This document outlines various advertising techniques used to appeal to potential customers. Some techniques discussed include using celebrity endorsements to associate a product with popular or trusted figures, manipulating people's desire for escape or individuality through exotic imagery, and appealing to people's ego by highlighting intelligent product features. Other techniques analyzed are defining a customer's lifestyle with a product, making people feel guilty if they don't buy a product for a charity, and using peer approval or a rebellious image to manipulate social behaviors. The document also discusses using rhetorical questions, scientific claims, and unfinished comparisons to influence customers' perceptions without solid evidence.
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The activity or profession of producing advertisements for commercial products or services.
Designed in a way so as to create a positive image of the individuals who use certain products. Advertising agencies and companies use different types of advertising appeals to influence the purchasing decisions of people .
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My presentational on Various types of Advertising AppealsSagar Ladhva
Advertising is the method used by business, companies and other organizations to promote their goods and services to the public.
The activity or profession of producing advertisements for commercial products or services.
Designed in a way so as to create a positive image of the individuals who use certain products. Advertising agencies and companies use different types of advertising appeals to influence the purchasing decisions of people .
This presentation talks about how best we can brand Africa food and market it to attract international market.We need to see branding as an investment and also in food branding the consumer health should be your key focus. We are really what we eat.
Overview presentation on how incorporating the ViSalus Sciences opportunity into an existing Fitness Business can become highly profitable and maintain consistent growth potential.
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
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This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
It makes the potential customer believe
that is they purchase the product then
they can be a beautiful, happy and
successful as the model or celebrity in
the advert.
Celebrities have a fan base
of their own who will
potentially buy the product
to be like their idols.
Furthermore, people feel
like they know and trust
celebrities, so they trust the
product by association.
2. Independence/Individuality
Intelligence
People naturally want to escape from the monotony of
their everyday life; some adverts manipulate this
desire, and appeal to peoples love the exotic by using
imagery of beautiful and exotic locations to advertise
their products.
Adverts like this almost dare the viewer to have
the individuality to make a statement by
purchasing their product. Adverts like this
work because people very often judge each
other on the material goods they use, and
everyone wants to be noticeable, so they by
these products.
Adverts like this point out the ‘smart’ elements of the
product to the potential customer, so that they have no
doubt in their mind that the product makes sense and will
improve their lives. Furthermore, it inflates the would-be
customer’s ego that they can see and appreciate the
intelligent design features of the product.
3. Lifestyle
Nurture
Peer Approval
Advertisers can make people believe that their
product can define you as a person and the way
in which you lead your life. Products (like i-
phones) are so engrained in peoples everyday
lives, that the advertisers can appeal to this and
make the viewer believe that they couldn’t be
without their product.
Adverts like this appeal to a customer’s better nature,
often making them feel guilty or obliged to buy the
product, or donate to the charity. Most people are
more inclined to spend money on something they feel
is a good cause.
4. Rebel
Rhetorical Question
Adverts like this can make people feel like they are part of an
exclusive group if they use the product in question. Adverts
can manipulate people’s subconscious ‘mob-mentality, and
make them feel like they need to buy the product or they will
be ostracized by their peers.
Adverts like this are the opposite of the ‘peer
approval’ category; ‘rebel’ adverts dare people to
defy normality and be unique. Adverts like this
usually appeal to younger people who want to stand
out from the crowd, as the product in the advert is
being presented as something that is different to the
rest: unique.
5. Scientific / Statistical Claim
Unfinished Comparison / Claim
Rhetorical questions are questions that don’t need
answering, because everybody really knows the answer.
So, advertisers use them to force people to consider the
answer thoroughly, and reflect upon the answer
accordingly. Rhetorical questions in adverts are usually
there to ‘guilt-trip’ potential customers into parting with
their money.
People feel more confident in buying something that has
actually been proven to work, so many adverts use
positive figures from opinion polls e.g ‘9 out 10 women
said they would recommend this product to a friend’.
Would-be customers generally have more confidence in
adverts that claim that there is a science behind the
design of their product, as scientific fact is supposed to be
unbiased and true.
Adverts like this rely on the fact that people wont
think deeper into the advert, and that they will
accept their unproven claims. Instead of solid fact
these adverts use implication to make people
believe that their products are superior to others,
or that life is better for people who use their
products.
