The document provides information about advertising, including its definition, objectives, and techniques. It discusses how advertising aims to turn people's attention towards specific products or services by communicating information to induce people to buy. The summary also mentions that advertising agencies can help plan strategies to differentiate products from competitors and communicate information to consumers. Finally, it states that advertising works by moving potential buyers through stages from awareness to interest to desire to action.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
As companies are spending large amount of investment on the advertisement because they want to keep their product at the top of the customer’s mind. Advertisement has proven to be a successful tool for the communication but companies are still in the confusion that what kind of ingredients should be there and how do these advertisements will help to change the consumer buying behavior
This session provides attendees with an opportunity to gain an understanding of the components of effective advertising and paid media campaigns; how to evaluate various types of media; learn advertising industry terminology; examine emerging advertising issues in traditional and new media, plus examples and rationales of common practices. All types of media will be explored and analyzed including, but not limited to, television, radio, magazine, newspaper, outdoor and the Internet.
Promotion is the entire set of activities which communicate the product, Brand, Service so on to the user. The Idea is to make people aware, attract and induce to buy the product, in preference over others
These slides includes the detailed history of advertising and how advertising agencies start working and when the first advertising agency came into existence. These slides include data about Pakistani advertising agencies.
Promotion-Meaning and Significance and types, Advertising, personal selling, Public Relations & sales promotion, Factors affecting promotion mix decisions. Channels of Distribution –Definition and importance, Factors affecting channels, Types of marketing channels Factors affecting choice of distribution channel, Wholesaling and retailing; Types of Retailers
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptetebarkhmichale
Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
3. • Advertising is any form of paid non-personal
presentation of ideas, goods, or services for
the purpose of inducing people to buy.
weeler .
D E F I N I T I
O N
4. MEANING
• The word advertising is derived from two
Latin Words ‘Ad’ and ‘Verto’.
• Ad – towards
• Verto – I turn
• Literally it means to turn the people’s
attention to a specific thing.
5. “ Never write an advertisement
which you wouldn't want your family to
read.
You wouldn't tell lies to your own wife.
Don't tell them to mine.”
“ Never write an advertisement
which you wouldn't want your family to
read.
You wouldn't tell lies to your own wife.
Don't tell them to mine.”
7. • ADVERTISER SHOULD KNOW THE
TECHNIQUES OF ATTRACTING A
PARTICULAR PRODUCT AND
WHETHER THE PRODUCT WILL BE
ACCEPTED BY THE PEOPLE.
• IT SHOULD EVEN KNOW ABOUT THE
FINANCIAL CONDITION IN THE
MARKET.
• THE ADVERTISING SHOULD BE
SIMPLE SHORT AND WITH CORRECT
HOW DOES ADVERTISING
WORK?
10. Functions
To differentiate the product from their
competitors
To communicate product information
To urge product used
To expand the product distribution
To increase brand preference and loyalty
To reduce overall sales cost
Creates new demands
18. Primary services of Advertising
agencies
• complete a marketing analysis.
• develop an advertising plan.
• prepare a creative strategy.
• create advertising executions.
• develop and implement a media plan.
• handle billing and payments.
• integrate other marketing communications.
19. Advertising AgencyAdvertising Agency
A marketing specialist firm that assistsA marketing specialist firm that assists
the advertiser in planning and preparingthe advertiser in planning and preparing
its advertisements.its advertisements.
They have specialists who know allThey have specialists who know all
about the effect of different advertisingabout the effect of different advertising
methods and can help a company withmethods and can help a company with
their strategytheir strategy
20. Types of Advertising Agencies
• Full Service Agencies
• Modular agencies
• In house agencies
• Role of advertising agencies
26. Society
&
Advertising
Uplifts the living standard
Generates gainful employment
oppurtunities
Provides new horizons of knowledge
Upholds the culture of a nation
30. Unhealthy Ad’s
• Kids are filled with advertisements for junk food and fast
foods
• Kids see one food commercial every five minutes during
Saturday morning cartoons, most of them for foods high
in fat, sugar and calories (great schools.net)
31. Advertising food affects diet
• Many of the advertisements
that children are being
exposed to are food ad's.
• These ad's are mostly
products of low nutrition value.
• McDonalds spends roughly
$570 million a year on
advertising.
• These ad's effect children
because they will most likely
lead to obesity.
32. Protecting Children from
Advertising
• Demands should
be made on the
FTC to make the
first move and
create more strict
rules about
marketing to
children since they
are the ones who
control what we
watch on tv
33. Children are Affected by Ad’s
Advertising is a multi million dollar
project that has an huge influence
on children
Kids are literally assaulted from
morning to night. The ad industry
targets them in their home, in the
school, and virtually all points in
between (essential.org)
Children under 12 already spend a
whopping $28 billion a year. Teen-
agers spend $100 billion. Children
also influence another $249 billion
spent by their parents (about.com)
40. Characteristics
• Non personal form of
Communication aimed at a target
audience .
• Used by Commercial , Not for Profit
Organizations and the Government .
• Advertising is paid for .
• Most advertisements are ultimately
concerned with selling .
• It is the major element of Promotion
41. Classification of Advertising
• On Geographical basis :
Global
National
Regional
Local
o On Target Group basis :
Consumer
Professional
Industrial
Corporate
Trade
• On basis of Demand :
Product demand
Brand demand
o Advertising of service :
Hotel services
Education services
Transportation services
Hospitality services
Financial service
o Idea advertising
44. AIDA
Advertisers should seek :
A – Increase Awareness
I – Create Interest
D – Develop a desire
A – Actions that Encourage customers to
buy
Advertising seeks to move potential buyers through these stages .
47. The Advertising Campaign
• When developing a marketing
communication strategy, you do not
restrict your plan to just advertising
• Many things are also done such as direct
mailing, PR, special events, radio, media
49. Main Parties involved in
Advertising
Regulatory Organizations
Government
Competitions
ADVERTISER
Facilitating Organizations
Advertising Agency
Media
Research supplies
Markets and Consumer Behavior
56. Who is Generation Y?
• 76 million people born between 1978 – 2000
• Millienials, Net Generation, Echo Boomers,
Google Generation, iGeneration
• Ongoing debate about where to begin and end a
generation.
57. perception
80% of CEO’s believe of
believe their brand provides
a superior customer
experience
8 % of their customers
agree
(Bain & Company)
FUTURELAB
58. 76% of consumers don’t believe that
companies tell the truth in advertisements
Yankelowich,2006
FUTURELAB
IAMTHEMEDIA
60. 60
LAW OF FEW
10% INFLUENCE PURCHASING
BEHAVIOR OF OTHER 90%
CREATINGBUZZ
61. “I have always believed that writing
advertisements is the second most profitable form
of writing. The first, of course, is ransom notes...”
Philip Dusenberry
Editor's Notes
All about pushing things out at people. A one way process. Shove, shout, sell.
Instead of using marketing to shove things out and yell, it’s about creating things that draw people in. Things that make them want to come learn/see/engage more.
Dusenberry was well-known for his work with one of his major clients, the soft drink giant Pepsi . He devised the advertising slogan "The Choice of a New Generation", and was instrumental in casting celebrities in Pepsi's high-profile advertisements, including Lionel Richie , Don Johnson , Madonna and Michael J. Fox . Dusenberry was overseeing the production of an infamous Pepsi commercial starring Michael Jackson in which Jackson's hair accidentally caught fire when a smoke effect misfired
