This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
Perception and Marketing- Consumer BehaviorAqib Syed
A research technique that enables marketers to plot graphically consumers’ perceptions concerning product attributes of specific brands.
Perception and Marketing- Consumer Behavior
slide share on promotion strategy how the promotion strategy works in selling out the products and how promotion activities are necessary to sell the more products and to increase the sale as well as profit of the company
Motivation is the driving force within individuals that implies them to action…….
TYPES OF MOTIVATION
Positive Motivation
Negative Motivation
Extrinsic Motivation
Intrinsic Motivation
Represents the drive to satisfy both physiological and psychological needs through product purchase and consumption
Gives insights into why people buy certain products
Stems from consumer needs: industries have been built around basic human needs
This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
Perception and Marketing- Consumer BehaviorAqib Syed
A research technique that enables marketers to plot graphically consumers’ perceptions concerning product attributes of specific brands.
Perception and Marketing- Consumer Behavior
slide share on promotion strategy how the promotion strategy works in selling out the products and how promotion activities are necessary to sell the more products and to increase the sale as well as profit of the company
Motivation is the driving force within individuals that implies them to action…….
TYPES OF MOTIVATION
Positive Motivation
Negative Motivation
Extrinsic Motivation
Intrinsic Motivation
Represents the drive to satisfy both physiological and psychological needs through product purchase and consumption
Gives insights into why people buy certain products
Stems from consumer needs: industries have been built around basic human needs
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retailing is the act of selling products or services to people for their personal, non business use. A retailer is a business that specializes in the act of retailing primarily.
Retailing includes all the activities involved in selling goods or services directly to final customers for their personal, non business use. A retailer is any business enterprise whose sales volume comes primarily from retailing.
Channel institutions wholesaling
Functions of Wholesalers
Need for Wholesalers
Characteristics of Wholesalers
Difference with Retailers
Functions of Wholesalers
Types of Wholesalers
Limitations of Wholesalers
Major Wholesaling Decisions
Managing Distributors
Need for Distributors
Expectations from a Distributor
Cost of Servicing
Dealer
Distributor
Favourable Factors
UnFavourable Factors
FOR COMMERCE SYLLABUS 7100. More to come.
For any comments or suggestion mail me on buxooa72@gmail.com.
Please leave a message on how you find the materials.
Similar to Retailing, Private Labels, Wholesaling & Market Logistics (20)
New Products
New Product Categories
New Product Development Process
Product Development Strategies: POSITIONING STRATEGIES,POSITIONING TECHNIQUES,PRODUCT DIFFERENTIATION STRATEGIES.
Six different strategies that can enhance a training program’s overall effectiveness during the front-end planning stage.
Also, the presentation lists some issues in training.
A dividend is a payment made by a corporation to its shareholders, usually as a distribution of profits. Dividends are important for more than income generation: they also provide a way for investors to assess a company as an investment prospect. Dividend and market price of shares are interrelated. However, there are two schools of thought: while one school of thought opines that dividend has an impact on the value of the firm, another school argues that the amount of dividend paid has no effect on the valuation of firm.
The first school of thought refers to the Relevance of dividend while the other one relates to the Irrelevance of dividend.
Relevance includes: 1. Walter Valuation Model 2.GORDON’S MODEL.
This presentation includes:
MEANING OF DIRECTION
CHARACTERISTICS OF DIRECTION FUNCTION
IMPORTANCE
PRINCIPLES OF DIRECTION
TECHNIQUES OF DIRECTION
ELEMENTS OF DIRECTION
CORPORATE EXAMPLE : APPLE INC.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
3. 1. Retailing
2. Functions of retailing
3. Types of retailing
4. Private Label
5. Wholesaling
6. Functions of wholesaling
7. Types of wholesaling
8. Market Logistics
9. Market Logistics Planning
10.Marketing Logistics Decisions
Contents :
4.
5. • The buying and selling of goods
and services.
• Timely delivery of goods and services
demanded by consumers at prices that are
competitive and affordable.
• Thus retailing refers to the business
activity of selling goods or services to the
final consumer.
6. :
A business or a person that sells goods to the
consumer, as opposed to a wholesaler or supplier,
who normally sell their goods to another business.
Thus retailer is one whose business firms sells
mainly to the final consumers.
7. They provide convenience;
They provide guarantee and service;
They provide financing of transactions;
They perform storage function;
They perform intelligence service for the
manufacturer; and
They serves as buying agent of the
consumers.
8. Retail operations enable a store to function
smoothly without any hindrances. The
significant types of retailing are:
1. Store retailer
2. Non-store retailer
3. Corporate retail organization
9. • Best known example : department store!
• Retailers offer one of the four levels of service :
Self-service
Self-selection
Limited service
Full service
10. The most important types of store retailer are:
i. Department store
ii. Super markets
iii. Convenience Store
iv. Specialty retailers
v. Discount Store
11.
12. Non store retailing is the selling of goods and
services:
• outside the confines of a retail facility.
• outside of shops and stores
• off the premises of fixed retail locations and of
markets stands
The various types of non-store are:
1. Direct marketing
2. Direct selling
3. Automatic vending
4. Buying services
13.
14.
15. Organizations achieve economies of scale,
greater purchasing power, wider brand
recognition, and better trained employees
than independent stores can usually gain
alone.
17. • Brand that retailers and wholesalers develop.
• Also called reseller brand / store brand /
house brand / distributor brand.
