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SWOTS FOR FINAL PITCH
STRENGTHS
 Unique topic
 Good purpose
 Has relevance to today
 Good research conducted
 Appeals to a wide audience
 Specific topic- able to apply own knowledge
 Clear thought and structure
 Good use of evidence to back up points
 Well thought out plan where to air the documentary
as it targets your audience
 Presenter is engaging to the audience
WEAKNESSES
 Sensitive topic
 Doesn’t appeal to target audience
 Appeals to only secondary target audience and not
primary.
 Might be one sided
 Are you partly playing on stereotypes in the way
you classify your target audience?
OPPORTUNITIES
 Film a person praying
 Contact Muslim charities
 Interview a journalist to get the medias perspective of
Islam in the media.
 Interview ex EDL or Britain First member
 Archive footage of Muslim lives matter demonstration
 Many people should be willing to speak on this topic
 Interview a racist
 Could use vox pops of white people talking about Islam
in the media
 Could use headlines and statistics
 Visit media outlets
 Personal stories from both sides
THREATS
Need permission to film in public areas such as mosque.
 Sensitive topic so at start of documentary make people aware
that the documentary will consist of sensitive content.
 Do you have ideas of who you are going to interview?
 Might give the documentary a niche appeal as other cultures
may not feel they fit the appeal
 Some people may take some of the things offensively
 Social experiment may not fit well in the documentary
 Controversial issue
 How will you make your documentary appeal to your target
audience?
 What is the social experiment?
 How will you make your target audience watch your
documentary?

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Swo ts for final pitch

  • 2. STRENGTHS  Unique topic  Good purpose  Has relevance to today  Good research conducted  Appeals to a wide audience  Specific topic- able to apply own knowledge  Clear thought and structure  Good use of evidence to back up points  Well thought out plan where to air the documentary as it targets your audience  Presenter is engaging to the audience
  • 3. WEAKNESSES  Sensitive topic  Doesn’t appeal to target audience  Appeals to only secondary target audience and not primary.  Might be one sided  Are you partly playing on stereotypes in the way you classify your target audience?
  • 4. OPPORTUNITIES  Film a person praying  Contact Muslim charities  Interview a journalist to get the medias perspective of Islam in the media.  Interview ex EDL or Britain First member  Archive footage of Muslim lives matter demonstration  Many people should be willing to speak on this topic  Interview a racist  Could use vox pops of white people talking about Islam in the media  Could use headlines and statistics  Visit media outlets  Personal stories from both sides
  • 5. THREATS Need permission to film in public areas such as mosque.  Sensitive topic so at start of documentary make people aware that the documentary will consist of sensitive content.  Do you have ideas of who you are going to interview?  Might give the documentary a niche appeal as other cultures may not feel they fit the appeal  Some people may take some of the things offensively  Social experiment may not fit well in the documentary  Controversial issue  How will you make your documentary appeal to your target audience?  What is the social experiment?  How will you make your target audience watch your documentary?