The document discusses choosing IPC Media as the publisher for a new music magazine called Rythme. IPC Media is the leading consumer magazine publisher in the UK, giving Rythme recognition and access to IPC's existing connections and audience of 26 million UK adults. IPC does not currently publish any hip-hop magazines, so Rythme would give IPC a new genre and competitive advantage. Rythme would be distributed in retailers like supermarkets and newsagents as well as available online through websites and for subscription. It would publish monthly to keep readers engaged and allow time for quality production.

1. What kind of media
institution (publisher) might
distribute your media
product and why?
By Natalie Sogbesan

2. IPC
The media institution which I would choose to publish my music magazine is ‘IPC
media’. This is because it is the UK’S leading consumer magazine publisher.
This will allow my magazine to get recognition due to the high standard
reputation of IPC media. Due to their well known company connections will be
available and an easy advertisement method would be conducted. They also
engage with 26 m of adults which is almost two thirds of UK women and 42%Uk
men. This indicates that 58% of UK women are already familiar with IPC media
which will be good for my business due to my target audience specifying
directly to women.

4. Distribution
Rythme magazine will be sold in retailers such as supermarkets, news agents, off
license shops and Whsmith. It will be most recognised in whsmith as the mass of
my target audience are most likely to visit there. Copies of the monthly magazine
will also be able to access on ryhtmes website which will allow the audience to
subscribe if needed to get a copy. As well as retailers, online website such as
Amazon/ebay will have availability of the magazine into which former months
magazines can then be purchased.

5. Another reason I would use IPC media as my media institution is
because they do not have any hip-hop music magazines on their
market. By them not having publishing magazines such as hip
hop would then give me a competitive advantage as I will be the
only one contributing something new to their brand which can also
increase the percentage of more readers.

6. Publication
Ryhtme magazine will be published every month (12 times a year) which may feature special
editions for specific holidays. This will be done as the audience will not miss out and have
time to catch up with all the latest things in the month and for the publishers to have time to
produce a quality magazine. Also the time suspension will allow the readers to want more
which would lead to a greater demand