• Brand owned not by a manufacturer or
producer but by a retailer or supplier who
gets its goods made by a contract
manufacturer under its own label.
• Examples: Benetton, The Body Shop carry
mostly own-brand merchandise.
19. • Private labels offer retailers control over product
factors such as pricing, size, package etc.
• Successful private label brands will be able to
create better sales opportunities for retailers.
• The most significant advantage of store brand
labels during economic downturns is that price
gains importance as consumers increasingly
turn to money-saving strategies like increasing
private label brands to manage budgets
20. Involves all the activities in selling goods and
services to those buying for resale or business
use.
A firm engaged primarily in wholesaling activities
21. Wholesalers are different from retailers in a
number of ways :
Wholesalers pays attention to promotion,
atmosphere and location.
Wholesale transactions are usually larger
than retail transactions.
Wholesalers usually covers a large trade area
than retailers.
Wholesalers and retailers are subjected to
different legal regulations and taxes.
22. • Trends in Wholesaling
▫ Price competition is still intense
▫ Successful wholesalers must add value by
increasing efficiency and effectiveness
▫ The distinction between large retailers and
wholesalers continues to blur
▫ More services will be provided to retailers
▫ Many wholesalers are going global
23. • Selling and promoting
• Buying and assortment building
• Bulk breaking
• Warehousing
• Transportation
• Financing
• Risk bearing
• Market information
• Management services and counseling
24.
25. Types of Wholesalers:
Type Description
Merchant
wholesalers
Merchant wholesaler are intermediaries
between manufacturers and retailers .
Typically , they purchase bulk quantities of
goods from manufacturers and sell them to
retailers at a profit.
Broker • Does not take title to goods
• Functions
• Bringing buyers and sellers together
• Assisting in negotiation
• Represent buyers or sellers on a relatively
permanent basis
• Perform only a few functions
• Do not take title to goods
Agents
26. Types of Wholesalers:
Type Description
Full service
wholesalers
It provide a full line of services:
carrying stock, maintaining a sales force,
offering credits making deliveries,
providing management assistance. It
include wholesale merchants and
industrial distributors.
Limited service
wholesaler
It restricts the services being offered to
the customers due to limited resources,
high costs, geographical restraints etc.
27. Types of Wholesalers:
Type Description
Manufacturers
and retailers
branch and
office
Wholesaling by sellers or buyers
themselves rather than through
independent wholesalers
Specialized
wholesaler
Deals only in specialized goods such as
food products , electrical goods etc. They
help those retailers who wish to buy a
wide range of goods of the same line.
28. • Market logistics involve planning, delivering,
and controlling the flow of physical goods,
marketing materials and information from the
producer to a market as necessary to meet
customer demands while still making a
satisfactory profit .
• Maintaining an organization’s competitive edge
means understanding and implementing an
effective marketing logistics strategy regarding
product, price, place and promotion.
29. • deciding on the company’s value proposition to its
customers
• selecting the best channel design and network
strategy for reaching the customers
• developing operational excellence in sales
forecasting, warehouse management, transportation
management, and materials management
• implementing the solution with the best information
systems, equipment, policies, and procedures
30. • How should orders be handled?
ORDER PROCESSING
• Where should stocks be located?
WAREHOUSING
• How much stock should be held?
INVENTORY
• How should goods be shipped?
TRANSPORTATION
Wholesaling includes all the activities involved in selling goods and services to those buying for resale or business use. Wholesalers buy mostly from producers and sell mostly to retailers, industrial consumers, and other wholesalers. For example, many of the nation’s largest and most important wholesalers like Grainger are largely unknown to final consumers. But they are very well known and much valued by the business customers they serve.
This table summarizes the first two types of wholesalers: merchant wholesalers and brokers.
Merchant wholesalers are the largest single group of wholesalers, accounting for roughly 50 percent of all wholesaling. They include two broad types, that is, full-service wholesalers and limited-service wholesalers. Full-service wholesalers provide a full set of services, whereas the various limited-service wholesalers offer fewer services to their suppliers and customers.
Brokers and agents differ from merchant wholesalers in two ways. First, they do not take title to goods, and second, they perform only a few functions. Like merchant wholesalers, they generally specialize by product line or customer type. A broker brings buyers and sellers together and assists in negotiation.
This table summarizes the first two types of wholesalers: merchant wholesalers and brokers.
Merchant wholesalers are the largest single group of wholesalers, accounting for roughly 50 percent of all wholesaling. They include two broad types, that is, full-service wholesalers and limited-service wholesalers. Full-service wholesalers provide a full set of services, whereas the various limited-service wholesalers offer fewer services to their suppliers and customers.
Brokers and agents differ from merchant wholesalers in two ways. First, they do not take title to goods, and second, they perform only a few functions. Like merchant wholesalers, they generally specialize by product line or customer type. A broker brings buyers and sellers together and assists in negotiation.
This table summarizes the first two types of wholesalers: merchant wholesalers and brokers.
Merchant wholesalers are the largest single group of wholesalers, accounting for roughly 50 percent of all wholesaling. They include two broad types, that is, full-service wholesalers and limited-service wholesalers. Full-service wholesalers provide a full set of services, whereas the various limited-service wholesalers offer fewer services to their suppliers and customers.
Brokers and agents differ from merchant wholesalers in two ways. First, they do not take title to goods, and second, they perform only a few functions. Like merchant wholesalers, they generally specialize by product line or customer type. A broker brings buyers and sellers together and assists in negotiation.