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KEYNOTE
SAN DIEGO, CA ~ MAY 2 - 3, 2024
DIGIMARCONCALIFORNIA.COM | #DigiMarConCalifornia
Your Path to Profits: The Game-
Changing Power of a Marketing
OS for Your Business
Daniel Bussius
CEO
BUILT BY LOVE AGENCY
The Game-Changing Power of a
Marketing OS for Your Business
Your Path to Profits:
Daniel Bussius
Would it interest you to know how…
marketed themselves into
becoming billion-dollar brands?
www.builtbylove.com
Founded in 1998
www.builtbylove.com
Blessed to have worked with…
Wasted
Time
Failed Marketing
is the
Biggest
Travesty
Crippling
Small Businesses
Wasted
Money
50%
Failure
Rate
66%
Struggle
Financially
Marketing is not about…
Funnels “Hacks” Trends
The mission was born…
Learn the secret
of billion-dollar
brands
How humans
develop
relationships
Information
processing in
relation to
customer journey
It doesn’t matter…
• What you are selling
• What industry you’re in
• Where you’re location
• Your annual revenue
How neuroscience will
enable you to break
through the mass of noise
A fool-proof formula that
powerful leaders use to
drive people into action
Crack the big brand
conversion code installing
a Marketing OS
In the next 40 minutes
you’ll have a front row seat
as we unveil…
The
Neuroscience
of Human
Psychology
The
Neuroscience
of Human
Psychology
The
Gatekeeper
• Oldest of 3 brains
• Focused on survival
• Inherently negative
• Conserves energy
• Dumps irrelevant
information
Without harnessing the
power of human psychology
you’ll forever struggle with
sales and marketing.
• Offers will fall flat
• Websites won’t convert
• Campaigns won’t deliver
Your brand is getting placed into
the memory’s garbage bin.
Your messaging, offers, and emails are
not unique and being forgotten.
Overwhelmed,
Inundated &
Distracted
Marketing
Homophony
Ignore, Dump
& Delete
Using the power of
Human Psychology
in your sales &
marketing
Identify & Understand your Ideal Customer’s
Primary Pain Point.
Why are they going to part with their time
and money to buy your product or service?
Pain registers 3x more powerful than
pleasure so, we must identify this and drive
them to take action.
Concrete
Step #1
Concrete
Step #2
Explain how this is preventing them from
achieving their desired outcome.
Describe the consequences of staying in this
painful state (the level of pain will get worse).
Once you get their attention you can begin
to establish value with them
Focus on how their pain makes them feel
and that they are not alone in their
situation (there is a way to solve this).
Concrete
Step #3
The majority of your Ideal Customers have
had other experiences before you.
They have more than likely had a bad
experience and now their guard is up.
The brain’s amygdala is on alert. The amount
of blood in their brain is reduced.
You must attack their internal objections in
order to address the brain’s risk aversion.
!
The Great
Travesty
and the Power of
Tribal Alignment
Martin Luther King
I Have a Dream
Ronald Reagan
Mr.Gorbachev, tear down
that wall
Donald Trump
Make America Great Again
Tr i b a l A l i g n m e n t – T h e G r e a t Tr a v e s t y
R o n a l d R e a g a n
In each of us is the genetic
coding to survive; It’s
hardwired into our DNA.
Tribes allow us humans to
survive, to thrive and in
numbers we feel safer.
Travesty and
Tribalism is at
the center of the
human experience.
Allstate Insurance
Travesty = Mayhem
Apple
Travesty = Privacy
100 Tribes
Are you a vegetarian or a
carnivore?
Are you an Android or an
iPhone person?
What religion are you, do you
even believe in religion?
What professional sports team
do you root for?
Making
Millions
Fighting
The Order
Gatherers
A 45% Increase
in List engagement
150% increase
in sales
80% Increase in
webinar registrations
Once we crafted their Great Travesty
they witnessed…
Identify the biggest universal challenge
your Ideal Customers are facing that your
company can solve for them.
State the consequences that the loss and
pain is happening in their lives because of
this issue.
Announce that this loss and pain is a Great
Travesty and your mission to solve.
Concrete
Steps
Present your proprietary solution that
uniquely solves this for your Ideal
Customers.
The Marketing
RAMP®
Your Marketing
Operating System
Doubling
Revenue
& Running
Out Of Staff
A 50% Increase
in Revenue
Sold out his entire
Summer inventory
Most Successful
campaign in history
Once we installed the Marketing RAMP
in his business…
Along with brands like Tesla and Apple, you
should build a marketing operating system and
then fully integrate that into the core of your
business.
