Theory audience
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The document discusses audience profiles for three films - The Lego Movie, Love Actually, and Iron Man 3. It identifies the primary and secondary audiences for each film based on age and gender. It also includes brief sections on hypodermic needle theory, uses and gratifications theory in relation to the TV show X Factor, and consumer generated content.
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Evaluation 5
The document discusses how the filmmakers addressed their target audience when creating their crime/action film. They conducted interviews and questionnaires to understand what elements audiences like in the genre. Specifically, they asked about favorite crime films, what draws people in, and what gets boring. This helped the filmmakers understand what to include, like creating suspense, keeping it realistic, and limiting combat scenes. They then incorporated some of these elements, like crime over action, in the film's opening. Due to their niche genre and small budget, they planned to advertise on social media and online rather than television or theaters.
Feedback 2
The document provides information on the target audiences and costume design for a crime thriller film set in London. The primary audience is described as 16-25 year old males, while the secondary audience is 30-40 year olds of both sexes. Costume details are provided for the protagonist (undercover cop), antagonist (drug dealer), drug buyer, and background characters. Props needed include fake drugs made of sugar and pictures of the antagonist.
Question 4
The document discusses the target audience for a horror media product. The primary target audience is identified as females under 35, usually parents from a middle-class background, based on UK Film Council data showing 44% of women under 35 enjoy horror films. The secondary target audience is males under 35, with 36% enjoying the genre. Both genders will be included in the product to avoid leaving groups out. The target audiences suggest younger people prefer horror. An age rating of 15 is chosen to reach the under-35 audience.
Question 4
The document discusses the target audience for a romance film. It was initially aimed at teenagers but research found that most romance film viewers are women under 35, regardless of class. So the target audience was expanded to teenagers under 35 and anyone who enjoys romance films. The film was given a 12 classification by the British Board of Film Classification as it shows some alcohol abuse and violence, but not extensively or graphically. It also contains kissing between the main characters but no explicit sexual scenes. An 16-year-old girl who enjoys romance films was interviewed to represent the target demographic.
Audience done
The document discusses the target audience for the film "A Dame With A Clue". The audience is intended to be adults aged 35-70, as the film noir genre typically attracts older audiences. While mainly appealing to men, the film may also attract some women. Similar successful film noir titles from the past like "The Third Man" and "Out of the Past" targeted audiences in the 40-60 age range and mostly male, so "A Dame With A Clue" aims to reach a similar audience through its mystery plotline.
Who would be the audience for your media product?
The target audience for the media product is people aged 16-25, as a college-based romantic comedy would be most relatable to those currently or recently in college. It aims for a mass audience, though possibly more appealing to middle/working class women than men. The film takes inspiration from Bunny and the Bull for its socially awkward male protagonist, and Easy A for its use of lies to seem more popular, keeping a video blog, and general romantic comedy genre. It would likely receive a PG rating from the BBFC for lacking sexual content, violence, swearing or substance abuse.
What have you learned from your audience feedback
This document summarizes the research and audience testing conducted for a student crime thriller film. It describes how the filmmakers determined their target audience would be males ages 15-30 based on the genre and film content. They interviewed classmates and students from other departments about the film idea, asking about age, opinions on the idea, and suggestions. The interviews provided positive feedback and belief that the storyline was good. After filming, they conducted an online questionnaire which also generated positive reviews, though it was limited by only surveying genre fans and using set questions rather than open discussion.
Question 4
This document discusses audiences for thriller films and how filmmakers assess the success of reaching their target audience. It notes that thrillers typically appeal more to males ages 12-25. Filmmakers will do early screenings with questionnaires to determine who their film is aimed at before release. The document then discusses the demographics, psychographics, and similar audiences for a thriller film opening being made by the authors. It is aimed at ages 12-25 of any gender, race, or social class who enjoy mysteries and thrillers. Finally, it discusses how the filmmakers will assess audience response to their opening using video testimonials.
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Evaluation 5
The document discusses how the filmmakers addressed their target audience when creating their crime/action film. They conducted interviews and questionnaires to understand what elements audiences like in the genre. Specifically, they asked about favorite crime films, what draws people in, and what gets boring. This helped the filmmakers understand what to include, like creating suspense, keeping it realistic, and limiting combat scenes. They then incorporated some of these elements, like crime over action, in the film's opening. Due to their niche genre and small budget, they planned to advertise on social media and online rather than television or theaters.
Feedback 2
The document provides information on the target audiences and costume design for a crime thriller film set in London. The primary audience is described as 16-25 year old males, while the secondary audience is 30-40 year olds of both sexes. Costume details are provided for the protagonist (undercover cop), antagonist (drug dealer), drug buyer, and background characters. Props needed include fake drugs made of sugar and pictures of the antagonist.
Question 4
The document discusses the target audience for a horror media product. The primary target audience is identified as females under 35, usually parents from a middle-class background, based on UK Film Council data showing 44% of women under 35 enjoy horror films. The secondary target audience is males under 35, with 36% enjoying the genre. Both genders will be included in the product to avoid leaving groups out. The target audiences suggest younger people prefer horror. An age rating of 15 is chosen to reach the under-35 audience.
Question 4
The document discusses the target audience for a romance film. It was initially aimed at teenagers but research found that most romance film viewers are women under 35, regardless of class. So the target audience was expanded to teenagers under 35 and anyone who enjoys romance films. The film was given a 12 classification by the British Board of Film Classification as it shows some alcohol abuse and violence, but not extensively or graphically. It also contains kissing between the main characters but no explicit sexual scenes. An 16-year-old girl who enjoys romance films was interviewed to represent the target demographic.
Audience done
The document discusses the target audience for the film "A Dame With A Clue". The audience is intended to be adults aged 35-70, as the film noir genre typically attracts older audiences. While mainly appealing to men, the film may also attract some women. Similar successful film noir titles from the past like "The Third Man" and "Out of the Past" targeted audiences in the 40-60 age range and mostly male, so "A Dame With A Clue" aims to reach a similar audience through its mystery plotline.
