Taylor Cobbett is a current student at Full Sail University pursuing a degree in sports marketing and media. He has a passion for sports, especially his favorite team the San Francisco 49ers, and hopes to one day become their marketing manager. Taylor's personal brand focuses on connecting sports fans to the business of sports through creative marketing strategies.
Richard Moss Personal Brand PresentationSPORTSVIBES
Richard Moss is a 30-year-old Army veteran pursuing a degree in sports broadcasting. He envisions himself working as a sportscaster for a major network. Moss outlines his brand identity and archetype, career goals, skills, potential mentors and references. He plans to network at industry events and build his brand through sports coverage content on social media. His goal is to help future sportscasters find their voice and become better broadcasters.
Julian Macfie's Personal Brand PresentationJulianMacfie
This document provides an overview of Julian Macfie's personal brand exploration project. It outlines his background, potential career paths in sports journalism or broadcasting, goals for networking and skills development, and competitive analysis of others in his field. His brand position focuses on helping others find their purpose through hard work and belief in themselves.
Luis Castillo is currently studying Sports Broadcasting at Full Sail University in Florida. He expects to graduate in November 2021. Castillo has previous degrees from Full Sail in Digital Cinematography and Creative Writing. His goal is to become a sports anchor for a major sports network. The document outlines Castillo's experience, skills, goals, and plans to network with recruiters in the sports broadcasting industry.
The document outlines Chase McGraw's personal brand exploration project. It describes Chase's passion for sports from a young age. Though sports are a big part of who he is, he also enjoys helping others and making them happy. His goals are to start consistently posting content to build his brand and eventually get a job that allows him to enjoy life while earning a decent income. The document provides details about Chase's skills, experience, education and goals for developing his personal brand in the sports media industry.
Amanda Darling is a music business student who seeks a career as an A&R executive. She has a passion for music and wants to help artists achieve success. Her goals are to obtain an entry-level A&R assistant job after graduation in 2023, then advance to an A&R coordinator role by 2028. Ultimately, she aims to become a VP of A&R by 2043. Amanda has outlined plans to build her professional network and online brand through attending industry events, establishing a mentor, and creating a blog and podcast. She will also pursue a master's degree to further her education.
Richard Moss Personal Brand PresentationSPORTSVIBES
Richard Moss is a 30-year-old Army veteran pursuing a degree in sports broadcasting. He envisions himself working as a sportscaster for a major network. Moss outlines his brand identity and archetype, career goals, skills, potential mentors and references. He plans to network at industry events and build his brand through sports coverage content on social media. His goal is to help future sportscasters find their voice and become better broadcasters.
Julian Macfie's Personal Brand PresentationJulianMacfie
This document provides an overview of Julian Macfie's personal brand exploration project. It outlines his background, potential career paths in sports journalism or broadcasting, goals for networking and skills development, and competitive analysis of others in his field. His brand position focuses on helping others find their purpose through hard work and belief in themselves.
Luis Castillo is currently studying Sports Broadcasting at Full Sail University in Florida. He expects to graduate in November 2021. Castillo has previous degrees from Full Sail in Digital Cinematography and Creative Writing. His goal is to become a sports anchor for a major sports network. The document outlines Castillo's experience, skills, goals, and plans to network with recruiters in the sports broadcasting industry.
The document outlines Chase McGraw's personal brand exploration project. It describes Chase's passion for sports from a young age. Though sports are a big part of who he is, he also enjoys helping others and making them happy. His goals are to start consistently posting content to build his brand and eventually get a job that allows him to enjoy life while earning a decent income. The document provides details about Chase's skills, experience, education and goals for developing his personal brand in the sports media industry.
Amanda Darling is a music business student who seeks a career as an A&R executive. She has a passion for music and wants to help artists achieve success. Her goals are to obtain an entry-level A&R assistant job after graduation in 2023, then advance to an A&R coordinator role by 2028. Ultimately, she aims to become a VP of A&R by 2043. Amanda has outlined plans to build her professional network and online brand through attending industry events, establishing a mentor, and creating a blog and podcast. She will also pursue a master's degree to further her education.
James Ballerstein is exploring personal branding for a career in sports broadcasting. He has a background in the military and various jobs that provided experience in leadership, problem solving, and different work environments. His goals are to obtain an internship in sideline reporting after graduation then progress to an anchor position on a primetime TV show. He analyzes potential competitors and outlines his skills, education, experiences, and networking strategies to help achieve his career aspirations in sports media.
