Retailing is seeing new combinations of store formats to better meet customer needs for convenience. Shopping malls now include food stores and gas stations, while bookstores have added coffee shops. Different store types like discount stores, department stores, and showrooms now compete directly by carrying similar merchandise. Online retailers are increasingly competing directly with physical stores by targeting customers with special offers. Large retailers have also increased their online presence and web interactions. Giant retailers use superior technology and buying power to deliver large volumes at low prices, crowding out small manufacturers. Most retailers now heavily utilize technology for forecasting, inventory control, and electronic ordering from suppliers. Major retailers are also expanding globally, and firms recognize the growing importance of in-store shopper marketing