In this presentation, we will discuss about the concept and definition of wholesaling, characteristics of wholesaling, functions of wholesaler. We will also talk about services provide by the wholesaler to producers, retailers, consumers, growth and trend of wholesaler, types of wholesalers and wholesaler marketing decisions.
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POSITIONING
COMPONENTS OF POSITIONING
MARKET POSITIONING MAP
5 EASY STEPS FOR BRAND POSITIONING
REAL EXAMPLES OF MARKET POSITIONING MAP
TYPES OF MARKET POSITIONING
PRODUCT POSITIONING PROCESS
APPROCHAES TO POSITIONING STRATEGY
POSITIONING
COMPONENTS OF POSITIONING
MARKET POSITIONING MAP
5 EASY STEPS FOR BRAND POSITIONING
REAL EXAMPLES OF MARKET POSITIONING MAP
TYPES OF MARKET POSITIONING
PRODUCT POSITIONING PROCESS
APPROCHAES TO POSITIONING STRATEGY
This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
Physical Distribution management helps in delivering the customer what is wanted in specific time and cost.
The Objective of distribution management is to design & operate a distribution system that attains the required level of customer services & does so at least cost
Physical distribution management (PDM) caters to the actual movement of products through the various channels of distribution. This field of study is concerned with various aspects related to transportation of the goods, the main of which is transportation cost.
Factors effecting selection of distribution channelsShubhanjali -
introduction to distribution
distribution channel
market intermediaries
factors affecting selection of distribution channels:-
1. Nature of product
2. Nature of market
3. Nature of middle men
4. Nature of manufacturing units
5. Competition
6. Govt. rules & policies
conclusion
references
This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
Physical Distribution management helps in delivering the customer what is wanted in specific time and cost.
The Objective of distribution management is to design & operate a distribution system that attains the required level of customer services & does so at least cost
Physical distribution management (PDM) caters to the actual movement of products through the various channels of distribution. This field of study is concerned with various aspects related to transportation of the goods, the main of which is transportation cost.
Factors effecting selection of distribution channelsShubhanjali -
introduction to distribution
distribution channel
market intermediaries
factors affecting selection of distribution channels:-
1. Nature of product
2. Nature of market
3. Nature of middle men
4. Nature of manufacturing units
5. Competition
6. Govt. rules & policies
conclusion
references
Subject : Drug Store & Business Management
Topic : 3. channel of distribution
Presentation Contain above bits bits notes
1.1.Introduction
2.Types of middlemen
3.Wholesalers
4.Retailers
5.Types of retailers
6.Modern trends in retailing
7.Retail departmental store
8.Multiple shops or chain stores
9.Mail order business
10.Consumers cooperatives stores
11.Hire – purchase trading houses
DSBM Chapter 3: Channels of Distribution SHIVANEE VYAS
Distribution means the process of transferring the product from the factory into the hands of its consumer. The distribution channels are the various outlets through which products move from manufacturers to consumers.
There are different channels of distribution and the selection of an appropriate one depends on the requirements of the manufacturer, the needs of the consumer, and the nature of the product.
https://youtu.be/gkyxy5zLJ74
It tells about a good description of wholesale trade followed by the features of it and services provided by the wholesalers to manufacturers, retailers and to customers, i.e., their role as intermediary in the trade chain.
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2. Chapter Plan
• Concept
• Characteristics of Wholesaler
• Functions of Wholesaler
• Services Provided by Wholesaler
• Growth of Wholesaling
• Trends in Wholesaling
• Types of Wholesaler
• Wholesaler Marketing Decisions
Chapter 3 Wholesalers
3. Concept
• ‘Wholesale’ means to sell goods in
relatively large quantities.
• The wholesalers buy goods and
commodities in large quantities from the
manufacturers for the purpose of further
selling them in small quantities to the
retailers.
Chapter 3 Wholesalers
4. Definition
• “ a business unit which buys and resells
the merchandise to the retailers and the
merchants or to the industrial, institutional
and commercial users but does not sell
insignificant amounts to the ultimate
consumers.”
Chapter 3 Wholesalers
5. Characteristics
1. Vital link between the manufacturer and
the retailer
2. Buys in bulk quantities from the
manufacturers and resells them to the
retailers in small quantities
3. Deals with limited no. of products
4. Present samples to the prospects
5. Wholesaler operates in a specific area
Chapter 3 Wholesalers
6. Functions of the wholesaler
1. Assembling, bulk-breaking, product
assortments
2. Warehouse and Storage
3. Grading and packing
4. Transportation
5. Financing
6. Ensuring uninterrupted flow of goods
7. Risk bearing
8. Providing market information
Chapter 3 Wholesalers
7. Wholesaler-Producer Services
– It is possible for the producers to go for the
large-scale manufacturing
– He reduces administrative and financial
burden of the producers by bearing above
costs
– Manufacturers can cover wide area with help
of wholesaler
– Provides valuable information in the strategic
planning by the producer
– Helps in avoiding stocks out
Chapter 3 Wholesalers
8. Wholesaler-retailer
• The gap between the producer’s offerings
and retailers’ expectation is bridged by the
wholesaler
• Provides necessary supports to retailer
• Risk and investment at retailer level is
substantially reduced
• Helps retailer by providing P-O-P
materials.
Chapter 3 Wholesalers
9. Wholesaler-Consumer
• Variety of products for consumer, is
possible through support of wholesaler
• Consumers are benefited with price
stability
• Market information provided by
wholesalers helps consumer in decision
making
Chapter 3 Wholesalers
10. Growth of Wholesaling
• Tremendous potential in retail sector
• Manufacturer will need more no. of
wholesalers
• Development and advancements in the
mass production techniques
• Many companies found distributing
themselves very costly
• Thus, there is ample scope for the
wholesaling activities
Chapter 3 Wholesalers
11. Trends in wholesaling
• Interested to promote private labels or
their own brand
• Maintaining stock of only running products
• Lack of timely and updated market
information to the manufacturers
• Wholesalers do not support retailers etc.
Chapter 3 Wholesalers
12. Improving relationship of
wholesaler –manufacturer
1. Clarity requires
2. Visits and Regular Communication
3. Commitments
4. Value-added Services
5. More Investment
Chapter 3 Wholesalers
13. Types of Wholesalers
1. Merchant Wholesaler
2. Miscellaneous Wholesaler
3. Sales Branches and Offices
4. Brokers and Agents
5. Full service Wholesaler
6. Limited Service Wholesaler
7. General Merchandise
Chapter 3 Wholesalers
14. Types of Wholesalers
8. Specialty Merchandise
9. Industrial distributors
10. Cash and Carry Wholesaler
11. Truck Wholesaler
12. Mail Order
13. Selling Agents
14. Manufacturers’ Agents
15. Commission Houses
Chapter 3 Wholesalers
16. Summary
• Wholesale’ means to sell goods in
relatively large quantities.
• Wholesaler provides vital link between the
manufacturer and the retailer
• Manufacturer will need more no. of
wholesalers
• Now a days wholesalers are interested to
promote private labels or their own brand
Chapter 3 Wholesalers
17. Summary
• Improving relationship of wholesaler –
manufacturer requires clarity, regular
communication, commitments, value-
added services and more investment
• There are different types of wholesalers
ranging from full service providers to
limited service wholesalers.
Chapter 3 Wholesalers
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