Immediate Media Company would be an effective publisher for the magazine due to their large reach, experience, and reputation within the target audience. As one of the largest magazine publishers in the UK, they distribute content across 50 websites and 34 magazines reaching over 1.3 million subscribers monthly. This wide distribution through both physical and online channels maximizes the potential audience. Physical copies of the magazine would be placed in popular retail stores like newsagents and supermarkets to reach customers where they typically purchase magazines. An online version would also be made available to engage younger audiences who prefer accessing magazines digitally.

1. Question 3: What kind of Media Institution might distribute
your media product and why?
Publishing
The publisher that I would use to publish my magazine would be Immediate
Media Company. The reason for this is that they are an award winning special
interest content and platform company. They are one of the biggest consumer
media businesses in the UK and the fourth largest magazine publisher. Plus
‘’Top of the pops’’ use them as their publisher, which is a magazine that my
target audience would read.
Immediate Media Company is a very well known publisher, Every month they
reach multi-million highly educated people and over 1.3 million active
subscribers. People read there content across 50 websites, 34 magazines and
over 70 brands. So by using them to publish my magazine I know that they
will be doing a good job.
The publisher being so big and well known is key because there will be more
advertisement options. So it should be easier and cheaper to advertise with
help from such a big media institute.

2. Distribution
The distribution methods I will be using would firstly be a very common way,
which is putting physical copies in a variety of popular retail store such as;
Newsagents and WHSmiths. This is a good way to distribute my magazine as it
is a common place for people to by magazines from.
Big chain supermarkets such as Asda and Tesco are becoming a main seller of
magazines and are one of the first places people go to buy magazines. This is
a reason why I would distribute my magazine to supermarkets to get as many
people seeing and buying my magazine as possible.
The last place I will distribute magazine to us online. I will have visual copies
of my magazine online. Many magazine companies are doing this as people
now a days prefer to use the internet for things to do with magazines and
news. So this way I will be keeping up with the competition. This is also a
main way younger audiences spend most of their time on the internet instead
of in magazine shops.