Kyle Maddox is exploring his personal brand and career path in sportscasting. He grew up in Washington playing sports and wants to work for Barstool Sports. His goals are to gain experience broadcasting high school sports, intern at Barstool Sports, and eventually work alongside Dave Portnoy. He is analyzing his skills and networking with recruiters from Disney and Barstool Sports. Maddox plans to complete his sportscasting degree and build his brand through social media content focused on humor and the NFL.
Personal branding... alijah phifer ! -2AlijahPhifer
Alijah Phifer created a personal brand exploration document to outline his career goals and qualifications as a sports broadcaster. He has a passion for engaging in public interviews and debates about sports. His short term goal is to launch a sports-focused YouTube channel in January 2022, and his long term goal is to become a millionaire sports analyst within 5 years. He is currently studying at Full Sail University and gaining skills in video editing and on-camera presence.
Develop a presentation using Keynote or PowerPoint that explores the following components of your personal brand. For this project, it may be best to focus your search on companies that you would like to work for (or with as an entrepreneur) and your future occupation (or current).
Personal Brand exploration presentationAngelAValle7
The document outlines Angel Valle's personal brand exploration and goals for building a career in sports media and broadcasting. It provides details on Angel's identity, potential job titles, target audiences, skills, education and experience. The document also compares Angel to potential competitors and outlines his strategy for professional development and networking in the sports media industry.
Daniel Chiarelli is exploring a personal brand in sports broadcasting. He grew up passionate about sports in South Florida and wants to share that passion widely. His goals are to produce his own sports packages for TV within a year of graduating and get a job in the sports industry within five years, and work a championship event like the Super Bowl within 15 years. He has experience working with the Florida Panthers and plans to network with professionals in the field like Randy Moller and Craig Minervini.
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
Nichole Bayne is exploring her personal brand and career path in digital marketing. She sees herself as a creator and maverick who wants to help small businesses utilize free social media platforms like Facebook and Instagram. Her goals are to gain entry-level experience at a marketing firm by 2023, advance to a non-entry role by 2025, and eventually work independently with an established client list of small businesses by 2028. She is currently pursuing a bachelor's degree in digital marketing and developing skills in areas like content creation, social media management, and analytics.
Personal brandcanvas dominique-finished-2021-DominiqueHunter
Dominique Hunter is exploring personal branding as an entertainment industry professional. He has experience as a musician and in acting. His goals are to obtain an entry-level job in music, sports, or acting within a year of graduating from Full Sail University in 2023, and to eventually own his own record label or talent agency. He plans to network by attending industry events, using social media, and seeking a mentor in the music or entertainment field.
Personal Brand Exploration Keynote- Dylan FosterDylanFoster11
I complete this keynote for my Project and Portfolio 1 class at Full Sail University in April of 2021. This keynote goes over where I'm at currently in my career, and where I want to be in the next year, 5-10 years, and 15-20 years after college. It also goes over what specifically I want to do in the sports media world and who my main connections need to be for peak success.
Iman Barnes is exploring their personal brand and career path in the music industry. They have over 20 years of experience in music production, leadership roles at tech companies, and a passion for helping underrepresented artists succeed. Their goals are to land an entry-level marketing role, work their way up to an executive position, and eventually own their own business focused on hip-hop and representation. They are developing their online presence and network by attending industry events, creating social media content, and seeking a mentor to help guide their career development.
Michael is exploring his personal brand as a photographer and website designer with years of experience. His goals include landing an entry-level social media manager job immediately after graduation in 2022. In the long term, he aims to establish a scholarship program for design students. He analyzes his skills and competencies against potential competitors on LinkedIn.
Sasha McElroy is exploring her personal brand as a photographer and social media manager. She grew up in Virginia and now lives in North Carolina. Her goal is to capture perfect moments for clients that they can cherish forever. She manages the social media accounts of photographers to help them engage more users and deliver their work. Her short term goals include consistently posting her work online and gaining clients, and her long term goal is to have 5-10 clients per month.
Danny Moran was born in the Bronx but moved to Deltona, Florida in middle school. He has been a lifelong Orlando Magic fan and wants to work in sports production and promotion. He is currently studying Sportscasting and Production at Full Sail University to develop skills in live production and promotional content. His goals are to land an entry-level broadcasting job at ESPN after graduation and produce successful segments that increase viewership over time.