Who would be the audience for your media product?
The target audience for the media product is people aged 16-25, as a college-based romantic comedy would be most relatable to those currently or recently in college. It aims for a mass audience, though possibly more appealing to middle/working class women than men. The film takes inspiration from Bunny and the Bull for its socially awkward male protagonist, and Easy A for its use of lies to seem more popular, keeping a video blog, and general romantic comedy genre. It would likely receive a PG rating from the BBFC for lacking sexual content, violence, swearing or substance abuse.
What have you learned from your audience feedback
This document summarizes the research and audience testing conducted for a student crime thriller film. It describes how the filmmakers determined their target audience would be males ages 15-30 based on the genre and film content. They interviewed classmates and students from other departments about the film idea, asking about age, opinions on the idea, and suggestions. The interviews provided positive feedback and belief that the storyline was good. After filming, they conducted an online questionnaire which also generated positive reviews, though it was limited by only surveying genre fans and using set questions rather than open discussion.
Question 4
This document discusses audiences for thriller films and how filmmakers assess the success of reaching their target audience. It notes that thrillers typically appeal more to males ages 12-25. Filmmakers will do early screenings with questionnaires to determine who their film is aimed at before release. The document then discusses the demographics, psychographics, and similar audiences for a thriller film opening being made by the authors. It is aimed at ages 12-25 of any gender, race, or social class who enjoy mysteries and thrillers. Finally, it discusses how the filmmakers will assess audience response to their opening using video testimonials.
Question four and five
The document discusses targeting a specific audience for a film rated R between ages 17 to 35. Research was conducted on existing R-rated films and audience feedback to determine the appropriate rating and elements to include. Violence and mystery were chosen as they appeal to males and a wider audience. Hoodies were included to appeal to teenagers. The film addresses this audience through a violent plot and enigma to intrigue viewers and make them question what will happen. Targeting a specific demographic makes it easier to appeal to and attract that group rather than trying to appeal to everyone.
Question 5
The document discusses how the group targeted their audience for a romance film. They researched the magazine "Closer" and found it was popular among females under 35. They conducted a questionnaire with their target audience to learn what elements of romance films appeal to them, such as happy endings with kissing. Based on their research, the group decided to advertise the film in "Closer" magazine and on YouTube where they felt it would reach their target audience.
Presentation1
The document provides questions to evaluate a film and discusses potential film distribution companies in the UK. It recommends Working Titles as a good option for distributing a film because it is owned by Universal Pictures, one of the major Hollywood studios. Working Titles has had success distributing British films internationally. Film 4 is also mentioned as it is a well-known UK film channel and distributor of British blockbusters. The document argues Working Titles could help a film reach larger audiences and make higher profits worldwide through Universal's distribution network.
Who would the audience for your media product?
The target audience for this media product is 16-25 year olds, as a college-based romantic comedy would be most relatable to that age group. It aims for a mass audience, though it may appeal more to women given the genre. While most romantic comedies focus on a female protagonist, this film features a male protagonist to add originality. The film takes inspiration from Bunny and the Bull for its socially awkward male lead, and Easy A for introducing themes of lying to seem more popular and keeping a video blog, like the protagonist in Easy A. The film would likely receive a PG rating from lack of inappropriate content.
Evaluation
This document summarizes a student's media project evaluating a low-budget horror film they created. It discusses the conventions used around violence and revenge that audiences expect. It notes the film represents the experience of bullying for its target 16-25 year old audience. Potential distributors like Sony Pictures and The Global Asylum are mentioned as good fits given the low budget. Visuals like blood and a mysterious opening scene are described as ways the film attracts its intended audience. The student also reflects on lessons learned around camerawork, editing, planning and using the right environments for filming.
Who would be the audience for your media product?
The target audience for the media product is people aged 16 and older who are struggling with issues of gender identity or know someone who is. Specifically, the media product aims to help those questioning their gender feel understood and less judged. It also seeks to raise awareness of gender issues and show they should be taken seriously, not treated as a joke. By confusing the audience at first, it aims to give them a sense of how those with gender issues feel on a daily basis and make them want to learn more.
Survey
The survey evaluated preferences for a movie opening sequence among high school students. It found that the target age group was 16-17 years old and the sample was mostly male. Action was the favorite genre. To intrigue this audience, the opening sequence will include conventions of action films like fighting, car chases, and guns. These elements align with popular action movies and were the most intriguing to survey respondents. Mature content will add depth but remain suitable for teenagers.
BBFC
The BBFC classifies films in the UK according to age ratings to provide consumers information about a film's content. Films are rated 15 or 18 based on standards for depictions of sex, drugs, discrimination, violence and more. A 15 rating allows a wider audience than 18 but has more restrictions, prohibiting very strong language, sexual content, drugs and violence. Understanding the BBFC guidelines is important for filmmakers to select content that will appeal to audiences while complying with ratings requirements for distribution.
Producers and audiences
Captain America was a 2011 action film targeted at males aged 16-24. It was directed by Joe Johnston and produced by Kevin Feige. Starring well-known actors Chris Evans and Tommy Lee Jones, it opened to $65.8 million and ultimately made $368.6 million globally despite competition from other blockbusters. The film and its stars were heavily marketed through various traditional and social media platforms, helping drive its commercial success. The female audience was also courted through Chris Evans' appeal, broadening the film's reach.
BBFC powerpoint
The BBFC (British Board of Film Classification) classifies films nationally using age ratings to dictate suitability. Films rated 15 can contain strong language, violence, and limited nudity unless sexual. Films rated 18 allow more explicit sexual content and violence that is too strong for 15 ratings. The BBFC guidelines for ratings are based on societal changes and aim to protect viewers while allowing informed choices. Filmmakers must consider these guidelines to appeal to target audiences and facilitate distribution.
