Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retailing from three different perspectives, Characteristics, Activities performed by Retailers, Organized Retail Trade, Advantages of organized retail, Types of Retailing, Store & Non-Store Retailing, Internet Retailing, Catalog Retailing (Mail-order retailing), Direct Selling (door-to-door retailing), Tele Selling, TV Home Shopping, Vending Machines (Automatic Retailing), Retail Formats, On the basis of Merchandise Offered or Store Strategy Mix, Super Market, Hyper Market, Shopping Mall, Form of Ownership, Independent, Retal, Franchising, Leased Department, Co-Operative Outlet
Retailing from three different perspectives, Characteristics, Activities performed by Retailers, Organized Retail Trade, Advantages of organized retail, Types of Retailing, Store & Non-Store Retailing, Internet Retailing, Catalog Retailing (Mail-order retailing), Direct Selling (door-to-door retailing), Tele Selling, TV Home Shopping, Vending Machines (Automatic Retailing), Retail Formats, On the basis of Merchandise Offered or Store Strategy Mix, Super Market, Hyper Market, Shopping Mall, Form of Ownership, Independent, Retal, Franchising, Leased Department, Co-Operative Outlet
Meaning of Market, Marketing, Scope of Marketing Management, Difference between marketing & selling, Retail marketing, retail organisation, store and non-store retailing.
Channel institutions retailing
What is Retailing?
Functions of Retailers
How do Customers Decide on a Retailer?
Kinds of Retailers
Retailing Scene - Global
The Indian Retail Scene
Organized Retail - Features
FDI in Retail in India
Trade / Retail Format
Retail Strategy
Product Differentiation
Retail Performance Measures
Franchising
Benefits to Franchisee
Retailing on the Internet
MARKETING MANAGEMENT BA4207 ANNA UNIVERSITYFreelance
UNIT – I INTRODUCTION
Marketing – Definitions - Conceptual frame work – Marketing environment : Internal and
External - Marketing interface with other functional areas – Production, Finance, Human
Relations Management, Information System. Marketing in global environment – Prospects
and Challenges
ANNA UNIVERSITY SYLLABUS PPT FOR SEMESTER 2
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
retailing
1. Chapter 10
Definition of Retailing
Retail is the
process of selling consumer
goods and/or services to
customers through multiple
channels of distribution to
earn a profit.
Demand is
created through diverse
target markets and
promotional tactics,
satisfying consumers' wants
and needs through a lean
supply chain
2. How do consumers decide which
retailer to buy from?
A consumer selects a retailer based on
the following factors:
•Price (value offered, credit and special discounts)
•Location (convenience, parking, safety, stores
nearby)
•Product Selection ( width and depth of assortment,
brands quality)
•Special service ( home delivery, special orders,
gifts wrap, valet parking
•Helpful Salespeople ( courteous, knowledgeable,
fast check out)
•Fairness in Dealing ( honesty, return privileges)
3. Function of Retailing
Functions of retailing include:
•Performing marketing functions that enables
them to make available a wide variety of products
to the consumers.
•Helping create time, place and possession
utilities.
•Adding form utility such as when a clothing
retailer alters a trousers to fit a customer
•A retailer’s services also help to create an image
for the products he sells.
4. A retail firm can be classified according to
•Form of ownership-sole ownership, partnership,
corporation, consumer co-operatives,
•Operational Structure-independent, chain, franchise
•Service and price orientation-full service, limited
service, self-service, normal margin, discounter off-
price
•Merchandising offering-general, mass or specialty.
Merchandise width refers to the number of non-
competing product line offered for sale. Merchandise
depth refers to the number of brands, models, or style
carried for each product category.
•Where the sales takes placed- in the store or non
store
5. Some of the kinds of retailers are:
Type of Retailer Characteristic
Specialty Store Narrow product line with deep assortment-apparel, furniture,
books
Department store Several product lines in different department
Supermarket Large, low cost, low margin, high volume, self-service operation
with a wide
Convenience Store Small stores located in residential areas, open long hours all day
long of the week
Discount store Standard merchandise sold at lower prices for low margins
Corporate Chains More outlets commonly owned and controlled by one firm like
Reliance Retail
Voluntary Chain Wholesaler sponsored group of independent retailers
Retailer co-ops Independent retailers with central buying operations and common
promotions
Consumer co-ops Co-operative societies of groups of consumer operating their own
stores-farmers industrial workers and so on
Franchise organization Contractual arrangement between the producer and retailers-
selling the producers product exclusively
6. The Retailer as a Salesman
Most consumers, who may get
confused by the wide choice of products
available, will finally buy one product based
on the retailer’s recommendation.
