The document discusses two potential media distributors, IPC Media and Bauer Media, for distributing the author's new music magazine. IPC Media's audience is primarily female, which matches the author's target audience. IPC also distributes similar indie rock magazines like NME that could help the new magazine succeed. However, there is a risk the new magazine may not stand out amongst IPC's existing titles. Bauer Media distributes magazines internationally including online, appealing to the author's target teenage audience. However, Bauer's flagship rock magazine Kerrang! has a different genre that may not be a good fit. Overall, the author chooses IPC Media as the distributor due to their experience with similar indie rock magazines that could help