The document discusses cinema audiences in the UK. It defines four categories of cinema audiences: mainstream, mainstream plus, aficionados, and film avids. Mainstream audiences mostly watch big blockbuster films of certain genres and are unlikely to watch foreign or niche films. The UK Film Council aims to encourage audiences to watch a wider range of, particularly less mainstream, films. Feedback from people asked about recent trailers they enjoyed showed a preference for mainstream films like Taken 2 and Paranormal Activity 4, demonstrating that mainstream audiences are the largest audience segment.

1. Target Audience
Research
Abbie Murray

2. Cinema Audiences
• Cinema audiences are a wide strand of audience
as people who go regularly to the cinema to watch
films of their choice.
• The UK Film Council quote that “The UK Film
Council’s Distribution and Exhibition Department
has two primary functions; to help ensure that UK
cinema audiences have access to the widest
possible range of films at cinemas UK wide and to
encourage audiences to increase their propensity
to view less mainstream films.”
• This indicates that too many viewers are only
seeing the mainstream films, mainly down to the

3. Cinema Audiences
The UK Film Council define cinema audiences
into categories; mainstream, mainstream plus,
aficionados and film avids.
• Mainstream audiences = Unlikely to watch foreign or
niche films, tend to be drawn to blockbusters of a
romantic or action genre
• Mainstream Plus audiences = Drawn to the nature of
the film rather than the familiarity, however tend to
watch mostly English/American films
• Aficionados audiences = Tend to watch specialist films
with an unfamiliar cast, also tend to avoid foreign films
• Film avids = Enjoy the cinema experience, do not
simply like one genre, look for cultural morals within

4. Cinema Audiences
Below is the most recent box office figures. The figures
show that bigger conglomerates with more mainstream
films have more viewings, proving that mainstream
audiences are the biggest of all.

5. Cinema Audiences
I asked some people that fell into the strand of my
audience some questions, considering their general cinema
experience. I asked them about the last trailer they
watched which they enjoyed, this gave me the knowledge
of mainstream cinema that I needed to know about. Here
is the feedback which I received.
 Taken 2, because it was fast paced and didn't reveal too much to the
audience.
 Paranormal Activity 4 because I really liked the other films and it referenced
parts of them.
 Probably Taken 2 because I loved the first film and the trailer was really
exciting.
 House at the End of the Street because it was very visual to watch and the
blackouts and pauses were thrilling.
Each of these films are mainstream, with two of them

6. References
• Google Images
• http://industry.bfi.org.uk/audiences
• http://industry.bfi.org.uk/article/18324/UK-
Box-Office-11--13-January-2013