Dr. J. Jayapradha Varma

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Process of Research- Stages in Social Science Research

Promotion management

Marketing information systems and marketing research

Distribution channels and marketing intermediaries

Price management and pricing decisions

Product management and product life cycle

Consumer behaviour

Market segmentation, targeting and positioning

Business strategic planning and corporate strategic planning

Marketing environment

Introduction to marketing

Privatisation and public sector in india

Globalisation and liberalisation

Business environment