The document discusses consumer behavior and the shampoo market in India. It provides context on Procter & Gamble's focus on understanding consumers and segmentation strategies used in the shampoo market. It also summarizes findings from a study on consumer perceptions of shampoo brands and the impact of factors like price, packaging, and advertising on sales. The study aimed to analyze the relationship between brands and buying behavior and the influence of advertising on purchases.
The document provides information about Pantene's market share and 4P's analysis in Thailand. It states that Pantene has been the leading beauty shampoo brand since 2009, with 14% of the market share. While Sunsilk has the largest share at 26%. The analysis also examines the brands' products, prices, places of distribution and promotional strategies. It finds that Pantene's bottles are white while competitors have color-coded bottles for different formulas. Pantene targets all consumer groups but has not fully utilized online media or emphasized new product developments.
Dove launched a marketing campaign called "Campaign for Real Beauty" to promote positive body image. The campaign features ordinary women rather than models and aims to build women's self-esteem. Dove's parent company Unilever generates over €51 billion in annual sales from brands in over 190 countries. Market research shows most women are dissatisfied with their appearance and Dove aims to address this issue through advertising, websites, billboards, and panel discussions to promote its message.
Sunsilk Brand audit best report "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
This document provides information about Unilever, Procter & Gamble, and their hair care brands Sun Silk and Head & Shoulders. It discusses the founders and history of Unilever and P&G. For Sun Silk and Head & Shoulders, it outlines their target markets through demographic and lifestyle segmentation, and describes their marketing strategies around product lines, pricing, and promotions. Key differences are noted between the two brands' approaches to capturing market share in Pakistan.
This document discusses the brand Dove and its marketing strategies. It provides background on Dove's history starting in 1957 and its expansion into international markets. It then analyzes Dove's brand portfolio, branding elements, pricing, distribution, and marketing campaigns focused on promoting positive body image. Key campaigns discussed include "Real Beauty" from 2007 and "My Beauty My Say" from 2016. The document also examines Dove's brand associations, brand resonance pyramid, and SWOT analysis.
Head & Shoulders is the number one anti-dandruff shampoo brand in the world. When it launched in India in 1997, it fueled growth in the anti-dandruff segment, which now makes up 15% of the total shampoo market. Head & Shoulders targets higher middle class, brand conscious consumers and positions itself as a mild yet effective anti-dandruff product compared to competitors like Clinic All Clear. It has established itself as a strong brand through differentiation, variety of products, effective marketing campaigns, and brand loyalty.
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
The document provides information about Pantene's market share and 4P's analysis in Thailand. It states that Pantene has been the leading beauty shampoo brand since 2009, with 14% of the market share. While Sunsilk has the largest share at 26%. The analysis also examines the brands' products, prices, places of distribution and promotional strategies. It finds that Pantene's bottles are white while competitors have color-coded bottles for different formulas. Pantene targets all consumer groups but has not fully utilized online media or emphasized new product developments.
Dove launched a marketing campaign called "Campaign for Real Beauty" to promote positive body image. The campaign features ordinary women rather than models and aims to build women's self-esteem. Dove's parent company Unilever generates over €51 billion in annual sales from brands in over 190 countries. Market research shows most women are dissatisfied with their appearance and Dove aims to address this issue through advertising, websites, billboards, and panel discussions to promote its message.
Sunsilk Brand audit best report "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
This document provides information about Unilever, Procter & Gamble, and their hair care brands Sun Silk and Head & Shoulders. It discusses the founders and history of Unilever and P&G. For Sun Silk and Head & Shoulders, it outlines their target markets through demographic and lifestyle segmentation, and describes their marketing strategies around product lines, pricing, and promotions. Key differences are noted between the two brands' approaches to capturing market share in Pakistan.
This document discusses the brand Dove and its marketing strategies. It provides background on Dove's history starting in 1957 and its expansion into international markets. It then analyzes Dove's brand portfolio, branding elements, pricing, distribution, and marketing campaigns focused on promoting positive body image. Key campaigns discussed include "Real Beauty" from 2007 and "My Beauty My Say" from 2016. The document also examines Dove's brand associations, brand resonance pyramid, and SWOT analysis.
Head & Shoulders is the number one anti-dandruff shampoo brand in the world. When it launched in India in 1997, it fueled growth in the anti-dandruff segment, which now makes up 15% of the total shampoo market. Head & Shoulders targets higher middle class, brand conscious consumers and positions itself as a mild yet effective anti-dandruff product compared to competitors like Clinic All Clear. It has established itself as a strong brand through differentiation, variety of products, effective marketing campaigns, and brand loyalty.
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
Super shampoo products and the indian mass market case studyMustahid Ali
Super shampoo products and the indian mass market case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
The document discusses a study conducted on customer preferences for Sunsilk shampoo. The objectives were to determine average customer preference, identify significant variables affecting preference, and recognize customer benefits. The scope covered Sunsilk shampoo categories in Dwarka. Primary data was collected through questionnaires with 50 samples. Most respondents had tried Sunsilk and learned about it from friends. Customers expected hair smoothness and prevention of hair fall. Need satisfaction most influenced preference. Sunsilk was found to be easily available and affordable.
Black and Decker: Household Products Groups: Brand TransitionSwarupa Rani Sahu
Black and Decker acquired GE's housewares division in 1984 to gain access to housewares buyers. They were allowed to use the GE brand name for 3 years before transitioning to Black and Decker. They considered various options for gradually transitioning the brand name, including transitioning premium products first or linking the transition to new product development under the Black and Decker name. They ultimately decided that gradually transitioning the brand name through new product development, starting with premium products, would best align Black and Decker with GE's innovative image and facilitate a smooth transition.
Dove is a personal care brand owned by Unilever that produces beauty bars. Dove was first introduced in 1955 in the Netherlands and brought to the US in 1957. It touted containing moisturizers which helped it thrive in the 1960s as a niche skin care product. In the 1970s, an advertising campaign publicized that Dove dried and irritated skin less than ordinary soap, helping it gain market share. Dove targets women of all ages, shapes and sizes, especially working women, and positions itself as helping women feel beautiful as they are through campaigns promoting positive self-esteem. Dove's main competitors in the moisturizing beauty bar segment are Olay, Vivel, and Himalaya so
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
This document outlines a broadcast advertising plan for Sunsilk hair conditioner in Vietnam. It includes a situation analysis of the brand and market, consumer research findings, and recommendations. The proposed big idea is that using Sunsilk hair conditioner the right way will make hair soft and help dreams shine. Most of the marketing budget (74%) would be allocated to television advertising, with the goals of informing consumers about proper usage, changing misperceptions, and driving trial among women ages 15-29. Success will be measured through surveys assessing brand awareness, ad recall and understanding, and desire to purchase the product.
This document discusses Head & Shoulders anti-dandruff shampoo brand in India. It provides details on the brand's introduction in India in 1997, its positioning as a premium anti-dandruff brand, and its growth of the anti-dandruff shampoo market segment to 15% of the total shampoo market. The document also summarizes the brand's target market, packaging, advertising, pricing and distribution strategies.
- Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble and is the world's number one anti-dandruff shampoo.
- When launched in India in 1997, the anti-dandruff market was small but growing and dominated by Clinic All Clear; Head & Shoulders fueled further growth.
- The document discusses Head & Shoulders marketing strategies in India, including segmentation, targeting, positioning, products, pricing, placement, and promotion.
This document provides an overview of the Indian shampoo market and consumer behavior related to shampoo purchases. It discusses how shampoo manufacturers like Procter & Gamble and Hindustan Unilever segment the market and position different brands based on benefits. The aggressive marketing of new brands and line extensions in India has led to rapid market growth. The document also examines factors like pricing, advertising, and consumer perceptions that influence shampoo sales. Finally, it outlines the objectives and methodology of a study analyzing brand preferences and the impact of advertising on consumer buying behavior in the Indian shampoo market.
The Measurement of Brand Awareness and Brand Perception>soumojit neogy
This document provides a project report on measuring brand awareness and perception of Garnier Ultra Blends hair products in India. The report outlines the research methodology used, which included a descriptive study design with a sample size of 50 respondents surveyed using a structured questionnaire. Statistical analysis tools like charts, percentages, and interval estimation were used to analyze the collected primary data. The findings showed that brand awareness positively influences purchasing behavior. Customers believe branded products have better quality and enhance social status. The report concludes that Garnier needs to enhance brand image associations for their target audience to gain long-term strategic benefits.
This document provides an overview of the soap industry in India, Unilever as a company, and the Dove brand. It discusses Dove's product strategy of combining moisturizer and softness for dry skin. Dove's pricing strategy involved initially entering India at a high price but then lowering the price. The document also outlines Dove's distribution, promotion, market segmentation, targeting, positioning, and SWOT analysis.
Nivea was established in 1882 by Paul C. Biersdorf as a medical plaster brand, and was named "Nivea" in 1911 to mean snow in Latin. It has since grown into a global skin care brand owned by Beiersdorf, present in over 150 countries with 15% of the global skin care market in 1990. Nivea adopted an umbrella branding strategy, extending its product categories and brand globally to increase brand equity and tap new consumers, though this posed risks of brand dilution if not managed well. The brand's marketing emphasizes mass advertising and appeals to the upper strata through a personality of trust and love while always keeping the brand young and linked to its consumer base.
This document provides a market analysis of Tide detergent in India. It discusses the social, technological, economic, ecological, political/legal environments and how Tide positions itself within these. A SWOT analysis finds Tide's strengths are its market leadership, quality and reputation, while weaknesses include strong competitors. The analysis also covers Tide's target demographics, product mix, and life cycle. It evaluates Tide using frameworks like the 4Ps, Maslow's hierarchy, and the Ansoff matrix to understand how Tide markets to consumers in India.
Dove soap targets women of all ages, especially those above 18, who care about their skin and use beauty products. It focuses on working women who don't have much time for themselves by positioning its soap as providing double benefits of cleansing and moisture. Dove also targets high-income and upper-middle class women who can pay the desired price. The company positions Dove soap as a personal care and beauty product rather than just a soap by emphasizing its high moisturizer content to differentiate it from competitors.
The document discusses Dove's brand strategy and positioning. It aims to redefine beauty standards and empower women by making them feel more confident and optimistic about their natural beauty. Dove products are designed to nourish skin and hair from within in order to repair damage and strengthen hair, reducing hair fall and breakage. The brand also runs an educational self-esteem project to help young people improve their self-esteem.
