For one of my assignments in college we had to design a social media campaign for our favorite brand or a brand that you think might need support. I chose the brand Distorted People (@Distortedpeople) and made a slideshow for anyone to see. If you have any pointer for me people leave that advice in the comments below.

1. Month of June
DistortedPeople
By Korey Osborne
Contact: ksosborne@student.fullsail.edu
Website:https://us.distortedpeople.com/

2. About us:

3. BrandHistory
Distorted People
• Founded in 2008 Distorted People the
brand was born. Based in Germany
they held high the motto “All for one,
one for all”. Creating fashion for real
men using raw materials. The straight
blade and butcher knife symbolizes
sharp cut fashion awareness and
angular masculinity to create the
“Barber & Butcher Style”. They
process textiles with a sense for
patina, instead of glamour.

4. ConsumerProfile
The 2 types of consumers
#1 Ages 25-30
Blue Collar worker
Barber, Construction worker or Mechanic
Loves a contemporary style.
#2 Ages 21-30
College Student
Fashion Influencer
Social Media Influencer
Race: Black, White or Asian
Celebrity

5. The Goal

6. • Social proof & credibility
• Increase followers, Likes and
comments
• Develop brand culture and
community
• Engage more in your demographics
daily lives
• In order to become a long lasting
brand you need to create brand
loyalty. You do this by making
people more aware of your brand
story and sharing with the people
what you stand for as a company.
We need to develop a influence in
the U.S not just Germany.

7. Social media targets

9. Metrics

10. Like,Share,Comment
Go Viral
• Track Shares
• Create a Trending topic
• Count additional followers
• Sales
• Time spent on page
• Track which platform brings in the
most traffic.

11. Competitors

13. SocialMedia
Stussy: F.B 909K , I.G 3.9M , Twitter 225.6K
Bruton: F.B 35K, I.G 365K, Twitter 731
Raised by Wolves : F.B 22K, I.G 102K, Twitter 4,515K
—————————————————————————————————————
Distorted People {You}. F.B 120K, I.G 107K. Twitter 339
Follower stats

14. Typesofcontent
• Bruton: Posts a Happy Hour event with Tony Hawk & Jack Mitrani sponsored by
their brand
• Bruton: Post content Titles Behind the Lens a show that they will premiere on their
own YouTube channel
• Stussy: Posts Black Lives Matter content and creates end of racism shirts
• Stussy: Posts a live broadcast on Stussy IG Live in discussion with legendary DJ, DJ
Clark Kent.
• Raised by Wolves Posts a 1000 pc puzzle of wolves you can buy.
• Raised by Wolves Posts the collaboration they have coming soon with Princeton.
I.G posts for each brand

17. ContentIdeas
• Poetry Night : Post a Flyer on Facebook about a poetry night hosted by Distorted
People and allow people to vent in the Facebook club and post pictures of them
wearing the clothes people need a voice. Ask a new question in the Facebook group
a day
• Podcast: Start a podcast a place where distorted people can actually speak out and
have different celebrities have guest appearances post pictures of the interviews on
Instagram post at least twice a day
• Design clothes that are speaking to the public currently, post that design on twitter
and ask people of their thoughts before you release it on twitter. Ask for a topic that
should be placed on a shirt & offer commission on the idea to your fans.
Twitter, Facebook,Intagram

18. • Cross Promotion
• Each post will promote the other
for example always have the
consumer or collector search for
more information on another social
media platform.

19. Influencer#1
@Bull1TRC
• I.G. 182k Followers
• Youtube 828K Subscribers
• Since Video helps increase
engagement we will ask him to do a
unboxing with him wearing the
clothing and pay him is fee upfront.
YouTube following is worth every
penny. We can also offer him a
percentage of sales.

20. Influencer#2
@Qiasomar
• I.G 728K Followers
• Youtube 811K Subscribers
• With 1 Million views on his video titled 20
Types Of Sneakerheads
• With him we will also do a video
discussing Distorted People but also do a
series deal with him on up and coming
designs posted on his Instagram. We will
pay him his fee up front or offer a
percentage of sales.

21. Schedule
Distorted People’s 4wk daily to do’s
Plan to win

23. TWITTER CONTEST DESIGN #2TWITTER CONTEST DESIGN IG PODCAST DESIGN

24. IG PODCAST #2
FACEBOOK POST DESIGN FACEBOOK POST DESIGN #2

25. • OUR INFLUENCERS @BULL1TRC,
@QIASOMAR
• COLLABORATION WITH RIOT
SOCIETY
• PAID PROMOTION CONTEST
SEARCH FOR A NEW DESIGNER
• FATHER DAYS PARTNERSHIP
WITH RUTH CHRIS
STEAKHOUSE
AMPLIFICATION HIGHLIGHTS FOR
THE MONTH

26. BudgetEstimates
Ruth Chris Steakhouse venue - 1500.00
Podcast Collaboration project - 5000.00varies
Analytics program (Sisense) - 35.00/a month
Producing new designers idea - 5000.00
Influencer #1- 2500.00
Influencer #2- 2500.00
Total 16,535
Distorted People

27. Social media focal points

28. References
https://www.instagram.com/qiasomar/?hl=en
https://www.youtube.com/watch?v=-yDL3ez8uE8
https://www.youtube.com/BULL1TRC
https://www.picuki.com/media/2199172236259048799
https://www.instagram.com/stussy/?hl=en
https://www.instagram.com/burtonsnowboards/?hl=en
https://www.instagram.com/raisedbywolves/?hl=en
https://www.instagram.com/distortedpeople/?hl=en
Distorted People