Personal Brand Exploration - Sharon Moody SharonMoody7
This document outlines Sharon Moody's personal brand exploration project for becoming a sports marketing and media manager. She has over 12 years of experience as a supervisor and manager. Her goals are to be hired by the WWE, MLB, or NBA within 3 months of graduation and build her professional network on LinkedIn and followers on Instagram. She will focus on using social media, attending industry events, and networking with contacts to promote herself and develop skills needed for a career in sports marketing.
This document outlines Courtland Cantrell's personal brand exploration project. It describes his background and passion for sports, and his goal of pursuing a career in sports media creation. His target profession is to work as a camera operator, film/video editor, or media director for a professional sports team, preferably in Atlanta. The document establishes his brand archetype as a creator who strives for new, unique content. It includes outlines for networking with potential employers at the Atlanta Hawks and developing skills through education to achieve short, mid, and long term career goals working in sports media.
James Ballerstein is exploring personal branding for a career in sports broadcasting. He has a background in the military and various jobs that provided experience in leadership, problem solving, and different work environments. His goals are to obtain an internship in sideline reporting after graduation then progress to an anchor position on a primetime TV show. He analyzes potential competitors and outlines his skills, education, experiences, and networking strategies to help achieve his career aspirations in sports media.
Kyle Maddox is exploring his personal brand and career path in sportscasting. He grew up in Washington playing sports and wants to work for Barstool Sports. His goals are to gain experience broadcasting high school sports, intern at Barstool Sports, and eventually work alongside Dave Portnoy. He is analyzing his skills and networking with recruiters from Disney and Barstool Sports. Maddox plans to complete his sportscasting degree and build his brand through social media content focused on humor and the NFL.
Personal branding... alijah phifer ! -2AlijahPhifer
Alijah Phifer created a personal brand exploration document to outline his career goals and qualifications as a sports broadcaster. He has a passion for engaging in public interviews and debates about sports. His short term goal is to launch a sports-focused YouTube channel in January 2022, and his long term goal is to become a millionaire sports analyst within 5 years. He is currently studying at Full Sail University and gaining skills in video editing and on-camera presence.
Develop a presentation using Keynote or PowerPoint that explores the following components of your personal brand. For this project, it may be best to focus your search on companies that you would like to work for (or with as an entrepreneur) and your future occupation (or current).
Personal Brand exploration presentationAngelAValle7
The document outlines Angel Valle's personal brand exploration and goals for building a career in sports media and broadcasting. It provides details on Angel's identity, potential job titles, target audiences, skills, education and experience. The document also compares Angel to potential competitors and outlines his strategy for professional development and networking in the sports media industry.
Daniel Chiarelli is exploring a personal brand in sports broadcasting. He grew up passionate about sports in South Florida and wants to share that passion widely. His goals are to produce his own sports packages for TV within a year of graduating and get a job in the sports industry within five years, and work a championship event like the Super Bowl within 15 years. He has experience working with the Florida Panthers and plans to network with professionals in the field like Randy Moller and Craig Minervini.
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
Nichole Bayne is exploring her personal brand and career path in digital marketing. She sees herself as a creator and maverick who wants to help small businesses utilize free social media platforms like Facebook and Instagram. Her goals are to gain entry-level experience at a marketing firm by 2023, advance to a non-entry role by 2025, and eventually work independently with an established client list of small businesses by 2028. She is currently pursuing a bachelor's degree in digital marketing and developing skills in areas like content creation, social media management, and analytics.
Personal brandcanvas dominique-finished-2021-DominiqueHunter
Dominique Hunter is exploring personal branding as an entertainment industry professional. He has experience as a musician and in acting. His goals are to obtain an entry-level job in music, sports, or acting within a year of graduating from Full Sail University in 2023, and to eventually own his own record label or talent agency. He plans to network by attending industry events, using social media, and seeking a mentor in the music or entertainment field.
Personal Brand Exploration Keynote- Dylan FosterDylanFoster11
I complete this keynote for my Project and Portfolio 1 class at Full Sail University in April of 2021. This keynote goes over where I'm at currently in my career, and where I want to be in the next year, 5-10 years, and 15-20 years after college. It also goes over what specifically I want to do in the sports media world and who my main connections need to be for peak success.