Pantene is currently the market leader in premium hair care products in India but faces stagnating market growth and falling market share. Its objectives are to increase market share and be seen as the top hair care brand. It plans to achieve this through new product formulations with revolutionary results and more interactive marketing strategies. The target audience is proposed to expand to both females and males seeking to look younger through healthy hair. Pantene will position itself as the "Spring of Life" and leverage the 4Ps of marketing with a new product line, competitive pricing, wide availability and promotional activities including TV, radio and digital advertising.
Axe uses a targeted marketing strategy focused on young men aged 16-35. It positions itself as a cool, confident brand through provocative advertising campaigns. Axe's promotional mix includes TV, print, and online advertising, as well as sales promotions, interactive games, mobile apps, events, and publicity stunts. The brand's unconventional innovations and adventurous marketing approach have helped it become the leading male deodorant brand in India.
Saffola is a brand of cooking oils owned by Marico Limited that is positioned as heart healthy. It has evolved over time from targeting only heart patients to a broader audience interested in healthy living. Saffola now offers multiple variants including Saffola Gold for a healthy lifestyle, Saffola Active for weight management, Saffola Total for heart health, and Saffola Tasty for family nutrition. Through advertising campaigns and promotions, Saffola aims to inspire small steps toward heart health and fitness.
The document discusses key differences in marketing to low-income customers, also known as "Bottom of the Pyramid" customers. It notes that these customers have low and volatile incomes, limiting their purchasing power. As a result, affordability must be central to serving this segment. Additionally, distribution channels may need to be modified to reach low-income customers effectively. The document also discusses product modifications like smaller sizes, as well as promotional channels suitable for this segment like local forms of promotion.
It then assesses whether low-income customers would be a profitable target for Unilever in Brazil, noting potential problems and rewards. While individual buying power is low, the aggregate power is high. A new challenge is achieving low cost
This document provides a brand audit of Sunsilk shampoo conducted by a group of MBA students. It includes an overview of Sunsilk's history, logo, brand portfolio, target market, marketing strategies, competitive analysis, packaging, pricing, promotion, advertising, SWOT analysis, and brand equity. The audit examines Sunsilk's current position in the market and provides recommendations. Statistical analysis from consumer surveys is also included to understand brand awareness, positioning, and consumer perceptions.
The marketing plan is for Allenora shampoo produced by Zapotol corp. The shampoo will be distributed in Pakistan and targets both men and women but mainly women. It will be available in 100ml, 200ml, and 400ml bottles as well as sachet packets. The plan is to become a strong shampoo brand within 5 years. The shampoo has 7 benefits including anti-damage, anti-dandruff, and conditioning. It will compete with popular brands like Head & Shoulders, Clear, Sunsilk, and Dove. Market research will be conducted to understand customer preferences and feedback on packaging, quality, and performance. The shampoo will be positioned as a
Super shampoo products and the indian mass market case studyMustahid Ali
Super shampoo products and the indian mass market case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
The document discusses a study conducted on customer preferences for Sunsilk shampoo. The objectives were to determine average customer preference, identify significant variables affecting preference, and recognize customer benefits. The scope covered Sunsilk shampoo categories in Dwarka. Primary data was collected through questionnaires with 50 samples. Most respondents had tried Sunsilk and learned about it from friends. Customers expected hair smoothness and prevention of hair fall. Need satisfaction most influenced preference. Sunsilk was found to be easily available and affordable.
Black and Decker: Household Products Groups: Brand TransitionSwarupa Rani Sahu
Black and Decker acquired GE's housewares division in 1984 to gain access to housewares buyers. They were allowed to use the GE brand name for 3 years before transitioning to Black and Decker. They considered various options for gradually transitioning the brand name, including transitioning premium products first or linking the transition to new product development under the Black and Decker name. They ultimately decided that gradually transitioning the brand name through new product development, starting with premium products, would best align Black and Decker with GE's innovative image and facilitate a smooth transition.
Dove is a personal care brand owned by Unilever that produces beauty bars. Dove was first introduced in 1955 in the Netherlands and brought to the US in 1957. It touted containing moisturizers which helped it thrive in the 1960s as a niche skin care product. In the 1970s, an advertising campaign publicized that Dove dried and irritated skin less than ordinary soap, helping it gain market share. Dove targets women of all ages, shapes and sizes, especially working women, and positions itself as helping women feel beautiful as they are through campaigns promoting positive self-esteem. Dove's main competitors in the moisturizing beauty bar segment are Olay, Vivel, and Himalaya so
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
This document outlines a broadcast advertising plan for Sunsilk hair conditioner in Vietnam. It includes a situation analysis of the brand and market, consumer research findings, and recommendations. The proposed big idea is that using Sunsilk hair conditioner the right way will make hair soft and help dreams shine. Most of the marketing budget (74%) would be allocated to television advertising, with the goals of informing consumers about proper usage, changing misperceptions, and driving trial among women ages 15-29. Success will be measured through surveys assessing brand awareness, ad recall and understanding, and desire to purchase the product.
This document discusses Head & Shoulders anti-dandruff shampoo brand in India. It provides details on the brand's introduction in India in 1997, its positioning as a premium anti-dandruff brand, and its growth of the anti-dandruff shampoo market segment to 15% of the total shampoo market. The document also summarizes the brand's target market, packaging, advertising, pricing and distribution strategies.
- Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble and is the world's number one anti-dandruff shampoo.
- When launched in India in 1997, the anti-dandruff market was small but growing and dominated by Clinic All Clear; Head & Shoulders fueled further growth.
- The document discusses Head & Shoulders marketing strategies in India, including segmentation, targeting, positioning, products, pricing, placement, and promotion.
This document provides an overview of the Indian shampoo market and consumer behavior related to shampoo purchases. It discusses how shampoo manufacturers like Procter & Gamble and Hindustan Unilever segment the market and position different brands based on benefits. The aggressive marketing of new brands and line extensions in India has led to rapid market growth. The document also examines factors like pricing, advertising, and consumer perceptions that influence shampoo sales. Finally, it outlines the objectives and methodology of a study analyzing brand preferences and the impact of advertising on consumer buying behavior in the Indian shampoo market.
The Measurement of Brand Awareness and Brand Perception>soumojit neogy
This document provides a project report on measuring brand awareness and perception of Garnier Ultra Blends hair products in India. The report outlines the research methodology used, which included a descriptive study design with a sample size of 50 respondents surveyed using a structured questionnaire. Statistical analysis tools like charts, percentages, and interval estimation were used to analyze the collected primary data. The findings showed that brand awareness positively influences purchasing behavior. Customers believe branded products have better quality and enhance social status. The report concludes that Garnier needs to enhance brand image associations for their target audience to gain long-term strategic benefits.
This document provides an overview of the soap industry in India, Unilever as a company, and the Dove brand. It discusses Dove's product strategy of combining moisturizer and softness for dry skin. Dove's pricing strategy involved initially entering India at a high price but then lowering the price. The document also outlines Dove's distribution, promotion, market segmentation, targeting, positioning, and SWOT analysis.
Nivea was established in 1882 by Paul C. Biersdorf as a medical plaster brand, and was named "Nivea" in 1911 to mean snow in Latin. It has since grown into a global skin care brand owned by Beiersdorf, present in over 150 countries with 15% of the global skin care market in 1990. Nivea adopted an umbrella branding strategy, extending its product categories and brand globally to increase brand equity and tap new consumers, though this posed risks of brand dilution if not managed well. The brand's marketing emphasizes mass advertising and appeals to the upper strata through a personality of trust and love while always keeping the brand young and linked to its consumer base.
This document provides a market analysis of Tide detergent in India. It discusses the social, technological, economic, ecological, political/legal environments and how Tide positions itself within these. A SWOT analysis finds Tide's strengths are its market leadership, quality and reputation, while weaknesses include strong competitors. The analysis also covers Tide's target demographics, product mix, and life cycle. It evaluates Tide using frameworks like the 4Ps, Maslow's hierarchy, and the Ansoff matrix to understand how Tide markets to consumers in India.
Dove soap targets women of all ages, especially those above 18, who care about their skin and use beauty products. It focuses on working women who don't have much time for themselves by positioning its soap as providing double benefits of cleansing and moisture. Dove also targets high-income and upper-middle class women who can pay the desired price. The company positions Dove soap as a personal care and beauty product rather than just a soap by emphasizing its high moisturizer content to differentiate it from competitors.
The document discusses Dove's brand strategy and positioning. It aims to redefine beauty standards and empower women by making them feel more confident and optimistic about their natural beauty. Dove products are designed to nourish skin and hair from within in order to repair damage and strengthen hair, reducing hair fall and breakage. The brand also runs an educational self-esteem project to help young people improve their self-esteem.
Pantene is currently the market leader in premium hair care products in India but faces stagnating market growth and falling market share. Its objectives are to increase market share and be seen as the top hair care brand. It plans to achieve this through new product formulations with revolutionary results and more interactive marketing strategies. The target audience is proposed to expand to both females and males seeking to look younger through healthy hair. Pantene will position itself as the "Spring of Life" and leverage the 4Ps of marketing with a new product line, competitive pricing, wide availability and promotional activities including TV, radio and digital advertising.
Axe uses a targeted marketing strategy focused on young men aged 16-35. It positions itself as a cool, confident brand through provocative advertising campaigns. Axe's promotional mix includes TV, print, and online advertising, as well as sales promotions, interactive games, mobile apps, events, and publicity stunts. The brand's unconventional innovations and adventurous marketing approach have helped it become the leading male deodorant brand in India.
Saffola is a brand of cooking oils owned by Marico Limited that is positioned as heart healthy. It has evolved over time from targeting only heart patients to a broader audience interested in healthy living. Saffola now offers multiple variants including Saffola Gold for a healthy lifestyle, Saffola Active for weight management, Saffola Total for heart health, and Saffola Tasty for family nutrition. Through advertising campaigns and promotions, Saffola aims to inspire small steps toward heart health and fitness.
The document discusses key differences in marketing to low-income customers, also known as "Bottom of the Pyramid" customers. It notes that these customers have low and volatile incomes, limiting their purchasing power. As a result, affordability must be central to serving this segment. Additionally, distribution channels may need to be modified to reach low-income customers effectively. The document also discusses product modifications like smaller sizes, as well as promotional channels suitable for this segment like local forms of promotion.
