The document considers two media institutions that could potentially distribute a new pop punk music magazine: Immediate Media Company (IMC) and IPC Media. IMC is described as a good fit as the pop punk genre has not been featured in IMC's other music magazines, avoids threatening their sales, and targets a different 15-24 age range. In contrast, IPC Media's magazines like NME feature similar genres and age groups, so the new magazine could clash with NME's sales. The document concludes that IMC is the most appropriate choice to distribute the pop punk magazine.

1. 3. WHAT KIND OF MEDIA
INSTITUTION MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND WHY?

2. I originally decided that Immediate Media Company would be the institution
which would be most appropriate in selling magazine, but this was before I
changed the genre of my magazine and so because my magazine is the genre
of Pop Punk, there are two media institutions which would be able to
distribute my magazine and these include IMC and IPC Media.
3. WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCT AND
WHY?

3. Immediate Media Company
• IMC was originally two separate companies the BBC and Magicalia but combined.
• It produces many magazines for children such as In The Night Garden.
• It also produces magazines for adults including You & Your Wedding
• It produces two well known music magazines, BBC Music Magazine, and Top of
the Pops.
• The company have a huge internet circulation of 22 million people every month.
3. WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?

4. Why Immediate Media Company would be appropriate
3. WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?
The genre of Pop Punk
has not appeared in any
other of IMC’s music
magazines and so it
would be completely
new and so wouldn’t
threaten their sales.
The target age range
of 15-24 year olds is
different from the
intended ages for
other music
magazines which are
produced by IMC
and so would fit well
into the company.
The two most famous
music magazines created
by the company are BBC
magazines, where as my
magazine isn’t, and so
therefore would be
different from the other
magazines produced by
the company.
My magazine could be
available to be viewed
online and so with the
huge internet
circulation this could
be more successful.

5. IPC Media
3. WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?
• IPC Media is known for being the world’s leading consumer magazine and digital
processor.
• There are 26 million adults who are in some way involved in the products of IPC
Media.
• Older woman’s magazines such as Women’s Own is produced by IPC Media, as
well as Nuts, which was the first weekly men’s magazine.
• IPC produce two well known music magazines, known as Uncut, which is
intended for the older generation of rock music fans, as well as NME is which
targets young fans of Indie/Rock music.

6. 3. WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?
Why Immediate Media Company would be appropriate
IPC Media would be
good as it is well
known and successful
and so would be able to
sell my magazine
efficiently.
The genre of pop punk
is also different from any
other magazine which is
produced by IPC,
however is similar to
NME, and so could be a
problem for the sales of
my magazine or NME.
My magazine’s target
age range is 15-24 and
and this is a similar age
range for NME and so
could clash and may
not be appropriate.

7. FINAL DECISION
I have decided that I am going to use the Immediate Media company for my media
institution which will distribute my magazine as I think this would be most appropriate
for my product. I think this because:
• It would fit much better into the company and would not damage the sales of any
of the other magazines.
• There is not a music magazine for this age range and so by my magazine being
distributed by this company it may increase it’s customers.
• The Pop Punk genre would fit well into the pop and classical genres that are already
used by music magazines in IMC and so would fit well into the collection as well as
being much different from both of these.
3. WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?