What did Nike Figure out?
This becomes an engine that drive the business
forward and, you fuel that engine with gas. That
gas are leads, prospects and past customers.
They are fed into the engine and the marketing
engine does its job producing sales.
The Driving Engine
Nike has used the power of creating content that
draws customers into the engine. Their focus is
content, the marketing engine does the rest for
them.
Content Powerhouse
01
02
03
The power of an integrated
Marketing Operating System
The Foundational
Stages of the
Marketing RAMP
The 10 stages of the
Marketing RAMP
First Impression
Pain Point
Identification
Tribal Alignment
Rapport
Commitment
Customer Delight
Lovers & Haters
Recommitment
Winback
Long Term Love
The Dreaded
Newsletter
Opt-In: Lead
Magnet
Asset
Delivery +
Offer
Offer
Offer
Expiring!
The typical funnel experience
2
1 3 4
5
The Marketing RAMP
Stage One
Opt-In:
Lead
Magnet
Asset
Delivery
+ Offer
Offer
Offer
Expiring!
Stage
Two
The Marketing RAMP
Stage Two
Pain Point
Segmentation
Pain Point
1
Pain Point
2
Pain Point
3
Good News!
Just Like
You
Good News!
Just Like
You
Good News!
Just Like
You
Success
Story
Success
Story
Success
Story
FAQ’s
FAQ’s
FAQ’s
Default Track
The Marketing RAMP
Stage Three
Great
Travesty
Gift Introduce
Heroes
The Marketing RAMP
Stage Four
Attack 2nd
Pain Point
FAQ’s
List of
Options
Attack
Internal
Objection 1
Attack
Primary Pain
Point
Matching
Success
Story
Attack
Internal
Objection 3
Matching
Success
Story
Pain
Elimination
Attack
Internal
Objection 2
Are You
Giving Up?
What Did We
Miss?
Imagine a day…
Download the
concrete steps
for free.
www.builtbylove.com/dmc
Does your marketing
address every stage of
your buyer’s journey?
Are you building trust and
delivering social proof
through stories?
Are you “bouncing
checks” in the
relationship bank
account by only
asking for a sale?
Have you integrated
the Great Travesty into
your sales and
marketing
communications?
Don’t chase funnels, fads or hacks.
Build a marketing OS that dynamically
communicates, segments, and sells
your proprietary solution solving your
customer’s Great Travesty.
Want marketing success but
know you need help?
You want the Marketing RAMP built.
You need a fractional CMO.
You need an agency to do the work.
Here’s how my team can help:
www.builtbylove.com/dmc
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

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Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

  • 1. KEYNOTE SAN DIEGO, CA ~ MAY 2 - 3, 2024 DIGIMARCONCALIFORNIA.COM | #DigiMarConCalifornia Your Path to Profits: The Game- Changing Power of a Marketing OS for Your Business Daniel Bussius CEO BUILT BY LOVE AGENCY
  • 2. The Game-Changing Power of a Marketing OS for Your Business Your Path to Profits: Daniel Bussius
  • 3. Would it interest you to know how… marketed themselves into becoming billion-dollar brands?
  • 6. Wasted Time Failed Marketing is the Biggest Travesty Crippling Small Businesses Wasted Money 50% Failure Rate 66% Struggle Financially
  • 7. Marketing is not about… Funnels “Hacks” Trends
  • 8. The mission was born… Learn the secret of billion-dollar brands How humans develop relationships Information processing in relation to customer journey
  • 9. It doesn’t matter… • What you are selling • What industry you’re in • Where you’re location • Your annual revenue
  • 10. How neuroscience will enable you to break through the mass of noise A fool-proof formula that powerful leaders use to drive people into action Crack the big brand conversion code installing a Marketing OS In the next 40 minutes you’ll have a front row seat as we unveil…
  • 12. The Neuroscience of Human Psychology The Gatekeeper • Oldest of 3 brains • Focused on survival • Inherently negative • Conserves energy • Dumps irrelevant information
  • 13. Without harnessing the power of human psychology you’ll forever struggle with sales and marketing. • Offers will fall flat • Websites won’t convert • Campaigns won’t deliver
  • 14. Your brand is getting placed into the memory’s garbage bin. Your messaging, offers, and emails are not unique and being forgotten. Overwhelmed, Inundated & Distracted Marketing Homophony Ignore, Dump & Delete
  • 15. Using the power of Human Psychology in your sales & marketing
  • 16. Identify & Understand your Ideal Customer’s Primary Pain Point. Why are they going to part with their time and money to buy your product or service? Pain registers 3x more powerful than pleasure so, we must identify this and drive them to take action. Concrete Step #1
  • 17. Concrete Step #2 Explain how this is preventing them from achieving their desired outcome. Describe the consequences of staying in this painful state (the level of pain will get worse). Once you get their attention you can begin to establish value with them Focus on how their pain makes them feel and that they are not alone in their situation (there is a way to solve this).