Theory audience pro-forma-3
The primary audience for Minions is children aged 0-14 because it includes childish humor, a simple plot, and teaches lessons about right and wrong. The secondary audience is adults aged 20-40 who will likely take their kids to see it.
The primary audience for Guardians of the Galaxy is teenagers aged 15-24 because of its fictional characters like Star Lord who is similar in age, fantasy setting, and actors like Bradley Cooper. The secondary audience is adults aged 20-40 who may enjoy the 80s soundtrack.
The primary audience for Deadpool is teenagers aged 15-24 because of its explicit language and comedic scenes, with a focus on the male demographic. The secondary audience is adults aged 20
Who would be the audience for your media product?
The target audience for the film is 15-20 year olds as the main character is 16 and the subject matter of a kidnapped sister would appeal to those with younger siblings. Questionnaires were used to gather opinions on the script, characters, and locations from the target demographic. Based on the feedback, the filmmakers decided to use the medical rooms in their college for the hospital setting and to make the psychologist character female to subvert stereotypes, while still keeping the characters somewhat stereotypical to fit the psychological thriller genre.
Evaluation media
The document discusses the opening of a student film and how it develops conventions of the horror/thriller genre. The opening uses eerie music, fade ins and outs between shots, and lacks dialogue to build suspense and intrigue audiences. It represents typical social groups like young white heterosexual couples to relate to more of the audience. A major media company like Lionsgate would be well suited to distribute the film since they produce many horror films and have broad reach. Research showed the target audience is 15-25 year olds, especially 18-24 year old females, so the film aims to appeal to this demographic.
Audience Profile
The document provides demographic information about the target audience for a short horror film, including that they are ages 15-20, students or part-time workers, single, and able to understand English. Research was conducted through surveys asking about preferences in horror films. It was found that the audience prefers films with plot twists, cliffhangers, and realistic settings to feel immersed. Specifically, the audience responded positively to a film with a twist where the babysitter discovers the girl is dead.
Theory audience pro-forma
The document discusses audience profiles for three different films/properties:
1) A Disney film aimed at children aged 2-11 and adults who enjoyed it as children.
2) A romantic film aimed at women aged 19-40 who find the male lead attractive, and their male partners.
3) A Marvel superhero film aimed at Marvel fans aged 10-25 who enjoy the action, and women attracted to muscular heroes.
The document also discusses concepts like the hypodermic needle theory of media effects, uses and gratifications theory, and consumer generated content for a talent show.
Question 5
When casting actors for their film, the filmmakers considered the demographics of their target audience, who were under 35, and cast actors of a similar social class. This included casting a 16-year-old to play the mother and a 5-year-old to play her child. Throughout the film opening, they use conventions like low-key lighting and a slow editing pace to attract audiences to the genre of psychological horror. They also included a role reversal with strong female characters and no male figures to appeal to audiences who wanted to see this. The plot of a child going missing in an abandoned house engages audiences through mystery while differing from other films through its lack of male characters.
Evaluation Questions 4&5
Our opening sequence targets teenagers and young adults interested in psychological thrillers. It will feature dark locations commonly seen in the genre to appeal to expectations. Characters and themes of friendship and karma are designed to attract and be relevant for our target audience. The niche genre ensures focus on them through all production stages.
Evaluation – question 4
Our film is aimed mainly at females under 35, as research showed they have a higher interest in romance films. It is meant to appeal to a wide mainstream audience across all social classes. We chose this target audience because films like ours tend to attract younger women the most. The film would likely be rated 12 by the BBFC due to some depictions of alcohol abuse and violence, but they are not central themes and are not shown extensively. Sexual content would be limited to kissing. An interview with a 30-year-old female target audience member revealed she enjoys romance films because they test relationships in an engaging way and are relatable to her life stage.
Question 4
Our primary audience is males aged 12-24 from lower income brackets who seek visceral pleasure from horror films as an escape from their everyday lives. This audience is classified as experiencers and strivers who rely on digital media.
Our secondary niche audience of males and females aged 25-35 from higher income brackets would find the narrative too simple and not challenging enough due to their intellectual and reformist nature.
Based on feedback, we would not change our target audience, but could improve specific scenes by lengthening shots to improve readability and reducing confusing cuts between shots.
Evaluation Question 5
The document discusses how a film crew addressed their target audience of young adults aged 16-18. They included a news report halfway through to add intrigue and emphasize the danger in their post-apocalyptic story. Positive feedback from questionnaires showed the target audience understood the plot and enjoyed the clip, though some noted room for improvement in audio and acting quality. The majority said they would see the full film and recommend it to friends due to its intriguing genre and plot.
Theory audience pro-forma
The primary audience for the Lego movie is children as Lego is a popular children's toy. The secondary audience is parents who may have played with Lego as children themselves.
The primary audience for the rom-com film Love Actually is teenage girls aged 15-24 who are more likely to watch romantic comedies. The secondary audience is men who may watch it with their girlfriends.
The primary audience for the action film Iron Man 3 is males aged 18-34 who enjoy the violence and fight scenes. The secondary audience is younger males aged 15-17 who seek the excitement and thrills of superhero and action films.
project 2
The document discusses audience profiles for different types of media. It provides details on the primary and secondary audiences for Marvel Cinematic Universe films, an unnamed violent film, Finding Nemo, and news media. The primary audience for Marvel films and Finding Nemo is teenagers and children respectively, while the secondary audience for both includes older family members. The document also covers media effects theories like the hypodermic needle model, uses and gratifications of media like information, identity, and entertainment, and examples of consumer generated content.
