1. Advertisements play an essential role in creating an image of a product in consumers' minds and must communicate relevant information to the target audience in a catchy way. 2. It is important for marketers to understand consumer behavior and needs to create effective advertisements for the right audience. Advertisements must appeal to the target audience to connect them to the brand and potentially increase sales. 3. Advertisements should show what consumers like about a product based on research of the target audience's expectations, preferences, and psychologies without offending any groups, and provide relevant information in a non-confusing manner.