Iman Barnes is exploring their personal brand and career path in the music industry. They have over 20 years of experience in music production, leadership roles at tech companies, and a passion for helping underrepresented artists succeed. Their goals are to land an entry-level marketing role, work their way up to an executive position, and eventually own their own business focused on hip-hop and representation. They are developing their online presence and network by attending industry events, creating social media content, and seeking a mentor to help guide their career development.
Michael is exploring his personal brand as a photographer and website designer with years of experience. His goals include landing an entry-level social media manager job immediately after graduation in 2022. In the long term, he aims to establish a scholarship program for design students. He analyzes his skills and competencies against potential competitors on LinkedIn.
Sasha McElroy is exploring her personal brand as a photographer and social media manager. She grew up in Virginia and now lives in North Carolina. Her goal is to capture perfect moments for clients that they can cherish forever. She manages the social media accounts of photographers to help them engage more users and deliver their work. Her short term goals include consistently posting her work online and gaining clients, and her long term goal is to have 5-10 clients per month.
Danny Moran was born in the Bronx but moved to Deltona, Florida in middle school. He has been a lifelong Orlando Magic fan and wants to work in sports production and promotion. He is currently studying Sportscasting and Production at Full Sail University to develop skills in live production and promotional content. His goals are to land an entry-level broadcasting job at ESPN after graduation and produce successful segments that increase viewership over time.
Personal Brand Exploration - Sharon Moody SharonMoody7
This document outlines Sharon Moody's personal brand exploration project for becoming a sports marketing and media manager. She has over 12 years of experience as a supervisor and manager. Her goals are to be hired by the WWE, MLB, or NBA within 3 months of graduation and build her professional network on LinkedIn and followers on Instagram. She will focus on using social media, attending industry events, and networking with contacts to promote herself and develop skills needed for a career in sports marketing.
This document outlines Courtland Cantrell's personal brand exploration project. It describes his background and passion for sports, and his goal of pursuing a career in sports media creation. His target profession is to work as a camera operator, film/video editor, or media director for a professional sports team, preferably in Atlanta. The document establishes his brand archetype as a creator who strives for new, unique content. It includes outlines for networking with potential employers at the Atlanta Hawks and developing skills through education to achieve short, mid, and long term career goals working in sports media.
Aaron Mendoza is exploring a personal brand to work in sports marketing. He grew up in Colorado and wants to work for the Seattle Seahawks. His short term goal is to get a job with Orlando City SC, mid term is to work for the Seahawks, and long term is to have an executive position with the Seahawks. He identifies skills and connections needed for a career in sports marketing and identifies mentors and professionals in the industry to network with to achieve his goals.
Diego Kalife is exploring a personal brand in sports marketing. He has a passion for sports from a young age and wants to work in the sports industry. His goal is to work for a professional soccer team in their marketing department and eventually become the director of marketing. He is networking with professionals in sports marketing and developing his skills in areas like social media marketing, graphic design, and data analysis to pursue a career in sports marketing.
The document outlines Jordan Sailas' personal brand exploration and goals to work in the sports betting industry. It provides biographical information on Jordan and establishes his credentials, as well as outlining his skills, target audiences, competition, and plans to establish himself in the field through podcasting, marketing, and gaining relevant experience. The document serves as Jordan's personal branding and career planning portfolio.
This document contains Derek Dvorak's exploration of his personal brand as a sports marketing student. It includes sections on his identity and background, potential career paths, goals, skills, competition, and a plan to network within the sports marketing industry. His goals are to obtain an internship upon graduation and work his way up to a vice president or president role in sports marketing at ESPN within 20 years.
Derek Dvorak outlines his personal brand exploration which includes his background and experience playing football in high school. He identifies his target career as a social media content marketer in sports and media companies. The document provides details on Derek's identity, professional goals, networking plans, and skills to pursue a career in sports marketing.
Brandon Ferguson is exploring his personal brand as a sports reporter. His key strengths include hard work, loyalty, and a passion for sports reporting. His short-term goal is to land an entry-level job in sports television after graduating from Full Sail University in 2024 with a degree in sportscasting. His long-term vision is to have his own sports talk show while also working as a freelance director. He analyzes his skills and online presence compared to competitors and outlines his brand positioning, networking, and professional development plan.
The document outlines Bryce Hatten's personal brand exploration and career plan to work in the NBA. It provides details on Bryce's background in basketball, potential job roles, skills, goals to gain experience and advance in the NBA over the next few years. The document also analyzes competitors and provides plans for networking, professional development, and references to support Bryce's personal brand and career goals.