It then assesses whether low-income customers would be a profitable target for Unilever in Brazil, noting potential problems and rewards. While individual buying power is low, the aggregate power is high. A new challenge is achieving low cost
This document provides a brand audit of Sunsilk shampoo conducted by a group of MBA students. It includes an overview of Sunsilk's history, logo, brand portfolio, target market, marketing strategies, competitive analysis, packaging, pricing, promotion, advertising, SWOT analysis, and brand equity. The audit examines Sunsilk's current position in the market and provides recommendations. Statistical analysis from consumer surveys is also included to understand brand awareness, positioning, and consumer perceptions.
The marketing plan is for Allenora shampoo produced by Zapotol corp. The shampoo will be distributed in Pakistan and targets both men and women but mainly women. It will be available in 100ml, 200ml, and 400ml bottles as well as sachet packets. The plan is to become a strong shampoo brand within 5 years. The shampoo has 7 benefits including anti-damage, anti-dandruff, and conditioning. It will compete with popular brands like Head & Shoulders, Clear, Sunsilk, and Dove. Market research will be conducted to understand customer preferences and feedback on packaging, quality, and performance. The shampoo will be positioned as a
This document provides an overview of Pantene, a brand of hair care products owned by Procter & Gamble. It discusses Pantene's product introduction, marketing concept focusing on target markets and competitors, marketing mix involving product, price, place, and promotion strategies. It also includes a SWOT analysis and uses the BCG matrix to analyze Pantene's product portfolio. Marketing research processes and consumer behavior relevant to Pantene are summarized as well.
This document provides a project report on a study of soap buying behavior among rural consumers in India. The report was completed by Akhilesh Kumar under the guidance of Prof. G.M. Jayasheenan. The report includes an introduction on the history of soap companies targeting rural markets in India. It describes the objectives and scope of the study, which was to understand rural consumer choices, usage habits, and buying behaviors related to soap products. The report also includes a literature review, SWOT analysis, research methodology, data collection details from a village, data analysis, conclusions, and recommendations.
L'oreal Consumer Buying Behaviour - MET STUDENTSRajesh Shetty
L'Oreal was founded in 1909 by a French chemist and is now the world's largest cosmetics company. Headquartered near Paris, L'Oreal started in the hair color business but expanded into skin care, makeup, perfumes, and hair care. It has a portfolio of brands like L'Oreal Paris, Maybelline, Garnier, Lancome, and Vichy. L'Oreal is the top patent holder in nanotechnology in the US. While cosmetics are its main revenue driver, it also operates in dermatology and pharmaceuticals.
This document outlines the marketing strategy of the hair care brand Sunsilk over different stages of its growth in India. It started in 1954 in the UK and focused on advertising specific hair issues. By 1959, it was available in 18 countries. In India, within 10 years it introduced an anti-dandruff shampoo and expanded its product line. Later, it targeted expanding its market reach and launched products at different price points along with changing packaging. Currently, its strategies include celebrity endorsements, online discounts and availability across various retail channels to build awareness and expand its consumer base.
Report On “Customers’ Perception towards Imported Cosmetics & Preference towa...Md. Abdur Rakib
Report on “Customers’ Perception towards Imported Cosmetics & Preference towards Different Brands of Shampoo”. It is based on the Study of Advanced Marketing Research course study.
The report is prepared by Elegant (VI) group.
Sunsilk Gang of Girls (GOG) was an online community launched by Hindustan Unilever to connect with their target audience of women. GOG allowed women to share personal information, get advice from hair experts, and participate in contests. It was a major initiative for the hair care brand Sunsilk and helped build an engaged online community. However, concerns were raised around personal information being shared and potential blocking of users. The GOG concept was successful and saw over 3.5 million registrations, with plans to launch a new rural-focused version called "Sunsilk Saheli".
This document summarizes a marketing research study on shampoos in India. The objectives were to study the current Indian shampoo market, analyze brand relationships, assess advertising influence, and study impact of clinical lab seals. Primary and secondary data was collected through interviews and research reports. The scope covered major shampoo categories from a customer satisfaction perspective. Limitations included a one month time constraint. The study's universe was Delhi and sampled 28 consumers through disproportionate stratified random sampling. Key findings showed people use multiple shampoos or remedies for various hair problems. Advertising most influenced purchases. Recommendations included developing quality, benefits, and targeting specific problems.
Sunsilk launched an online social networking site called "Gang of Girls" in 2006 to engage with young female customers. The site provided hair care advice, blogs, chat rooms and other content focused on topics of interest to girls. It became popular with over 500,000 registered members and 30,000 online "gangs". However, the site was limited in its ability to reach rural consumers and those without internet access.
Dove aims to help women feel beautiful through gentle, caring products. It promotes a mild soap concept using ingredients like milk that nourish skin without drying or harm. Dove symbolizes gentleness like its namesake bird. For hair, it aims to leave hair silky, soft, and healthy. Dove's "Real Beauty" campaign features real women to widen the definition of beauty and connect emotionally by showing it cares how women feel about themselves.
This marketing audit summarizes the external environment, internal capabilities, and current marketing performance of Shakthi FM radio. The external PESTEL analysis identifies factors like increased social media usage and rising frequency charges as challenges. Internally, Shakthi FM has capabilities like dedicated news and production teams. However, the conversion rate is currently only 15% and competitors are gaining market share. The marketing mix is analyzed, with opportunities identified to improve pricing packages, online promotion, and targeting of SME clients to help increase the conversion rate to the target of 30%.
This marketing plan introduces a new innovative hair color shampoo product by Sunsilk to be marketed in Pakistan. The plan aims to maintain Sunsilk's status as the second leading hair care brand and reach a target sales of Rs 50 million in the first year. It analyzes the internal and external environments to determine the best strategies. The hair color industry is currently growing as more consumers wish to color their hair. Sunsilk hair color shampoo will be positioned as a unique and convenient product that is less harmful than other hair color products in the market.
Top 10 hair salon manager interview questions and answersforeverlove251092
The document provides resources for hair salon manager interviews, including common interview questions, examples, and tips. It includes links to download free ebooks on interview questions and secrets to winning jobs. Sample questions cover why the applicant wants the job, mistakes made, challenges, describing the work week, weaknesses, reasons for hiring, salary, and questions for the employer. Additional tips include practicing different interview types and sending thank you letters.
This marketing presentation summarizes a perceptual map analysis of Head & Shoulders anti-dandruff shampoo. It outlines the company and brand history, key target segments, and positioning as the world's number 1 anti-dandruff product. Two perceptual maps are presented, showing competitors' positions and consumers' perceptions. A gap analysis identifies areas for improvement such as promoting additional attributes and awareness in rural areas. Recommendations include addressing froth problems, focusing on product depth, and delivering on claims to close the perception gap between company and consumers.
The document discusses Sunsilk's online community called Sunsilk Gang of Girls (GOG) and the brand's efforts in online and rural marketing. It provides snapshots of features from Sunsilk GOG and other brand sites. It also outlines the success of Sunsilk GOG, challenges faced, trends in online media usage, types of brands suitable for online promotion, and issues with rural marketing.
This document provides information about a group assignment for a Principles of Marketing course. It includes an introduction and background on Pantene, a hair care brand owned by Procter & Gamble. The document then discusses Pantene's target market in Malaysia, product positioning, types of consumer products, branding strategies, packaging and labeling, pricing strategies, and promotional strategies including advertising and sales promotions. The key points are that Pantene targets consumers in Malaysia with specific hair care needs through different product lines. It positions itself as a premium hair care brand and discusses strategies around branding, packaging, pricing and promoting the products.
This document discusses issues related to advertising in the Indian shampoo market. It provides an overview of the market, key factors that influence consumer purchasing behavior, and challenges faced by advertisers. The market has seen significant growth and fragmentation as companies launch numerous new brands and variants to target specific hair and scalp issues. Advertising plays a key role in guiding consumer expectations and creating a brand image or halo. However, some consumers actively avoid advertising, posing challenges for advertisers to create distinctive and relevant ads that catch consumer attention. Creativity in advertising is important to engage consumers and build brand loyalty in this competitive market.
Comparative Study of Comedy Advertisements versus Emotional AdvertisementsKakoli Laha
This document summarizes a study comparing the effectiveness of comedy advertisements versus emotional advertisements. The study aims to understand which type of advertisement better influences consumer loyalty and purchasing decisions. It reviews literature finding that comedy advertisements grab more attention by lowering defenses and creating positive feelings, while emotional advertisements forge stronger bonds by appealing to universal human emotions. The document also examines the hierarchy of effects model which outlines six stages consumers progress through from awareness to purchase - from cognitive understanding to affective liking to conative behavior change. The objective is to determine whether humor or emotional content more successfully moves consumers through these stages.
Social marketing aims to benefit society rather than marketers by influencing behaviors like health and social lifestyles. It applies marketing concepts to social issues. Key elements include understanding target audiences, the "marketing mix" of product, price, place and promotion, and additional factors like publics, partnerships, policy, and funding sources. Some social issues in marketing are exploiting social paradigms, surrogate ads, predatory pricing, false ads, post-purchase dissonance, intrusive promotions, copyright violations, and political and internet marketing ethics.
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...hariharan n
The document discusses key concepts in marketing such as market orientations, approaches to marketing, pricing strategies, advertising, and media. It explains the production concept, product concept, selling concept, marketing concept, and societal concept as different market orientations that guide a company's planning approach. Various pricing strategies are also outlined, including demand pricing, competitive pricing, cost-plus pricing, penetration pricing, and price skimming. Advertising is defined as techniques used to promote products, services, or causes to the public. Media refers to communication channels like newspapers, television, radio, and the internet used to disseminate information.
DECEPTIVE ADVERTISING AND CONSUMER REACTION A STUDY OF DELTA SOAPLinaCovington707
DECEPTIVE ADVERTISING AND CONSUMER REACTION: A STUDY OF DELTA SOAP ADVERTISEMENT
Introduction
Deceptive marketing is false or misleading sales activities and information aimed at luring, coercing, seducing, persuading or enticing both potential and existing consumers of a product to patronize a trader, sellers or manufacturers of a product. It is an act of selling concept as the sole aim is geared towards the immediate conversion of goods to cash not minding the aftermath effect it may have on the buyer or consumer as well as the organization’s sales, sustenance and growth potentials. It can be perpetrated through personal selling, advertising, labelling packaging, catalogue, and deceptive tele-marketing. However, in the developed countries of the world such as America and Europe and even in some under-developed countries, deceptive marketing activities are criminal offences under the Competition Act. In addition, the Act governs various deceptive marketing practices, unsupported test claims and testimonials, misleading ordinary price claims, sending deceptive prize notices by mail or e-mail, certain types of multi-level marketing systems and misleading advertising. Specific provisions also supplement the Criminal Code rules regarding promotional contests.
