2. • The primary focus is
Children 0-14 because of
the film being about toys
being alive
• The secondary focus
males because of the
colour scheme
Audience Profile
3. Audience Profile
• The primary focus is
adults 25-44 because it
contains humor that that
age group will
understand
• The secondary focus is
couples as that is what
its about
4. Audience Profile
• The primary focus is Teenagers 15-
24 because of the content in the
film
• The secondary focus is for the film
to be released in country’s that
were in the war
6. Uses and Gratifications Information
• I use the BBC news Instagram page to get
news about what is happening around the
world I.E. news about corona virus
7. Uses and Gratifications Personal
Identity
• I have a personal identity with Piers Morgan
because he says things as it is as I want to be
informed about controversial topics
8. Uses and Gratifications Integration and
Social Interaction
• I use snapchat to talk to others and see what
people I know are doing through the day
9. Uses and Gratifications Entertainment
• I watch Youtube to find new videos that I find
enjoyable on the topics I like
10. Consumer Generated Content
• Example) Instagram a social media platform
• What are the advantages to media producers)they create
content for anyone to look at and you can get a lot more
people to do it without paying them
• Why would the audience generate content?) because
some people think of it as entertainment
11. Psychographics
• Belongers best selling shoes in 2020
So belongers would buy them to fit in
• Achievers would buy this expensive
car to show off their wealth
• Emulators would buy the cheaper ring
Because it looks the same and they may not be
able to afford the more expensive one
12. Psychographics
• Balanced former footballers and celebs play football to
raise money for charity at no gain
• Needs Driven) people like this could
Make poor choices by choosing to start
betting
• Socially Conscious
- A: they will like electric cars as they are good for
- the environment
- B: a reusable water bottle for the environment
Editor's Notes
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Provide a definition and example of the Hypodermic needle model
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
