Arvin Narvaez is a student studying sportscasting at Full Sail University with an expected graduation date of 2021. He has a background in the U.S. Army and social media marketing. His goal is to land an entry-level board operator job at Entercom upon graduation and become a leading voice in the sports media industry by 2040. He aims to deliver fresh, engaging content to keep audiences loyal through his work.

1. PERSONAL BRAND EXPLORATION
Arvin Narvaez
Project & Portfolio I: Week 3
April 20, 2019

2. Arvin is the eldest of eleven siblings, who grew up in a small town in
New Jersey. He grew up loving and playing many sports. Thats
where his passion for sports began. He wanted to be a professional
athlete but lacked the world class skill needed. He spent several
years in the U.S. Army where he learned discipline and how to
become a leader. He enrolled in The Sportscasting degree program
at Full Sail University to hone his skills in the Sportscasting Industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Technician
• Producer
• On Air Talent
Caregiver Archetype- producing content that is fresh
and current that any audience will want to hear and
argue.
Sportscaster

4. • DEMOGRAPHICS: Adults, 25-55 years
old, Predominantly White,
Educated, Located throughout the
Continental US
• PSYCHOGRAPHICS: Enjoys the
outdoors, spends free time with
kids, has many opinions and isn’t
afraid to share them.
• IDEAL AUDIENCE MEMBERS: Melissa
Cartwright, CIR, PRC, Talent
Acquisition Specialist at Entercom,
Orlando Area, Jennifer Valenti-
Smith, Talent Acquisition Specialist
at Entercom, New York Area,
Lauren White, Talent Acquisition at
XM Radio
Recruiters & Hiring Managers at Entercom, CBS Radio, and XM Radio
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level Board operator job at Entercom.
‣Connect with, and send a follow up promotional email to, 25 Entercom
team members on LinkedIn by December 31, 2020.
Mid Term: (2025)
• Be part of several successful sports radio shows.
‣Increase Shows ratings by at least 20%
Long Term: (2040)
• Become a leading voice in the Sports Media Industry

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Operating System software 80%
Adobe Creative Suite 30%
Time Management 70%
Public Speaking 75%
SOFTHARD
CAD Software 10%
Spreadsheet software 25%
Professional Writing 45%
Public Speaking 75%
SOFTHARD

7. I help local sports talk shows increase
ratings by promoting healthy, passionate
dialogue through the creation of fresh
content.
PROMISE

8. CREDENTIALS
Work Experience:
• 3 years service in U.S. Army
• 2 years in social media marketing for
cattle feed retail store
Education:
• HVAC/R 2009
• Sportscasting, B.S., Full Sail University
(Exp. 2021)
Awards:
• Army Lapel Button
• National Defense Service Medal
• Army Service Ribbon
• Parachutist Badge

9. COMPETITION
Chris Belcher
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• None Listed
Skills and Proficiencies:
• Music Production - 3 endorsements
• Retail - 1 endorsements
Arvin Narvaez
Overall Online Presence:
• Less than 200 connections, amateur headshot, lack of
details throughout profile, no articles published,
sporadically active on social media, URL not yet
customized
• Grade: Poor, 30 out of 100
Industry Experience:
• No Industry Experience
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Proficiencies:
• Sales - 3 endorsements
• Supervisory Skills - 3 endorsements
• Customjer Service - 2 endorsements
Overall Online Presence:
• Less than 200 connections, amateur headshot, lack of
detailed summaries throughout profile, two
recommendations listed, no articles published,
sporadically active on personal social media accounts,
URL not customized
• Grade: Average, 30 out of 100

10. COMPETITION
Marc Charles
Industry Experience:
• 14 years of Board Operator
experience
Education:
• Radio Broadcasting & Commercial Production
• Psychology & Journalism
Noteworthy Experience:
• Producer/Board Op/Announcer for CBS Radio
• Sports broadcaster for Grant MacEwan University-
Edmonton, Canada
Skills and Proficiencies:
• Broadcast/ Radio Broadcast - 13 endorsements
• Video Editing - 4 endorsements
• Radio Host - 4 endorsements
Arvin Narvaez
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, detailed profile
summaries, two recommendations, some volunteer
work, URL not yet customized, Grade: Good, 70 out of
100
Industry Experience:
• No Industry Experience
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Proficiencies:
• Sales - 3 endorsements
• Supervisory Skills - 3 endorsements
• Customjer Service - 2 endorsements
Overall Online Presence:
• Less than 200 connections, amateur headshot, lack of
detailed summaries throughout profile, two
recommendations listed, no articles published,
sporadically active on personal social media accounts,
URL not customized
• Grade: Average, 30 out of 100

11. BRAND POSITION
With passion and knowledge, I deliver content
that is relevant with fresh perspective that
keeps the audience engaged.
ARVIN NARVAEZ

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Celebration of Service to America Awards- June 11, 2019 |
Washington, D.C. (NAB)
• NAB Show New York- October 16-17, 2019 | New York, NY
•
Digital Marketing
• Primary Content: est. podcast called “A Fan’s Perspective”;
10-15 min. episodes discussing a current Hot Topic
• Primary Tools: Instagram & Twitter- network with industry pros
• Website: Full Sail digital portfolio site to showcase school
work

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a leader in the industry with over 20 years
experience.
Formal Education
• Complete Sportscasting, B.S. at Full Sail University by
expected graduation date in 2021
Technical Skills
• Complete Training Videos on Lynda.com for Video and
audio editing
• WordPress 5 Essential Training - Lynda.com, May 2019
Soft Skills
• Public Speaking Foundations- Lynda.com
• Adobe Apps - Lynda.com,
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Arvin Narvaez
“You know how fans turn away from sports talk
shows? I aim to give the fan a bigger voice and treat
them with respect to keep them loyal and engaged. With over 10 years of
background in customer service, I have learned how to keep the audience
faithful and involved.”

15. REFERENCES
27-4012.00 - Broadcast Technicians. (n.d.). Retrieved April 20,
2019, from https://www.onetonline.org/link/summary/
27-4012.00
E. (n.d.). Board Operator/Tape Operator. Retrieved April 20,
2019, from https://entercom.avature.net/careers/JobDetail/
Board-Operator-Tape-Operator/14155
PBR Career Site. (2019). Social Media Coordinator - Job
Description. Retrieved April 14, 2019, from https://
www.teamworkonline.com/other-sports-jobs/pbrnow/
professional-bull-riders/marketing/social-media-
coordinator-1955728
M. C. (n.d.). Retrieved April 20, 2019, from https://
www.linkedin.com/in/marc-charles-b0b6a1aa/
The VOICE for the Nation's RADIO and TELEVISION
BROADCASTERS. (n.d.). Retrieved April 20, 2019, from https://
www.nab.org/