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Question four and five
The document discusses targeting a specific audience for a film rated R between ages 17 to 35. Research was conducted on existing R-rated films and audience feedback to determine the appropriate rating and elements to include. Violence and mystery were chosen as they appeal to males and a wider audience. Hoodies were included to appeal to teenagers. The film addresses this audience through a violent plot and enigma to intrigue viewers and make them question what will happen. Targeting a specific demographic makes it easier to appeal to and attract that group rather than trying to appeal to everyone.
Question 5
The document discusses how the group targeted their audience for a romance film. They researched the magazine "Closer" and found it was popular among females under 35. They conducted a questionnaire with their target audience to learn what elements of romance films appeal to them, such as happy endings with kissing. Based on their research, the group decided to advertise the film in "Closer" magazine and on YouTube where they felt it would reach their target audience.
Presentation1
The document provides questions to evaluate a film and discusses potential film distribution companies in the UK. It recommends Working Titles as a good option for distributing a film because it is owned by Universal Pictures, one of the major Hollywood studios. Working Titles has had success distributing British films internationally. Film 4 is also mentioned as it is a well-known UK film channel and distributor of British blockbusters. The document argues Working Titles could help a film reach larger audiences and make higher profits worldwide through Universal's distribution network.
Who would the audience for your media product?
The target audience for this media product is 16-25 year olds, as a college-based romantic comedy would be most relatable to that age group. It aims for a mass audience, though it may appeal more to women given the genre. While most romantic comedies focus on a female protagonist, this film features a male protagonist to add originality. The film takes inspiration from Bunny and the Bull for its socially awkward male lead, and Easy A for introducing themes of lying to seem more popular and keeping a video blog, like the protagonist in Easy A. The film would likely receive a PG rating from lack of inappropriate content.
Evaluation
This document summarizes a student's media project evaluating a low-budget horror film they created. It discusses the conventions used around violence and revenge that audiences expect. It notes the film represents the experience of bullying for its target 16-25 year old audience. Potential distributors like Sony Pictures and The Global Asylum are mentioned as good fits given the low budget. Visuals like blood and a mysterious opening scene are described as ways the film attracts its intended audience. The student also reflects on lessons learned around camerawork, editing, planning and using the right environments for filming.
Who would be the audience for your media product?
The target audience for the media product is people aged 16 and older who are struggling with issues of gender identity or know someone who is. Specifically, the media product aims to help those questioning their gender feel understood and less judged. It also seeks to raise awareness of gender issues and show they should be taken seriously, not treated as a joke. By confusing the audience at first, it aims to give them a sense of how those with gender issues feel on a daily basis and make them want to learn more.
Survey
The survey evaluated preferences for a movie opening sequence among high school students. It found that the target age group was 16-17 years old and the sample was mostly male. Action was the favorite genre. To intrigue this audience, the opening sequence will include conventions of action films like fighting, car chases, and guns. These elements align with popular action movies and were the most intriguing to survey respondents. Mature content will add depth but remain suitable for teenagers.
BBFC
The BBFC classifies films in the UK according to age ratings to provide consumers information about a film's content. Films are rated 15 or 18 based on standards for depictions of sex, drugs, discrimination, violence and more. A 15 rating allows a wider audience than 18 but has more restrictions, prohibiting very strong language, sexual content, drugs and violence. Understanding the BBFC guidelines is important for filmmakers to select content that will appeal to audiences while complying with ratings requirements for distribution.
Producers and audiences
Captain America was a 2011 action film targeted at males aged 16-24. It was directed by Joe Johnston and produced by Kevin Feige. Starring well-known actors Chris Evans and Tommy Lee Jones, it opened to $65.8 million and ultimately made $368.6 million globally despite competition from other blockbusters. The film and its stars were heavily marketed through various traditional and social media platforms, helping drive its commercial success. The female audience was also courted through Chris Evans' appeal, broadening the film's reach.
BBFC powerpoint
The BBFC (British Board of Film Classification) classifies films nationally using age ratings to dictate suitability. Films rated 15 can contain strong language, violence, and limited nudity unless sexual. Films rated 18 allow more explicit sexual content and violence that is too strong for 15 ratings. The BBFC guidelines for ratings are based on societal changes and aim to protect viewers while allowing informed choices. Filmmakers must consider these guidelines to appeal to target audiences and facilitate distribution.
Theory audience pro-forma-3
The primary audience for Minions is children aged 0-14 because it includes childish humor, a simple plot, and teaches lessons about right and wrong. The secondary audience is adults aged 20-40 who will likely take their kids to see it.
The primary audience for Guardians of the Galaxy is teenagers aged 15-24 because of its fictional characters like Star Lord who is similar in age, fantasy setting, and actors like Bradley Cooper. The secondary audience is adults aged 20-40 who may enjoy the 80s soundtrack.
The primary audience for Deadpool is teenagers aged 15-24 because of its explicit language and comedic scenes, with a focus on the male demographic. The secondary audience is adults aged 20
Who would be the audience for your media product?
The target audience for the film is 15-20 year olds as the main character is 16 and the subject matter of a kidnapped sister would appeal to those with younger siblings. Questionnaires were used to gather opinions on the script, characters, and locations from the target demographic. Based on the feedback, the filmmakers decided to use the medical rooms in their college for the hospital setting and to make the psychologist character female to subvert stereotypes, while still keeping the characters somewhat stereotypical to fit the psychological thriller genre.
Evaluation media
The document discusses the opening of a student film and how it develops conventions of the horror/thriller genre. The opening uses eerie music, fade ins and outs between shots, and lacks dialogue to build suspense and intrigue audiences. It represents typical social groups like young white heterosexual couples to relate to more of the audience. A major media company like Lionsgate would be well suited to distribute the film since they produce many horror films and have broad reach. Research showed the target audience is 15-25 year olds, especially 18-24 year old females, so the film aims to appeal to this demographic.
Audience Profile
The document provides demographic information about the target audience for a short horror film, including that they are ages 15-20, students or part-time workers, single, and able to understand English. Research was conducted through surveys asking about preferences in horror films. It was found that the audience prefers films with plot twists, cliffhangers, and realistic settings to feel immersed. Specifically, the audience responded positively to a film with a twist where the babysitter discovers the girl is dead.