Apart from addressing the serious issue of unusual sales drop and or new product failure in the market that could be occasioned by post purchase dissonance and lack of repeat purchase by the consumer as a result of the nefarious acts of deceptive advertising, it will be of great importance to traders in our various markets and the management of companies as suggestions will be given to the policy makers which also will serve as clues towards improving their marketing policies and programs towards maintaining and wooing both existing and potential consumers respectively.
Besides it will be useful to other organizations, industries and governmental agencies in the area of policy formulation and strategic marketing.
Deceptive advertising is an advertisement or marketing practice, which is considered deceptive if there is a "representation, omission, or practice that is likely to mislead the consumer". The advertisement does not only necessarily have to cause actual deception, but as noted by Federal Trade Commission (FTC, 1998), the act will likely mislead the consumer.
Although the immense ventures and endeavors have been observed on deceptive advertising which includes identifying and measuring deception but a very slim focus is given on its effects on Consumer loyalty. Deceptive advertising is so to speak as the use of fake or deceptive statements in publicity (Campbell, 1995). Deceptive publicity has been around since the inauguration of time and is still common today. Sometimes it is done innocently by an advocate; however, it is done with the intent in the direction of deceiving the consumers (Aaker, 1974). Generally it is perceived that deception in advertising (false claims) leads ...
This document discusses key principles of effective advertising as outlined by Sir William Crawford. Crawford emphasized three main concepts for good advertising: concentration, domination, and repetition. Concentration refers to focusing advertising resources on a single strong selling point or targeted audience segment. Domination means using large or distinctive advertising placements to stand out among competitors. Repetition requires continuous advertising spending over time to effectively reach audiences. Research, testing, and measuring effectiveness are also discussed as important for guiding advertising strategy and ensuring messages motivate consumers as intended.
When it comes to advertising your business, it's imperative that you know who your "target audience" is, and how to reach them. While it's important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be "direct." Directly reaching those interested in your product or service will ultimately put more money in your pocket. Therefore, before you decide what your message is, and how to deliver it, you need to understand your target audience.
Brand loyalty occurs when consumers feel an emotional attachment to a brand and are willing to consistently purchase from that brand. They may pay higher prices or go out of their way for that brand. Marketers try to build brand loyalty by creating brand experiences that appeal to consumers' senses and emotions. Effective branding engages consumers psychologically and can result in repeat purchases and deeper loyalty over time. True brand loyalty involves behavioral and psychological commitment to the brand.
The document discusses various methods for identifying and understanding target audiences. It describes socio-economic models that categorize audiences by occupation and income. Psychographic and demographic profiling categorize audiences based on personality, values, attitudes, lifestyle, age, gender, social class, and ethnicity. Understanding target audiences through these methods allows production companies to effectively reach them and create products that appeal to their interests and needs.
Advertising works if planned and implemented effectively. It attracts customers, creates loyalty, and increases sales and profits. However, its effects are subtle and occur over time. Dramatic success is rare, and effective ads are creative, unique, and instill desire. While advertising influences consumer behavior through cognition, affection, and action, its impact is difficult to predict as consumer mental processes are dynamic. For advertising to be most effective, it must be targeted, informative, distinctive, and tested before large-scale implementation.
Advertising plays important economic, ethical, and social roles. Economically, it makes consumers aware of products, provides purchase information, and encourages consumption. It differentiates products, builds brand loyalty, and supports media and employment, though it can increase costs. Socially, advertising must follow social norms and risks deception, manipulation, and offending tastes. Ethically, truth and avoiding harm to children are key concerns. Regulators seek fair practices through standards and guidelines.
Paid form of non-personal communication about an organization, product, service or idea from an identified sponsor, using mass media to persuade or influence an audience
This document provides an overview of advertising, including its aims, effectiveness, definitions, and persuasive nature. It discusses how advertising aims to attract attention, build desire, and obtain action from consumers. Advertising persuades by appealing to psychological and emotional needs, associating products with desirable values and lifestyles, and creating symbolic images. The document also covers media selection, planning, and scheduling, discussing the various media channels available and factors to consider when determining ad placement.
This document provides an overview of advertising, including its aims, definitions, and persuasive techniques. It discusses how advertising aims to attract attention, build desire, and obtain action from consumers. Advertising persuades by appealing to consumer needs and desires, and by associating products with positive values, images, and lifestyles. The document also covers different media used for advertising, factors to consider in media selection/planning/scheduling, and the history of television in India.
The document discusses when and why marketers may consider using negative statements about their own products in advertising. It analyzes the psychological perspective behind negative marketing and how it can be a feasible strategy. Two case studies are presented: Nestle used negative marketing in a Yorkie chocolate bar campaign, and a Kodak printer ad also used ambiguous negative messaging. The impact of these campaigns and how negative statements can achieve marketing objectives like raising awareness are explored. Examples must illustrate the strategy's use and effects on brand consumption and image.
This document provides an introduction and overview of key marketing concepts. It defines marketing as a social and managerial process of satisfying customer needs through exchange and defines the customer as being at the heart of modern marketing. It discusses the key elements of marketing including identifying customer needs and wants, developing products and services to meet those needs, distributing and promoting products, and building relationships. It also outlines different states of demand that a marketer may encounter and the corresponding marketing strategies, such as stimulating demand when it is nonexistent or reversing declining demand. Finally, it discusses different philosophies that guide a company's marketing approach such as production-oriented, product-oriented, and societal marketing.
This document discusses future trends in advertising. It predicts that in 10 years, advertisements will need to be more attention-getting, interactive, and brief due to consumers having less time and shorter attention spans. Small businesses will be able to market themselves globally through online tools. However, some consumers may want fewer product ads, so personalized advertising based on personal data and interests may become more common, though this raises privacy concerns. Celebrity endorsements and visually appealing images in ads will also remain effective strategies.
Changing attitudes of consumers through emotional advertisingYohan DSouza
This document provides a project report on changing consumer attitudes through emotional advertising. It discusses advertising and the increasing clutter consumers face. It then examines how emotions like happiness, sadness, and fear can influence consumers when used in advertising. The report aims to study which emotions positively or negatively impact consumers' purchase decisions. It details research conducted on emotional advertising and concludes with findings on how certain emotions can facilitate understanding of advertising messages and influence buying behavior.
The document discusses key factors that influence consumer behavior from a psychological perspective:
1. Motivation and needs drive consumer purchasing behavior as people seek to fulfill basic needs and wants. Marketers can position products as meeting these underlying needs.
2. Perception, attention, memory, and beliefs shape how consumers view products and brands. Marketers employ tactics like humor and repetition to gain attention and influence perceptions.
3. Learning and conditioning affect preferences as consumers learn about product experiences over time which can change their beliefs. Marketers provide information to change prior perceptions.
4. Attitudes and beliefs also guide choices as consumers are drawn to brands that align with their values. Marketers position products to associate with positive traits.
The document discusses key factors that influence consumer behavior from a psychological perspective:
1. Motivation and needs drive consumer purchasing behavior as people seek to fulfill basic needs and wants. Marketers can position products as meeting these underlying needs.
2. Perception, attention, memory, and beliefs shape how consumers view products and brands. Marketers employ tactics like humor and repetition to gain attention and influence perceptions.
3. Learning and conditioning affect preferences as consumers learn about product experiences over time which can change their beliefs. Marketers provide information to change prior perceptions.
4. Attitudes and beliefs also guide choices as consumers are drawn to brands that align with their values. Marketers position products to associate with positive traits.
1) The document discusses the ethical issues with exploiting social paradigms and cultural marketing. Specifically, it examines how some companies target lower-income minority groups with their advertising and products.
2) It provides examples of questionable marketing practices in industries like pharmaceuticals. Many consumers feel companies prioritize profits over people.
3) Culture plays a large role in how people view the world and make purchasing decisions. Marketers must understand cultural differences to be successful in other countries and avoid disrespecting values. Overall changes are needed to build trust between companies and consumers.
This document provides an overview of key things SEOs need to know to keep up with changes at Google in 2014. It discusses Google making over 500 algorithmic changes per year, fluctuations in search results, and the over 85 unique types of search engine results pages. Major topics that SEOs should be familiar with include algorithm updates, click-biasing changes, and user behavior shifts like the rise of mobile search. The document also provides strategies and tactics for SEOs, including focusing on user satisfaction over rankings, prioritizing better content over more content, and leveraging tools like Google Analytics, Webmaster Tools, and Page Speed Insights.
How today's email marketing are connecting, engaging and inspiring customersCalvin Nguyen
This document summarizes key findings from a 2013 email marketing study. Some of the main points include:
- Marketers are increasingly collecting additional customer data like birthdates and ZIP codes to personalize messaging. However, most are still not personalizing emails sent to subscribers.
- Using techniques like pop-up windows, SMS collection, and iPad data entry have increased how marketers collect email addresses on websites and in stores.
- Confirmed opt-in mailings that require customers to confirm their subscription have much higher click rates than typical emails.
- While most marketers use multiple channels, only a small portion market based on customers' stated channel preferences. Most also do not let customers select the types
The Advanced Guide to SEO
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-1/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-2/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-3/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-4/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-5/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-6/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-7/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-8/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-9/
This document provides guidelines for communicating Kaiser Permanente's brand voice in written and verbal communications. It discusses the brand personality as friendly, caring, dedicated and expert health advocate. Guidelines are given for content, focusing on benefits to the audience, and tone, which should be warm and relatable. The document also outlines different audience types and gives tips to ensure communications are compelling and consistent with the Kaiser Permanente brand.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
This document provides an overview of using color in design across 3 lessons:
Lesson 1 discusses using value (lightness/darkness) to create contrast, movement, and lead the eye. Color can override the effects of value by drawing attention.
Lesson 2 covers color wheels, RGB/CMYK models, hues/tints/shades, and how to specify color for print and web. It discusses how perception of color is affected.
Lesson 3 introduces selecting appropriate color schemes and using color effectively in design. Choosing the right colors can enhance a design while wrong colors can detract.
Quy trinh hoach dinh digital marketing qua coca cola case studyCalvin Nguyen
The document provides an overview of how to build brands using digital channels. It discusses how red | brand builders helps clients develop digital brand building strategies. It summarizes Marc Gough explaining why digital is critical for brand building and Chris Elkin outlining an effective process for using digital to build brands. It then gives a case study of how Coca-Cola uses digital channels in the US as a best practice example.
