IPC would be well-suited to distribute the music magazine because they are an international publisher that does not currently publish any similar magazines, giving the new magazine a better chance in the market without much competition. IPC is also a well-known publishing company with a good business image, which would help the magazine's sales and branding. As one of the world's biggest publishers, IPC could help the magazine gain a high number of customers worldwide by distributing it on a large scale.