Theory audience pro-forma
The document discusses audience profiles for three different films/properties:
1) A Disney film aimed at children aged 2-11 and adults who enjoyed it as children.
2) A romantic film aimed at women aged 19-40 who find the male lead attractive, and their male partners.
3) A Marvel superhero film aimed at Marvel fans aged 10-25 who enjoy the action, and women attracted to muscular heroes.
The document also discusses concepts like the hypodermic needle theory of media effects, uses and gratifications theory, and consumer generated content for a talent show.
Question 5
When casting actors for their film, the filmmakers considered the demographics of their target audience, who were under 35, and cast actors of a similar social class. This included casting a 16-year-old to play the mother and a 5-year-old to play her child. Throughout the film opening, they use conventions like low-key lighting and a slow editing pace to attract audiences to the genre of psychological horror. They also included a role reversal with strong female characters and no male figures to appeal to audiences who wanted to see this. The plot of a child going missing in an abandoned house engages audiences through mystery while differing from other films through its lack of male characters.
Evaluation Questions 4&5
Our opening sequence targets teenagers and young adults interested in psychological thrillers. It will feature dark locations commonly seen in the genre to appeal to expectations. Characters and themes of friendship and karma are designed to attract and be relevant for our target audience. The niche genre ensures focus on them through all production stages.
Evaluation – question 4
Our film is aimed mainly at females under 35, as research showed they have a higher interest in romance films. It is meant to appeal to a wide mainstream audience across all social classes. We chose this target audience because films like ours tend to attract younger women the most. The film would likely be rated 12 by the BBFC due to some depictions of alcohol abuse and violence, but they are not central themes and are not shown extensively. Sexual content would be limited to kissing. An interview with a 30-year-old female target audience member revealed she enjoys romance films because they test relationships in an engaging way and are relatable to her life stage.
Question 4
Our primary audience is males aged 12-24 from lower income brackets who seek visceral pleasure from horror films as an escape from their everyday lives. This audience is classified as experiencers and strivers who rely on digital media.
Our secondary niche audience of males and females aged 25-35 from higher income brackets would find the narrative too simple and not challenging enough due to their intellectual and reformist nature.
Based on feedback, we would not change our target audience, but could improve specific scenes by lengthening shots to improve readability and reducing confusing cuts between shots.
Evaluation Question 5
The document discusses how a film crew addressed their target audience of young adults aged 16-18. They included a news report halfway through to add intrigue and emphasize the danger in their post-apocalyptic story. Positive feedback from questionnaires showed the target audience understood the plot and enjoyed the clip, though some noted room for improvement in audio and acting quality. The majority said they would see the full film and recommend it to friends due to its intriguing genre and plot.
What's hot (20)
Similar to Theory audience
Theory audience pro-forma
The primary audience for the Lego movie is children as Lego is a popular children's toy. The secondary audience is parents who may have played with Lego as children themselves.
The primary audience for the rom-com film Love Actually is teenage girls aged 15-24 who are more likely to watch romantic comedies. The secondary audience is men who may watch it with their girlfriends.
The primary audience for the action film Iron Man 3 is males aged 18-34 who enjoy the violence and fight scenes. The secondary audience is younger males aged 15-17 who seek the excitement and thrills of superhero and action films.
project 2
The document discusses audience profiles for different types of media. It provides details on the primary and secondary audiences for Marvel Cinematic Universe films, an unnamed violent film, Finding Nemo, and news media. The primary audience for Marvel films and Finding Nemo is teenagers and children respectively, while the secondary audience for both includes older family members. The document also covers media effects theories like the hypodermic needle model, uses and gratifications of media like information, identity, and entertainment, and examples of consumer generated content.
Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
Theory audience pro-forma (1)
The document discusses audience profiles for three different films - The Lego Movie, Fifty Shades of Grey, and John Wick.
For The Lego Movie, the primary audience is children, mainly males, with parents as the secondary audience. Fifty Shades of Grey's primary audience is adults aged 18 and older, aimed at couples of both genders. John Wick's primary audience is teenagers and adults aged 15+, aimed mainly at males with parents as a possible secondary audience.
The document then provides definitions and examples of hypodermic needle theory in media and uses and gratifications theory. It discusses how people use media for information, advice, curiosity, learning, identity, social interaction, and entertainment. The final section
Theory audience pro-forma
The document provides audience profiles for three different types of media:
- The Lego Movie (children aged 3-14 and their families aged 20-55)
- Love Actually (young adult and adult women aged 22-45 and their partners)
- Iron Man 3 (male children and adults aged 9-42 and their female partners aged 25-42)
It also defines the hypodermic needle theory and gives an example of its effects. Finally, it provides examples of how different individuals use social media and other online platforms to fulfill various needs.
Theory audience pro-forma
The primary audience of this film is children aged 5-14. The film shows that judging people based on their appearance or background is wrong. It teaches kids that people can be amazing regardless of these things. The secondary audience is parents aged 20-50 who will find it interesting as it covers issues like stereotyping. Parents will also enjoy the storyline and humor.
Theory - Audience Pro-Forma
This document discusses audience profiles for three movies - The Lego Movie, Love Actually, and Iron Man 3. It also covers theory of audience, hypodermic needle theory, uses and gratifications theory, consumer generated content, and advantages of consumer generated content for media producers and audiences.
Theory audience pro-forma
This document analyzes the target audiences of three movies - Iron Man 3, The Lego Movie, and Love Actually.
For Iron Man 3, the primary audience is teenagers who enjoy action and superhero films, while the secondary audience is adults who may see it with children. The Lego Movie's primary audience is children who play with Lego, while teenagers and adults may enjoy it too from childhood nostalgia. Love Actually's primary audience is women who enjoy romance, while men may be interested through their relationships.
