Richard Moss is a 30-year-old Army veteran pursuing a degree in sports broadcasting. He envisions himself working as a sportscaster for a major network. Moss outlines his brand identity and archetype, career goals, skills, potential mentors and references. He plans to network at industry events and build his brand through sports coverage content on social media. His goal is to help future sportscasters find their voice and become better broadcasters.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
Develop a presentation using Keynote or PowerPoint that explores the following components of your personal brand. For this project, it may be best to focus your search on companies that you would like to work for (or with as an entrepreneur) and your future occupation (or current).
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
Personal Brand Exploration Keynote- Dylan FosterDylanFoster11
I complete this keynote for my Project and Portfolio 1 class at Full Sail University in April of 2021. This keynote goes over where I'm at currently in my career, and where I want to be in the next year, 5-10 years, and 15-20 years after college. It also goes over what specifically I want to do in the sports media world and who my main connections need to be for peak success.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
Develop a presentation using Keynote or PowerPoint that explores the following components of your personal brand. For this project, it may be best to focus your search on companies that you would like to work for (or with as an entrepreneur) and your future occupation (or current).
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
Personal Brand Exploration Keynote- Dylan FosterDylanFoster11
I complete this keynote for my Project and Portfolio 1 class at Full Sail University in April of 2021. This keynote goes over where I'm at currently in my career, and where I want to be in the next year, 5-10 years, and 15-20 years after college. It also goes over what specifically I want to do in the sports media world and who my main connections need to be for peak success.
I discovered and defined my personal brand by researching my industry, and competition. I highlighted skillsets that need improvement and developed a professional development campaign to address the gaps identified. I established a brand promise based on my target audience and wrote an elevator pitch to help me communicate my value. To develop this presentation, I used PowerPoint and exported the file as a PDF to SlideShare for the public to view. I used tools from LinkedIn for research purposes.
This is my brand statement and how I as a student currently stack up to my competitors. As well as the skills I need to develop to succeed in the business.
Similar to Richard Moss Personal Brand Presentation (20)
Spain's Euro Cup 2024 Selections and Croatia's Group of Death Challenge.docxEuro Cup 2024 Tickets
Chelsea's Marc Cucurella is one of only three Premier League players included in Spain's preliminary Euro Cup 2024 squad as the Tottenham star with 11 goal contributions is overlooked
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...Eticketing.co
Euro 2024 fans worldwide can book Belgium vs Slovakia Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Denmark Vs England Tickets on our website at discounted prices.
Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
Oslo, Norway. He grew up in the bustling neighborhood of Løren, where his passion for ice hockey began
at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
Norwegian. This multicultural background played a significant role in shaping his identity and versatility
on and off the ice.
Denmark vs England England Euro Cup squad guide Fixtures, predictions and bes...Eticketing.co
We offer UEFA Euro 2024 Tickets to admirers who can get Denmark vs England Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia vs Italy Tickets on our website at discounted prices.
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Netherlands Tickets on our website at discounted prices.
Serbia vs England Tickets: Serbia Prepares for Historic UEFA Euro 2024 Debut ...Eticketing.co
Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Slovenia Vs Denmark Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Slovakia Vs Ukraine Tickets on our website at discounted prices.
Boletin de la I Copa Panamericana de Voleibol Femenino U17 Guatemala 2024Judith Chuquipul
holaesungusto.- Boletín final de la I Copa Panamericana de Voleibol Femenino U17 - Ciudad de Guatemala 2024 que se realizó del 27 de mayo al 01 de julio, en el Domo Polideportivo Zona 13.
Fuente: norceca.net
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Austria Tickets on our website at discounted prices.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Portugal Vs Czechia Tickets on our website at sale prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Belgium Vs Romania Tickets on our website at discounted prices.
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...Eticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
2. My name is Richard Moss , I am a 30 yr old
Army Veteran. I eat , sleep and breathe sports.
I am currently pursuing my bachelors in Sports
Broadcasting. I envision myself talking about
sports on a major network . I believe in hard
work and discipline. Getting paid to do what you
love will never feel like work.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Sportscaster
• Radio Host
• Producer
BRAND ARCHETYPE - I use the
caregiver archetype for this career path
reason being, this is a different
approach to this career. Most
archetypes in the sportscaster market
are geared towards the entertainment
aspect. I want to use the caregiver
approach to make me seem more
approachable and engaging with my
audience. Probably shy away from the
celebrity persona and just come off as
one of the guys.
BROADCASTING for SPORTS
Picture Relevant
to Your Industry
Goes Here
4. SPORTSCASTERS
TARGET AUDIENCE
RYAN MAGRO
Outreach Plan:
• I plan on adding him as a friend.
• Once he accepts my request I will message him.
• Once we start to converse I will ask about networking.
PROFILE
PICTURE College Student at
Grossmont College
JONAH KAMEN
Outreach Plan:
• I plan on adding him as a friend.
• Once he accepts my request I will message him.
• Once we start to converse I will ask about networking.
College Student at Syracuse
University
Danielle Bertiger Outreach Plan:
• I plan on adding her as a friend.
• Once she accepts my request I will message her.
• Once we start to converse I will ask about networking.
College Student at Teachers
College (Columbia)
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Acquire a job in the sports field.
‣ 6 Months prior to me graduating start applying
and reaching out to jobs in the sports field.