  • 18. Concrete Step #3 The majority of your Ideal Customers have had other experiences before you. They have more than likely had a bad experience and now their guard is up. The brain’s amygdala is on alert. The amount of blood in their brain is reduced. You must attack their internal objections in order to address the brain’s risk aversion. !
  • 19. The Great Travesty and the Power of Tribal Alignment
  • 20. Martin Luther King I Have a Dream
  • 23. Tr i b a l A l i g n m e n t – T h e G r e a t Tr a v e s t y R o n a l d R e a g a n In each of us is the genetic coding to survive; It’s hardwired into our DNA. Tribes allow us humans to survive, to thrive and in numbers we feel safer. Travesty and Tribalism is at the center of the human experience.
  • 26. 100 Tribes Are you a vegetarian or a carnivore? Are you an Android or an iPhone person? What religion are you, do you even believe in religion? What professional sports team do you root for?
  • 28. A 45% Increase in List engagement 150% increase in sales 80% Increase in webinar registrations Once we crafted their Great Travesty they witnessed…
  • 29. Identify the biggest universal challenge your Ideal Customers are facing that your company can solve for them. State the consequences that the loss and pain is happening in their lives because of this issue. Announce that this loss and pain is a Great Travesty and your mission to solve. Concrete Steps Present your proprietary solution that uniquely solves this for your Ideal Customers.
  • 32. A 50% Increase in Revenue Sold out his entire Summer inventory Most Successful campaign in history Once we installed the Marketing RAMP in his business…
  • 33. Along with brands like Tesla and Apple, you should build a marketing operating system and then fully integrate that into the core of your business. What did Nike Figure out? This becomes an engine that drive the business forward and, you fuel that engine with gas. That gas are leads, prospects and past customers. They are fed into the engine and the marketing engine does its job producing sales. The Driving Engine Nike has used the power of creating content that draws customers into the engine. Their focus is content, the marketing engine does the rest for them. Content Powerhouse 01 02 03 The power of an integrated Marketing Operating System
  • 34. The Foundational Stages of the Marketing RAMP
  • 35. The 10 stages of the Marketing RAMP First Impression Pain Point Identification Tribal Alignment Rapport Commitment Customer Delight Lovers & Haters Recommitment Winback Long Term Love
  • 36. The Dreaded Newsletter Opt-In: Lead Magnet Asset Delivery + Offer Offer Offer Expiring! The typical funnel experience 2 1 3 4 5
  • 37. The Marketing RAMP Stage One Opt-In: Lead Magnet Asset Delivery + Offer Offer Offer Expiring! Stage Two
  • 38. The Marketing RAMP Stage Two Pain Point Segmentation Pain Point 1 Pain Point 2 Pain Point 3 Good News! Just Like You Good News! Just Like You Good News! Just Like You Success Story Success Story Success Story FAQ’s FAQ’s FAQ’s Default Track
  • 39. The Marketing RAMP Stage Three Great Travesty Gift Introduce Heroes
  • 40. The Marketing RAMP Stage Four Attack 2nd Pain Point FAQ’s List of Options Attack Internal Objection 1 Attack Primary Pain Point Matching Success Story Attack Internal Objection 3 Matching Success Story Pain Elimination Attack Internal Objection 2 Are You Giving Up? What Did We Miss?
  • 41. Imagine a day… Download the concrete steps for free. www.builtbylove.com/dmc Does your marketing address every stage of your buyer’s journey? Are you building trust and delivering social proof through stories? Are you “bouncing checks” in the relationship bank account by only asking for a sale? Have you integrated the Great Travesty into your sales and marketing communications?
  • 42. Don’t chase funnels, fads or hacks. Build a marketing OS that dynamically communicates, segments, and sells your proprietary solution solving your customer’s Great Travesty.
  • 43. Want marketing success but know you need help? You want the Marketing RAMP built. You need a fractional CMO. You need an agency to do the work. Here’s how my team can help: www.builtbylove.com/dmc