Shawn Pennington is exploring personal branding opportunities in sports marketing. He has a passion for developing people and wants to transform his local area using technology. His long term goal is to become VP of Marketing for the Minnesota Vikings by 2030 by showing strong work ethic and drive over seven years with the organization. He believes his experience as an assistant general manager has given him skills in managing employees and empowering them to perform better.
Carlos Vargas is a 19-year-old sports marketing student who created a personal brand profile outlining his background, skills, goals and plan to network in the sports industry. He currently works for Orlando City SC and wants to get an entry-level job in sports marketing after graduation to help teams improve fan engagement and generate revenue through his community focused approach. His profile provides details on his education, experience, skills, target audiences, competition and professional development goals.
Richard Bland III is developing his personal brand focused on a career in sports media. He aims to inspire and motivate others through his brand. His goals are to increase his LinkedIn connections and gain experience at elite media companies. In the short term, he wants to increase his branded social media content by 30% and in the long term, start his own media company to help others succeed.
Project and Portfolio 1: Personal BrandingKaylaEdge
Kayla Edge is a career-driven individual passionate about the sports industry. She has a strong work ethic and intends to complete any task. Her goals are to promote within sports by 2030 and become head of guest experience or marketing for MLB by 2038. She plans to network within industry events and organizations, and use digital marketing like blogs and LinkedIn to promote her skills and pursue a career in sports marketing or media.
Charlie Wehmann is exploring personal branding for a career in sports broadcasting. He has a passion for sports, especially hockey, football, and baseball, and wants to pursue a career as a broadcaster. His goals are to get an entry-level job in sports broadcasting within a year of graduating with his sportscasting degree. In the long term, he aims to grow his brand online and start his own podcast or show business. He is preparing for job interviews at Bally Sports North by connecting with hiring managers on LinkedIn and practicing his broadcasting skills.
Rodger Williams has created events since childhood and wants to pursue a career in event planning and management. He outlines his relevant skills and experience creating posters, flyers, and parties. His goals are to build a portfolio of 25 event examples by 2023, connect with 75 sports industry leaders by 2028, and create a top event planning business by 2043. He provides details on his education at Full Sail University and past volunteer and assistant roles. His brand positioning is as a creative planner who can create "life changing, imaginative, and creative events" for sports industry clients.
Michael Rowland has created a personal brand exploration document that outlines his background, career goals, skills, and networking plan for becoming a sports marketer or agent. His background includes traveling extensively since childhood. His goals are to gain employment in sports marketing after graduation and eventually become a certified sports agent. He identifies relevant skills and areas for professional development. The document also includes profiles of potential connections on LinkedIn and an analysis of competitors in the field.
Personal Brand Exploration- Chance PapasChancePapas
Chance Papas has a passion for sports, especially football and MMA. His goal is to work in sports marketing and media, possibly hosting a podcast or talk show about sports. He is studying Sports Marketing and Media at Full Sail University. His short term goal is to get an internship with the Pittsburgh Steelers, connect with 10 team members, and increase ticket sales post-Covid. His long term goal is to establish a reputation in the NFL and become a sports analyst.
Tyler Jones is pursuing a career in sports media and wants to become a sports analyst or commentator. He grew up loving sports, especially basketball, and was inspired by a sports debate show to enter this field. His skills include strong on-camera presentation, computer skills, and the ability to handle multiple projects. His goals are to find a job in sports media after graduation and continue building his YouTube channel and resume to eventually work for the NCAA or NBA as a commentator.
Michael Giordano created a personal brand exploration document. He has a passion for content creation and sports media/marketing. His goals are to intern with pro teams, work with a sports agency assisting college athletes, and eventually own his own agency representing pro athletes. He analyzes his skills, target audiences, competition in the field, and outlines his brand positioning and professional development plans.
This document outlines George Tello's personal brand exploration as a multi-media journalist focused on the sports industry. It provides details on his identity, potential job titles, target audiences, skills, experiences, goals, and plan to network within the industry.
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2. Taylor Cobbett is a current student at Full Sail
University. Ever since he was a young boy, he
has had a passion for sports. Taylor is currently
pursuing a bachelors degree in Sports Marketing
and Media. In this program Taylor has thrived in
marketing and in media creations.Taylor’s goal
is to one day be a marketing manager for his
favorite sports team the San Francisco 49ERS.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Brand Manager
• Digital Marketing Manager
• Advertising Manager
BRAND ARCHETYPE –Taylor
works differently from his
competition. Taylor’s known
archetype is a caregiver. Taylor is
known for making sure his
customers are taken care of and are
happy.