The document provides a comprehensive list of life skills organized by age group that will help children become independent adults. It covers important skills for interactions, time management, money management, organizing, household responsibilities, health, decision making, repair and more. The skills build in complexity as the age ranges increase from ages 4-7, 8-12, 13-15, and 16-18. Mastering these basic life skills at each stage will serve children well as they grow to adulthood.
Lonely Planet brand story - Travel and Social MediaCalvin Nguyen
Lonely Planet has a long history as a travel guidebook publisher and has expanded into various digital platforms and social media over 35 years. They see opportunities to increase engagement with travelers by connecting them across more touchpoints in the travel journey. Their vision is to inspire and enable travelers to connect with the world and each other every day through multiple media like TV, print, digital and mobile. They will provide rich travel content, community tools for travelers to interact, and aggregate high-quality external content to deliver a powerful "triple play" travel experience. Lonely Planet aims to lead in this new era by developing compelling mobile and social media presences to reach more travelers globally.
Vietnamese consumer’s shopping habit for Tet holidayCalvin Nguyen
This document provides a summary of market research on consumer shopping habits for the Lunar New Year (Tet) holiday in Vietnam. Key findings include:
- Tet is seen as an opportunity for family gathering. Popular symbols of Tet include golden apricot, peach blossom, and glutinous rice cakes.
- Perceptions of Tet have changed in recent years with less warm atmosphere and more commercialization.
- Common purchases before Tet include confectionaries, drinks, clothes, food, and gifts. Shopping peaks 1-2 weeks before Tet.
- Supermarkets and grocery stores are most common shopping locations. Family/friends are the most trusted information sources.
- Popular gifts include hampers
This document contains a single line of text - "Aguante Heroturko!" - with no other context or information provided. It appears to be expressing support or encouragement for someone named "Heroturko" but provides no details about who or what Heroturko is or why support is being shown. The short document lacks any meaningful content beyond the single line of text.
The document provides guidance for luxury brands on using social media effectively. It discusses translating unique brand elements to social platforms, adapting business practices to online models, identifying and expanding audiences, empowering consumers, and managing customer relations. Case studies of Cartier and Tiffany & Co's social media strategies are also provided, with Cartier's strategy needing improvement and Tiffany's being more effective.
- Vietnam has a population of over 85 million, with over 35% internet penetration and the 8th highest number of mobile subscribers worldwide.
- Internet usage in Vietnam is growing rapidly, with the average time spent online increasing from 97 minutes in 2008 to 133 minutes in 2012. The most popular online activities are social networking, online music/video, and gaming.
- Leading websites in Vietnam include Facebook, Zing (social network), and online video/music sites. Online searches are dominated by Facebook, movies, music and news content.
Fifa Football Award Men Player 2012 by CountryCalvin Nguyen
The document shows the votes submitted by national football team captains for the 2012 FIFA Ballon d'Or award. Each captain awarded points to their top three player choices, with 5 points for first place, 3 points for second, and 1 point for third. Lionel Messi received the most first place votes.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Choosing The Best AWS Service For Your Website + API.pptx
CONSUMER BEHAVIOUR
1. CONSUMER BEHAVIOUR
The Management of PROCTER & GAMBLE once stated : ” Our business is
based on understanding the consumer and providing the kind of products that the
consumer wants. We place enormous emphasis on our product development area
and our marketing area, and on our people knowing the consumer.” The human
mind is the most complex entity in the whole universe as it is very
unpredictable how a person would behave in or react in a particular situation.
A person’s behavior changes from place to place and situation to situation or,
say it is very inconsistent. The person when has a need, is willing and able to
satisfy the need is called a CONSUMER. The consumer would go different ways
to satisfy it’s needs depending on his social, cultural, family, economic and
educational background. Consumer is the principle a priori of business. The
efficiency with which a free market system of enterprise operates, depends upon
the extent of consumer understanding possessed by the business community. A
business community that is ignorant of consumer preferences cannot possibly
fulfill it’s obligations in a meaningful and responsive manner.
So here comes the need to study CONSUMER BEHAVIOUR. Consumer
Behavior is broadly defined as “the behavior the consumer displays in searching
for, purchasing, using and evaluating products, services, and ideas which they
expect will satisfy their needs.” Consumer Behavior is not only the study of
what people consume, but is also the study of who the consumers are, why
they consume, how often they consume, and under what conditions they
consume.
CONSUMER BEHAVIOUR refers to the buying behavior of ultimate consumers,
those persons who purchase products for personal or household use, not for
business purpose.
2. There are Psychological Theories that help us to understand and predict the
effect of all external and internal factors on a consumer. External factors include
Culture, Society, Reference group and family etc. Internal factors comprise in a
consumer mind and how consumers learning, memory, attitude, personality, lifestyle
and motivation levels effect consumer behavior. What would initiate a buying
process and how a buying decision would end is all covered under the study of
consumer behavior. This all further helps relate product / service, price and
promotion etc. with consumer behaviour. Thus organisation can place marketing
mix so as to propogate their product/services.
The present study on SHAMPOO is also trying to find Consumer Perception
about different features of Shampoos and how Price, Environment, Packaging,
Quantity, Easy Availability and Variety are affecting the sale of Shampoo’s.
PSYCHOGRAPHIC
In psychographic segmentation buyers are divided into different groups on the
basis of lifestyle and or personality. People within the same demographic group
can exhibit very different psychographic profiles. These psychographic bases are
often difficult to measure, but they offer potential rewards in terms of providing
management with a more relevant basis for differentiating between segments of
a market.
LIFESTYLE
People exhibit many more lifestyles than are suggested by the seven social
classes. People’s product interests are influenced by their lifestyles. In fact the
goods they consume express their lifestyles. Marketers are increasingly
segmenting their markets by consumer lifestyles. Companies making cosmetics,
alcoholic beverages, and furniture are always seeking opportunities in lifestyle
segmentation.
3. PERSONALITY
Personality affects the consumption of many goods, particularly those consumed
publicly. An aggressive personality for example, may be reflected in the choice of
ostentatious clothing, furniture, and automobiles. Preferences are frequently so
different that it is impossible to serve all personality types with the same product
or brand. A recognition of important personality types can help management
“position” it’s towards a profitable segment or segments.
Marketers have used personality variables to segment markets. They endow their
products with brand personalities that correspond to consumer personalities.
ISSUES IN SHAMPOO ADVERTISING
The ideas, associations and images that people have of a shampoo brand
determine the demand side of the brand equity equation. There are two ways in
which advertising is likely to influence perceived product performance. First, by
guiding the expectations about the shampoo experience - process called product
enhancement and second, by creating a halo of superiority around the brand via
a mechanic termed “ Interest – Status”. There are two key advertising related
factors. First, the advertisement needs to be remembered. This is important
because its main influence is at the point of trial. Second, the message should
relate in some way to the experience of ‘using’ the product - for instance, does
it create any expectation of what the shampoo would “ feel like to your hair”
i.e., how will it take care of your hair and especially to your specifications. But
the advertiser should always bear in mind that the benefits proclaimed are in
line with what the product can actually deliver.
Brands can have perceived advantages which are unrelated to the physical or
sensual aspects of the product delivery and relate more with the emotional
4. appeal of the brand and the sense of belonging which comes from being a
buyer of the brand. In many respects this is an extension of the brand presence,
except that the presence is converted into a relevant advantage only if it fits
with the consumer’s emotional needs i.e. making a brand worthy of its price tag.
Is advertising in Shampoo market ethical ? In a profession where the task of
advertisers is to suspend the consumer’s disbelief, there cannot be a possibly
straight answer. “ Use of Shampoo does not impair or damage hair”, “ Soaps
make your dry, lifeless and lusterless”, are the statements we hear in shampoo
advertisements. Research has proved that the consumer is quite willing to
suspend his disbelief and appreciate the hyperbole for what it is worth. The
consumer perfectly understands that this is a mere exaggeration to make a point.
However, this issue becomes murkier when there is an obvious attempt to
mislead the consumer into believing that the product delivers a benefit that is
actually not. This, by any sensible definition, is definitely unethical. But
exaggeration is an aspect of advertising. When does it become misleading ? Is
Sunsilk or Organics which use filmstars or very well known high strata celebrities
who probably never touch an Indian Shampoo, ethical ?
To my mind, is there anything unethical about these advertisements. The role of
advertising is to extol the real or perceived virtues of a product. And just like
there is a poetic license, there is a certain advertising license that the consumer
is willing to grant within limits.
There is a distinct segment of population who actively seek to avoid advertising.
These people view as few as half the commercials seen by non - evaders. They
expect ad - breaks to contain boring and irrelevant material and have thus
developed strategies of avoidance.
5. Inconveniently for advertisers, evaders are not contained within any one
demographic segment but are likely to be the smartest people within their group
and crucially, tend to be the people with the lowest price sensitivity, those who
should be most susceptible to brand messages.
The research offers a worrying glimpse of the future. People are more likely to
be evaders if they have satellite or cable. But all is not lost. Evaders do not
respond to distinctive, relevant and original advertising that catches them at the
right time. Lord Leverhulme’s statement that only half the money he spent on
advertising was wasted, is beginning to look blithely optimistic.
The real issue is creativity. What type of advertisements prevent evaders from
avoiding. There is a strong correlation between likeability and awareness. More
likeable ads are more effective at generating awareness. Ads should be
enjoyable, to help brands build bonds with consumers. Individual advertisers and
agencies must identify and understand the motivation of ad evaders and tailor
their creative and media solutions accordingly.
Planners must attempt to get psychological insights into the consumer that goes
beyond number - crunching. There are qualitative differences in how people use
and relate to media and these have enormous implications on media strategies.
There is a hypothesis that the recall of brands would be higher if they were
advertised on programmes that enjoyed higher level of viewers.
6. SCENARIO OF THE INDIAN SHAMPOO MARKET
“X” shampoo has keratin treatment, “Y” shampoo has total nourishment while
“Z” shampoo rebuilds your damaged hair and control dandruff. Aggressive
marketing and media blitz has made it a frothy year for shampoo marketers. In
one of the most remarkable demonstrations of acceleration, the shampoo
market, after creeping up at an average rate of 6 % per annum between 1992
and 1994 and, climbing to 9.55 % in 1995, suddenly raced up to 18.77 % in
1996. In 1997 it went up to 35 % Making the hair flow, and flow and flow,
were the unique strategies for generating growth adopted by the three principal
players in the shampoo market. A flurry of new launches which saw the
introduction of 32 new brands, five brand extensions, 100 new variants, and 122
new pack - sizes, adding up to an unparalleled excitement in what was till then a
- one - kind - fits - all product category. So long as it was a generic, generalized -
benefits product whose primary value, was that it cleaned hair, no shampoo
brand had the loyal following. With a broad swath of appeal, brand USPs were
not sufficiently differentiated from one another for any of them to crave out a
committed niche.
