1. Question 3: What kind of Media Institution
might distribute your media product and why?
Publishing
The publisher that I would use to publish my magazine would be
Immediate Media Company. The reason for this is that they are an
award winning special interest content and platform company. They are
one of the biggest consumer media businesses in the UK and the
fourth largest magazine publisher. Plus ‘’Top of the pops’’ use them as
their publisher, which is a magazine that my target audience would
read.
Immediate Media Company is a very well known publisher, Every
month they reach multi-million highly educated people and over 1.3
million active subscribers. People read there content across 50 websites,
34 magazines and over 70 brands. So by using them to publish my
magazine I know that they will be doing a good job.
The publisher being so big and well known is key because there will be
more advertisement options. So it should be easier and cheaper to
advertise with help from such a big media institute.
2. Distribution
The distribution methods I will be using would firstly be a
very common way, which is putting physical copies in a
variety of popular retail store such as; Newsagents and
WHSmiths. This is a good way to distribute my magazine as it
is a common place for people to by magazines from.
Big chain supermarkets such as Asda and Tesco are becoming
a main seller of magazines and are one of the first places
people go to buy magazines. This is a reason why I would
distribute my magazine to supermarkets to get as many
people seeing and buying my magazine as possible.
The last place I will distribute magazine to us online. I will
have visual copies of my magazine online. Many magazine
companies are doing this as people now a days prefer to use
the internet for things to do with magazines and news. So this
way I will be keeping up with the competition. This is also a
main way younger audiences spend most of their time on the
internet instead of in magazine shops.