The document also briefly discusses audience profiling, hypodermic needle theory, uses and gratifications theory applied to media, consumer generated content on YouTube, and reasons audiences create their own content.
Theory audience pro-forma(2) (1)
The document discusses audience theory for three different films or media properties.
For the first, the primary audience is identified as male teenagers aged 15-24 due to its focus on superheroes. The secondary audience is identified as adult males who also enjoyed superheroes as children.
For the second, the primary audience is identified as female children aged 0-14 due to its fantasy and magic elements and strong female lead. The secondary audience is identified as adults aged 25-44 who will watch it with their children.
For the third, the primary audience is identified as teenagers aged 15-24, mainly male, due to its two strong male leads. The secondary audience is identified as male adults aged 25-44 who
Theory audience pro-forma(2)
The document discusses audience theory for different media properties. It provides audience profiles for three different examples: a Marvel superhero film targeting primarily 15-35 year old males, a James Bond film targeting 16-35 year old males and middle aged audiences of both genders, and a film based on a true story targeting adults 25-45 and younger audiences 15-20 due to the appeal of the lead actor. It also defines the hypodermic needle effect and provides an example of its effects. Finally, it discusses different uses and gratifications that audiences may seek from media, including information, personal identity, social interaction, entertainment, and generating their own consumer content.
Theory audience pro-forma
The document discusses audience profiles for three different films. For the first film, the primary audience is 16-20 year old males who enjoy violent and gory content. The secondary audience is parents aged 30-40 who watch with their children. For the second film, both male and female teenagers aged 14-18 are the primary audience as the film features science fiction and romance. Parents make up the secondary audience. For the third film, the target primary audience is children aged 4-10 as it is an animated comedy. Parents are again the secondary audience who watch with their kids.
Theory (Audience)
The document discusses various audience profiles for different types of media content. It provides details on the primary and secondary audiences for:
1) A horror movie, with primary audiences of males and females aged 18-30 and secondary of females aged 15-26.
2) A Disney princess movie, with primary audiences of females aged 4-12 and secondary of males aged 18-28.
3) A TV drama series, with primary audiences of females aged 15-20 and secondary of males aged 28-30+.
The document then discusses theories related to audience and media influence, including the hypodermic needle theory and uses and gratifications theory. It provides examples of how audiences use media for information, identity
1. Theory - Audience
The document discusses different audiences for various media properties. It profiles the primary and secondary audiences for a horror movie, Disney's Frozen, the TV series Downton Abbey, and Chase Atlantic music videos. The primary audiences tend to be targeted based on gender and age ranges that would find specific aspects of the media appealing or inspiring. Secondary audiences sometimes have broader age ranges and may be drawn in by other elements like relationships or drama. The document also explores theories of media effects like hypodermic needle theory, and uses and gratifications that audiences seek from media, such as information, identity, social interaction, and entertainment. It provides an example of consumer generated content in fan art, edits and fiction created by engaged audiences.
1. audience (js)
This document profiles different audiences for various media types. It discusses primary and secondary audiences for animated films, romantic films, action films, and films that remind adults of their childhood. It also defines the hypodermic needle effect, provides examples of how media can influence audiences, and discusses uses and gratifications theory as it relates to finding information, personal identity, social interaction, and entertainment. Finally, it examines consumer generated content through examples like Vine, advantages to media producers, and reasons audiences generate content.
Week 12 pro-forma audiences & products
This document discusses various media theories related to audiences and their consumption of media messages. It defines passive consumption as when audiences accept media messages without influencing production. The hypodermic needle model assumes audiences will immediately believe anything they are told by media. Active consumption involves audiences engaging with and discussing media messages. The uses and gratifications theory focuses on what audiences do with media rather than what media does to people. Reception theory examines how audiences receive and interpret encoded messages from producers in various ways. Spectatorship refers to watching without participation, and frameworks for interpretation consider how audiences from different backgrounds may interpret media differently.
Week 12 pro-forma audiences & products
This document discusses various media theories related to audiences and their consumption of media messages. It defines passive consumption as when audiences accept media messages without influencing production. The hypodermic needle model assumes audiences will immediately believe anything they are told by media. Active consumption involves audiences engaging with and discussing media messages. The uses and gratifications theory focuses on what audiences do with media rather than what media does to people. Reception theory examines how audiences receive and interpret encoded messages from producers in various ways. Spectatorship refers to watching without participation, and frameworks for interpretation consider how audiences from different backgrounds may interpret media differently.
Theory audience pro-forma
The document provides audience profiles for three different films/media.
The first is targeted at ages 15-24 and 25-44, who would enjoy it for the story, action, and humor.
The second targets ages 25-44 for the jokes and characters, and 15-24 for the humor and action.
The third targets ages 0-14 for the story, characters and humor, and 25-44 for humor when relaxing.
It also discusses concepts like the hypodermic needle theory, uses and gratifications of media, and consumer generated content.
Week 12 pro-forma audiences & products (2)
This document discusses various concepts related to audiences and media products. It defines passive consumption as when audiences accept media messages without interacting or influencing production. The hypodermic needle model is when audiences believe messages from media, even if false. Active consumption is when audiences engage with and question media messages. The uses and gratifications theory focuses on why audiences choose certain media to meet their needs. Reception theory examines how audiences interpret and make meaning from encoded media messages. Spectatorship is the act of watching without participating. Different frameworks like age, gender, class and education can lead to varied interpretations of the same media.
The document provides examples and details for each concept to illustrate strengths, weaknesses and applications in media and audiences. It
Theory audience pro-forma(2)
The document discusses several topics related to media and audiences:
1. It provides examples of primary and secondary audiences for different films and media, focusing on attributes like age, gender, and ethnicity.
2. It defines the hypodermic needle theory of media effects, which suggests that media messages can directly influence passive audiences.