Mid Term: (2024)
• Improve the following on my podcast platform.
‣ Change the concept of the show and become
more organized as a brand, by becoming more
consistent with putting out content related to
my brand. Reaching out to other podcasters for
improvement advice.
Long Term: (2025)
• Work for a MAJOR sports network.
‣ After I secure my first job in sports I will reach
out to the networks after a year of experience
under my belt.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Word
SOFT
HARD
Novice / Adept / Expert
Microsoft Powerpoint Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Typing Novice / Adept / Expert
Basic Computer Skills
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Networking Novice / Adept / Expert
Stat Sheet Reading Novice / Adept / Expert
7. To make sure my brand is presented to the
consumer in the most helpful way possible.
PROMISE
8. CREDENTIALS
Work Experience:
• U.S. Army, SASMO Specialist. SASMO
NCOIC
• Nike, Athlete, Head Coach in training.
Education:
• HS Diploma Teaneck High School
Teaneck NJ.
• Associates Degree Borough of Manhattan Community College New York NY.
Awards:
• ARCOM, CAB, Global War on Terrorism,
Nike employee of the quarter.
9. COMPETITION
KYLE DeSANTIS
Industry Experience:
• Media Journalist
Education:
• Bachloers of Science Degree in Sports Media from
Ithaca College
Leadership Experience:
• Lead writer on numerous published sports articles
• Top journalist at Danbury’s Westerners Baseball Club
Skills and Proficiencies:
• Type 80 words a min
• Advanced English Writing
• Public Speaking
RICHARD MOSS
Overall Online Presence:
• How many connections? 500+ - Banner image
customized? Yes - Professionalism of headshot? Not
as professional as it should be. - How detailed is the
profile? Very Detailed - Published articles? No - Active
on other social media? Yes - Is their LinkedIn URL
customized? Yes
• Grade: Poor, Average, or Superior?, 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• No industry experience at the
moment.
Education:
• Associates Degree in Communications from Borough of
Manhattan Community College
Leadership Experience:
• Leadership experience in the United States Military
• Head Coach in Nike retail
Skills and Proficiencies:
• Microsoft Office
• Land Navigation
• Adobe Creative Cloud
Overall Online Presence:
• How many connections? 31 - Banner image
customized? Yes - Professionalism of headshot?
Somewhat professional - How detailed is the profile?
Very Detailed - Published articles? No - Active on
other social media? Yes - Is their LinkedIn URL
customized? Yes
• Grade: Poor, Average, or Superior?, 70 out of 100
10. COMPETITION
INGA HAMMOND
Noteworthy Experience:
• Media Coach
• Sports Agent
RICHARD MOSS
Industry Experience:
• Media Trainer, Communications
Consultant
Education:
• Bachelors from Indiana University Bloomington
Skills and Proficiencies:
• Public Relations
• Elite Press Navigation
• Leadership Qualities
Overall Online Presence:
• How many connections? 342 - Banner image
customized? Yes - Professionalism of headshot? Very
professional - How detailed is the profile? Very
Detailed - Published articles? Yes - Active on other
social media? Yes - Is their LinkedIn URL customized?
Yes
• Grade: Poor, Average, or Superior?, 90 out of 100
Industry Experience:
• No industry experience
Education:
• Associates Degree from Borough of Manhattan
Community College
Leadership Experience:
• SASMO NCOIC
• Head Coach at Nike retail
Skills and Proficiencies:
• Public Speaking
• Excellent on Camera Presence
• Microsoft Office
Overall Online Presence:
• How many connections? 31 - Banner image
customized? Yes - Professionalism of headshot? Not
as professional as it should be. - How detailed is the
profile? Very Detailed - Published articles? No - Active
on other social media? Yes - Is their LinkedIn URL
customized? Yes
• Grade: Poor, Average, or Superior?, 70 out of 100
11. BRAND POSITION
For COLLEGE STUDENTS AND YOUNG
SPORTS FANS who WANT TO BECOME
SPORTSCASTERS, I provide A PLATFORM FOR
THEM TO FIND THEIR VOICE because MY
BRAND IS ALL ABOUT HELPING PEOPLE.
“RICHIE”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ BOYS AND GIRLS CLUB OF AMERICA
• Name of event or professional organization
‣ FULL SAIL UNIVERSITY
• Name of event or professional organization
‣ YOUNG BROADCASTERS OF AMERICA
Digital Marketing
• Primary Content: I will create branded sports coverage
content. I would create videos, instagram reels, twitter posts
and tik tok’s of sports content that I canniest on my page and
gain a following.
• Primary Tools: Instagram, Twitter, Snapchat, Tik Tok,
Facebook, and Youtube. Every Day. Mostly videos of the
brand and sports coverage.
• Website: By purchasing the domain name for my brands
website.
13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor that I wish to seek will be a person that has
been in the industry for a while, a person that can teach
me to navigate through the ropes and avoid rookie
mistakes.
Formal Education
• Dan Patrick School of Sportscasting March 2023
Technical Skills
• Interview Skills
• Reading a Teleprompter
• Improve Broadcast Writing
Soft Skills
• Public speaking
• Wardrobe Assembly
• Voice training
14. RICHARD MOSS
You know polished young sportscasters are hard to find. Well, what I do is
train and shape future sportscasters to become better broadcasters. In fact,
the testimony of these future broadcasters is the only proof I need.
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.