This document summarizes different types of marketing intermediaries including retailers, wholesalers, and logistics organizations. Retailers sell directly to final consumers, and come in store and non-store varieties. Wholesalers sell to other businesses and exclude farmers and manufacturers. Types of wholesalers include merchant wholesalers, brokers, and agents. Market logistics organizations plan and implement physical distribution networks to meet customer demand profitably.

1. Kotler (Chapter-15)
What major type of marketing
intermediaries occupy this sector ?

2. Contents
Types of marketing intermediaries are:
• Retailers
• Wholesaling
• Logical organization

3. Retailing
Retailing includes all the activities in
selling goods or services directly to final
consumers for personal, non-business
use.

5. Non Store Retail Types
• 1) Direct selling 2) Direct Marketing
• 3) Automatic Vending 4) Buying service

6. Largest Retailer

11. Wholesaling
• Wholesaling includes all the activities in
selling goods or services to those who buy for
resale or business use.

12. Wholesaling
• It excludes farmers and manufactures because
they are engaged primarily in production, and
it excludes retailers.

14. Types of Merchant Wholesalers

15. Market Logistics
Market Logistics includes planning the
infrastructure to meet demand, then
implementing and controlling the physical
flows of materials and final goods from points
of origin to points of use, to meet customer
requirements at a profit.

16. Examples: Market Logistics

17. Summary
• Types of Retailers: The major types of Store
Retailers, Nonstore Retailers, Rorporate
Retailing and Franchising
• Types of wholesalers: Merchant wholesalers,
brokers and agents
• Major Market Logistics

18. Disclaimer:
• Created By: Sitanshu Gandhi, SIT Pune.
During an Internship by Prof. Mathur, IIM
Lucknow.
www.IIMInternship.com