IPC Media would be well-suited to distribute the media product because it is a well-known publishing company that has successfully published magazines, but does not currently publish an alternative/indie pop magazine like the one being proposed. Distributing the magazine through IPC Media and WHSmith stores could significantly increase sales and ratings over time. The low price point and good quality content of the proposed magazine could bring positive publicity to IPC Media while also gradually increasing subscriptions and readers.

1. Q3. What kind of
media institution
might distribute
your media product
and why

2. IPC Media
I chose IPC Media because I think it is a unique and interesting
organisation. It does not publish an alternative/ indie pop
magazine apart from NME (the style and layout is much different &
NME is more rock). I think that IPC will be a very good company to
use as it is very well known and has published very successful
magazines. I want my magazine to be sold in WHSmiths as this is
a premium shop that will definitely increase sales. IPC will benefit
financially from my magazine too as the price will help the ratings
and sales will gradually increase. I believe my magazine will bring
IPC good publicity as it is one of the cheapest music magazines
on the market. It is good quality and also a good read. I would love
subscriptions from readers as I believe that is a brilliant way of
increasing sales and reader numbers. More people will see the
price and the look of the magazine and decide to buy it. I would
not be able to do it without IPC, making it the perfect publishing
company.