IPC Media and Bauer Media are potential media institutions that could distribute the magazine. IPC Media distributes NME, a popular magazine among the target audience. As a large UK media company, IPC Media also provides more advertising options. Bauer Media is another possibility as they publish magazines like Q and have experience in the field, though they currently distribute few pop magazines, allowing an opportunity. Choosing one of these established distribution companies would help get the magazine advertised and available to readers.