3. It lists some reasons people use and gratify needs from various media like seeking information, advice, entertainment, social interaction, and forming personal identity.
4. It gives examples of consumer generated content on platforms like YouTube and Instagram and discusses advantages for media producers in reaching specific audiences and motivations for audiences to generate content.
Xxx theory audience pro-forma new complete
The document discusses several topics related to media and audiences:
1) It provides profiles for the primary and secondary audiences of three different films - an older 1970s film aimed at males aged 18+, a kids' Lego movie aimed at young boys and their families, and a 2017 horror film aimed at teenagers.
2) It defines the hypodermic needle theory as the idea that media producers produce information that audiences believe and accept without question.
3) It gives examples of how individuals use media for different uses and gratifications like finding information, seeking advice, satisfying curiosity, learning, entertainment, and social interaction.
4) It provides an example of how skateboarding videos uploaded to YouTube provide advantages to
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3. formal proposal audio production
This radio advertisement for Coca-Cola aims to be memorable and get stuck in people's heads. It will be in the style and tune of the friends song from SpongeBob to appeal to both children and parents aged 11-30. The ad will air on radio stations and Spotify nationally in English to promote a sense of community without using any offensive, inappropriate, or restricted content that could violate legal and ethical standards.
3. formal proposal advergame
This document provides a summary for an advergame called "Lets go mentola" that would advertise Coca-Cola on social media and their website. The game would be in the style of Pac-Man where the player controls a Coca-Cola can to collect Coke cubes to earn points, while avoiding mint "ghosts". The target audience for the game is 11-16 year olds of both genders from all social classes, as the simple Pac-Man style of gameplay and adaptation of colors would appeal to achievers and those wanting to impress friends. The game avoids potentially offensive content and does not restrict younger audiences, instead promoting Coca-Cola's brand through their logo in a fun, light-hearted
7. evaluation unit 6
This document summarizes an evaluation of a radio production project. It covers the strengths and weaknesses of the student's research, planning, time management, technical qualities, aural qualities, and audience appeal. It also includes feedback from peers. The student agrees with feedback suggesting adding more music to keep the audience engaged and using a music bed to identify their show. They disagree with shortening conversations, feeling the content was interesting. For future projects, the student plans to add more songs between dialogue and include a music bed.
7. evaluation unit 5
This document provides an evaluation of an FMP project on magazine production. It summarizes the strengths and weaknesses of the producer's research, planning, time management, and technical qualities. It also discusses the audience appeal and includes feedback from peers. The feedback praised the professional front cover but suggested adding more images. Improvements to the double page spread layout were also noted, such as using outlines instead of solid colors to distinguish articles. The producer agreed some aspects could be improved and would change the double page spread layout and add space to the front cover for a barcode in the future.
7. evaluation unit 4
This document summarizes Sydney wratten's evaluation of their final production process project. The strengths of their research included looking at existing games in detail. Weaknesses included not considering post-production of existing games. For planning, strengths were expressing many ideas on mind maps and discussing style, while weaknesses were limited game styles and lack of consideration for sound. Time management was good, finishing with time to improve. Technical qualities differed from existing games due to pixel graphics. Audience appeal targeted 16-34 year olds interested in driving and speed. Peer feedback suggested improving transitions and researching sound/music more.
7. evaluation unit3
This document summarizes an evaluation of a student's production of a radio show advertisement and logo. The student received feedback on their work from peers. For the radio advertisement, peers said the song transitions were smooth but it did not clearly announce what was being advertised. For the logo poster, peers said the logo design fit the genre but could be improved by making the plectrum shape more prominent. The student agreed announcements could be clearer in the radio ad and may add some color outlines to the logo in the future.
7. fmp evaluation
The document provides a summary and evaluation of the student's Final Major Project (FMP) involving makeup tutorials. Some key points:
- Research focused on existing products but didn't fully examine the target audience's interests.
- Planning included mind maps and idea exploration, but scheduling wasn't fully planned.
- Time management was an issue, and more time was needed to focus on tasks like the website.
- The tutorial was fast-paced without instructions, while competitors provided close-ups and voiceovers.
- Peer feedback noted the video could have included audio instructions and still shots, while the poster was missing contact details. The student agrees improvements could be made.
1. fmp initial plans
The document outlines initial plans for a media makeup website project, including a mind map, mood board, and analysis. The mood board influences the final product by using similar minimal text and bright colors seen across researched websites. Video tutorials and magazine covers will be included on the website. Equipment like a camera, lighting, and software will be needed to produce the tutorials and photos. The target audience for the website is described as females ages 16-34 who are interested in creative makeup. Alternative project ideas like poster advertisements and a mini magazine were discounted in favor of creating an original website.
4. fmp proposal
My product will be a website featuring makeup tutorials and posters focusing on gory and fantasy makeup effects. The tutorials and posters will entertain audiences interested in film genres like horror and sci-fi, as well as those interested in special effects makeup. The target audience will be 16-34 year olds, with a particular focus on females and those in higher socioeconomic classes. The content will be carefully reviewed to avoid any offensive, inappropriate, or copyrighted material.
6. fmp production reflection
The producer dragged and dropped videos and audio files into Adobe Premiere to import them. They listened to songs on YouTube before downloading to ensure the music fit their target audience of ages 16 to 34, who are interested in alternative house/bass genres. The producer adjusted video speeds and durations to 300% to fit the music bed and keep viewers engaged. Graphics were added to the beginning and end and trimmed to fit the music. The video was exported in YouTube720p format for distribution.
5. fmp pre production
This document provides planning details for a makeup tutorial video on creating a "burnt victim" look. It includes potential makeup looks, a storyline, equipment and location needs, software, props, health and safety considerations, and a production schedule. The looks discussed include burn victims, assault victims, and zombie bites. A black, red, and white color scheme and scary fonts are chosen to match the grim theme.