Jobs for Marketing Managers in the sports industry
Picture Relevant
to Your Industry
Goes Here
4. TARGET AUDIENCE
Patrick Barkley
Partnerships of
Marketing and
Sponsorships at
The LA Lakers
Outreach Plan:
• I will ask to set up a meeting with her to talk about the
industry.
• I will connect with him on LinkedIn.
• I will follow up with him a week later with a thank you
card.
PROFILE
PICTURE
Vicki Taufer
Outreach Plan:
• I will reach out to Vicki to ask if she could answer a few
questions
• I will contact her through Twitter
• I will follow up with Vicki after a few days to try and set
up an interview.
PROFILE
PICTURE
Christopher
Connelly
Outreach Plan:
• I will review his LinkedIn to learn about his background.
• I will connect with him through LinkedIn
• I will contact Christopher and schedule a possible
interview.
PROFILE
PICTURE
SVP of marketing
San Diego Padres
Marketing
manager
Seattle
Seahawks
Marketers in the sports world
5. GOALS
Short Term: 0-1 years after graduation
• Land an internship with a local sports team
‣ I will volunteer to help with events to help get
my name in the ears of professionals. Taylor
will volunteer to a minimum of five events .
Mid Term: 2-4 years after graduation
• I would like to gain experience in the field and get my
masters degree.
‣ I will finish my internship and be attending
school to get my master degree in Sports
Business track. Taylor will apply to three
school for his masters in hope to continue his
education.
Long Term: 5+ years after graduation
• My goal is to be a marketing manager for the San
Francisco 49ERS.
‣ After my internship is done and I have gained
reasonable knowledge in the sports marketing
field, I will move to San Francisco to work for
6. Photoshop
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 365
SOFT
HARD
Novice / Adept / Expert
Web Design Novice / Adept / Expert
Storytelling Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Photoshop
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Money management Novice / Adept / Expert
7. I help Sports Teams do business with fans
by connecting the fans to the business of
sports.
PROMISE
8. CREDENTIALS
Work Experience:
• HVAC tech, Refrigerator license,
Apprentice license.
• Guest services at the Orlando Magic,
greeting customers, Roamer.
Education:
• Taylor graduated from the Sports Marketing and Media course at Full Sail University in
June of 2023.
Volunteer Work:
• Taylor helped and volunteered for the
college bowl games in 2022.
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Tyler Mikes
Industry Experience:
• Volunteered with the Miami Dolphins
and Orlando City.
Education:
• Full Sail University from 2018-2020
Leadership Experience:
• Worked with Florida Citrus Sports
• Volunteered for Purple Pride 5K as a course directional
Skills and Proficiencies:
• Photoshop
• Adobe Creative Cloud
• Microsoft Office 365
Taylor Cobbett
Overall Online Presence:
• Tyler currently has 199 connections. His banner image
is customized to a picture of himself. His profile is
detailed with his back story, his skills, and his
experiences.
• Grade: Average , 80 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Guest Services with the Orlando
Magic.
Education:
• Full Sail University from 2021-2023
Leadership Experience:
• Volunteering with the Orlando Magic
• Volunteer at the Citrus Bowl
Skills and Proficiencies:
• Marketing storytelling
• Microsoft Office 365
• Web Design
Overall Online Presence:
• I have two connections on LinkedIn. My banner image
is not customized. My profile is detailed with information
and back story.
• Grade: Poor, 50 out of 100
10. COMPETITION
Alex Chang
Noteworthy Experience:
• Vice President at IMG
• Founding board member at Pro Sports Assembly
Taylor Cobbett
HEADSHOT HEADSHOT
Industry Experience:
• Chief Marketing officer for the San
Francisco 49ERS
• Head of partnership marketing at
Samsung
Education:
• Emroy University from 1993-1998
Skills and Proficiencies:
• Marketing
• Marketing Communications
• Marketing strategy
Overall Online Presence:
• Alex has over 500 different connections. His banner
image is customized, Alex’s profile has lots of
information about him, his experiences, and his
knowledge. His URL is customized
• Grade: Superior, 100 out of 100
Industry Experience:
• Guest Services with the
Orlando Magic
Education:
• Full Sail University from 2021-2023
Leadership Experience:
• Volunteering with the Orlando Magic
• Volunteer at the Citrus Bowl
Skills and Proficiencies:
• Marketing storytelling
• Microsoft Office 365
• Web Design
Overall Online Presence:
• I have two connections on LinkedIn. My banner image
is not customized. My profile is detailed with information
and back story.
