SlideShare a Scribd company logo
Yash Patel
IIT Madras
TRENDS IN
RETAILING
New Retail Forms and
Combination
To Better satisfy customers needs for convenience, a
variety of new forms have emerged
Shopping Malls, Bus and railway stations have
peddlers’ carts in their aisles
Gas stops include Food stores
Bookstore features coffee shops
Growth of Inter Type
Competition
Different types of store- Discount
stores, showrooms, department stores-
all compete for the same consumers by
carrying the same type of merchandise
Discount Store Selling Clothes
Showroom Selling Clothes
Department Store Selling
Clothes
Competition Between Store Based
& Non-Store Based Retailing
Store-based retailers want their stores to be
destinations where consumers experience rich
experience
Online stores send special offers to customers
through mails
Store retailers have increased their web
presence & improved the web based
interaction
Store vs Non-Store Shopping
Growth Of Giant Retailers
Through their superior information system,
logistical systems and buying power, giant
retailers are able to deliver good service and
immense volumes of product at appealing price
They crowd the small manufacturers who
cannot deliver enough quantity
They also dictate how to price, promote and
ship
Growing investment in
Technology
Almost all retailers
now use technology to
produce better
forecasts, control
inventory costs, and
order electronically
from suppliers
Global Profile Of Major
Retailers
Retailers with unique formats and strong
brand positioning are increasingly appearing
in other countries
Global Of Shopper
Marketing
70 % - 80 % of purchase decisions
are made inside the retail store. So firms are
increasingly recognizing the importance of
influencing consumers inside the store
TRENDS IN
WHOLESALING
- Wholesalers have faced mounting pressure in
recent years from new source of competition,
demanding customers, new technologies, and
more direct buying programs by large industrial
and retail buyers
- They don’t aggressively promote manufacturer’s
product and just act as order takers
- Don’t have enough inventory
- Orders are not fulfilled fast enough
- Don’t supply manufacturer with up to date
market
- Don’t attract high caliber managers
TRENDS IN
LOGISTICS
- Factors facilitating the effective functioning of
logistic industry integration, confederation,
technology, legislation and globalization
- The 3PLs or the third party logistics are required
to carefully ascertain the market trend in logistic
industry and accordingly sketch the plan of action
of logistic companies
What are the major trends with marketing intermediaries

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What are the major trends with marketing intermediaries

  • 3. New Retail Forms and Combination To Better satisfy customers needs for convenience, a variety of new forms have emerged Shopping Malls, Bus and railway stations have peddlers’ carts in their aisles
  • 4. Gas stops include Food stores
  • 6. Growth of Inter Type Competition Different types of store- Discount stores, showrooms, department stores- all compete for the same consumers by carrying the same type of merchandise
  • 10. Competition Between Store Based & Non-Store Based Retailing Store-based retailers want their stores to be destinations where consumers experience rich experience Online stores send special offers to customers through mails Store retailers have increased their web presence & improved the web based interaction
  • 11. Store vs Non-Store Shopping
  • 12. Growth Of Giant Retailers Through their superior information system, logistical systems and buying power, giant retailers are able to deliver good service and immense volumes of product at appealing price They crowd the small manufacturers who cannot deliver enough quantity They also dictate how to price, promote and ship
  • 13.
  • 14. Growing investment in Technology Almost all retailers now use technology to produce better forecasts, control inventory costs, and order electronically from suppliers
  • 15. Global Profile Of Major Retailers Retailers with unique formats and strong brand positioning are increasingly appearing in other countries
  • 16. Global Of Shopper Marketing 70 % - 80 % of purchase decisions are made inside the retail store. So firms are increasingly recognizing the importance of influencing consumers inside the store
  • 18. - Wholesalers have faced mounting pressure in recent years from new source of competition, demanding customers, new technologies, and more direct buying programs by large industrial and retail buyers - They don’t aggressively promote manufacturer’s product and just act as order takers - Don’t have enough inventory - Orders are not fulfilled fast enough - Don’t supply manufacturer with up to date market - Don’t attract high caliber managers
  • 20. - Factors facilitating the effective functioning of logistic industry integration, confederation, technology, legislation and globalization - The 3PLs or the third party logistics are required to carefully ascertain the market trend in logistic industry and accordingly sketch the plan of action of logistic companies