3. fmp production experiments
The document describes experiments the student conducted for a final media project. They took a photo of themselves with burn makeup, cut it out of the background using the magic lasso tool, and added duplicated burned areas to their shoulder using the same tool. They then used color overlay, brightness, and contrast editing to match the cut-out photo to the background tone, creating a poster. For the final product, the student plans to include the title style but add more information, and continue using graphic makeup matched to relatable backgrounds.
2. fmp research
The document summarizes research on existing makeup products including a website, magazine cover, video tutorial, and poster. It analyzes common features like links to social media and portfolio videos. It notes aspects that will be included in the author's own work like a simple yet effective website layout, bold fonts and half face makeup from magazines, and natural tutorial voiceovers. A questionnaire was developed and analyzed to understand the target audience, which is primarily female ages 16-24 who frequently use the internet and some follow YouTube tutorials. The products will appeal to this audience with youthful, engaging designs and tutorials.
3. production experiments(2)
The document describes experiments conducted in Photoshop to create a ghost character. The ghost was given sunglasses to make it unique and avoid copyright issues. Movement was created by duplicating and reshaping the ghost layer between frames. A second ghost character was added to provide something for the first ghost to interact with. Drawing tools like the pencil and shape tools were used to create the characters and background elements like the moon. Reflection on the experiments indicated keeping the moving background effect while changing aspects like color scheme, game purpose, and characters for a smoother final product.
Theory research
This document defines and provides examples of different types of research terminology and methods, including:
- Primary and secondary research definitions and examples
- Quantitative and qualitative research definitions and advantages/disadvantages
- Audience, market, and production research definitions, advantages, and examples
- Objective, subjective, valid, and reliable terminology
- Harvard referencing format for films
Theory meaning
The document discusses various concepts related to film analysis including:
- The use of color in film posters to convey meaning, with examples from Tangled and Snow White. Blue and yellow typically suggest good characters while dark colors like black suggest evil ones.
- How icons and stereotypes are used in different genres, with Western films typically featuring towns, cowboys, and shootouts, and sci-fi films featuring spaceships, aliens, and advanced weapons.
- The difference between a linear narrative that tells a story chronologically versus a non-linear one that uses flashbacks and flashforwards, citing Cinderella and Pulp Fiction as examples.
1. communication methods pro forma(1)-3
The document provides a summary of the Advertising Standards Authority (ASA) codes for advertising in the UK. It lists 13 codes and provides a brief description of each code. The codes cover areas like compliance with laws, identifying advertising as advertising, avoiding misleading claims, preventing offense or harm, restrictions around children, privacy issues, and health claims related to food and supplements.
2. production techniques evaluation pro forma(1) (1)
The document discusses and compares different graphic design production techniques, including posters, radio advertisements, and video games. For posters on Photoshop, advantages include a wide range of creative options while disadvantages include high printing costs. Radio advantages are large audiences but disadvantages include considering all listeners. Video game advantages are character control while disadvantages are inability to rotate characters. A Coke-themed retro game is compared to a fantasy pixel game, with different appeal. The video game is judged most effective at advertising and the poster most professional.
5. pre production(3)
The document provides a summary of news stories about Adele messing up her performance of "Fastlove" at the Grammys, Beyonce's performances and nominations at the Grammys, and James Corden having technical difficulties with his Grammys entrance. It also outlines sections for style sheets, software and resources, contingency planning, health and safety, and a day plan of action for a project with required resources.
4. proposal(3)
The working title of the product is "Megaphone", a music and fashion magazine. The purpose is to entertain the audience by discussing awards shows, red carpet outfits, popular artists, and humor. The first issue will focus on the Grammys, highlighting performances, outfits, and other memorable moments. The target audience is males and females ages 15-24, as the content about British artists and achievements will appeal to younger demographics. Offensive material will be censored and the content screened to avoid offending any social groups. Original characters and intellectual property will be used without discussing existing brand names.
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Theory audience
- 2. Audience Profile Lego movie • The Primary Audience are males aged 6- 11 because the film has a very childish theme e.g. using Lego and bright images appealing to young eyes. • The Secondary Audience would have to be the parents of their children as they cant leave them unattended in the cinema.
- 3. Audience Profile love actually • The Primary Audience for this film would be women aged 24-38 because it appeals to a women's romantic nature. • The Secondary Audience of this film would have to be family, people between the ages of 16-64 because it’s a film that a family would watch together.
- 4. Audience Profile iron man 3 • The Primary Audience of this film would have to be men between the ages of 16-34 because men are more likely to read comics and be a fan of Marvel and DC Comics. • The Secondary Audience would be children aged 6-11 because have a very active mind, another Audience would be women aged 16- 34 because they would be the partners or siblings of the comic crazed male.
- 5. Hypodermic Needle • Definition • Making the audience believe something the producers believe.
- 6. Uses and Gratifications Information • By watching TV and listening to the radio we listen to advertisement about the X factor and find out when its on air so I can watch it.
- 7. Uses and Gratifications Personal Identity I would feel sorry for those who didn’t get throw and who lost out on the experience but then I’d enjoy the silly and slightly funny auditions. And I would be very happy for the people auditioning.
- 8. Uses and Gratifications Integration and Social Interaction Talking to people about the controversy referring to the X factor, and maybe even contributing to a social media page related to the X factor to become part of a community,
- 9. Uses and Gratifications Entertainment • While I watch the X Factor I feel relaxed because I’m ignoring the rest of the world, Also watching the X Factor makes me feel a range of emotions.
- 10. Consumer Generated Content • Example The X Factor producers created the app to let the audience get involve with the show and helps promote their website. • What are the advantages to media producers? It brings them free advertisement for their shows and commission from videos that fans make. • Why would the audience generate content? • The audience want to feel involved with the show.
Editor's Notes
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Provide a definition and example of the Hypodermic needle model
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information