• Grade: Poor, 50 out of 100
11. BRAND POSITION
For sports teams who are trying to reach their
fanbase, I provide all the necessities that sports
fans need because being a young sports fan, I
understand what the younger generation is
looking for when it comes to the business of
sports.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Citrus Bowl
‣ 01/01/2022, Camping World Stadium.
• Cheez-it bowl
‣ 12/29/2021, Camping World Stadium
• Orange Bowl
‣ 01/02/2022, Hard Rock Stadium
Digital Marketing
• Primary Content: I will create content that will market the
world of sports to all the fans. I will make sure that our
consumers are taken care of, and they get exactly what they
are looking for.
• Primary Tools: I will use Instagram to help promote our
products. I will post on game days when fans are exited for
the game.
• Website: I will use my digital portfolio to produce media
creations, Merch ideas, and artwork to show the world.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor will be charli McCord. Charli is my boss for
the Magic this year. CharI has been in the Orlando
Magic organization for almost 5 years. I will start my
internship in October of 2021.
Formal Education
• Taylor will attend Full Sail University from June of 2023
through June of 2024. He graduated with a Masters
degree in Sports Management .
Technical Skills
• Orlando Magic, October of 2021
• Marketing strategy
• Orlando Magic, October of 2021
• Adobe Creative Cloud
-Citrus Bowl December of 2021
Media creations
Soft Skills
• Photoshop
• Citrus Bowl, in December of 2021
• Guest services
• Orlando Magic, October of 2021
• Business communications
• Orlando Magic , October of 2021
14. Taylor Cobbett
You know how it is hard to keep fans engaged in a team when they are
preforming poorly? Well, what I do is I find ways for fans to support the
teams no matter how good or bad they are playing. In fact, many fans love
the designs I produce for hats, T-Shirts, jerseys etc. They can look good and
fresh while repping their favorite team.
Goes Here
15. REFERENCES
Alex Chang - Chief marketing officer - linkedin. (n.d.). Retrieved October 6,
2021, from https://www.linkedin.com/in/alexanderlchang.
Career opportunities: Analyst, Business Strategy & Analytics (5101).
(n.d.).Retrieved October 6, 2021, from
https://career4.successfactors.com/sfcareer/jobreqcareerpvt?jobId=5101&comp
any=SF49SP&st=8D15B392AF995151414F1736E9A607DC6FE69BAA.
Christopher Connolly - SVP of marketing - linkedin. (n.d.). Retrieved October 6,
2021, from https://www.linkedin.com/in/chrisconnolly1.
Erin "Charli" McCord - linkedin.com. (n.d.). Retrieved October 6, 2021, from
https://www.linkedin.com/in/erin-charli-mccord-33141b83.
Job search - millions of jobs hiring near you. ZipRecruiter. (n.d.). Retrieved
October 6, 2021, from https://www.ziprecruiter.com/.
Manager, special events sales - santa clara - san francisco 49ers. Ladders.
(n.d.). Retrieved October 6, 2021, from
https://www.theladders.com/job/manager-special-events-sales-
sanfranciscofortynineers-santa-clara-
ca_47759600?utm_campaign=google_jobs_apply&utm_source=google_jobs_ap
ply&utm_medium=organic.
Mike Tyler - Enterprise Account executive - ntirety | linkedin. (n.d.). Retrieved
October 6, 2021, from https://www.linkedin.com/in/mike-tyler.
Patrick Barkley - Linkedin. (n.d.). Retrieved October 6, 2021, from
https://www.linkedin.com/in/patrick-barkley-820b7755.
San Diego Union-Tribune. (n.d.). The san diego union-tribune - san diego,
California & National News. Tribune. Retrieved October 6, 2021, from
https://www.sandiegouniontribune.com/.
Vicki Taufer - Marketing manager - seattle seahawks | linkedin. (n.d.). Retrieved
October 6, 2021, from https://www.linkedin.com/in/vicki-taufer-3a2035105.
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.