Reader Engagement
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Ways journalists can engage with readers.
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Reader Engagement
- 1. Reader engagement Ways to engage your readers BuffyAndrews
- 2. 3 ways to engage readers • Via social media • Contests • Face-to-face BuffyAndrews
- 3. Engage via social media • Facebook • Google+ • Linkedin • Pinterest • Geofeedia • NewHive • RebelMouse • ScribbleLive • Google hangouts • Tout • Wordpress • Etc. BuffyAndrews
- 5. What is Twitter? • Micro-blogging service • Enables users to send and read text-based messages of up to 140 characters • Get real-time stories, photos, videos, conversations • Follow friends, celebs, breaking news accounts and more • Follow specific content (ie. Food, health, fiction) BuffyAndrews
- 6. Twitter tips • Research and find relevant Twitter handles to include in tweet BuffyAndrews
- 7. Twitter tips BuffyAndrews • Research and find relevant hashtags to include in tweet
- 9. What is Facebook? • Social networking site • Connect with friends, family, businesses, etc. • Share news, photos, videos and more BuffyAndrews
- 10. Facebook • Peak time = 1 to 3 p.m., also boost early evening • Photos increase engagement • Post large photos • Photos that evoke emotion best (happy or sad) • Old photos do well (Remember when?) • Seasonal, sports, fun photos BuffyAndrews
- 11. Tropical Treat opening day • 315 shares • 573 likes • 102 comments BuffyAndrews
- 12. Post mystery photo • Chambersburg Public Opinion posts mystery photo each week BuffyAndrews
- 13. Remember when? • Post old photos. Readers love them. BuffyAndrews
- 14. Photos evoke emotions BuffyAndrews • 157 likes • 87 shares
- 16. What is Google+? • Similar to Facebook • News feed based on status updates and shared content • Share with specific sets of people, called circles, as opposed to posting on your wall for everyone to see • SEO benefits. By sharing pages from website on your Google+ page, you rank higher in Google Search Engine. • The higher you rank in Google Search Engine, the better chance of getting in front of your target audience BuffyAndrews
- 17. Google+ tips • Research and find relevant Google+ accounts to tag • Type “@NAME” to locate accounts BuffyAndrews
- 18. Google+ tips • Research and find relevant hashtags to include • Type “#SUBJECT” BuffyAndrews
- 20. What is Linkedin • Social networking site for professionals • Online professional directory of people and businesses BuffyAndrews
- 23. What is Geofeedia? • Geofeedia is a location-based search tool that allows journalists to aggregate publicly shared social media • Data sources = Twitter, Instagram, YouTube, Flickr, and Picasa • Content comes from GPS-enabled smartphone and digital photos with coordinates embedded in image file • Search area can be as large as a city, as small as a building BuffyAndrews
- 24. Search by place name • Searched for “The White House” BuffyAndrews
- 25. Search by city • Searched for “York, Pa.” BuffyAndrews
- 26. Search by address • Searched for 1891 Loucks Road, York, Pa. BuffyAndrews
- 27. Search anywhere in the world BuffyAndrews
- 28. Uses: Breaking news • Hurricane Sandy BuffyAndrews
- 29. Uses: Breaking news • Empire State Building shooting BuffyAndrews
- 30. Uses: Breaking news • Found photos of local barn fire BuffyAndrews
- 31. Events: National/World • Award shows (Emmys, Grammys, Oscars, Golden Globes, etc.) • Sporting events (Olympics, Super Bowl) • Conventions (New York Comic Con) • Elections • Etc. BuffyAndrews
- 32. Uses: Local events • Concerts • Fairs • Car shows • Graduations • Tailgating • Sporting events • Parades • Etc. BuffyAndrews
- 35. High school graduations • You can’t cover all high school graduations, so why not curate via Geofeedia BuffyAndrews
- 36. Local elections • Think outside the box BuffyAndrews
- 37. Farm show • When you do find cool photos, you can ask permission to use in print. People usually say yes. BuffyAndrews
- 38. Re-enactments • Gettysburg re-enactment (Big one coming up this year.) BuffyAndrews
- 40. What is it? • Social media tool that enables users to "pin" images, videos and other objects to boards • Includes social networking features BuffyAndrews
- 41. Why use it? • Great way to collect and organize content • Has staying power • Builds new audience • Generates interest in content • Extends shelf life of stories • Creates visual archive BuffyAndrews
- 42. Ways to use it BuffyAndrews • Showcase user-generated content • Use for news stories • Use for local events • Showcase local places • Showcase local products • Feature contest entries • Promote content • Contact board • Contests • Think outside the box
- 43. Showcase UGC BuffyAndrews • Readers love sharing photos
- 44. News stories • Weather photos make visually appealing boards BuffyAndrews
- 47. Events • Parades, car shows and more BuffyAndrews
- 48. Highlight local goods • Products made locally BuffyAndrews
- 49. Showcase places BuffyAndrews • Museums • Libraries • Parks • Attractions • Turn into a visual travel guide
- 51. What is Storify? • Social network that allows journos to curate stories using social media, such as Twitter, Facebook, Instagram, etc. BuffyAndrews
- 53. What is RebelMouse? BuffyAndrews • Your social media aggregator • Connect social networks and hashtags to page • Populates website with images, videos, headlines etc. from chosen accounts and hashtags • Can embed • Curate around topic (Gettysburg 150th , Hurricane Sandy)
- 55. What is NewHive? BuffyAndrews • Start with blank page • Create and share web pages, call Expressions • Combination of multimedia (videos, text boxes, audio clips, etc.)
