“Key insights:Nancy Duarte presenting in LinkedIN Speaker Series”
“ Key insights:
Nancy Duarte presenting
in the LinkedIN speaker
Indian Institute of
Every successful communicator OR storyteller follows a definite
pattern during his/her address to the audience…..
It resembles a square wave with steps pointing at two aspects:
What could be?
The present reality...the present world around us!!
What could be?
what the future is like…
a whole new world of
The communicator shows a contrast
between “what is” and “what could be”
which making the future more alluring!!!!
Analysis of the talks by
personalities by using
the above pattern as an
❖ 2007 iphone launch
❖ The speech was 90
❖ Almost every 20
seconds had the
audience laugh or
The pattern depicts that Steve Jobs had a
heightened sense of “What could be”!
Martin Luther King Jr.
❖ Speech was named
originally as “The
urgency of Now”
but later changed
to “I have a
❖ A 16 minute talk.
The pattern depicts the tight frequency between “what
is” and “what could be” because Martin Luther used
the phrase ‘I have a dream’ repeatedly.
Pandit Jawaharlal Nehru
❖ The speech was
given in 1947 on the
eve of Indian
❖ The speech is called
the Indian version of
“I have a dream” and
named as “Tryst with
The pattern is perfectly shaped because Nehru
constantly compared India’s sufferings(what is) with
India’s triumphant future(what can be).
❖ A great explainer,
always had a ‘star
moment’ in his talk
which lasted really
❖ Gave his speech on
which became an 8
day media sensation.
The pattern was observed with super tight frequency
because richard’s talk was really technical and
❖ Gave the famous
❖ Verbally really
strong and was
The pattern shows sudden oscillations in “what is”
and “what could be” as Margaret Thatcher was a
master of contrast.
❖ Delivered his
“Sermon on the
❖ Longest continuous
piece of oration ever
The pattern is the tightest one analysed because of the
rapid switches made by Jesus with respect to a person’s
present deeds and their consequences in future.
❖ A revolutionary,
❖ Gave the
The pattern shows most of the time is spent in “what is” process
as eastern culture believes in bringing the past forward as context
rather than thinking about the past.
❖ Addressed a crowd
of 2 million people
in argentina in 1946,
as a 10 minute
campaign talk for
❖ Extremely caring for
poor and the
The pattern displays the contrast used by Eva
between the elites and the shirtless.
“Distance yourself from ‘what is’ and Imagine
the future…...Believe in your vision!!”
Nancy Duarte: CEO of ‘Duarte Design’ and above that an excellent
The key concepts highlighted by Nancy in her talk were: Concept of
Resonance, Concept of Idea and the Pattern followed by Storytellers.
Every exceptional communicator in his/her speech mesmerized the
audience by highlighting the contrast of ‘what is’ and ‘what could be’.
The analysis of some famous talks by eminent personalities showed a
unique pattern in every talk but with a similarity of portraying their ideas
to shape a better future.