Also, the limited repertoire of benefits acted as a deterrent to frequent usage
and hence growth. The shampoo - marketers fragmented a once homogeneous
market furiously, pegging a unique differentiated benefit to each brand and line -
extension so as to build a clearly defined segment of users for each. While this
helped each brand build a franchise, it served the more important function of
giving every user a definite, focused reason to use a particular brand.
The consumer has got used to the idea of using only that brand of shampoo
that suits his or her hair the best. this was achieved by launching a series of
7. new brands, as well as repositioning old ones, to peg each to a distinctive
benefits. So, Levers rolled out Sunsilk Nutracare (the proposition : hair root
nourishment), Sunsilk Ceramides (the proposition : repair damaged hair), Organics (the
proposition : hair root nourishment), Organics dandruff treatment (the proposition : hair
root nourishment with anti - dandruff treatment), Clinic active (the proposition : presence
of pro - vitamin B5), Clinic All Clear with ZPTO (the proposition : control of dandruff -
causing microbes, scalp moisturizer, and reduced scalp itch ), and Lux Super Rich
(the proposition : inclusion of hair moisturiser ) to join Clinic Plus and Sun Silk.
P&G joined the fray with Pantene Pro - V (the proposition : nourishment of hair from
root to tip), Pantene Pro-V Extra shampoo - and Oriflame’s conditioning shampoo..
Through new brand launches companies generated constant excitement to keep
interest in the product alive. Even as segmentation offered new value
propositions to shampoo users, the marketers baked up that menu with multiple
price points, creating several VFM equations. And because they were targeting
growth, they cannily priced every new product at a discount to a comparable
one while holding out a promise of either matching or greater value. There was
also a large successive cut in the excise duty on shampoos : from 120 % in
1994 to 70% in 1995, 40 % in 1996, and 30 % in 1997. Also in India
customers are inordinately sensitive to price. There is always a large number of
potential customers waiting to buy your product as soon as it becomes
affordable.
8. THE HIERARCHY OF USAGE
SPECIAL STYLING
SHAMPOOS : NONE SO FAR.
BRANDS EXPECTED :
VIDAL SASOON FROM P&G.
3rd GENERATION SHAMPOOS : SUPPOSED TO
PENETRATE THE SKIN AND NOURISH THE HAIR ROOTS.
e.g.. PANTENE, ORGANICS, OPTIMA.
2nd GENERATION SHAMPOOS : APART FROM CLEANING,
THEY ALSO CONDITION THE HAIR.
LEAD BRANDS : CLINIC, SUNSILK AND HALO.
1st GENERATION SHAMPOOS : ONLY SUPPOSED TO CLEAN THE HAIR
STUFF. INCLUDES HERBAL BRANDS LIKE NYLE AND AYUR
NATURAL PRODUCTS : SHIKAKAI, AMLA, HENNA, REETHA, etc.
SHIKAKAI SOAPS : SWASTIK, GODREJ, WIPRO etc.
9. ORG - MARG ANALYSIS
Although segmentation offered new value propositions to the shampoo users --
differential pricing also created several Value for Money (VFM) equations. A
promise for greater value or matching benefits at price discounts for every new
product gained momentum.
In INDIA customers are sensitive to price. There is always a large number of
potential buyers to purchase the product as soon as it becomes affordable.
THE MARKET SHARES
BRANDS SHARE (%)
Sunsilk 20
Clinic 25
Organics 5.5
Pantene 11
Halo 3.4
Optima 3.6
Lakme 1
Ultra Doux 1.2
Flex 0.7
Others 28.6
10. Promoting the shampoo brands poses another challenge for the marketers,
resulting in high adv. spends and media spends. P&G spent 8 crores on
advertising Pantene on TV in the first four months of its launch. HLL’s
estimated advertising expenditure for each new shampoo launch was between
Rs.4 crores and 6 crores in the introductory phase. The ad-to - sales ratio of the
companies have shown remarkable jump from 10 % to 20 % compared to the
average of 5 % for most product categories.
One of the biggest barriers to shampoo usage is the consumer perception that
it harms the hair. Thus companies are focusing on defending the product
against accusations by promoting the strength, nourishment and beauty of the
hair - ‘The 3 - in -1 Capsule ‘for ultimate hair. Companies are still associating it
with modern life styles to find acceptance in semi - urban and rural non-users to
build and enlarge shampoo usage levels. Thus companies will have to mould
new consumers usage patterns to its own benefit, to have a competitive
advantage and stay out there in the longer run with a respectable market share.
A market segment consists of a large identifiable group within a market. A
company that practices segment marketing recognizes that buyers differ in their
wants, purchasing power, geographical locations, buying attitudes, and buying
habits. Because buyers have unique needs and wants, each buyer is potentially
a separate market. Ideally, then, a seller might design a separate marketing
program for each buyer, though no company is willing to customize its offer
communication bundle to each individual customer. The company instead tries to
isolate some broad segments that make up a market.
11. Two broad groups of variables are used to segment consumer markets. Some
researchers try to form segments by looking at consumer responses to
benefits sought, use occasions or brands. Other researchers try to form segments
by looking at consumer characteristics. They commonly use Geographic,
Demographic or Psychographic characteristics.
OBJECTIVES OF THE STUDY
1. To study the current Indian market for Shampoos.
2. To analyze the relationship between a specific brand and its buying behavior.
3. To assess whether advertising is influencing the buying behavior of the consumers.
4. To study the impact of the seals of clinical laboratories on the consumers buying
behavior.
RESEARCH METHODOLOGY
Keeping in view the Shampoo Market in INDIA which is very crowded and becoming
competitive day by day, we decided to study the current scenario of the market.
DATA COLLECTION
The following techniques were adopted for data collection :
1. PRIMARY DATA
Primary data was collected through face to face interviews while filling up
questionnaires. (33 RESPONDENTS)
2. SECONDARY DATA
Relevant information was gathered from magazines, newspapers and project reports that
formed the secondary data.
12. 3. COMMUNICATION APPROACH
Face to face interviews was taken as the communication approach since it is a
better method in cases where slight probing is required.
SCOPE
The scope of the study covers almost all categories of Shampoos. The whole appraisal
of Shampoos has been done from the angle of customer satisfaction. Any substitutes
of Shampoos like washing soaps or natural products have not been considered. Also
Shampoos locally made by the unorganised sector and which are not branded have not
been considered.
LIMITATIONS
The probable limitations of this study are as under :
1. The first and foremost limitations was time constraint which was only one
months, but still efforts have been made to put the picture as clear and candid as
possible.
2. Samples were randomly selected as per convenience so error is bound to
creep in the observation.
3. The conservative attitude of the respondents was a limiting factor in gaining
information.
UNIVERSE
The main emphasis of the study was the city of Delhi. The Capital of INDIA is
cosmopolitan city and is a home to various kinds of people hailing from
different backgrounds, upbringings and religions. This diversity makes Delhi a mini
INDIA ! The percentage of male consumers is 50% and that of female
consumers is also 50%. The city has its share of individuals belonging to
different social economic classes.
13. SAMPLING
SAMPLE SIZE
A sample size of 33 consumers was chosen, but due to incompletely filled
questionnaires and unwillingness and carelessness on the part of the respondents, we
were forced to reduce the sample size to 28. This sample size was based upon time
and affordability approach.
SAMPLING TECHNIQUES
Disproportionate stratified random sampling technique has been used in sampling due to
the following reasons :
1. It provides information about parts of the universe.
2. It provides help in gaining precision through stratification.
QUESTIONNAIRE DESIGN
The questionnaire used was a printed, well structured formalized schedule to obtain and
record specified and relevant information with fair accuracy and completeness.
The questioning process was face to face interviews and the questionnaire was
designed in such a way that it could be understood and answered easily by the
respondents. The questionnaire contained both close and open ended questions. The
close ended questions were dichotomous and multiple choice in nature. Since some of
the questions were probing in nature and required answers on the basis of memory of
the respondent. In such type of questions there is a risk that the respondents will
answer whatever comes to their minds, thereby reducing the impact of the study.
Keeping these considerations in mind, firstly the period of time in which respondents
were asked to respond was reduced, since it has been found that the longer the
reporting period, the less accurate the reporting.
Secondly, to help respondents to think deeper and clearly more questions in a way that
stimulated association, thereby assisting the recall process about the event.
14. KEY FINDINGS
It has been observed that people use not only shampoos but home remedy is also preferred
because of its uniqueness of effectiveness. People also use more than one shampoo or
keep two shampoos
Most people have tried one or more shampoos but hardly finds any differences. Except for
clinic all clear and organic in which respondents have positively agreed of best shampoo
than others.
People buys those shampoos giving them maximum benefits. Female normally look for
shampoo matching with their hair type but male look for combination of benefits i.e. 1st hair
problem and then fragrances followed by price.
An advertisement is the one that influences a lot than any other factors.
Most people change their shampoos occasionally but there are people who never change
their shampoo i.e. they are satisfied with their current brand.
People normally shampoo twice a week or three to four times a week.
Most people normally buy sachets available followed by above 250-ml pack.
Most people know of the brands through advertisements. Next come magazines. And then
the newspapers.
Satisfaction is maximum drawn with people using clinic and organic. These are the brands,
which attract most because of perceived quality and brand image.
BRAND IMAGE OF SHAMPOOS AS A PERSON
The survey reveals that the Organics user with his Impressive personality and
Friendly behavior provides Good company. He is Outgoing and is Similar to most
people. He is indifferent to advertisements and Independently makes the major
decisions of his life.
The user of Head & Shoulders has an Outgoing personality and can impress
people easily. He is meticulous in nature although he independently takes decisions.
He is similar to most people and due to his friendly nature, provides Good company.
15. The consumer of Sunsilk is totally independent in making major decisions. He
seldom seeks advice from others and is indifferent to advertisements. Although he is
meticulous but lacks innovation. His similarity to most people, outgoing and friendly
nature, provide good company and accord him an impressive personality.