- 58. What is Tout? • Record 15-second video clips and share on social sites • Use to promote content BuffyAndrews
- 59. Tout • Build Tout widgets to embed on blog or website • Populate widget with Touts from users or hashtags that you choose BuffyAndrews
- 60. Blogs • Journos often have blogs that stem from their beats (Cram Session, Belief & Beyond) BuffyAndrews
- 64. Spundge • Tool used to curate content • Can collaborate • Create stories, publish to web BuffyAndrews
- 65. Scroll Kit • Visual editor • Transform stories for the Web • Make magazine style layouts BuffyAndrews
- 66. Other tools • Scribblelive • Etc. We learn about new tools every day. Try what you can. Keep what works for you. Share successes with others. BuffyAndrews
- 68. Why do contests? • Everyone loves a contest • They attract new readers, help build audience BuffyAndrews
- 69. What kinds of contests • Short answer = all kinds • Tie contest to holiday (ie. Christmas, Valentine’s Day) • Events (ie. Parades, fairs) • Weather (ie. Snowman, beat the heat) • Anniversary (ie. Peeps 60th anniversary) • Popular TV show or film • Biggest fan or school spirit • Bartender, lookalikes, tattoos, etc. BuffyAndrews
- 70. Consider various platforms • Instagram • Facebook • Twitter • Blogs • Videos • Print • Photos • Pinterest BuffyAndrews
- 71. Halloween pet contest • We asked readers to share photos of their pets wearing their Halloween costumes. BuffyAndrews
- 72. Sharp-dressed sneakers BuffyAndrews • We asked readers to turn plain white sneakers into creative works of art.
- 73. Doing ‘The Y’ • You heard of planking; we invented ‘The Y’ and asked readers to send us photos of them doing it. BuffyAndrews
- 74. Marry platforms BuffyAndrews • We asked readers to share their Instagram photos and include the hashtag #YDRFair. • We found the photos via the hashtag, pinned them to our Pinterest board and created a slideshow via Storify.
- 76. Vacation with YDR • Readers share photos of them holding our newspaper while on vacation around the world. • We pin their photos to our Pinterest board and post to our Google map. BuffyAndrews
- 77. Instagram contest • We pinned Instagrams with hashtag #YDRschool to our Back to School Instagram contest board. BuffyAndrews
- 78. Blog • Connected to St. Paddy’s Day • Kicked off on blog, socialized via multiple platforms BuffyAndrews
- 79. Print • Kicked off in print, socialized via multiple platforms • We wrote beginning of a Christmas story; readers wrote endings • Winner chosen and complete story published on Christmas Day BuffyAndrews
- 80. Consider Upickem BuffyAndrews • Contest hosting software • Users can submit online • Readers can vote online • Drives traffic to hosting website or blog
- 83. Lots of engagement • This entry in our Peeps diorama contest, titled Peeping Day-Hunger Games, garnered 77 likes and 212 repins. BuffyAndrews
- 84. Face-to-face • NewsVroom mobile media lab • Seminars for community held in newsroom • Teaching in the community • Newsroom tours • Etc. BuffyAndrews
- 85. NewsVroom • Football games • Scouting events • Parades • Fairs • Libraries • Etc. BuffyAndrews
- 86. Teaching in the community BuffyAndrews
- 87. Seminars held in newsroom BuffyAndrews
- 89. Follow me BuffyAndrews • Buffy’s World: http://www.yorkblog.com/buffy/ • Buffy’s Write Zone: http://buffyswritezone.blogspot.com/ • Author website: www.authorbuffyandrews.com • Twitter: https://twitter.com/Buffyandrews • Facebook: https://www.facebook.com/buffy.andrews • Google+: https://plus.google.com/u/0/10264693623 6475852585/posts
- 90. Follow me • Pinterest: https://pinterest.com/buffyandrews/ • Tumblr: http://www.tumblr.com/blog/buffyandrews • Storify: http://storify.com/buffyandrews • Instagram: buffyandrews • Linkedin: http://www.linkedin.com/profile/view? id=40047960 • RebelMouse: https://www.rebelmouse.com/Buffyandrews • Goodreads: http://www.goodreads.com/user/show/7370309-buffy- andrews BuffyAndrews
- 91. Contact Buffy Andrews Assistant Managing Editor Features and Niche Pubs Social Media Coordinator York Daily Record Email: Buffy@ydrcom Phone: 717-771-2052 BuffyAndrews