This presentation summarizes product positioning and the product positioning process. It introduces key concepts of positioning such as identifying a product's attributes and determining its place in the market based on customer needs and competitive pressures. The presentation also outlines the steps of the product positioning process, which includes defining the market, identifying product attributes, understanding customers and competitors, determining the product's market share and mind share, and examining the fit with the target market. Approaches to positioning discussed are using product characteristics or customer benefits, and price-quality approaches.

1. WELCOME
TO OUR PRESENTATION
ABOUT
PRODUCT
POSITIONING

2. Presented by-
Asraful Islam Rayhan
Dept. of Pharmacy
JESSORE UNIVERSITY OF SCIENCE & TECHNOLOGY

3. INDEX
 POSITIONING
 COMPONENTS OF POSITIONING
 MARKET POSITIONING MAP
 5 EASY STEPS FOR BRAND POSITIONING
 REAL EXAMPLES OF MARKET POSITIONING MAP
 TYPES OF MARKET POSITIONING
 PRODUCT POSITIONING PROCESS
 APPROCHAES TO POSITIONING STRATEGY

4. PRODUCT POSITIONING
Product positioning is the process marketers use to determine how to best
communicate their products' attributes to their target customers
based on customer
 Needs,
Competitive pressures,
Available communication channels and
Carefully crafted key messages.

7. TWO CONTENT LAYOUT WITH TABLE

8. TWO CONTENT LAYOUT WITH
SMARTART
 First bullet point here
 Second bullet point here
 Third bullet point here
Group A
•Task 1
•Task 2

22. PRODUCT POSITIONING PROCESS
2. Identify the attributes to find product space
1. Define the Market where the product will compete
3. Collecting information about customers and other attributes
4.Determine each products share and mind
5. Determine other products situation in the market
6. Determine the target market preferred combination of attributes
7. Examine the fit between the product and New market

23. APPROACHES TO POSITIONING STRATEGY OF A
PRODUCT
 Using product characteristics
or customer benefits
 The price –quality
approaches

25. THANK YOU FOR YOUR GREAT ATTENTION