The Pantene consumer is very friendly, gives good company and has an impressive
personality. He is meticulous and similar to most people although he is outgoing he
is not much of an innovator. He independently takes decisions and never seeks any
advice from others.
The user of Clinic all clear is quite innovative while he also does his jobs
meticulously. He seldom seeks advice and is indifferent to advertisements as he is
independent in taking major decisions in his life. His similarity to most people, his
impressive personality and friendly nature always provide good company.
METHODOLOGY
SURVEY METHOD
I have chosen the exploratory research method for the research. In this method all the questions
are close ended. Except for few questions that needed to be known as in question 10 of asking
the satisfaction and dissatisfaction level and know their problems with respect to the brand they
have used. The options in the form of yes or no, Ranking & choosing one alternative out of
various alternatives, I could not take the open-ended questions in the Questionnaire because of
time constraint. The time given for this research is very short to analyze the survey in Depth. The
number of question related to consumer behaviour research is 14. Out of which 4 Related to
personal details.
• Sample size: 20
• SRSWR
• Sex ratio: 1:1
• The studies were conducted in localities
16. • Mainly Students were covered and 10 % others considered for the study.
[College/school/Univ./inst./housewives]
• Sample coverage 10 male and 10 girls
Other questions were asked about the personalities of the shampoo with the brand image they
perceive. [Cool/trendy/aggressive/different/outgoing etc.]
RECOMMENDATIONS
Target those people who use shampoo and trust the shampoo as their best solution for hair
care.
Develop quality and brand image so that by trial of your brand leaves with a good image and
then followed by usage of bigger pack which then will be used by them.
Identify the key benefits such as hair strengthening, Missing form shampoo and makes them
the USP of new brands. The USP could be rebuilding damaged hair, shiny and healthy hair.
Look for different problems for which people use shampoo for hair care, falling hair and
dandruff’s etc. And deliver the same of high quality and at the same time positioning the
brand as solution for your hair problem and which also rejuvenate your hair, and keep your
hair healthy to that target group.
The ideas, associations and images that people have of a shampoo brand determine
the demand side of the brand equity equation. There are two ways in which
advertising is likely to influence perceived product performance. First, by guiding the
expectations about the shampoo experience - process called product enhancement
and second, by creating a halo of superiority around the brand via a mechanic
termed “ Interest – Status”. There are two key advertising related factors First, the
advertisement needs to be remembered. This is important because its main influence
is at the point of trial. Second, the message should relate in some way to the
experience of ‘using’ the product - for instance, does it create any expectation of
what the shampoo would “ feel like to your hair” i.e., how will it take care of your
hair and especially to your specifications. But the advertiser should always bear in
17. mind that the benefits proclaimed are in line with what the product can actually
deliver.
Use country wide sampling activity to acquaint potential customers with the benefit of
shampoo backing up the effort with advertising to convert intent to purchase.
Offer value for money impetus for the decision to use the product more intensively
Again benchmark the company that has well positioned itself in the minds of the consumer
and they [consumers] rarely change their shampoo. Here these people are almost satisfied
with their current brand because the core features the consumer looks for is being derived
from their brand. And so delivering the improved one will make them switch to your brand
but it should be well advertised and substantiated
This action of company will have other positive effect of attracting those switchers, changing
frequently and/or occasionally and drawing the crowd towards your brand.
Go for strategic sizing and pricing. Have those packs available in the market so that people
have a wider option available and presence of your brand. After a gap of some time check
which are the packs that are bought most and assure their availability.
Last but not the least there are separate issue that have to dealt with being the male and
female factor and then growing demand of herbal shampoo. Looking at first point the
female factors of buying a shampoo are different than male. A female normally have less
problem of falling hair than male and so they look for those hair shampoo that improve from
the current position of their hair. [Rejuvenate and healthy etc.] But one common problem
[male & female] that they may have is of dandruff’s. And so the company can develop the
brand image and quality and communicate better to the target group of these core benefits
of your brand i.e., solution for hair problem and thus improving and rejuvenating them.
Second point. Can the company in the same line of chemical shampoos change the
perception in the mind of the consumer of chemical shampoo having no side affects and at
the same time advertise about the possible advantages of using their shampoo and/or can
they come up with a herbal shampoo as the product extension and there by building a well
brand image. Like the Colgate has done with the already launched product of herbal
toothpaste. If yes please go ahead but probe before you plunge.
The advt. Slogan could be :
Expert care for every type of hair
18. Extra protection for your hair
Remove dandruff’s in sec’s
Healthy shiny u ever wanted.
Factors concerning use of a shampoo:
Geographically – it’s the water of particular area, the air pollution that forces one to use
shampoo usage.
And thus creating awareness of possible damage of your hair if you do not use it [own brand]
these are the negatives outcomes that you [customer] may have [falling hair, dandruff’s].
Stages of decision making process:
In the initial stages of problem --
• Need recognition – dandruff’s, hair falling, strengthening of hair, early precautions from the
information gathered or if they see in their friends group of any hair problem then they starts
taking utmost care.
• Search for information – in the initial stages of hair problem, people in their friends advises
[reference group], family influences [mother], -- but more crucial is advertisement Of
shampoo and the brands which at that point of time they actually recall [brands that he/she
recall includes the pre purchase evaluation, but mostly it is more on internal factor i.e. self –
the knowledge he/she has of the brands that he has come across and know to be better
product]--
1. buy that brand
2. purchase that brand
3. use it [usage may be according to own knowledge or as said by others [mother, friends or
prescribed]
4. Post purchase evaluation after more usage.
5. May be satisfied or may not.
If not satisfied
6. Switch till they get the best or some amount of satisfaction and then stick to that brand
19. If satisfied
• Stick to the satisfied brand but may try others only if they are convinced from reliable
sources and that too from most people and see sufficient evident in that brand of what they
expect.
In the above process the stage is initial problem that the consumer faces and then those stages
of decision come across.
Now a look at the stages in decision making process after the problem is becoming severe and
he/she is not satisfied with any brands:
Need recognition – remains the same but is highly desperate to eliminate the problem that he/
she will be facing.
Search for information – now its more external to what he/she gathers from reliable source i.e.
family, friends, marketer led – advertisement, magazine or newspaper. But since the problem is
acute more is the chances of being influenced by the doctor. There is a high chance of visiting a
doctor and looking for ways of to tackle the problem. And in the initial stages of problem
discussed earlier the more is the chances of being influenced by advertisements.
Rest the stages are same.
Thus it can be rightly said that if the brands have good advertisement, well positioned in the
consumer mind as in the research showed that clinic all clear is most used then advertisement
can play an important role in attracting a good crowd and if that crowd captured through
advertisement [brand image] substantiate with high quality. Chances of brand loyalty are high
towards your brand. But if the customers are not satisfied and the problem becomes severe he/
she goes for home remedy or consulting a doctor.
CONCLUSION
Conclusion of survey revels that the consumer behaviors depend on the following reasons: -
Product quality,
Family influence,
Doctor’s prescription,
Advertisement, Hair problem, Price of the product, and self.
20. The consumers of shampoo are very sensitive and he is very much aware of the products.
Awareness about the product regarding the ingredients is very high in the consumers. Influence
in the purchase of the shampoos mainly depends on the hair problem and assurity to solve that
problem given by the brand. Influence of doctor and family is also very high.
Attributes of a particular brand also play an important role in the purchase. Attributes like
reasonable price, fragrance, quality, & medications plays its significant role. By the analysis we
can conclude that consumers in the shampoo market are not much conscious about the price
but its quality plays important role.
The study reveals that Pantene has been tried by most of the consumer (16 %). Next
comes Sunsilk. Organics and Clinic Plus both (11 %), which have been tried by the
consumers.
According to the study Pantene is the most consumed ( 20 % ) brand of shampoo. Head
& Shoulders and Clinic Plus both account to 15 % of the total shampoo consumption
and Sunsilk is less consumed than these ( 14 %). Organics forms only 5 % of the total
shampoo consumption.
The survey showed a number of reasons for consumers using more than one brand or
type of shampoos simultaneously. No single shampoo, according to the consumer, was
able to fulfill all the hair requirements. Dandruff was the most important hair problem
which led the cosumer to use more than one shampoo at a time. Some people use
two or more shampoos simultaneously, just for change.
Consumers in the age group below 20 and 20 - 29 are more innovative as compared to
the other age groups. It has been observed from the study that females shampoo their
hair twice a week, while males prefer using shampoo on alternate days. From the
survey it was found that the Medium size pack of shampoos with quantity of 100 ml to
250 ml is the most frequently purchased pack. According to our sample 51 % of the
people across different age groups and income groups prefer this packaging.
From the table no. 6 it can be concluded that a majority (58%) of the consumers
change their shampoo occasionally. These consumers also tend to test the quality of
new launches. Non availability is another factor which to a certain extent, has prompted
many consumers to use more than one brand simultaneously. A significant figure of
57% of the consumer tend to shift to another brand due to non - availability of their
brands.
21. From table no. 10 that amongst the factors which influence the choice of a brand of
shampoo(s), Hair problems is the most important one. People select shampoo(s) with
reference to their hair problems. Hair type also plays a very important role. While
selecting a shampoo consumers take care to select the shampoo according to their
hair type. The role which Advertisements play can not be neglected. According to study
it is found that even advertisements influence the consumers a great deal in selecting
a shampoo. At times someone’s reference also helps in selecting a brand. Hair type or
hair problems are found to be more significant as compared to the fragrance, packaging
and price of a shampoo.
The consumers of Head & shoulders are the most satisfied with all the attributes of the
shampoo and the range falls in the interval of 2.5 - 3 on the scale of 1-3.
Next on the list are Organics and Clinic Plus. But these two shampoos need to
improve upon the anti -dandruff and hair repairing qualities which the consumer finds is
lacking to a certain extent.
Sunsilk to a large extent fails to satisfy hair nourishment, anti dandurff and hair repair
needs of the consumer. The satisfaction level lies in the range from 1-1.5.
Clinic All Clear provides high satisfaction to the consumer as far as anti dandruff quality
of the shampoo is concerned. But it lacks all other attributes such as hair nourishment,
hair repair, conditioning, removing hair problems etc. The satisfaction is very low on the
scale. Ayur needs to improve upon all its attributes as the satisfaction level for all of
them lies in the range of 1 - 2.
The relatively new concept of using the seal of a Clinical Laboratory on a shampoo
bottle does not much influence the purchase decisions of the consumer. 60 % of the
consumers remain unaffected by the use of the seal.
