond film would have a
primary audience of adults of
men. Because their gun fights,
posh cars and chasers.
• Secondary Audience -
The secondary audience of
James Bond would be women
who go to the cinema with
men. The character is a pin up
for women, and there’s glamour
as well.
4. Audience Profile
• Primary Audience – A
film like Toy Story would have a
primary audience of children
also from toddlers and 14 year
olds because it’s animated and
has a lot of children in it.
• Secondary Audience –
The secondary audience is
adults who take the children to
the cinema because they
would’ve imagined there toys
coming to life when they were
kids.
5. Hypodermic Needle
• Definition – When the audience immediately
believes what the media says.
• Example – People thought they were running
out of petrol because it was reported on the
news that there was going to be a petrol
shortage.
6. Uses and Gratifications Information
• If I wanted to know anything about history, I
would search on Google using the keywords
then I would click on the first website however
if that didn’t have the information, I’ll look on
Wikipedia or a website. If I didn’t know how to
do something for example arts and crafts, you
can look on YouTube.
7. Uses and Gratifications Personal
Identity
• I listen to Owl City a lot because I like and
enjoy their music and I like the lyrics because
they’re happy and enjoyable I like them as a
young person and they’re also popular with
adult people.
8. Uses and Gratifications Integration and
Social Interaction
• During lockdown I used WhatsApp to speak
and message my dad. I used Teams to speak to
college and take part in lessons and I could
share documents online to do my work.
9. Uses and Gratifications Entertainment
• I use YouTube and Netflix to keep myself
entertained on a TV and I use my phone and
headphones to listen to music. Also on TV I
watch Brit box, Disney + and The Crown.
10. Consumer Generated Content
• Example – The audience is contributing and
creating stuff to put on YouTube and Instagram.
• What are the advantages to media
producers? They are getting all this content for free
and they get a good variety of content also getting
popularity or a job.
• Why would the audience generate content?
They will achieve fame and popularity if it’s a company
they will sell more products and get more money.
11. Psychographics
• Belongers – Most common psychographic personality types
which connects to family and friends, they don't want to stand out
or be different.
• Achievers – Linked to people who are very ambitious, busy,
don't like time wasting. They like to be busy in life and like to own
modern and up to date products.
• Emulators – They want to achieve everything but are missing
either the work ethic or skillset. However, they make expensive
products they can't afford, and purchase knocked off products that
seem a success.
12. Psychographics
• Balanced – Eager to succeed and do well and earn a lot of money, but
they like to give a lot of their money away to charities.
• Needs Driven – Those who struggle with money if they have poor
choices or are poor. They purchase items which they think will do them
good and respond to if they are lost or missed an opportunity.
• Socially Conscious
- A: Achievement is greatness for the world and not just for themselves.
Linked to unselfish people who care and do things for others and society.
- B: People who look on the bad side of life and have strong opinions to
themselves about mass production.
Editor's Notes
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Provide a definition and example of the Hypodermic needle model
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
