This document defines and describes different types of marketing intermediaries, including retailers, wholesalers, and logistical organizations. Retailers sell directly to final consumers, and include both store and non-store retailers like department stores, specialty stores, discount stores, vending machines, and direct marketing. Wholesalers sell goods and services to businesses for resale. Logistical organizations plan and control the physical flow of materials and goods to meet customer demand profitably.

1. The
Marketing Intermediaries

2. • Retailers
• Wholesalers
• Logistical Organizations
Major types of marketing intermediaries

3. • Sell goods or services directly to final
consumers for personal, nonbusiness use.
Retailers

4. • Store retailers
Department store Specialty store
Discount store
Types of Retailers

5. • Non-store retailers
Automatic vending
Direct Marketing
Types of Retailers

6. Types of Retailers
• Corporate retailers and franchisers
Corporate chain Franchise organization

7. • Sell goods or services to those who buy for
resale or business use.
Wholesalers

9. • Plan the infrastructure to meet demand,
implement and control the physical flows of
materials and final goods to meet customer
requirements at a profit.
Logistical Organizations

10. Examples

11. Slide No. Reference
1 www.retailtimes.co.uk
2 www.springboardrecruit.co.uk,
www.foodproductiondaily.com, driverlayer.com
3 www2.fiu.edu
4 www.imgarcade.com , www.10best.com ,
en.wikipedia.org
5 www.todayonline.com , www.bbc.co.uk
6 www.signtekimaging.com.au, munfitnessblog.com
7 www.piainc.com
8 www.slideshare.net
9 w3.siemens.co.uk
10 en.wikipedia.org, www.triplepundit.com
References