IPC Media would be well-suited to distribute the media product because they are a well-known publishing company and have experience publishing successful magazines. IPC Media does not currently publish an alternative/indie pop magazine like the one being proposed. Distributing the magazine through IPC Media would allow it to be sold in major retail stores like WHSmith, increasing sales, and would provide financial benefits to both the magazine and IPC Media. Social media promotion and a mobile app would help advertise the magazine and increase readership among young people.