Even when a product of the
consumer’s choice is not available, the
retailer will not let the consumer go empty
handed but would recommend an
alternative product, which most of the times
the consumer will accept as he trusts the
retailer.
7. Theories in Retail
Wheel of retailing
•this theory was proposed by Malcomb Mcnair and
enumerates the way in which retail organizations
changes during their lifetime. This describe in brief below:
•A retail outlets starts with low price margins and
simplicity and a better image. In order to improve the
footfalls and stickiness, the outlet would add additional
services for its customer. This would add cost to the
business.
•In the second stage, the outlet has higher prices,
margins and a better image. In order to keep customers
happy, more services need to be added.
•There is an escalation of the second stage into the third
stage where the retailer has built a ‘premium’ image
•This creates a gap in the market which gets filled by
entirely new outlets which starts at stage 1 of low price,
margins and simplicity.
8. Retail Accordion Theory
This theory is proposed by Hollander and
has been described a general-specific-general
theory. It explains that an outlet which starts as a
general retailer grows into specialized retailer and in
course of time becomes even bigger general retailer.
Theory of Natural Selection:
the evolution of retail stores is influenced
by the environmental factors like economic,
demographic, legal, politics, and technological.
Retailers who successfully adapt to these factors
are more successful.
9. Retail Life Cycle
This theory looks at retail similar to
the products life cycle. The stages explained
by the retail life cycle include four stages
which experts says can be clearly identified.
These four stages are: innovation, quick
growth, maturity and decline.
The Global Retailing Scene
10. The retail sector is considered as
part of the service sector an in countries
where organized retail is strong the
contribution of the sector to the GDP is very
high. At the same time, the employment
potential of the retail sector is high.
One can deduce from this that the
retail sector plays a major role on the
growth of the economy of any country.
Globally, organized retail is becoming
powerful over its supplier and the
producers of goods are taking action to
protects their turf
The Global Retailing Scene
11. Retailers Dictate Terms
Some of the reasons for the growth of the power
of the retailer over the manufacturer particularly in
the Western countries are
•Consumer product margins for the retailers are low and in order to
get higher volumes they need shares from the others and hence
the situation has become very competitive.
•Merchandisers in retail are also in charge of buying. The
profitability of the retailer id decided to a great extent at the stage
of buying itself. Buyers influence the service levels, revenue,
profitability, quality and competitiveness. Naturally, they have to put
pressure on their vendors to achieve these.
•New developments in information technology are helping retailers
to:
Analyze what are their fast moving and most profitable
products/brands/packs
Identify which are their profitable store location and
Recognize who are their most loyal and good customers.
Manage inventory
12. Retailer’s Own Brands/Private Label
Retailer’s own brands have some inherent advantages:
•They are so good as the major brands but are priced less
as they have cost advantages.
•They provide higher margins to the retailer.
•If successful, they give better bargaining power to the
retailers. They can demand better terms from the national
company brands.
•The task of merchandising becomes simpler
13. Manufacturers’ Response to Growing
Retail Strength
Most of these responses are what has happened
in the US where the retail power is evident. Some of these
responses may be relevant in the Indian context some
years down the line when the Indian organized retail grows
big and influential.
•Manufacturers are taking the help of new technologies
to manage organized retail better. Two such
technologies are EDI (Electronic Data Interchange) and
VMI (Vendor Managed Inventory) to manage the
physical possession and ordering flows.
•In the apparel industry, manufacturers use their own
outlets to counter the pressure from the major retailers.
These outlets which are in India are also meant to sell
seconds and exports surplus items. In due course they
may even stock and sell regular goods
14. Retail Relationship
In order to consistently deliver a value proposition
to consumers, a retailers tries to make sure of the
following:
•Customer delivered value should be what the customer
thinks is right
•The value delivery has to be consistent.
•The retailers should have a system in place to measure
customer satisfaction
•Customers should be clear on the value proposition the
retailer has planned for them-retailer communication
should take care of this
•The positioning of the retailer with the value delivery focus
should be in line with the intended target market.