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Marketing communications mix
1. A BRIEF DESCRIPTION OF
THE MARKETING COMMUNICATIONS
MIX
By: Ricardo Vanegas – 2011
2. Marketing Communications Mix
6 Ways to Communicate your Message
Advertising
Sales Promotion
Events and Experiences
Public Relations and Publicity
Direct Marketing
Personal Selling
Ricardo Vanegas – 2011
3. Advertising
Any paid form of non-personal
presentation and promotion of
ideas, goods, or services
Ricardo Vanegas – 2011
4. Sales Promotion
A variety of short-term incentives
to encourage trial or purchase of
a product or service
Ricardo Vanegas – 2011
5. Events and Experiences
Company sponsored activities
and programs designed to create
daily or special brand-related
interactions.
Ricardo Vanegas – 2011
6. Public Relations & Publicity
A variety of programs designed to
promote or protect a company’s
image or its individual products.
Ricardo Vanegas – 2011
7. Direct Marketing
Use of mail, telephone, fax, e-
mail, or internet to communicate
directly with or solicit response or
dialogue from specific customers
and prospects.
Ricardo Vanegas – 2011
8. Personal Selling
Face-to Face interaction with one
or more prospective purchasers
for the purpose of making
presentation, answering
questions, and procuring orders.
Ricardo Vanegas – 2011