The document discusses retailing and wholesaling. It defines retailing as selling goods or services directly to final customers for personal use, and wholesaling as selling goods and services to those who buy for resale or business use. The key differences between retailers and wholesalers are that wholesalers pay less attention to promotion, atmosphere, and location; have larger transactions and trade areas; and are subject to different government norms. The document also describes various types of retailers, wholesalers, and their roles in marketing logistics.

1. Yash Patel
IIT Madras

3. RETAILING
What is Retailing?
Selling Goods or Services directly to final
customers for personal non business use

4. RETAILING
What is Retailing?
Selling Goods or Services directly to final
customers for personal non business use
Who Are Retailers?
Any business enterprise whose sales volume
come primarily from retailing

6. STORE RETAILERS

7. NON STORE RETAILERS

8. CORPORATE RETAILING
AND FRANCHISING

9. WHOLESALING
What is Wholesaling?
Selling goods and services to those
who buy for resale or business use
excluding primary producers and
retailers

10. DIFFERENCE BETWEEN
RETAILERS AND WHOLESALERS
- Wholesalers pay less attention to promotion,
atmosphere, and location than retailers
- Wholesale transactions and trade area are larger
than Retailers’
- Government norms are different for both

12. MERCHANT WHOLESALERS
Full Service Wholesalers:
Carry Stock, Maintain sales force, Offer Credits,
Make Deliveries, Provide management assistance
Limited Service Wholesalers:
Cash & Carry, Drop Shipper, Truck Jobber
Rack Jobber, Mail Order

13. MERCHANT WHOLESALERS
vs
AGENTS
Merchant Wholesalers Agents
Independently Owned Independently Owned
Take Title Do Not Take Title
Limited Service

14. MARKET LOGISTICS
Marketing logistics involve planning,
delivering, and controlling the flow of
physical goods, marketing materials
and information from the producer to
a market as necessary to meet customer
demands while still making a
satisfactory profit

15. IT INCLUDES…
Order Processing
Warehousing
Inventory
Transportation