Advertisements play a significant role in the purchase decision of the consumers. 33%
of consumers are influenced by the advertisements of shampoos they use. The
message in the advertisements is paid more attention to, than the role models shown
in the advertisements.
The survey reveals that the Organics user with his Impressive personality and Friendly
behavior provides Good company. He is Outgoing and is Similar to most people. He is
indifferent to advertisements and Independently makes the major decisions of his life.
22. The user of Head & Shoulders has an Outgoing personality and can impress people
easily. He is meticulous in nature although he independently takes decisions.
He is similar to most people and due to his friendly nature, provides Good
company.
The consumer of Sunsilk is totally independent in making major decisions. He seldom
seeks advice from others and is indifferent to advertisements. Although he is meticulous
but lacks innovation. His similarity to most people, outgoing and friendly nature, provide
good company and accord him an impressive personality.
The Pantene consumer is very friendly, gives good company and has an impressive
personality. He is meticulous and similar to most people although he is outgoing he is
not much of an innovator. He independently takes decisions and never seeks any
advice from others.
The user of Clinic Plus is quite innovative while he also does his jobs meticulously. He
seldom seeks advice and is indifferent to advertisements as he is independent in taking
major decisions in his life. His similarity to most people, his impressive personality and
friendly nature always provide good company.
ANALYSIS
1. Do you use shampoo
Yes No
Response
18 people response were yes & other 2 said they use home remedy + shampoo. female
[two each using home made remedy] The study reveals that 90% of the respondents
use shampoo.10% of the respondents refused the use of shampoo and gave the reason
that shampoos cause hair problems. They either use soaps or the traditional method of
washing hair.
2. Which of the following brands of shampoo have you purchase.
Pantene Sunsilk
23. Organics Clinic plus
others (please specify)
Pantene Sunsilk Organics Clinic allOthers (H&S)
clear
Male 7 5 4 8 3
Female 5 3 2 8 3
Response
It can been seen that clinic all clear has been tried by most people that account for 16 of 20 sample and next coming to be Pantene
with 12. After this brand sunsilk is used more followed by organics.
Analysis
The survey showed a number of reasons for consumers using more than one brand or
type of shampoos simultaneously. No single shampoo, according to the consumer, was
able to fulfill all the hair requirements. Dandruff was the most important hair problem
which led the consumer to use more than one shampoo at a time. Some people use
two or more shampoos simultaneously, just for change.
3. Factors you consider while purchasing a shampoo
RANK THEM ACCORDING YOUR PRIORITY:
Hair type Fragrance
Packaging Hair problem
Price Availability
Response
FEMALE:
10 female: -- Hair types
-- Hair problem
-- Fragrance
-- Packaging
-- Price
-- Availability
24. In the above response few 3 girls responded price followed by packaging.
MALE:
[Section-1] [Section-2]
6 male: -- Hair prob. 4 male: -- Hair prob.
-- Fragrance -- price
-- Hair type -- hair type
-- Fragrance -- Packaging --
packaging -- Price --
Availability -- availability
It can be concluded that in case of females most have the same levels of priority of buying the brand and so the order remains the
same. But 3 of them said price to be one after fragrance and then packaging.
In case of males 6 male had the same levels of priority that starts from hair problem followed by
fragrance. And this section 1 of males differs with section 2 with respect to levels of as section 2
priority is of price followed by hair type and then fragrance.
4. Who influence you to purchase the brand?
Family Doctor
Advertisement Self
Other
25. Response
Almost all responded that it’s the role of adv. that actually led to a purchase of a
shampoo.
Family Doctor Advt Self Others
[reference]
MALE 3 5 10 8 2
FEMALE 5 7 10 5 4
ANALYSIS
The role which advertisements play can not be neglected. according to study it is found
that advertisements influence the consumers a great deal in selecting a shampoo. next
comes the self that is the consumer himself and than comes the role of doctor and family. at
times someone’s reference also helps in selecting a brand.
Consumers in the age group 17-25 [target group] are more innovative as compared to
the other age groups. It has been observed from the study that females shampoo their
hair twice a week, while males prefer using shampoo on alternate days.
5. Do you change your shampoo
Frequently Occasionally Never
Frequently Occasionally Never
Male 5 9 7
Female 3 11 6
ANALSYIS
It can be concluded that a majority of the consumers change their shampoo occasionally. These consumers also tend to test
the quality of new launches. Frequently changing consumer account for 8 [male and female] and the non availability is one of the
factor which to a certain extent, has prompted many consumers to use more than one brand simultaneously.13 of both sex of the
consumer responded that they never change their brand When asked about the reason they responded that changing brand led to
hair problems like hair loss etc.
26. 6. Rank different attribute with each brand according to your preferences
Strongly Agree (1) Agree (2)
Neutral (3) Disagree (4)
Strongly disagree (5)
Brand Sunsilk Clinic Organics Pantene Others
Attribute [H&S]
Low Price
Strong Fragrance
Quality
Highly medicated
Analysis of chart no 6.
1. [3 male & 4 female] Pantene : had the moderately high price higher than others, high
fragrance equal to Clinic and higher than others, moderately high medical benefits equal to
Organics and less than others and high quality higher than others.
2. [2 male & 3 female] Organics : had moderately low price lower than others, high fragrance
higher than Sunsilk and lower than Pantene and Clinic, moderately high medical benefits,
lower than Clinic and Sunsilk and equal to Pantene and high quality higher than Sunsilk and
lower than others.
3. [2 male & 3 female ] Clinic : had moderately low price lower than Pantene and Sunsilk,
high fragrance higher than Organic and Sunsilk and equal to Pantene, moderately high
medical benefits lower than Pantene and Organics and nearly equal to Sunsilk and high
quality higher than Sunslik and Organics lower than Pantene.
4. [ 1 male & 2 female]Sunsilk had moderately low price higher than others and lower than
Pantene, moderately high fragrance lower than others, moderately high medical benefits
higher than others and moderately high quality lower than others.
7. No. of times you shampoo your hair in a week
1-2 3-4
5-6 7 and above
27. Response
1-2 times 3-4 times 5-6 times 7 and above
Male 4 4 -- --
Female 8 4 -- --
ANALYSIS
When asked about how many times the consumer use to shampoo their hair? They responded,
60 % that 1-2 times in a week and rest 40 % responded more than 1-2 times. A further
conclusion can be drawn on people using 1-2 times or 3-4 times
8. Size of the pack you purchase most often
100ml 100 ml to 250 ml
Sachets above 250 ml
Response
100 ml 100ml to 250 ml Sachets Above 250 ml
2 1 5 2
Male
Female 1 2 4 3
ANALYSIS
It can be concluded that sachets are most used because of its convenience and price. Next
comes to be 250ml because of its price again that is higher the pack lower the price.
Followed by 100 ml and 250 ml.
People who use sachets use it as trial to see the effectiveness and if they are satisfied then
they go for 250 ml primarily because of not going to buy the small sachets again and again.
The rest pack are used because of other options available in terms of size and price and not
necessarily going for bigger pack.
28. 9. In which media you have seen the advertisement of these brands
Brand Sunsilk Clinic Organics Pantene
Media Male female Male female Male female Male female
TV 10 10 10 10 10 10 10 10
Magazine 6 8 9 5 4 7
8 4
Newspaper 4 9 7 6 4 7 5
6
RESPONSE
Reveals that in TV as media for advertisement all the responded have had the same frequency of seeing the ads of all the
brands. In case of print media as in Magazine highest number of viewer ship went to Clinic, Sunslik, Pantene, Organics, in
decreasing order. In case of Newspaper the maximum no. of viewership went to clinic, Pantene, organic & sunsilk in
decreasing order.
ANALYSIS
It says that T.V. is best media for advertising for all kind of advertising and it has best
opportunity for the brand to penetrate in market. All of the brands have equal no. of viewership
in TV but in magazine &Newspaper they had different viewership.
10. Level of satisfaction you are getting from your shampoo brand.
Highly Satisfied Satisfied
Neutral Dissatisfied
Highly dissatisfied
ANALYSIS
The maximum satisfied consumers were of Clinic users and than comes organic, Pantene, Sunsilk.
CLINIC : [8 males & 9 females] The consumers of Clinic were most satisfied with all the
attributes of the shampoo. Clinic All Clear provides high satisfaction to the consumer as
far as anti dandruff quality of the shampoo is concerned.
ORGANIC : [7 males & 9 females] The consumers of organic were satisfied with all the
attributes of the shampoo except hair repair to some extent and fragrance.
29. PANTENE : [5 MALES & 8 FEMALES] Next on the list is Pantene. this shampoo is needed
to be improved upon the anti -dandruff and hair repairing qualities which the consumer
finds is lacking to a certain extent.
SUNSILK : [4MALES & 6 FEMALES] Satisfaction level with Sunsilk was the last rated among
the customer. Sunsilk to a large extent fails to satisfy hair nourishment, antidandruff and
hair repair needs of the consumer.
Personal Details
Sex Male Female
[1:1 RATIO]
Age 17 – 25
[TARGET GROUP TAKEN]
OCCUPATION
Student
[ONLY STUDENT AS AN OCCUPATION WAS STUDIED]
Monthly Income [FAMILY]
Less than 8,000 8001-16000
16001-24000 24001-32000
32001 and above
[MOST FALL IN THE INCOME GROUP OF 24001-32000 FOLLOWED BY 16001-24000]
PRESENTATION
ANSWER-3
RANK THEM ACCORDING YOUR PRIORITY:
Hair type Fragrance
Packaging Hair problem
30. Price Availability
Response
FEMALE:
10 female: -- Hair types
-- Hair problem
-- Fragrance
-- Packaging
-- Price
-- Availability
In the above response few 3 girls responded price followed by packaging.
MALE:
[Section-1] [Section-2]
6 male: -- Hair prob. 4 male: -- Hair prob.
-- Fragrance -- price
-- Hair type -- hair type
-- Fragrance -- Packaging
-- packaging -- Price
-- Availability -- availability
ANSWER-6
Semantic
ANSWER - 9
Brand Sunsilk Clinic Organics Pantene
Media M F M F M F M F
TV 10 10 10 10 10 10 10 10
Magazine 6 8 8 9 5 4 4 7
Newspaper 4 6 9 7 6 4 7 5
ANSWER – 10
CLINIC: 8 MALES & 9 FEMALES
ORGANIC: 7 MALES & 9 FEMALES
PANTENE: 5 MALES & 8 FEMALES
SUNSILK: 4MALES & 6 FEMALES