This document analyzes the target audiences of three movies - Iron Man 3, The Lego Movie, and Love Actually. For Iron Man 3, the primary audience is teenagers who enjoy action and superhero films, while the secondary audience is adults who may see it with children. The Lego Movie's primary audience is children who play with Lego, while teenagers and adults may enjoy it too from childhood nostalgia. Love Actually's primary audience is women who enjoy romance, while men may be interested through their relationships. The document also briefly discusses audience profiling, hypodermic needle theory, uses and gratifications theory applied to media, consumer generated content on YouTube, and reasons audiences create their own content.

1. Theory- Audience
Edan Burrows

2. Audience Profile
Iron man 3
• Primary Audience
– Teenagers (16-24)
– I think this because
teenagers like action films
and superhero type films.
• Secondary Audience
– Adults (25-40)
– I think this because
parents can get dragged
into the cinema to watch
the film.

3. Audience Profile
Lego movie
• Primary Audience
– Children (6-12)
– I think this because it’s a
childish kind of film and all
children play with Lego.
• Secondary Audience
• Teenagers and adults (13-40’s)
• I think this because they will get
dragged along this a child but
they still might enjoy it because
everyone has grown up with
lego.

4. Audience Profile
Love actually
• Primary Audience
– Girls (16-40’s)
– Would effect them as
they want a romance in
their life.
• Secondary Audience
– Boyfriends and
husbands that would
get dragged along (16-
40’s)

5. Hypodermic Needle
• Definition
– Something in the media which would force the
audience to believe in it.
• Example
– Nike did a joke where they said they were bringing
out the shoes from back to the future and they
didn’t and the audience were annoyed.

6. Uses and Gratifications Information
• Movie trailers gets you want to go see the
film. If you are interested in the film you are
more likely to talk to your friends about it and
go and watch it and enjoy it.

7. Uses and Gratifications Personal
Identity
• I could get information from news channels
and the internet to find out what is going on
in the world. Find the information out on the
BBC and can research about it more and
discuss it with people to find out there
opinion on what’s happened or a subject.

8. Uses and Gratifications Integration and
Social Interaction
• See something on Facebook and could
research about it online and discuss it with
friends to fid out what they think about it and
see what’s happened and talk about the hole
thing.

9. Uses and Gratifications Entertainment
• YouTube is good example of this as a person
makes a video and uploads it to a website for
the world to see and they make the videos on
a regular basis and entertain a lot of people
around the world and they are getting paid to
entertain the world on this website.

10. Consumer Generated Content
• Example
– YouTube- creator make content and put it on the
website for everyone to see to make money off of the
videos for a job.
• What are the advantages to media producers?
– They create entertainment to a large audience.
– Can work with a brand to advertise products so that
brand can get more sales.
• Why would the audience generate content?
• Making fan fiction making stories about being with
the creator ad doing things together.